Smart shopping in a buyer's market. It's a buyer's market out there. But with so many homes for sale, buyers can be overwhelmed by choice. How can they be certain they're making the right decision? The answers are here in this easy-to-use book of checklists focusing on every single aspect of the home buying procedure, from where to start looking to closing costs. *Finding affordable homes *Scoping out neighborhoods *Includes the questions that should be asked of agents, brokers, and sellers *For first-time buyers and experienced ones
An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Etsy is a wildly popular website where crafters and craftsmen alike have discovered a portal where they can market and sell their handmade wares—literally around the globe. Any successful Etsy seller will tell you the difference between a successful Etsy storefront and the storefront that gets lost in the mix often boils down to the tricky details. The Complete Idiot’s Guide® to Selling Your Crafts with Etsy is written by someone who has proven selling success on Etsy and knows the tricks that will get a storefront noticed—and wares shipping out the door. From having the right keywords in place for optimum searchability, to creating an attractive storefront that will create return customers and loads of traffic, The Complete Idiot’s Guide® to Selling Your Crafts with Etsy will help you learn the tricks of the trade and help you build the successful Etsy business you have always wanted.
No, it’s not magic. Vision boards are proven tools for getting clear about the lifestyle you want and then focusing your energy on opportunities to get closer to that goal. In less than two hours, using the step-by-step instructions included in these pages, you can create a vision board representing your ideal life, including goals for your career, personal finances, relationships, health, spirituality, and the impact you’ll have on the world. You can then use your vision board as a tool to pursue and achieve the life you dream of. In Create Your Vision Board, you’ll learn about: · Setting goals—and how to achieve them. · The power of visualization and instructions for how to utilize it. · How to break big goals down into manageable action steps. · The supplies you’ll need to create your board, whether physical or digital. · The most effective ways to use your board to bring your dream life into focus. With the tips and tools in this book, you can build the confidence and focus to power through the obstacles that are holding you back and finally make your dreams a reality.
A revealing look at the real "Emeril live" Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-"bam," "kick it up a notch," and "pork fat rules"-and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, you get to enter into Emeril's incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission-showing ordinary people how to have fun with food. Weaving together Emeril's personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today's Most Popular Chef offers an entertaining look at how one of the world's most talented chefs became a household name.
Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits. In February 2018, according to Ad Age, Domino's unseated Pizza Hut to become the largest pizza seller worldwide in terms of sales. Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first. For the first time, the adaptable strategies behind the rise and dominance of Domino's are outlined in these pages. Through the story of the Domino's, you’ll learn: How to create meaningful innovation without changing the core of the product that people already love. How to recognize and take advantage of unique opportunities to alleviate your customers’ pain points. How to grow a company by taking a holistic approach to the business. And, the importance of delivering a quality experience that will keep customers calling for more.
In today’s world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one’s organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of “stand-out” marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.
The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.
An entertaining parents' guide to naming their baby features more than 200 lists of popular names in different categories, along with an alphabetized name section, name histories and meanings, and information and advice on selecting the perfect name. Original.
If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
From Atticus to Zuzu With 10,000 additional names and 50 additional lists (200 total), this latest edition is the most comprehensive guide to naming newborns on the market, and the most fun! With specialized lists, from world leaders to favorite characters from children's literature, biblical figures to Wiccan/ Gothic/Vampire names, Olympic medalists to Nobel Prize winners, plus alphabetized lists for each gender, this guide makes the name game easy, pleasurable, and enlightening. - Approximately 4 million babies born every year in the U.S, and they all need names! - Contains 40,000 names, 10,000 more than The Everything Baby Names Book and 35,000 more than Baby Names for Dummies - Includes 200 specialized lists - even the names that have the best and worst nicknames - which add to the fun of selecting the perfect name
Offers writing strategies, grammar guidelines, and tips on overcoming writers block, organizing business correspondence, and writing a polished readable proposal.
It's show time! Home staging transforms rooms from that everyday lived-in look to ready-to-be sold for top dollar. This step-by-step guide offers the tactics used by home stagers - from de-cluttering and cleaning up to arranging and remodeling - that will often yield a quicker sale and higher selling price. --Decorating tips to make a house appeal to the widest range of buyers --Cost-effective techniques to highlight the home's selling points, whether it's the floor plan, the high ceilings, or a newly renovated bathroom --Suggestions on how to downplay or eliminate features that might be considered negatives. such as smaller rooms, minimal storage space, or ghastly wall colors
So you ve decided you want to sell your house, but the idea of paying 7% to a broker just seems like money thrown away. Well, as many FSBO s have found, it can get pretty complicated. The Complete Idiot s Guide to Selling Your Own Homeprovides the most comprehensive coverage for selling your home on your own. Whether you re going to pay a small commission for online help or a flat fee for an MLS listing, or you want to handle every step of the sale on your own, this new Complete Idiot s Guidewill help walk readers through the process - providing tons of tips on everything from signs and open houses to appraisals and inspections. And the included CD provides sample contracts, boilerplate forms, and checklists to help readers at every step along the way.
The only how-to and strategy guide you need to be the last player standing in the hottest video game on earth! Are you ready to take your game to the next level and dominate your opponents? Ready to learn how to destroy your fellow gamers and win the ultimate Battle Royale? If so, you're ready for Fortnite: The Ultimate Unauthorized Guide. Starting with simple instructions on how to download and install the game on all platforms (Nintendo, PlayStation, Xbox and PC--and now on your mobile device!), Fortnite: The Ultimate Unauthorized Guide divulges all the essential information needed to navigate through the Fortnite world like a pro. Whether playing Battle Royale or Save the Earth mode, readers will learn how and where to unearth the best items, discover essential combat strategies and weapons use, identify ideal landing zones and build the perfect fort or base. Also included are maneuvering tactics and even advice on how to manage resources and cash, buying the coolest skin and flashing the best dance moves. With secret cheats, hacks, unlockables, and much more, this is an essential guide to everything Fortnite!
Organized into categories, and setup with an easy-to-use A-to-Z tab format, this book is the definitive guide to what's on the Internet. With over 10,000 site listings, Que's Official Internet Yellow Pages, is the must have reference for anybody using the Internet. Features include: -- The most up-to-date site listings and descriptions to ensure the user has accurate listings to what's on the Internet -- The included CD-ROM contains a fully searchable, electronic version of the book. Just click on the desired Web address, and you'll instantly be launched to the site -- hassle-free.
The Complete Idiot s Guide to 30,000 Baby Namesoffers a little something extra than the majority of books on the market. Rather than provide readers with an alphabetized name list for each gender (which, by the way, it also does), it dedicates approximately half of its total pages to various lists that help parents zero in on the perfect name for their baby and add some fun to the baby-naming process. In addition to the various lists of names and a two-color alphabetized name section, this book also contains colorful name histories and helpful information on how to go about finding and choosing the perfect name. Lists include something for everyone.
So you've got a small business and you want to try your hand at designing your own business cards and marketing materials. Or maybe you want to launch your own blog and need help coming up with a logo and an overall design that captures the vision of your site. No? Well maybe you just want to have some fun creating your own CD covers and graphic T-shirts. Whatever your reasons for not attending graphic design school only to later realize that you have a practical or impractical use for the art's principles, The Complete Idiot's Guide to Graphic Designis your one-stop reference. Presented in an intuitive, accessible format-in four-colour-The Complete Idiot's Guide to Graphic Designquickly gets readers up and running on the fundamental elements of design and design principles and then teaches readers how to apply those elements and principles to a variety of projects.
New Riders' Official World Wide Web and Internet Directory is the definitive guide to what's on the Internet. A must-have resource for any Internet user, this book first details how to get connected, what browser software is available, how search engines operate, and how to set up email. The second part let's you go where you want to go. With the easy-to-use A-to-Z format, you'll find thousands of site listings, including FTP, Gopher, newsgroup, and mailing sites. A section called "Related Sites" shows you other places you might want to visit online. Best of all, this directory allows you to spend more time learning and less time searching. Book jacket.
Organized into categories, and set up with an easy-to-use A-to-Z tab format, this book is the definitive guide to what's on the Internet. With thousands of site listings, including FTP, Gopher, newsgroup and mailing list sites, New Rider's Official World Wide Web Yellow Pages, is the must have reference for any using the Internet. More esoteric subjects include paranormal phenomena and the rich and famous. A section called Related sites at the end of each category lists additional FTP, Gopher, Web sites, and Newsgroups that might be of interest to the reader. Features include: -- The most up-to-date site listings and descriptions to ensure the user has accurate listings to what's on the Internet -- Editor's Choice sidebars provides a quick glance at the top sites in each category. -- Informational sidebars cover useful information about Browsers, provide helpful surfing tips and define terms for the new and intermediate user.
From A-Z, this manual has the Web world covered. Easy-to-use, alphabetical format and organized categories make this reference manual a necessity for frequent surfers, featuring the most up-to-date listings with Editor's Choice sidebars and more. CD-ROM makes searching effortless.
Train the brain with visions of success for this book.... A Vision Board is a board for pasted images representing goals the creator wants to accomplish, made so that he or she might attain them. They are garnished with everything from photographs to 3-D objects. This book shows the steps to: imagining the desired results (from the perfect mate to improved health); breaking through obstacles to transformation; visualizing an improved future; and using the Vision Board to 'retrain the brain'. ?Step-by-step lessons on crafting the Vision Board are geared for any reader, regardless of creativity or artistic skill ?Includes a full-color insert with examples and instruction
Smart shopping in a buyer's market. It's a buyer's market out there. But with so many homes for sale, buyers can be overwhelmed by choice. How can they be certain they're making the right decision? The answers are here in this easy-to-use book of checklists focusing on every single aspect of the home buying procedure, from where to start looking to closing costs. *Finding affordable homes *Scoping out neighborhoods *Includes the questions that should be asked of agents, brokers, and sellers *For first-time buyers and experienced ones
No, it’s not magic. Vision boards are proven tools for getting clear about the lifestyle you want and then focusing your energy on opportunities to get closer to that goal. In less than two hours, using the step-by-step instructions included in these pages, you can create a vision board representing your ideal life, including goals for your career, personal finances, relationships, health, spirituality, and the impact you’ll have on the world. You can then use your vision board as a tool to pursue and achieve the life you dream of. In Create Your Vision Board, you’ll learn about: · Setting goals—and how to achieve them. · The power of visualization and instructions for how to utilize it. · How to break big goals down into manageable action steps. · The supplies you’ll need to create your board, whether physical or digital. · The most effective ways to use your board to bring your dream life into focus. With the tips and tools in this book, you can build the confidence and focus to power through the obstacles that are holding you back and finally make your dreams a reality.
It's show time! Home staging transforms rooms from that everyday lived-in look to ready-to-be sold for top dollar. This step-by-step guide offers the tactics used by home stagers - from de-cluttering and cleaning up to arranging and remodeling - that will often yield a quicker sale and higher selling price. --Decorating tips to make a house appeal to the widest range of buyers --Cost-effective techniques to highlight the home's selling points, whether it's the floor plan, the high ceilings, or a newly renovated bathroom --Suggestions on how to downplay or eliminate features that might be considered negatives. such as smaller rooms, minimal storage space, or ghastly wall colors
The only how-to and strategy guide you need to be the last player standing in the hottest video game on earth! Are you ready to take your game to the next level and dominate your opponents? Ready to learn how to destroy your fellow gamers and win the ultimate Battle Royale? If so, you're ready for Fortnite: The Ultimate Unauthorized Guide. Starting with simple instructions on how to download and install the game on all platforms (Nintendo, PlayStation, Xbox and PC--and now on your mobile device!), Fortnite: The Ultimate Unauthorized Guide divulges all the essential information needed to navigate through the Fortnite world like a pro. Whether playing Battle Royale or Save the Earth mode, readers will learn how and where to unearth the best items, discover essential combat strategies and weapons use, identify ideal landing zones and build the perfect fort or base. Also included are maneuvering tactics and even advice on how to manage resources and cash, buying the coolest skin and flashing the best dance moves. With secret cheats, hacks, unlockables, and much more, this is an essential guide to everything Fortnite!
Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits. In February 2018, according to Ad Age, Domino's unseated Pizza Hut to become the largest pizza seller worldwide in terms of sales. Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first. For the first time, the adaptable strategies behind the rise and dominance of Domino's are outlined in these pages. Through the story of the Domino's, you’ll learn: How to create meaningful innovation without changing the core of the product that people already love. How to recognize and take advantage of unique opportunities to alleviate your customers’ pain points. How to grow a company by taking a holistic approach to the business. And, the importance of delivering a quality experience that will keep customers calling for more.
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