This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.
Latest Edition: The Future of Food Business: The Facts, The Impacts and The Acts (2nd Edition) This unique book is a collection of articles published by the author in leading newspapers around the world. The papers focus on food chains and new concepts and ideas on how to increase competitiveness and value within the food and agricultural sectors. The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international investments and the role of governments in food chains. The book will motivate readers to rethink how business is conducted in the food chain and proposes new strategies for companies in the food sector. It is a must-read for entrepreneurs and researchers who are active in the food chain network. Contents:The Food Production Chains Environment:From Farms to … EverythingNavigating the Global Food SystemThe Roots of Food and Agribusiness ThinkingThe Global Food ConsumerThe World of Retailer BrandsRetailers, The Giants of ChainsThe Four Ps of Sustainability PlanningThe Global Financial Crisis, BRIC and Food CompaniesThe Food Crisis Will be BackStrategies for Solving the Food Inflation ProblemBridging the Food Dilemma: The Case of China and BrazilAlternative Solutions for the Food CrisisFood Chains and Networks Development: A 14 Point ListHow to Build a Strategic Plan for Food Chain: The Chain Plan MethodStrategic Planning For Food Companies:The Consumer's KingdomDemand-Driven OrganizationsStrategic Planning SatelliteFood Companies' Strategies in the Network EraPlanning Strategies for 2010–2020How to Capture Value?:Innovation in Integrated Food ChainsInnovation Agenda for the Food Industry and RetailersCreative Pricing StrategiesValue Capture Trilogy: The CostsValue Capture Trilogy: DifferentiationValue Capture Trilogy: Collective ActionCreating a Winning ConceptConsumer Risk AnalysisInternational Investments and Role of Governments:A Strategy for International InvestmentsHow to Evaluate the Capacity of International Investments to Promote Economic Development?How to Promote and Regulate International Investments?Colombia: An Example of the Role of GovernmentsIncorporating Smallholders into Modern Food Chains Readership: Students and researchers of agribusiness and marketing courses; business professionals; environmentalists and general public interested in food chain. Keywords:Food;Agribusiness;Sustainability;Food Chains;Strategic Planning;Innovation;Value Capture;InvestmentsKey Features:Covers up-to-date trends and innovations in Integrated Food Chains, value Capture Trilogy and international investments in the food sectorPresents the unique “The CHAINPLAN Method”Presents practical tools that can be applied by researchers and companies operating in the food chain sectorReviews: “Marcos Fava Neves describes the very complex global food chain and suggests methods and tools that can be used by companies to adjust their strategies and operational concepts in an ever rapid changing world. He discusses trends, world food crises, food chain complexity and strategic planning for food companies. It is an essential read for entrepreneurs and researchers who are active in the world-wide food chain network.” Hans Johr Corporate Head of Agriculture Nestle Switzerland “The Future of food Business presents a comprehensive look at our challenges in food chain, combining theory with relevant examples in this space. This should be mandatory for all students and professionals that work in agribusiness.” Renato Seraphim Head of New Business Syngenta Latin America “I think the research and analysis done by Dr Neves leading to a rather conclusive strategy is a good reflection of his deep insight into the food value chain. The presentation style in the book makes for easy reading too.” M D Ramesh OLAM Africa “The Future of Food Business is an easy-to-read book. Each chapter presents an important issue and ends with intriguing questions for debate, which makes it particularly useful in strategic planning processes. Highly recommended.&” Mary Shelman Director of Harvard Business School “The path forward to 2050 requires new innovative thought leaders in order to meet the challenges of increased food production for a growing and affluent global population. Dr Fava Neves motivates readers to rethink how business gets done on frontlines.” Paul Jasper CEO, Covered Logistics and Transportation, USA “Marcos' book elucidates the impending food challenge that will be a central concern for most governments in the immediate future; he puts forth innovative practical solutions to address the issue. The book is a must read for not only concerned people in the public and private enterprises but responsible citizenry all over the world. The book should be part of reference reading for most college graduates to create an awareness about the issues as they are impacted most by the food crisis.” Raj Vardhan, Sr. Vice President LAM International, China “I had the opportunity to actively participate in a one-day seminar of Prof. Marcos Fava Neves in Saint Louis, USA, where the contents of the book were presented and discussed. I am amazed about the knowledge the author has about the food industry.” G B Sundarajan Suguna Foods Limited, India “Marcos is a profound analyst of global food and agribusiness issues. He has a great vision, youth behavior and sagacity to understand complex environment and translate in a simple message.&” Gustavo Grobocopatel CEO of Los Grobo, Argentina “Food used to be a day-to-day task to provide for it and it is very close to everybody's imagination. However, today's society is characterised by individuals who are regarded to be a food expert but it takes people like Dr Marcos Fava Neves who not only explains today's food supply and puts food into a global perspective but also challenges tomorrow's needs and requirements. All with an open mindset and in a stimulating and inviting style. I suggest you join and become a knowledgeable food entrepreneur as well.” Marc van Genuchten Commercial Director Continental Juice/Cutrale, The Netherlands
The Second Edition of The Future of Food Business: The Facts, The Impacts and The Acts is an updated collection of thoughtful articles previously published in leading newspapers around the world based on the author's practical life as international project leader, consultant, businessman, academic professor and world traveller.These articles focus on global food and agribusiness environment, food production trends, the structure of food chains as well as new concepts and ideas on how to increase competitiveness of food companies to create, capture and share value within the global food and agricultural sectors.This book also includes practical methods and smart tools that can be used by companies to facilitate their strategic planning and thinking processes, demand-driven orientation, supply chain organization, marketing channels re-structure and mostly, how to create, capture and share value in innovative market strategies.It is designed to be an easy-to-read business book with short chapters, discussion questions and group exercises. Receiving more than 20 positive endorsements from CEOs, the book is a must-read for entrepreneurs, researchers, executives and students who are active in the world's food business.
The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place. The characteristics of this chain are so unique, that it makes a nice laboratory for academics and business people to exercise strategies, since risk is spread. Orange is a very sensitive plant, and fluctuations in production are notorious. The logistics of this chain are fascinating. The product travels great distances to reach the consumer in a generally safe and efficient way. The industry assets such as vessels and tanks are specific. By reading this book, business people, academics and chain practitioners have an opportunity to understand this chain. and can analyse all of its numbers and economics and exercise strategy building. This is needed since the orange juice market is a stable market in the world, growing only 1% per year, and the production costs of this chain are rising fast, due to structural changes faced by world food and agribusiness companies i.e. labour costs, energy costs, land costs, environmental costs and others. The book will be of interest to all those concerned with agri food chains.
This book is a contribution of the authors to the food - fuel debate. During 2007 and 2008 several factors led to the food inflation problem: growing population, income distribution, urbanization, biofuel, social programs, production scarcity etc.. Biofuel got most of the blame for food inflation but its responsibility was only limited. There are several possibilities of solving the food inflation problem that are discussed this book. It explores the example of Brazil’s agricultural sector, where a quiet revolution occurred in the last 15 years. This development is leading to Brazil becoming one of the largest food exporters globally. This position will strengthen as an additional 100 million hectares becomes available for crop development. The second part of the book explores the basics of the sugar cane chain. Sugar cane occupies less than 2% of Brazilian arable land and supplies 50% of Brazilian car fuel. In 2010 Brazil produced 53% of the world’s sugar. Sugar cane produces sugar, ethanol (used as car fuel), biogases that are used to co-generate electricity and other by-products. Biofuel is a booming industry. New technologies allow production of diesel and other fuels from cane. Sugar cane ethanol is the only renewable fuel that can currently compete with gasoline. Coca Cola just launched the plastic bottle with sugar cane plastic. This book helps us to understand Brazilian agribusiness and sugar cane economics from various perspectives e.g. international investments, sustainability, future trends and the strategic plan for the Brazilian industry.
The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place. The characteristics of this chain are so unique, that it makes a nice laboratory for academics and business people to exercise strategies, since risk is spread. Orange is a very sensitive plant, and fluctuations in production are notorious. The logistics of this chain are fascinating. The product travels great distances to reach the consumer in a generally safe and efficient way. The industry assets such as vessels and tanks are specific. By reading this book, business people, academics and chain practitioners have an opportunity to understand this chain. and can analyse all of its numbers and economics and exercise strategy building. This is needed since the orange juice market is a stable market in the world, growing only 1% per year, and the production costs of this chain are rising fast, due to structural changes faced by world food and agribusiness companies i.e. labour costs, energy costs, land costs, environmental costs and others. The book will be of interest to all those concerned with agri food chains.
The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers’ eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms’ fuzzy boundaries.
Latest Edition: The Future of Food Business: The Facts, The Impacts and The Acts (2nd Edition) This unique book is a collection of articles published by the author in leading newspapers around the world. The papers focus on food chains and new concepts and ideas on how to increase competitiveness and value within the food and agricultural sectors. The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international investments and the role of governments in food chains. The book will motivate readers to rethink how business is conducted in the food chain and proposes new strategies for companies in the food sector. It is a must-read for entrepreneurs and researchers who are active in the food chain network. Contents:The Food Production Chains Environment:From Farms to … EverythingNavigating the Global Food SystemThe Roots of Food and Agribusiness ThinkingThe Global Food ConsumerThe World of Retailer BrandsRetailers, The Giants of ChainsThe Four Ps of Sustainability PlanningThe Global Financial Crisis, BRIC and Food CompaniesThe Food Crisis Will be BackStrategies for Solving the Food Inflation ProblemBridging the Food Dilemma: The Case of China and BrazilAlternative Solutions for the Food CrisisFood Chains and Networks Development: A 14 Point ListHow to Build a Strategic Plan for Food Chain: The Chain Plan MethodStrategic Planning For Food Companies:The Consumer's KingdomDemand-Driven OrganizationsStrategic Planning SatelliteFood Companies' Strategies in the Network EraPlanning Strategies for 2010–2020How to Capture Value?:Innovation in Integrated Food ChainsInnovation Agenda for the Food Industry and RetailersCreative Pricing StrategiesValue Capture Trilogy: The CostsValue Capture Trilogy: DifferentiationValue Capture Trilogy: Collective ActionCreating a Winning ConceptConsumer Risk AnalysisInternational Investments and Role of Governments:A Strategy for International InvestmentsHow to Evaluate the Capacity of International Investments to Promote Economic Development?How to Promote and Regulate International Investments?Colombia: An Example of the Role of GovernmentsIncorporating Smallholders into Modern Food Chains Readership: Students and researchers of agribusiness and marketing courses; business professionals; environmentalists and general public interested in food chain. Keywords:Food;Agribusiness;Sustainability;Food Chains;Strategic Planning;Innovation;Value Capture;InvestmentsKey Features:Covers up-to-date trends and innovations in Integrated Food Chains, value Capture Trilogy and international investments in the food sectorPresents the unique “The CHAINPLAN Method”Presents practical tools that can be applied by researchers and companies operating in the food chain sectorReviews: “Marcos Fava Neves describes the very complex global food chain and suggests methods and tools that can be used by companies to adjust their strategies and operational concepts in an ever rapid changing world. He discusses trends, world food crises, food chain complexity and strategic planning for food companies. It is an essential read for entrepreneurs and researchers who are active in the world-wide food chain network.” Hans Johr Corporate Head of Agriculture Nestle Switzerland “The Future of food Business presents a comprehensive look at our challenges in food chain, combining theory with relevant examples in this space. This should be mandatory for all students and professionals that work in agribusiness.” Renato Seraphim Head of New Business Syngenta Latin America “I think the research and analysis done by Dr Neves leading to a rather conclusive strategy is a good reflection of his deep insight into the food value chain. The presentation style in the book makes for easy reading too.” M D Ramesh OLAM Africa “The Future of Food Business is an easy-to-read book. Each chapter presents an important issue and ends with intriguing questions for debate, which makes it particularly useful in strategic planning processes. Highly recommended.&” Mary Shelman Director of Harvard Business School “The path forward to 2050 requires new innovative thought leaders in order to meet the challenges of increased food production for a growing and affluent global population. Dr Fava Neves motivates readers to rethink how business gets done on frontlines.” Paul Jasper CEO, Covered Logistics and Transportation, USA “Marcos' book elucidates the impending food challenge that will be a central concern for most governments in the immediate future; he puts forth innovative practical solutions to address the issue. The book is a must read for not only concerned people in the public and private enterprises but responsible citizenry all over the world. The book should be part of reference reading for most college graduates to create an awareness about the issues as they are impacted most by the food crisis.” Raj Vardhan, Sr. Vice President LAM International, China “I had the opportunity to actively participate in a one-day seminar of Prof. Marcos Fava Neves in Saint Louis, USA, where the contents of the book were presented and discussed. I am amazed about the knowledge the author has about the food industry.” G B Sundarajan Suguna Foods Limited, India “Marcos is a profound analyst of global food and agribusiness issues. He has a great vision, youth behavior and sagacity to understand complex environment and translate in a simple message.&” Gustavo Grobocopatel CEO of Los Grobo, Argentina “Food used to be a day-to-day task to provide for it and it is very close to everybody's imagination. However, today's society is characterised by individuals who are regarded to be a food expert but it takes people like Dr Marcos Fava Neves who not only explains today's food supply and puts food into a global perspective but also challenges tomorrow's needs and requirements. All with an open mindset and in a stimulating and inviting style. I suggest you join and become a knowledgeable food entrepreneur as well.” Marc van Genuchten Commercial Director Continental Juice/Cutrale, The Netherlands
The Second Edition of The Future of Food Business: The Facts, The Impacts and The Acts is an updated collection of thoughtful articles previously published in leading newspapers around the world based on the author's practical life as international project leader, consultant, businessman, academic professor and world traveller.These articles focus on global food and agribusiness environment, food production trends, the structure of food chains as well as new concepts and ideas on how to increase competitiveness of food companies to create, capture and share value within the global food and agricultural sectors.This book also includes practical methods and smart tools that can be used by companies to facilitate their strategic planning and thinking processes, demand-driven orientation, supply chain organization, marketing channels re-structure and mostly, how to create, capture and share value in innovative market strategies.It is designed to be an easy-to-read business book with short chapters, discussion questions and group exercises. Receiving more than 20 positive endorsements from CEOs, the book is a must-read for entrepreneurs, researchers, executives and students who are active in the world's food business.
This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.
The Second Edition of The Future of Food Business: The Facts, The Impacts and The Acts is an updated collection of thoughtful articles previously published in leading newspapers around the world based on the author's practical life as international project leader, consultant, businessman, academic professor and world traveller. These articles focus on global food and agribusiness environment, food production trends, the structure of food chains as well as new concepts and ideas on how to increase competitiveness of food companies to create, capture and share value within the global food and agricultural sectors. This book also includes practical methods and smart tools that can be used by companies to facilitate their strategic planning and thinking processes, demand-driven orientation, supply chain organization, marketing channels re-structure and mostly, how to create, capture and share value in innovative market strategies. It is designed to be an easy-to-read business book with short chapters, discussion questions and group exercises. Receiving more than 20 positive endorsements from CEOs, the book is a must-read for entrepreneurs, researchers, executives and students who are active in the world's food business.
Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
This book is a contribution of the authors to the food - fuel debate. During 2007 and 2008 several factors led to the food inflation problem: growing population, income distribution, urbanization, biofuel, social programs, production scarcity etc.. Biofuel got most of the blame for food inflation but its responsibility was only limited. There are several possibilities of solving the food inflation problem that are discussed this book. It explores the example of Brazil’s agricultural sector, where a quiet revolution occurred in the last 15 years. This development is leading to Brazil becoming one of the largest food exporters globally. This position will strengthen as an additional 100 million hectares becomes available for crop development. The second part of the book explores the basics of the sugar cane chain. Sugar cane occupies less than 2% of Brazilian arable land and supplies 50% of Brazilian car fuel. In 2010 Brazil produced 53% of the world’s sugar. Sugar cane produces sugar, ethanol (used as car fuel), biogases that are used to co-generate electricity and other by-products. Biofuel is a booming industry. New technologies allow production of diesel and other fuels from cane. Sugar cane ethanol is the only renewable fuel that can currently compete with gasoline. Coca Cola just launched the plastic bottle with sugar cane plastic. This book helps us to understand Brazilian agribusiness and sugar cane economics from various perspectives e.g. international investments, sustainability, future trends and the strategic plan for the Brazilian industry.
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