Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective: introduces a concise yet comprehensive exploration of the key aspects of consumer behaviour, including consumer motivation, attitudes, decision-making processes, and behaviour and communication; details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour; presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet; and discusses consumer behaviour in the context of personality, lifestyles and psychographics, and the different influences of culture, subculture, social class, family, sexual orientation and technology. 'Consumer Behaviour' is written to support a structured learning approach, with clear learning objectives and revision questions for each chapter. Case studies, examples and scenarios illustrate learning points throughout the text. Recommended for students studying consumer behaviour at diploma or degree level.
This title was first published in 2000: Linehan (management, Cork Institute of Technology) studies 50 European senior female managers in a variety of organizations who have made at least one career move across national borders. She compares the careers of these women with a number of theoretical explanations for the relative dearth of women in these positions. She finds that many of the problems facing domestic female managers also face international managers specifically, assumptions that management skills and organizational commitment are societally associated with masculinity.
International Human Resource Management provides a critical assessment of contemporary international HRM. Written by leading international scholars, this text explores the challenges confronting organizations as they seek to develop effective resourcing strategies in a global environment. International Human Resource Management is an excellent companion text for upper level undergraduate, postgraduates and MBA students studying international or comparative HRM.
Why would a mother make her own child feel worthless and unwanted? All her life, Little Margaret had wondered why her mother didn't love her. No matter how hard she tried, she could never please her. The harder she tried, the worse things got. She never knew that there was deep-rooted reason for her animosity a secret that Little Margaret mustn't know and didn't know until it's too late. When she begins to probe the past, a harsh discovery makes her realize that no secret is ever worth its price What is this secret that you Don't Tell Little Margaret? Please also visit www.webreeds.com
International Human Resource Management provides a critical assessment of contemporary international HRM. Written by leading international scholars, this text explores the challenges confronting organizations as they seek to develop effective resourcing strategies in a global environment. International Human Resource Management is an excellent companion text for upper level undergraduate, postgraduates and MBA students studying international or comparative HRM.
This text is a revision guide for Irish students taking a foundation course in management. The book is presented in a user-friendly format and features summaries of key points, Irish examples, and exam-style questions. The book is designed for third-level students taking business studies.
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