Marco Vriens's Books

The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

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The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

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Page Count

721

Publisher

SAGE Publications

Published Date

ISBN 10

1452261539

ISBN 13

9781452261539

The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

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The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book." —Guldem Gokcek, JOURNAL OF MARKETING The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Key Features: Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.

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Page Count

1109

Publisher

SAGE Publications

Published Date

ISBN 10

1506319459

ISBN 13

9781506319452

A Comprehensive Atlas of Digestive Surgical Operations

By: Marco P. Merlini

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A Comprehensive Atlas of Digestive Surgical Operations

By: Marco P. Merlini

The Comprehensive Atlas of Digestive Surgical Operations describes the successive steps of digestive operations, which can be performed in a large regional hospital or a university center. It illustrates and explains the surgical procedures, with anatomical and physiological details, on the digestive tract from esophagus to anus, on the liver, pancreas, spleen, adrenal glands and abdominal wall. The Atlas is aimed at the surgical residents and will enable them to get or rehearse a quick and comprehensive glance in many digestive interventions they will do or assist. However, The Atlas will also be of particular interest for the attending who will supervise his trainees, for students and for all professionals working close to surgeons. All ilustrations are handmade by the author, Professor Marco P. Merlini, who trained in general, visceral, thoracic, vascular surgery and kept a close contact with the development of all digestive specialities that broke through in the last decades. Marco P. Merlini, Senior Consultant, Department of Digestive, Laparoscopic, General Thoracic and Robotic Surgery, CHU-UVC Brugmann, Brussels, Belgium.

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Page Count

464

Publisher

International Medical Publisher

Published Date

ISBN 10

1999348524

ISBN 13

9781999348526

Book's by Marco Vriens

The Handbook of Marketing Research

The Handbook of Marketing Research

The Handbook of Marketing Research

The Handbook of Marketing Research

A Comprehensive Atlas of Digestive Surgical Operations

A Comprehensive Atlas of Digestive Surgical Operations

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