Textbooks and other popular venues commonly present science as a progressive "brick-by-brick" accumulation of knowledge and facts. Despite its hallowed history and familiar ring, this depiction is nowadays rejected by most specialists. There currently are two competing models of the scientific enterprise: reductionism and antireductionism. Neither provides an accurate depiction of the productive interaction between knowledge and ignorance, supplanting the old metaphor of the "wall" of knowledge. This book explores an original conception of the nature and advancement of science. Marco J. Nathan's proposed shift brings attention to a prominent, albeit often neglected, construct--the black box--which underlies a well-oiled technique for incorporating a productive role of ignorance and failure into the acquisition of empirical knowledge. The black box is a metaphorical term used by scientists for the isolation of a complex phenomenon that they have deliberately set aside or may not yet fully understand. What is a black box? How does it work? How do we construct one? How do we determine what to include and what to leave out? What role do boxes play in contemporary scientific practice? Nathan's monograph develops an overarching framework for thinking about black boxes and discusses prominent historical cases that used it, including Darwin's view of inheritance in his theory of evolution and the "stimulus-response model" in psychology, among others. By detailing some fascinating episodes in the history of biology, psychology, and economics, Nathan revisits foundational questions about causation, explanation, emergence, and progress, showing how the insights of both reductionism and antireductionism can be reconciled into a fresh and exciting approach to science.
Over the last few decades, biology, psychology, anthropology, and cognate fields have substantially enriched traditional philosophical theories about who we are and where we come from. Nevertheless, the hallowed topic of human nature remains frustratingly elusive. Why have we not been able to crack the mystery? Marco J. Nathan provides an overview and explanation of recent research and argues that human nature is a core scientific concept that is not susceptible to an explanation, scientific or otherwise. He traces the scientific history of human nature to conclude that, as an epistemological indicator, science cannot adequately grasp human nature without dissolving it in the process
CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book." —Guldem Gokcek, JOURNAL OF MARKETING The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Key Features: Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.
Textbooks and other popular venues commonly present science as a progressive "brick-by-brick" accumulation of knowledge and facts. Despite its hallowed history and familiar ring, this depiction is nowadays rejected by most specialists. There currently are two competing models of the scientific enterprise: reductionism and antireductionism. Neither provides an accurate depiction of the productive interaction between knowledge and ignorance, supplanting the old metaphor of the "wall" of knowledge. This book explores an original conception of the nature and advancement of science. Marco J. Nathan's proposed shift brings attention to a prominent, albeit often neglected, construct--the black box--which underlies a well-oiled technique for incorporating a productive role of ignorance and failure into the acquisition of empirical knowledge. The black box is a metaphorical term used by scientists for the isolation of a complex phenomenon that they have deliberately set aside or may not yet fully understand. What is a black box? How does it work? How do we construct one? How do we determine what to include and what to leave out? What role do boxes play in contemporary scientific practice? Nathan's monograph develops an overarching framework for thinking about black boxes and discusses prominent historical cases that used it, including Darwin's view of inheritance in his theory of evolution and the "stimulus-response model" in psychology, among others. By detailing some fascinating episodes in the history of biology, psychology, and economics, Nathan revisits foundational questions about causation, explanation, emergence, and progress, showing how the insights of both reductionism and antireductionism can be reconciled into a fresh and exciting approach to science.
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