Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
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The Readeris aimed at—though not limited to—first-year courses focussing on essay-writing, found in Ontario colleges, university colleges, and universities. This text challenges students to think, read, discuss and write on a creative and critical level. Organized by rhetorical mode,The Readerincludes more than 30 high-interest readings from mainly Canadian sources and introduces readings from “new voices” in literature. The diverse selections provide the authors intent to provide a balance of gender, ethnic, and cultural perspectives. The authors' have highlighted quality literature by both highly-esteemed popular and unknown authors. In addition to the essays themselves, this text provides effective essay writing strategies and many interesting discussion points to engage student interest.
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