Marcie Hinton's Books

Applied Public Relations

Cases in Stakeholder Management

By: Kathy Brittain Richardson,Marcie Hinton

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Applied Public Relations

Cases in Stakeholder Management

By: Kathy Brittain Richardson,Marcie Hinton

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students

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Page Count

271

Publisher

Routledge

Published Date

ISBN 10

113675380X

ISBN 13

9781136753800

Applied Public Relations

Cases in Stakeholder Management

By: Kathy Brittain McKee,Kathy Richardson,Marcie Hinton,Larry F. Lamb

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Applied Public Relations

Cases in Stakeholder Management

By: Kathy Brittain McKee,Kathy Richardson,Marcie Hinton,Larry F. Lamb

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.

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Page Count

303

Publisher

Routledge

Published Date

ISBN 10

1135231508

ISBN 13

9781135231507

Love Letters

A Nation at War

By: Marcie Mcguire

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Love Letters

A Nation at War

By: Marcie Mcguire

I haven't been anywhere because I was sick. I have just felt lost. One thing has kept me company-and that is your lovely letters." -Elliott June 16, 1918 A memoir over 100 years in the making brings history to life-as two lovebirds exchange letters during wartime, a pandemic, and massive social changes. Marcie McGuire discovered more than 250 of her grandparent's letters stored neatly in a closet after surviving multiple moves over many decades. Drawing on her background in library science, Marcie chronicles the story of 21-year-old Elliot Cranfill and 19-year-old Elma Beatty using the letters they exchanged from 1917-1918. The book is organized chronologically-and Marcie includes introductions to each letter-providing readers with context to significant people and places mentioned. Love story enthusiasts and history buffs alike will enjoy this carefully preserved intimate record of World War I from the perspective of two bright young adults. She's in college; he's fighting for our country-and both are clinging to hope as the world witnesses unprecedented turmoil.

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Page Count

467

Publisher

Matthew Sleadd

Published Date

ISBN 13

9798985780772

The World's Fastest Machines

By: Marcie Aboff

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The World's Fastest Machines

By: Marcie Aboff

From race cars to military aircraft, this book gives facts and figures on the fastest vehicles in the world, and shows how these extreme machines help us do jobs that ordinary slower and less powerful vehicles can't do.

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Heinemann-Raintree Library

Published Date

ISBN 10

1410938514

ISBN 13

9781410938510

The World's Biggest Machines

By: Marcie Aboff

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The World's Biggest Machines

By: Marcie Aboff

This book provides brief sketches of some of the largest machines on the planet.

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Heinemann-Raintree Library

Published Date

ISBN 10

1410938751

ISBN 13

9781410938756

Capitol Hill Pages

Young Witnesses to 200 Years of History

By: Marcie Sims

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Capitol Hill Pages

Young Witnesses to 200 Years of History

By: Marcie Sims

The Capitol Page Program allowed teenagers to serve as nonpartisan federal employees performing a number of duties within the House, Senate and Supreme Court. Though only Senate Pages remain after the controversial closing of the House Page Program in 2011, current and former pages' unique perspectives still, and perhaps not surprisingly, play an important role in United States government. The author, a former Senate Page, shares firsthand accounts along with interviews of past pages and some current notable political figures. In-depth research into the history of Capitol Pages' duties, schooling, experiences, downfalls and victories--including the admission of the first African American and female pages--illustrates the importance of the program in both the lives of the pages and in American politics.

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Page Count

262

Publisher

McFarland

Published Date

ISBN 10

147663064X

ISBN 13

9781476630649

Applied Public Relations

Cases in Stakeholder Management

By: Kathy Brittain Richardson,Marcie Hinton

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Applied Public Relations

Cases in Stakeholder Management

By: Kathy Brittain Richardson,Marcie Hinton

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Solve jigsaw puzzle

Age

Page Count

271

Publisher

Routledge

Published Date

ISBN 10

113675380X

ISBN 13

9781136753800

Applied Public Relations

Cases in Stakeholder Management

By: Kathy Brittain McKee,Kathy Richardson,Marcie Hinton,Larry F. Lamb

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Applied Public Relations

Cases in Stakeholder Management

By: Kathy Brittain McKee,Kathy Richardson,Marcie Hinton,Larry F. Lamb

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N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

303

Publisher

Routledge

Published Date

ISBN 10

1135231508

ISBN 13

9781135231507

Book's by Marcie Hinton

Applied Public Relations

Applied Public Relations

Applied Public Relations

Applied Public Relations

Love Letters

Love Letters

The World's Fastest Machines

The World's Fastest Machines

The World's Biggest Machines

The World's Biggest Machines

Capitol Hill Pages

Capitol Hill Pages

Applied Public Relations

Applied Public Relations

Applied Public Relations

Applied Public Relations

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