This book provides a comprehensive examination of the human face, providing fascinating information from biological, cultural, and social perspectives. Our faces identify who we are—not only what we look like and what ethnicities we belong to, but they can also identify what religions we practice and what personal ideologies we have. This one-of-a-kind A–Z reference explores the ways we change, beautify, and adorn our faces to create our personalities and identities. In addition to covering the basics such as the anatomical structure and function of parts of the human face, the entries examine how the face is viewed around the world, allowing students to easily draw connections and differences between various cultures around the world. Readers will learn about a wide variety of topics, including identity in different cultures; religious beliefs; folklore; extreme beautification; the "evil eye;" scarification; facial piercing and facial tattooing masks; social views about beauty including cosmetic surgery and makeup; how gender, class and sexuality play a role in our understanding of the face; and skin, eye, mouth, nose, and ear diseases and disorders. This encyclopedia is ideal for high school and undergraduate students studying anthropology, anatomy, gender, religion, and world cultures.
NATIONAL BOOK CRITICS CIRCLE WINNER • NATIONAL BESTSELLER • An extraordinary look at privilege, discrimination, and the fallacy of post-racial America by the renowned Pulitzer Prize–winning cultural critic Jefferson takes us into an insular and discerning society: “I call it Negroland,” she writes, “because I still find ‘Negro’ a word of wonders, glorious and terrible.” Margo Jefferson was born in 1947 into upper-crust black Chicago. Her father was head of pediatrics at Provident Hospital, while her mother was a socialite. Negroland’s pedigree dates back generations, having originated with antebellum free blacks who made their fortunes among the plantations of the South. It evolved into a world of exclusive sororities, fraternities, networks, and clubs—a world in which skin color and hair texture were relentlessly evaluated alongside scholarly and professional achievements, where the Talented Tenth positioned themselves as a third race between whites and “the masses of Negros,” and where the motto was “Achievement. Invulnerability. Comportment.” Jefferson brilliantly charts the twists and turns of a life informed by psychological and moral contradictions, while reckoning with the strictures and demands of Negroland at crucial historical moments—the civil rights movement, the dawn of feminism, the falsehood of post-racial America.
The renowned Pulitzer Prize–winning cultural critic brilliantly unravels the complexities of one of the most enigmatic figures of our time in this passionate, incisive, and bracing work of cultural analysis. Who is Michael Jackson and what does it mean to call him a “What Is It”? What do P. T. Barnum, Peter Pan, and Edgar Allan Poe have to do with our fascination with Jackson? How did his curious Victorian upbringing and his tenure as a child prodigy on the “chitlin’ circuit” inform his character and multiplicity of selves? How is Michael Jackson’s celebrity related to the outrageous popularity of nineteenth-century minstrelsy? What is the perverse appeal of child stars for grown-ups and what is the price of such stardom for these children and for us? What uncanniness provoked Michael Jackson to become “Alone of All His Race, Alone of All Her Sex,” while establishing himself as an undeniably great performer with neo-Gothic, dandy proclivities and a producer of visionary music videos? What do we find so unnerving about Michael Jackson’s presumed monstrosity? In short, how are we all of us implicated? In this stunning book, Margo Jefferson gives us the incontrovertible lowdown on call-him-what-you-wish; she offers a powerful reckoning with a quintessential, richly allusive signifier of American society and popular culture.
A NEW YORKER BEST BOOK OF THE YEAR • From "one of our most nuanced thinkers on the intersections of race, class, and feminism (Cathy Park Hong, New York Times bestselling author of Minor Feelings) comes a memoir "as electric as the title suggests" (Maggie Nelson, author of On Freedom). The Pulitzer Prize-winning critic and memoirist Margo Jefferson has lived in the thrall of a cast of others—her parents and maternal grandmother, jazz luminaries, writers, artists, athletes, and stars. These are the figures who thrill and trouble her, and who have made up her sense of self as a person and as a writer. In her much-anticipated follow-up to Negroland, Jefferson brings these figures to life in a memoir of stunning originality, a performance of the elements that comprise and occupy the mind of one of our foremost critics. In Constructing a Nervous System, Jefferson shatters her self into pieces and recombines them into a new and vital apparatus on the page, fusing the criticism that she is known for, fragments of the family members she grieves for, and signal moments from her life, as well as the words of those who have peopled her past and accompanied her in her solitude, dramatized here like never before. Bing Crosby and Ike Turner are among the author’s alter egos. The sounds of a jazz LP emerge as the intimate and instructive sounds of a parent’s voice. W. E. B. Du Bois and George Eliot meet illicitly. The muscles and movements of a ballerina are spliced with those of an Olympic runner, becoming a template for what a black female body can be. The result is a wildly innovative work of depth and stirring beauty. It is defined by fractures and dissonance, longing and ecstasy, and a persistent searching. Jefferson interrogates her own self as well as the act of writing memoir, and probes the fissures at the center of American cultural life.
People everywhere have attempted to change their bodies in an effort to meet their cultural standards of beauty, as well as their religious and/or social obligations. Often times, this modification or adornment of their bodies is part of the complex process of creating and re-creating personal and social identities. Body painting has probably been practiced since the Paleolithic as archaeological evidence indicates, and the earliest human evidence of tattooing goes back to the Neolithic with mummies found in Europe, Central Asia, the Andes and the Middle East. Adornments such as jewelry have been found in the earliest human graves and bodies unearthed from five thousand years ago show signs of intentional head shaping. It is clear that adorning and modifying the body is a central human practice. Over 200 entries address the major adornments and modifications, their historical and cross-cultural locations, and the major cultural groups and places in which body modification has been central to social and cultural practices. This encyclopedia also includes background information on the some of the central figures involved in creating and popularizing tattooing, piercing, and other body modifications in the modern world. Finally, the book addresses some of the major theoretical issues surrounding the temporary and permanent modification of the body, the laws and customs regarding the marking of the body, and the social movements that have influenced or embraced body modification, and those which have been affected by it. All cultures everywhere have attempted to change their body in an attempt to meet their cultural standards of beauty, as well as their religious and or social obligations. In addition, people modify and adorn their bodies as part of the complex process of creating and re-creating their personal and social identities. Body painting has probably been practiced since the Paleolithic as archaeological evidence indicates, and the earliest human evidence of tattooing goes back to the Neolithic with mummies found in Europe, Central Asia, the Andes and the Middle East. Adornments such as jewelry have been found in the earliest human graves and bodies unearthed from five thousand years ago show signs of intentional head shaping. It is clear that adorning and modifying the body is a central human practice. Over 200 entries address the major adornments and modifications, their historical and cross-cultural locations, and the major cultural groups and places in which body modification has been central to social and cultural practices. This encyclopedia also includes background information on the some of the central figures involved in creating and popularizing tattooing, piercing, and other body modifications in the modern world. Finally, the book addresses some of the major theoretical issues surrounding the temporary and permanent modification of the body, the laws and customs regarding the marking of the body, and the social movements that have influenced or embraced body modification, and those which have been affected by it. Entries include, acupuncture, amputation, Auschwitz, P.T. Barnum, the Bible, body dysmorphic disorder, body piercing, branding, breast augmentation and reduction, Betty Broadbent, castration, Christianity, cross dressers, Dances Sacred and Profane, Egypt, female genital mutilation, foot binding, freak shows, genetic engineering, The Great Omi, Greco-Roman world, henna, infibulation, legislation & regulation, lip plates, medical tattooing, Meso-America, military tattoos, National Tattoo Association, nose piercing, obesity, permanent makeup, primitivism, prison tattooing, punk, rites of passage, scalpelling, silicone injections, Stalking Cat, suspensions, tanning, tattoo reality shows, tattooing, Thailand, transgender, tribalism.
This one-volume encyclopedia examines jobs and occupations from around the world that are unique and out of the ordinary, from bike fishermen in the Netherlands and professional wedding guests in South Korea to elephant dressers in India. It's not surprising that the first question we are asked by strangers often has to do with what we do for a living. It's another way of asking, "Who are you, and what are you about?" But what happens when the answer to that question is "I am a gondolier" or "I am an Instagram influencer?" This book tries to answer that question, focusing on approximately 100 unusual occupations around the world. Arranged alphabetically, entries define the jobs and detail their historical, social, and cultural significance. Entries also examine where the job is located, how it came to be, how people get into the position, and what the economic and future outlook is for that job. While the entries focus on contemporary jobs, the encyclopedia also includes sidebars that highlight unique jobs from history to give the reader a sense of how unusual (and often terrible!) some jobs once were. Students will find this book useful in looking at cultures around the world.
This book is the first social history of the census from its origins to the present and has become the standard history of the population census in the United States. The second edition has been updated to trace census developments since 1980, including the undercount controversies, the arrival of the American Community Survey, and innovations of the digital age. Margo J. Anderson’s scholarly text effectively bridges the fields of history and public policy, demonstrating how the census both reflects the country’s extraordinary demographic character and constitutes an influential tool for policy making. Her book is essential reading for all those who use census data, historical or current, in their studies or work.
Ensure your school speaks the language of success! Since the introduction of the Common Core, schools realize the necessity for a deep understanding of academic language as a stepping stone to academic achievement. The expectations for more robust curriculum, instruction, and assessment require administrators, teachers, and students to retool for academic success. This companion volume to Margo Gottlieb and Gisela Ernst-Slavit’s six-book series on academic language provides a thorough overview of key concepts and effective practices. Optimized for curricular planning and in-classroom reference, with particular attention to linguistically and culturally diverse students, the book includes: Definitions and examples of the dimensions of academic language. A step-by-step template for teachers to incorporate academic language into their planning for student learning. Graphic models that illustrate academic language use across the content areas.
Rosa Park's refusal to give up her seat on a public bus in Montgomery, Alabama, led to a boycott of public buses in 1955 that lasted 381 days! Read about the impact and contributions made by each of these leaders, innovators, and pioneers.
Grandpa shares his photos and his memories with his young grandson in this heartwarming story. Appealing illustrations and leveled text will engage emergent readers. Pairs with the nonfiction title Communities Then and Now.
The Stanford Album brings together some 600 photographs, largely unpublished, and an interpretive text to tell the story of the community life of Stanford University from the University's creation in 1885 through the Second World War. It is a fitting coincident that at the same time Stanford is celebrating its Centennial Years (1985-91), the art of photography has reached its own anniversary of 150 years since the birth of the daguerreotype. The founders of the university, Jane and Leland Stanford, sat for their wedding portraits in 1850, and these daguerreotypes were just the beginning of the Stanfords' fascination with patronage of the new art form. Leland Stanford's perception of the value of the camera as a medium of documentation resulted in a superb pictorial record of the planning, construction, and dedication of the university, some of which is reproduced in The Stanford Album. By the turn of the century, technical advances in photography made possible the small, handheld camera, and at Stanford the "snapshot" image of campus life began to proliferate. Commercial photographers mainly concentrated on athletic events, drama productions, student parades, and other campus rituals; students who owned cameras intruded everywhere with the mysterious little boxes--into dormitories, fraternities and sororities, classrooms, dances, picnics, and beer busts. The book revisits a bygone Stanford. Through the magic of the cmeara lens, a vanished world of college life comes alive again, and we can see the community that existed yesterday under the same arcades where those at Stanford today study, work, and stroll.
A must-read for fans of Jenny Han! Acclaimed writer Margo Rabb’s Kissing in America is “a wonderful novel about friendship, love, travel, life, hope, poetry, intelligence, and the inner lives of girls,” raves internationally bestselling author Elizabeth Gilbert (Eat, Pray, Love). In the two years since her father died, sixteen-year-old Eva has found comfort in reading romance novels—118 of them, to be exact—to dull the pain of her loss that’s still so present. Her romantic fantasies become a reality when she meets Will, who can relate to Eva’s grief. Unfortunately, after Eva falls head-over-heels for him, he picks up and moves to California with barely any warning. Not wanting to lose the only person who has been able to pull her out of sadness—and, perhaps, her first shot at real love—Eva and her best friend, Annie, concoct a plan to travel to the west coast. As they road trip across America, Eva and Annie confront the complex truth about love. In this honest and emotional journey that National Book Award Finalist Sara Zarr calls “gorgeous, funny, and joyous,” readers will experience the highs of infatuation and the lows of heartache as Eva contends with love in all of its forms. Since publication, this novel received 4 starred reviews and has been named: A Chicago Public Library Best Teen Book of the Year A New York Public Library Best Book for Teens A Miami Herald Best Book of the Year A Spirit of Texas selection A TAYSHAS High School Reading List Selection An Oprah Summer Reading List selection A Junior Library Guild selection An Amazon Best Book of the Month A Publisher’s Lunch Buzz Book for Young Adults
A boy and his grandpa make tea, demonstrating the different states of matter. Pair this illustrated fiction story with its nonfiction companion title, Changing Water.
Margo Veillon, one of Egypt's best loved artists, here presents a sampling of her work from throughout her career, as represented in a legacy bequeathed to the American University in Cairo. The collection includes work from across the decades of her career as well as across a variety of media. Although Margo has lived part of her life in Europe, it is clearly Egypt that has held her imagination in all these long years of artistic innovation. One strand of her work is characterized by an ability to capture and depict the energy of a specific moment in time, be it a toss of wheat in the air to separate the chaff, the stoic bride in a wedding procession, or a horse dancing in a tent at a mulid. The stones, sands, and constantly changing light of the desert have been the inspiration for many years for another major line of artistic expression. And a third strand has been her exploration of all that can be seen, not seen, and sensed in one place, in her remarkable series of Global Perspectives. These threads and others no less individual and innovative make up the extraordinarily rich tapestry of Margo Veillon's artistic career, as brought together in the AUC Permanent Collection.
Written for activists and educators, this cultural critique of female body image discusses the topic as it relates to sports, fashion, advertising, and propaganda, and offers practical strategies for those willing to fight unhealthy or unrealistic female images in society. Original. Tour.
An ethnography of the tattoo community, tracing the practice's transformation from a mostly male, working-class phenomenon to one adapted and propagated by a more middle-class movement in the period from the 1970s to the present.
Make every student fluent in the language of learning. Language has always been the center of English Language Arts, but with most states adopting CCSS, the focus on language and literacy across the content areas is required. Today it’s more essential than ever that English language learners and proficient English learners have the supports to access and achieve the language of school. The Common Core and ELD standards provide pathways to academic success through academic language. Using an integrated Curricular Framework, districts, schools and professional learning communities can: Design and implement thematic units for learning Draw from content and language standards to set targets for all students Examine standards-centered materials for academic language Collaborate in planning instruction and assessment within and across lessons Consider linguistic and cultural resources of the students Create differentiated content and language objectives Delve deeply into instructional strategies involving academic language Reflect on teaching and learning With dynamic classrooms and units of learning, this book gives you a streamlined path for designing and implementing curriculum that leads to student mastery of academic language—the key to school success. "These volumes are packed with practical ideas that will help all teachers attend to language within their classrooms from the discourse level to word/phrase levels. This is a road map for teaching Common Core content in language rich classrooms, and hence a resource every teacher needs within arm’s reach! It’s all here and clearly presented; this is pure gold for everyone who teaches students to speak, listen, read and write in school, with special attention to English language learners." —Tim Boals, Executive Director of WIDA
La Colonia is half a square mile of land separated from the rest of Oxnard by the railroad tracks and home to the people who keep an agricultural empire running. In decades past, milpas of corn and squash grew in tiny front yards, kids played in the alleys and neighbors ran tortillerias out of their homes. Back then, it was the place to get the best raspadas on Earth. It was a home to Cesar Chavez and a campaign stop for presidential candidate Robert Kennedy. As one Colonia native put it, "We may not have had what the other kids had, but we were just as rich." Through the voices of the people, the authors share the challenges and triumphs of growing up in this treasured place.
Robert A. Margo mines a wealth of newly available census data and school district records to explore the experience of blacks in the American economy. Identifying the links between educational expenditures, racial discrimination, and occupational mobility, he clarifies the costs of segregation.
The human race spends a disproportionate amount of attention, money, and expertise in solving, trying, and reporting homicides, as compared to other social problems. The public avidly consumes accounts of real-life homicide cases, and murder fiction is more popular still. Nevertheless, we have only the most rudimentary scientific understanding of who is likely to kill whom and why. Martin Daly and Margo Wilson apply contemporary evolutionary theory to analysis of human motives and perceptions of self-interest, considering where and why individual interests conflict, using well-documented murder cases. This book attempts to understand normal social motives in murder as products of the process of evolution by natural selection. They note that the implications for psychology are many and profound, touching on such matters as parental affection and rejection, sibling rivalry, sex differences in interests and inclinations, social comparison and achievement motives, our sense of justice, lifespan developmental changes in attitudes, and the phenomenology of the self. This is the first volume of its kind to analyze homicides in the light of a theory of interpersonal conflict. Before this study, no one had compared an observed distribution of victim-killer relationships to "expected" distribution, nor asked about the patterns of killer-victim age disparities in familial killings. This evolutionary psychological approach affords a deeper view and understanding of homicidal violence.
This indispensable reference is a comprehensive guide to significant issues, policies, historical events, laws, theories, and persons related to the education of African-Americans in the United States. Through several hundred alphabetically arranged entries, the volume chronicles the history of African-American education from the systematic, long-term denial of schooling to blacks before the Civil War, to the establishment of the Freedmen's Bureau and the era of Reconstruction, to Brown v. Board of Education and the civil rights reforms of the last few decades. Entries are written by expert contributors and contain valuable bibliographies, while a selected bibliography of general sources concludes the volume. The African-American population is unique in that its educational history includes as law and public policy the systematic, long-term denial of the acquisition of knowledge. In the 18th century, African-Americans were initially legally forbidden to be taught academic subjects in the South, where most African-Americans lived. This period, which ended around 1865 with the conclusion of the Civil War and the establishment of the Freedmen's Bureau, was followed by the introduction of laws, policies, and practices providing for rudimentary education for 69 years under the dual-school, separate-but-equal policies established by Plessy v. Ferguson (1896). These policies did not end until the Brown v. Board of Education decisions of 1954 and 1955 were reinforced by the passage of civil rights and equal opportunity legislation in the mid-1960s. The education of African-Americans has been a continuing moral, political, legal, economic, and psychological issue throughout this country's history. It continues to consume time and attention, and it remains an unresolved dilemma for the nation. Through several hundred alphabetically arranged entries, this indispensable reference offers a comprehensive overview of significant issues, policies, historical events, laws, persons, and theories related to African-American education from the early years of this country to the present day. The entries are written by expert contributors, and each entry includes a bibliography of works for further reading. A selected, general bibliography concludes the volume.
Help your students unlock important mathematical concepts! If you’ve ever watched a student struggle with learning math concepts, you know that academic English can sometimes create stumbling blocks to understanding. To grasp complicated concepts, build skills, and demonstrate achievement, students need to master academic language in math. The Common Core and ELD standards provide pathways to academic success through academic language. Using an integrated Curricular Framework, districts, schools and professional learning communities can: Design and implement thematic units for learning Draw from content and language standards to set targets for all students Examine standards-centered materials for academic language Collaborate in planning instruction and assessment within and across lessons Consider linguistic and cultural resources of the students Create differentiated content and language objectives Delve deeply into instructional strategies involving academic language Reflect on teaching and learning Each grade-specific chapter models the types of interactions and learning experiences that help students master both math content and academic language. This essential book shows you why mastery of academic language is the key to students’ academic success. "With growing numbers of English Language Learners in our classrooms, teachers need to be able to help students as they learn academic vocabulary and concepts. This series offers teachers a practical support, complete with abundant rubrics and detailed plans for teaching math vocabulary!" —Renee Peoples, Teacher Swain County Schools, Bryson City, NC
Comprehensive look at the rabbit as a wild animal, ancient symbol, pop culture icon, commerical "product," pet and intelleigent, feeling creature. Also describes how the rabbit is one of the most misunderstood and abused of animals.
Margo Howard, daughter of advice maven Ann Landers and author of the highly syndicated columns 'Dear Prudence' and 'Dear Margo,' chronicles her winding journey to everlasting love--and the three divorces it took to get there--in this disarmingly candid memoir"--
A brief biography of Harriet Tubman, the woman who escaped life as a slave, and then rescued hundreds of other slaves giving them freedom via the Underground Railroad.
Never trust a good kisser... Yoga teacher LeeAnn Walker has no desire to see the unspoilt beauty of her grandmother's ranch violated by a greedy oil company. But unless she finds the paperwork confirming she owns the mineral rights, that's exactly what could happen. The worst part? The guy spearheading the whole mess is none other than the hot and sexy stranger LeeAnn just kissed to make her ex jealous. Jonah Hamilton thought his day was looking up until he found out the gorgeous blonde who kissed the hell out of him is the same stubborn woman he came to town for. And she's not too happy to find out she might be forced to allow drilling on her land. But Jonah has a job to do, even if LeeAnn tempts him to turn his professionalism into something much more personal...
In recent decades, tattoos have gone from being a subculture curiosity in Western culture to mainstream and commonplace. This two-volume set provides broad coverage of tattooing and body art in the United States today as well as around the world and throughout human history. In the 1960s, tattooing was illegal in many parts of the United States. Today, tattooing is fully ingrained in mainstream culture and is estimated to be a multi-billion-dollar industry. This exhaustive work contains approximately 400 entries on tattooing, providing historical information that enables readers to fully understand the methods employed, the meanings of, and the motivations behind tattooing—one of the most ancient ways humans mark themselves. The encyclopedia covers all important aspects of the topic of tattooing: the major types of tattooing, the cultural groups associated with tattooing, the regions of the world where tattooing has been performed, the origins of modern tattooing in prehistory, and the meaning of each society's use of tattoos. Major historical and contemporary figures associated with tattooing—including tattooists, tattooed people, and tattoo promoters—receive due attention for their contributions. The entries and sidebars also address the sociological movements involved with tattooing; the organizations; the media dedicated to tattooing, such as television shows, movies, magazines, websites, and books; and the popular conventions, carnivals, and fairs that have showcased tattooing.
Human-animal studies is an interdisciplinary field that explores the spaces that animals occupy in human social and cultural worlds. It examines the interactions humans and animals have with each other and the ways animal lives intersect with human societies. Since existing social orders rely on the exploitation of animals to serve human needs, the questions posed by human-animal studies touch upon a wide range of fundamental issues. Animals and Society provides a broad overview of this rapidly growing field. Margo DeMello offers students and scholars a holistic and comprehensive picture of the state of inquiry into the relationships that exist between humans and other animals. She considers interactions between animals and humans in social organizations, such as the family, the legal system, and political and religious institutions. A major focus is the social construction of animals in world cultures and the way in which these social meanings are used to reinforce and perpetuate hierarchical human relationships such as racism, sexism, and class privilege. The book also examines how different human groups construct a range of identities for themselves and for others through animals. This second edition of Animals and Society is fully updated and expanded throughout, enhancing the book’s relevance for student and activist readers alike. It includes many new international examples, all-new case studies, and updated supplementary readings.
Emergent readers will have fun helping George discover who the egg belongs to in this engaging story with colorful illustrations and carefully leveled text"--
An expansive look at the multifaceted American artist Toshiko Takaezu within the history of postwar artmaking Toshiko Takaezu (1922-2011) was an American artist whose multidisciplinary work in ceramics, painting, sculpture, weaving, and installation innovatively drew from the natural world, combining expressionist energies with influences from East Asia. The closed ceramic forms for which she is best known are effectively abstract paintings in the round. Her reputation as a ceramic artist, however, has obscured the breadth of her output in other mediums and her role within the larger art movements of the twentieth century. This book provides the first retrospective assessment of Takaezu's art and life, representing her diverse oeuvre, which spanned six decades, and her hybrid identity as an Asian American woman, artist, and teacher. This ambitious volume features essays exploring Takaezu's biography, her background as a Hawai'i-born artist of Okinawan heritage, the relationship between her abstract work and that of her contemporaries, the role of cultural exchange in her art, her impact as an educator, and more. Beautifully illustrated with nearly 300 images of artworks and archival photographs, and including an updated chronology, exhibition history, and recollections from the artist's former apprentices, the book offers a compelling and comprehensive account of this singular artist's career. Published in association with The Isamu Noguchi Foundation and Garden Museum Exhibition Schedule: The Isamu Noguchi Foundation and Garden Museum, New York (March 20-July 28, 2024) Cranbrook Art Museum, Bloomfield Hills, MI (September 11, 2024-January 12, 2025) Museum of Fine Arts, Houston (March 2-May 18, 2025) Chazen Museum of Art (September 8-December 23, 2025) Honolulu Museum of Art (February 13-July 26, 2026)
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Tender Morsels is a dark and vivid story, set in two worlds and worrying at the border between them. Liga lives modestly in her own personal heaven, a world given to her in exchange for her earthly life. Her two daughters grow up in this soft place, protected from the violence that once harmed their mother. But the real world cannot be denied forever—magicked men and wild bears break down the borders of Liga’s refuge. Now, having known Heaven, how will these three women survive in a world where beauty and brutality lie side by side?
Written from thirteen years of journals, psychic and earthly, this poetry maps an uprising of a borderland indigenous woman battling forces of racism and sexual violence against Native women and children. This lyric collection breaks new ground, skillfully revealing an unseen narrative of resistance on the MexicoÐU.S. border. A powerful blend of the oral and long poem, and speaking into the realm of global movements, these poems explore environmental injustice, sexualized violence, and indigenous womenÕs lives. These complex and necessary themes are at the heart of award-winning poet Margo TamezÕs second book of poetry. Her poems bring forth experiences of a raced and gendered life along the border. Tamez engages the experiences of an indigenous life, refusing labels of Mexican or Native American as social constructs of a colonized people. This book is a challenging cartography of colonialism, poverty, and issues of Native identity and demonstrates these as threats to the environment, both ecological and social, in the borderlands. Each poem is crafted as if it were a minute prayer, dense with compassion and unerring optimism. But the hope that Tamez serves is not blind. In poem after poem, she draws us into a space ruled by mythic symbolism and the ebb and flow of the landscapeÑa place where comfort is compromised and where we must work to relearn the nature of existence and the value of life.
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