Marco Santello's Books

Advertising and Multilingual Repertoires

From Linguistic Resources to Patterns of Response

By: Marco Santello

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Advertising and Multilingual Repertoires

From Linguistic Resources to Patterns of Response

By: Marco Santello

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

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Page Count

103

Publisher

Routledge

Published Date

ISBN 10

1315392577

ISBN 13

9781315392578

Between Heaven and Earth

The Contact, the Initiation

By: Marco Santello

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Between Heaven and Earth

The Contact, the Initiation

By: Marco Santello

This book is for anyone concerned with the meaning of our journey through Life. It is the story of a young man’s encounters with a Teacher of Truth – the ever present, ever hidden Way that supports Humanity. It is a testimony of the hopes, doubts, fears, thirst for knowledge and growth of a contemporary “Seeker”, played out against the backdrop of a provincial Italian town: A young boy’s sadness at his father’s early death prompts the first, unformed questions and yearnings to understand the mystery of life A young man’s faltering steps to encounter “spirituality” through Eastern disciplines A series of “coincidences” giving rise to extra-ordinary encounters with a Teacher of Truth, hidden, yet visible, “in” but not “of” the world It is a journey towards self-discovery and the Light that is in all of us, buried by our personalities and forgotten through our distractions and indifference. It is a journey towards the true Heart that, although almost forgotten, has never stopped calling. This book is testimony to the Teaching and to the Seeker’s experiences as a disciple and friend of an extraordinary Teacher, Alfredo, who represents and upholds the profound Work of the Way.

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Page Count

240

Publisher

iUniverse

Published Date

ISBN 10

0595207316

ISBN 13

9780595207312

Advertising and Multilingual Repertoires

from Linguistic Resources to Patterns of Response

By: Marco Santello

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Advertising and Multilingual Repertoires

from Linguistic Resources to Patterns of Response

By: Marco Santello

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.

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Age

Page Count

122

Publisher

Routledge

Published Date

ISBN 10

1315392569

ISBN 13

9781315392561

Between Heaven and Earth

The Contact, the Initiation

By: Marco Santello

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Between Heaven and Earth

The Contact, the Initiation

By: Marco Santello

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

240

Publisher

iUniverse

Published Date

ISBN 10

0595207316

ISBN 13

9780595207312

Book's by Marco Santello

Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires

Between Heaven and Earth

Between Heaven and Earth

Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires

Between Heaven and Earth

Between Heaven and Earth

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