Marcelle Lapow Toor's Books

Graphic Design on the Desktop

A Guide for the Non-Designer

By: Marcelle Lapow Toor

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Graphic Design on the Desktop

A Guide for the Non-Designer

By: Marcelle Lapow Toor

The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.

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Page Count

292

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471293075

ISBN 13

9780471293071

The Desktop Designer's Illustration Handbook

By: Marcelle Lapow Toor

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The Desktop Designer's Illustration Handbook

By: Marcelle Lapow Toor

The Desktop Designer’s Illustration Handbook Marcelle Lapow Toor If you want to reach—and hold—audiences who’ve seen everything, read this new hands-on guide to locating, selecting, and using illustrations in desktop publications. In no time at all, you’ll be able to select just the right illustration technique to make your publication pop. The Desktop Designer’s Illustration Handbook is written by a graphic designer who really knows how to teach desktop illustration techniques. Marcelle Lapow Toor has taught graphic design and desktop publishing to university students and has conducted workshops at national conferences throughout the country. Her proven building block approach helps you make practical sense of the principles of illustration, design, and composition. She easily guides you through the process—from deciding what kind of illustration to use to manipulating images for maximum visual impact. With the aid of insider tips from participating pros, hundreds of illustrations, helpful hints, and time saving checklists, Ms. Toor clearly explains how to create eye-catching results using: Type - Dress up your design and keep costs low with eye-catching type and typographic devices. Learn simple techniques for using type as an illustration. Drawings - Add variety with clip art and original illustration. Learn how to locate and choose the drawing, illustrator, or clip art that will give your publication the competing edge. Photographs - Grab your reader’s attention with photographs that breathe life into the copy and baby your budget. Learn when it’s best to use a photograph, how to use a scanner to alter a photograph, and where to look for low-cost photos. Information Graphics - Take the snore out of statistics with reader-friendly charts, graphs, tables, and maps. Learn how to select the best format for statistical information so it is easily understood at a glance. Computer graphics - Punch up interest with textured backgrounds that you create with a scanner, an image-editing program, and materials lying around your office. Plus, learn how to achieve the effects you want with a drawing or painting program. You’ll turn again and again to this jam-packed idea book for inspiration as well as information. Here are hundreds of illustration ideas, guaranteed to get your creative juices flowing. And that’s not all. This indispensable desk reference gives you even more hands-on resources that you can put to work right away: A blow-by-blow description of the graphic devices used in each chapter and a clear explanation of how they were created. A sampler of clip art, with addresses of the software manufacturers who supply art on disk or CD-ROM. A sampler of pictorial and decorative typefaces. A list of public and private picture sources. Many illustrations by well-known professional illustrators and directions for contacting them. A glossary of desktop publishing terminology. You won’t find a more complete or easier to use illustration source book. Whether you decide to use illustrations that are ready-made, illustrations created by hired hands, or illustrations that you create yourself, you’ll produce head turning, results every time with The Desktop Designer’s Illustration Handbook.

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Age

Page Count

180

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471286958

ISBN 13

9780471286950

Graphic Design on the Desktop

A Guide for the Non-Designer

By: Marcelle Lapow Toor

Write a review Read reviews Take a Quiz Solve Book Puzzle

Graphic Design on the Desktop

A Guide for the Non-Designer

By: Marcelle Lapow Toor

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

292

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471293075

ISBN 13

9780471293071

The Desktop Designer's Illustration Handbook

By: Marcelle Lapow Toor

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Desktop Designer's Illustration Handbook

By: Marcelle Lapow Toor

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

180

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471286958

ISBN 13

9780471286950

Book's by Marcelle Lapow Toor

Graphic Design on the Desktop

Graphic Design on the Desktop

The Desktop Designer's Illustration Handbook

The Desktop Designer's Illustration Handbook

Graphic Design on the Desktop

Graphic Design on the Desktop

The Desktop Designer's Illustration Handbook

The Desktop Designer's Illustration Handbook

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