This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.
This title was first published in 2000. Offering original insights into the relationship between media and democratic theory, this volume brings together a renowned collection of international specialists who examine media and democracy, professional journalism, the anatomy of content and the current issues which concern both institutions. Challenging conventional discourse, this comprehensive collection contains the most incisive and informative articles on this fundamental subject.
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.
This title was first published in 2000. Offering original insights into the relationship between media and democratic theory, this volume brings together a renowned collection of international specialists who examine media and democracy, professional journalism, the anatomy of content and the current issues which concern both institutions. Challenging conventional discourse, this comprehensive collection contains the most incisive and informative articles on this fundamental subject.
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Why would a mother make her own child feel worthless and unwanted? All her life, Little Margaret had wondered why her mother didn't love her. No matter how hard she tried, she could never please her. The harder she tried, the worse things got. She never knew that there was deep-rooted reason for her animosity a secret that Little Margaret mustn't know and didn't know until it's too late. When she begins to probe the past, a harsh discovery makes her realize that no secret is ever worth its price What is this secret that you Don't Tell Little Margaret? Please also visit www.webreeds.com
The book examines the subsequent developments in religious and military building work on the peninsula which accompanied the growth of a successful urban community in the eleventh and twelfth centuries.
Specifically written about the library work environment, this book offers strategies for creating and maintaining a positive and supportive LIS environment that will engage all types of staff, resulting in increased performance. Workplace engagement is a growing trend in management for good reason: the success of any organization depends as much on the mindsets and attitudes of the staff as any other factor or material component. This book shares research-derived strategies for creating and maintaining a positive LIS environment that will engage and empower all types of library employees—strategies that will boost worker engagement and improve performance. The information in Cultivating Engaged Staff: Better Management for Better Libraries is based on the author's doctoral research investigating the conditions that lead to higher levels of workplace engagement and how these elements interact to create an environment that supports engagement. Readers will come away with a clear understanding of how to apply these research findings in the LIS field, with particular reference to the changing technological environment, the nature of the work, and the legislative and political environment. The book also includes real-life stories that enable managers to view their own behavior through the eyes of other colleagues and workers.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.