While current textbooks in health psychology offer the reader some conceptual reasoning about different aspects of the discipline, there is no one source which provides an accessible, navigable and cross-referenced analysis of the major models and ideas in health psychology. Key Concepts in Health Psychology provides a `one stop′ analysis of key issues, theories, models and methods in contemporary health psychology. It enables the reader to engage with a full range of approaches and methods in the field, and importantly to be able to appreciate the relationships between these.
What explanations have been advanced for pain and and what are their shortcomings? How do theoretical models account for apparent anomalies in the experience of pain? What are the implications for clinical practice and how has practice guided theory? Psychology has made an enormous contribution to the understanding of pain and its phenomena, mechanisms, and treatments. This book explores and integrates current research in key areas of pain and pain management from a psychological perspective, and places recent developments in an historical context. The experience of pain cannot be captured in physiological terms, and treatments based on physical models are often inadequate. This book explores the multidimensional nature of pain mechanisms, including the roles of past experience, culture and personality, and considers the implications for research and treatment. The approach is primarily theoretical, but with a significant emphasis on clinical practice and application. This balance is often lacking in comparable texts, and is enhanced by the professional and research background of the authors. This clear and approachable text includes self-contained chapters that can be regarded as units of study and a unified glossary of terms completes the package. It is designed to provide a key resource for advanced undergraduate and postgraduate courses in health psychology, clinical psychology and social psychology as well as students and practitioners in health and social welfare.
This work explains in clear and concise terms the business side of general practice. It provides a reference for every GP practice and is particularly relevant to the needs of the younger principal, GP trainees and other doctors who have recently entered general practice. Each of the book's chapters provides a lucid description of a key facet of general practice and tells the reader how to obtain further advice and assistance.
The fantasies that underpin common perceptions of Virtual Reality—and what we need to know about VR’s potential risks as well as its opportunities. Virtual reality is the next new frontier for Silicon Valley. Mark Zuckerberg, who has overseen Meta’s investment of billions into VR, pitches it as the next dominant computing paradigm. More than just a gaming technology, VR is top of mind for academics, tech reportage, and industry evangelists who all see the potential for VR to revolutionize fields such as education and health, as well as the way we work and communicate. But will VR achieve all this? In Fantasies of Virtual Reality, Marcus Carter and Ben Egliston strip bare the tech industry’s vision of a future dominated by immersive VR experiences, challenging the utopian promises of this technology’s potential. Carter and Egliston offer a critical account of VR in a variety of contexts, from gaming to human resources to policing and the military. They argue that while VR does hold significant potential, the overhyped expectations surrounding it, from achieving true empathetic understanding to transforming traditional education and office work, are often overstated and fraught with issues of privacy, control, and exclusion. What’s more, there is nothing truly virtual about virtual reality: VR is deeply entrenched in the material world, driven by tangible technological, economic, and social logics. An accessible introduction to this emerging technology, Fantasies of Virtual Reality is essential reading for anyone interested in what VR can really do—and what is just plain fantasy.
Market Research and Analysis: Methods, Design, and Data provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. It is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test results for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges. The structure is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation. FEATURES: Provides a general understanding of market research, what information it can provide, and how market and marketing managers can adequately use it Explains how to generate data and information by surveying and making observations of consumers and organizations Examines the main types of sampling plans and their advantages and disadvantages Investigates various quantitative and qualitative research methods and techniques, through data gathered during market research
This practical guide provides an understanding of the theory behind smoking cessation, with evidence and advice, and shows how primary care teams can develop a comprehensive and effective smoking cessation strategy. It includes contacts for resources on setting up a service in the practice.
What explanations have been advanced for pain and and what are their shortcomings? How do theoretical models account for apparent anomalies in the experience of pain? What are the implications for clinical practice and how has practice guided theory? Psychology has made an enormous contribution to the understanding of pain and its phenomena, mechanisms, and treatments. This book explores and integrates current research in key areas of pain and pain management from a psychological perspective, and places recent developments in an historical context. The experience of pain cannot be captured in physiological terms, and treatments based on physical models are often inadequate. This book explores the multidimensional nature of pain mechanisms, including the roles of past experience, culture and personality, and considers the implications for research and treatment. The approach is primarily theoretical, but with a significant emphasis on clinical practice and application. This balance is often lacking in comparable texts, and is enhanced by the professional and research background of the authors. This clear and approachable text includes self-contained chapters that can be regarded as units of study and a unified glossary of terms completes the package. It is designed to provide a key resource for advanced undergraduate and postgraduate courses in health psychology, clinical psychology and social psychology as well as students and practitioners in health and social welfare.
While current textbooks in health psychology offer the reader some conceptual reasoning about different aspects of the discipline, there is no one source which provides an accessible, navigable and cross-referenced analysis of the major models and ideas in health psychology. Key Concepts in Health Psychology provides a `one stop′ analysis of key issues, theories, models and methods in contemporary health psychology. It enables the reader to engage with a full range of approaches and methods in the field, and importantly to be able to appreciate the relationships between these.
* Day-to-day guidance supported by evidence-based practice * Relates use of specific drugs to the treatment of specific types of pain * Quick and accessible source of reference to improve understanding of pain relief options amongst all members of the care team
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