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Television Culture and Women's Lives

"Thirtysomething" and the Contradictions of Gender

By: Margaret J. Heide

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Television Culture and Women's Lives

"Thirtysomething" and the Contradictions of Gender

By: Margaret J. Heide

Contemporary cultural theory, feminist criticism, and ethnography converge in this provocative study of the construction of meaning in mass culture. Television Culture and Women's Lives explores the complex relationship between the gender conflicts played out in the scripts of the popular television show thirtysomething and the real-life conflicts experienced by "baby-boomer" women viewers. Women viewers often reinterpreted the program's conservative view on gender roles, seeing it instead as a protest against real dilemmas women face as they try to integrate career and family priorities. Heide's study confirms women viewers' close identifications with thirtysomething characters and positions audience responses against the backdrop of changes in the lives of women in the 1980s and 1990s. Television Culture and Women's Lives accessibly treats fascinating issues related to cultural criticism, the relationship between mass media, and audiences, and the struggles faced by women in late twentieth-century America.

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Page Count

188

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812215346

ISBN 13

9780812215342

Television Culture and Women's Lives

"Thirtysomething" and the Contradictions of Gender

By: Margaret J. Heide

Write a review Read reviews Take a Quiz Solve Book Puzzle

Television Culture and Women's Lives

"Thirtysomething" and the Contradictions of Gender

By: Margaret J. Heide

Contemporary cultural theory, feminist criticism, and ethnography converge in this provocative study of the construction of meaning in mass culture. Television Culture and Women's Lives explores the complex relationship between the gender conflicts played out in the scripts of the popular television show thirtysomething and the real-life conflicts experienced by "baby-boomer" women viewers. Women viewers often reinterpreted the program's conservative view on gender roles, seeing it instead as a protest against real dilemmas women face as they try to integrate career and family priorities. Heide's study confirms women viewers' close identifications with thirtysomething characters and positions audience responses against the backdrop of changes in the lives of women in the 1980s and 1990s. Television Culture and Women's Lives accessibly treats fascinating issues related to cultural criticism, the relationship between mass media, and audiences, and the struggles faced by women in late twentieth-century America.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

188

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812215346

ISBN 13

9780812215342