Marcus Collins's Books

For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be

By: Marcus Collins

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For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be

By: Marcus Collins

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.

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Page Count

282

Publisher

PublicAffairs

Published Date

ISBN 10

1541702786

ISBN 13

9781541702783

Meditations (Collins Classics)

By: Marcus Aurelius

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Meditations (Collins Classics)

By: Marcus Aurelius

HarperCollins is proud to present its incredible range of best-loved, essential classics.

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Page Count

256

Publisher

HarperCollins UK

Published Date

ISBN 10

0008425035

ISBN 13

9780008425036

A Biographical Directory of Professional Basketball Coaches

By: Jeff Marcus

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A Biographical Directory of Professional Basketball Coaches

By: Jeff Marcus

Coaches have played a vital yet changing role throughout basketball's professional history. Biographical Directory of Professional Basketball Coaches is a comprehensive directory of all the professional coaches in the history of United States basketball. Jeff Marcus provides, in alphabetical order, the year-by-year coaching records for every pro major league coach in basketball history beginning with the American Basketball League (ABL), which formed in 1925 and was the first league to play in larger arenas on the East Coast and in the Mid West, then tracking the birth of the National Basketball League (NBL) from its onset in 1937 to its convergence 12 years later with the BAA, forming what we know today as the NBA. Brief but detailed biographical sketches are provided for every coach in these leagues. A wonderful resource for basketball fans and sports buffs.

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Page Count

465

Publisher

Scarecrow Press

Published Date

ISBN 10

1461726530

ISBN 13

9781461726531

Gypsy and Traveller Girls

Silence, Agency and Power

By: Geetha Marcus

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Gypsy and Traveller Girls

Silence, Agency and Power

By: Geetha Marcus

This book presents the untold stories of Gypsy and Traveller girls living in Scotland. Drawing on accounts of the girls’ lives and offering space for their voices to be heard, the author addresses contemporary and traditional stereotypes and racialised misconceptions of Gypsies and Travellers. Marcus explores how the stubborn persistence of these negative views appears to contribute to policies and practices of neglect, inertia or intervention that often aim to ‘civilise’ and further assimilate these communities into the mainstream settled population. It is against this backdrop that the book exposes the girls’ racialised and gendered experiences, which impact on their struggles as young people to realise their potential and future prospects. Their narratives reveal the strengths of a distinct community, and the complexity of their silence and agency within the patriarchal structures that pervade the private spaces of home and the public spaces of education. This study also invites the reader to reflect on how the experiences of Gypsy and Traveller girls compares with young women from other social backgrounds, and questions if there is more that binds us than divides us as women in the modern world. Gypsy and Traveller Girls will be of interest to students and scholars across a range of disciplines, including sociology, education, gender studies and social policy.

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Page Count

358

Publisher

Springer

Published Date

ISBN 10

3030037037

ISBN 13

9783030037031

Supreme Ambition

Brett Kavanaugh and the Conservative Takeover

By: Ruth Marcus

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Supreme Ambition

Brett Kavanaugh and the Conservative Takeover

By: Ruth Marcus

The Washington Post journalist and legal expert Ruth Marcus goes behind the scenes to document the inside story of the Brett Kavanaugh confirmation battle and the Republican plot to take over the Supreme Court—thirty years in the making—in this “impressively reported, highly insightful, and rollicking good read” (The New York Times Book Review). In the summer of 2018 the Kavanaugh drama unfolded so fast it seemed to come out of nowhere. With the power of the #MeToo movement behind her, a terrified but composed Christine Blasey Ford walked into a Senate hearing room to accuse Kavanaugh of sexual assault. This unleashed unprecedented fury from a Supreme Court nominee who accused Democrats of a “calculated and orchestrated political hit.” But behind this showdown was a much bigger one. The Washington Post journalist and legal expert Ruth Marcus documents the thirty-year mission by conservatives to win a majority on the Supreme Court and the lifelong ambition of Brett Kavanaugh to secure his place in that victory. The reporting in Supreme Ambition is full of revealing and weighty headlines, as Marcus answers the most pressing questions surrounding this historical moment: How did Kavanaugh get the nomination? Was Blasey Ford’s testimony credible? What does his confirmation mean for the future of the court? Were the Democrats outgunned from the start? On the way, she uncovers secret White House meetings, intense lobbying efforts, private confrontations on Capitol Hill, and lives forever upended on both coasts. This “extraordinarily detailed” (The Washington Post) page-turner traces how Brett Kavanaugh deftly maneuvered to become the nominee and how he quashed resistance from Republicans and from a president reluctant to reward a George W. Bush loyalist. It shows a Republican party that had concluded Kavanaugh was too big to fail, with senators and the FBI ignoring potentially devastating evidence against him. And it paints a picture of Democratic leaders unwilling to engage in the no-holds-barred partisan warfare that might have defeated the nominee. In the tradition of The Brethren and The Power Broker, Supreme Ambition is the definitive account of a pivotal moment in modern history, one that will shape the judicial system of America for generations to come.

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Page Count

496

Publisher

Simon & Schuster

Published Date

ISBN 10

1982123877

ISBN 13

9781982123871

Organization and Management

An International Approach

By: Nick van Dam,Jos Marcus

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Organization and Management

An International Approach

By: Nick van Dam,Jos Marcus

Organization and Management is an introduction to theories and contemporary practice in cross-border business management. The book reviews the practice of management where a home-market approach no longer achieves and sustains success in an increasingly competitive global environment. Readers will learn about the experiences of companies in many industries operating in countries such as Argentina, China, Britain, France, Germany, India, the Netherlands, Poland, and the United States. This book is designed for students taking introductory courses in organization, and international management. Through carefully developed case studies, exercises, and integrated text material, this book bridges theory and practice. The full colour layout of the book supports self-study, as well as group study and team work.

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Page Count

504

Publisher

Routledge

Published Date

ISBN 10

1000035336

ISBN 13

9781000035339

The Marcus Garvey and Universal Negro Improvement Association Papers, Vol. VII

November 1927-August 1940

By: Marcus Garvey

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The Marcus Garvey and Universal Negro Improvement Association Papers, Vol. VII

November 1927-August 1940

By: Marcus Garvey

The publication of Volume VII marks the completion of the American series of The Marcus Garvey and Universal Negro Improvement Association Papers. This final book in the seven-volume set charts the magnetic, controversial Pan-African leader's career from his deportation from the United States in November 1927 to his death in England in 1940. The volume begins with Garvey's triumphant welcome in Jamaica, his tour abroad, and his entry into Jamaican party politics. It traces his reshaping of the organizational structure of the Universal Negro Improvement Association (UNIA) in the late 1920s, and his management of UNIA affairs from Kingston and London in the 1930s. Though typically seen as a time of decline, this final period of Garvey's life appears, in editorials drawn from his publications, as a fruitful one in which some of his strongest political writings were produced. Surveillance reports filed by Jamaican police and British colonial officials provide a rich account of Garvey's speeches and activities. Although he was banned from the United States and restricted from traveling or speaking in many areas under colonial supervision, Garvey nevertheless traveled widely after his deportation, visiting and influencing affairs in Geneva, Paris, and London, and making organizational tours of Canada and the Caribbean. He chaired UNIA conferences in Toronto and inaugurated the School of African Philosophy, a series of lectures designed to train UNIA leaders. In the mid-1930s he moved the headquarters of the UNIA to London. In the final months of his life, correspondence between Garvey in England and his young sons in Jamaica shows the personal side of the public leader. The tragedy of Garvey's personal demise is framed by the cataclysmic events of Europe entering a world war and by the decline of the movement he had worked so diligently to build. The long financial hardships of the previous decade and the loss of Garvey's presence had winnowed the membership of the UNIA. Garvey suffered a disabling stroke in January 1940. He died in London the following June, as Italy invaded France and Germany prepared to occupy Paris. Volume VII ends with the reconstitution of the UNIA in the months immediately after Garvey's death and the establishment of a new headquarters with new leadership in Cleveland.

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Page Count

1174

Publisher

Univ of California Press

Published Date

ISBN 10

0520342291

ISBN 13

9780520342293

Book's by Marcus Collins

For the Culture

For the Culture

Meditations (Collins Classics)

Meditations (Collins Classics)

A Biographical Directory of Professional Basketball Coaches

A Biographical Directory of Professional Basketball Coaches

Gypsy and Traveller Girls

Gypsy and Traveller Girls

Supreme Ambition

Supreme Ambition

Organization and Management

Organization and Management

The Marcus Garvey and Universal Negro Improvement Association Papers, Vol. VII

The Marcus Garvey and Universal Negro Improvement Association Papers, Vol. VII

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