Marg Deery's Books

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.

The Good Living Tourism project focused on the lifestyle aspects of food and wine tourism. The project comprised several studies including regional case studies and consumer research. This report presents the findings of two stages of the project: a qualitative study that explored the enhancement factors that help to build the food and wine experience, and a quantitative study that investigated consumer preferences in food and wine tourism. This publication is also available for free download at www.crctourism.com.au

The primary aim of the report is to develop tools for measuring and enhancing the yield from tourism at the business, regional and national levels. This overall objective subsumes several more specific objectives: * First, to clarify the different concepts of tourism yield. * Second, to develop operational measures of yield at the level of the firm and at destination, regional, state and national levels. * The final objective involves discussion and analysis of the policy implications of the study. This publication is also available for free download at www.crctourism.com.au

This report outlines the findings of case studies conducted in Queensland, South Australia and Victoria as part of a broader project investigating the ways in which regional tourism is enhanced and developed through integrated food and wine strategies. This analysis is based on exploratory visits and in-depth interviews with key stakeholders and leaders in two wine tourism regions in each state. A case study approach was used, entailing the collection of information on regional products, the levels of collaboration within the regions, the leadership of 'regional champions' and the importance of brand recognition and development. This publication is also available for free download at www.crctourism.com.au

Book's by Marg Deery

Resident Impacts of Sport Events

Resident Impacts of Sport Events

Resident Impacts of Sport Events

Resident Impacts of Sport Events

Good Living Tourism

Good Living Tourism

Concepts of Tourism Yield and Their Measurement

Concepts of Tourism Yield and Their Measurement

Good Living Tourism

Good Living Tourism

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