Marc Polonsky's Books

USSR

From an Original Idea by Karl Marx

By: Marc Polonsky,Russell Taylor

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USSR

From an Original Idea by Karl Marx

By: Marc Polonsky,Russell Taylor

Marx and Engels invented it; Lenin volunteered Russia for the honour of trying it; the Soviet people had to live with it.. This tongue-in-cheek travel guide is a cherishably witty insight into the chaotic, bewildering and sometimes scary society that resulted from this heroically doomed effort to "build Communism". It teaches you basic Soviet survival skills including how to queue for useless products, bribe your way into empty restaurants and contravene anti-alcohol measures. 'The authors' pen is driven not only by a blind hatred of socialism but also a genuine pathological medical condition.' Young Communists' Pravda (1986). 'In 1986 USSR was a prescient, hilarious and inspirational take on the evil empire. For Soviet totalitarianism ridicule was a deadly foe. To Polonsky and Taylor, the thanks of all those who were once captive and are now free.' Edward Lucas, International Editor, Economist

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Page Count

193

Publisher

Faber & Faber

Published Date

ISBN 10

0571281583

ISBN 13

9780571281589

Steve McQueen

A Biography

By: Marc Eliot

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Steve McQueen

A Biography

By: Marc Eliot

Steve McQueen is one of America's legendary movie stars best known for his hugely successful film career in classics such as The Magnificent Seven, The Great Escape, The Thomas Crown Affair, Bullitt, and The Towering Inferno as well as for his turbulent life off-screen and impeccable style. His unforgettable physical beauty, his soft-spoken manner, his tough but tender roughness, and his aching vulnerability had women swooning and men wanting to be just like him. Today--nearly thirty years after he lost his battle against cancer at the age of fifty--McQueen remains "The King of Cool." Yet, few know the truth of what bubbled beneath his composed exterior and shaped his career, his passions, and his private life. Now, in Steve McQueen, New York Times bestselling author, acclaimed biographer, and film historian, Marc Eliot captures the complexity of this Hollywood screen legend. Chronicling McQueen's tumultuous life both on and off the screen, from his hardscrabble childhood to his rise to Hollywood superstar status, to his struggles with alcohol and drugs and his fervor for racing fast cars and motorcycles, Eliot discloses intimate details of McQueen's three marriages, including his tumultuous relationships with Neile Adams and Ali MacGraw, as well as his numerous affairs. He also paints a full portrait of this incredible yet often perplexing career that ranged from great films to embarrassing misfires. Steve McQueen, adored by millions, was obsessed by Paul Newman, and it is the nature of that obsession that reveals so much about who McQueen really was. Perhaps his greatest talent was to be able to convince audiences that he was who he really wasn't, even as he tried to prove to himself that he wasn't who he really was. With original material, rare photos, and new interviews, Eliot presents a fascinating and complete picture of McQueen's life.

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370

Publisher

Random House Digital, Inc.

Published Date

ISBN 10

0307453219

ISBN 13

9780307453211

The Cold War and After

History, Theory, and the Logic of International Politics

By: Marc Trachtenberg

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The Cold War and After

History, Theory, and the Logic of International Politics

By: Marc Trachtenberg

A new way of looking at international relations from a leading expert in the field What makes for war or for a stable international system? Are there general principles that should govern foreign policy? In The Cold War and After, Marc Trachtenberg, a leading historian of international relations, explores how historical work can throw light on these questions. The essays in this book deal with specific problems—with such matters as nuclear strategy and U.S.-European relations. But Trachtenberg's main goal is to show how in practice a certain type of scholarly work can be done. He demonstrates how, in studying international politics, the conceptual and empirical sides of the analysis can be made to connect with each other, and how historical, theoretical, and even policy issues can be tied together in an intellectually respectable way. These essays address a wide variety of topics, from theoretical and policy issues, such as the question of preventive war and the problem of international order, to more historical subjects—for example, American policy on Eastern Europe in 1945 and Franco-American relations during the Nixon-Pompidou period. But in each case the aim is to show how a theoretical perspective can be brought to bear on the analysis of historical issues, and how historical analysis can shed light on basic conceptual problems.

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Page Count

336

Publisher

Princeton University Press

Published Date

ISBN 10

0691152039

ISBN 13

9780691152035

Tarascon Adult Endocrinology Pocketbook

By: Marc J. Laufgraben,Geetha Gopalakrishnan

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Tarascon Adult Endocrinology Pocketbook

By: Marc J. Laufgraben,Geetha Gopalakrishnan

Tarascon Adult Endocrinology Pocketbook is a convenient reference guide that provides a comprehensive review of major endocrine topics along with a succinct presentation of physiology, pathophysiology, and diagnostic and management strategies in endocrinology. Tarascon Adult Endocrinology Pocketbook is a convenient reference guide that provides a comprehensive review of major endocrine topics along with a succinct presentation of physiology, pathophysiology, and diagnostic and management strategies in endocrinology. Endocrine topics include pituitary, thyroid, and adrenal disorders; male and female reproduction; diabetes and obesity; and calcium metabolism and osteoporosis. Tarascon Adult Endocrinology Pocketbook is a must-have tool for practicing primary care physicians as well as medical students, residents and endocrinology fellows.

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Page Count

413

Publisher

Jones & Bartlett Publishers

Published Date

ISBN 10

1449648576

ISBN 13

9781449648572

How Strange the Change

Language, Temporality, and Narrative Form in Peripheral Modernisms

By: Marc Caplan

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How Strange the Change

Language, Temporality, and Narrative Form in Peripheral Modernisms

By: Marc Caplan

This is a revolutionary work in the study of Yiddish literature and post-colonial theory, offering a new methodology for comparative research, a new definition of literary modernism, and an unprecedented juxtaposition of Jewish Studies with African literature.

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Page Count

360

Publisher

Stanford University Press

Published Date

ISBN 10

0804774765

ISBN 13

9780804774765

What Happens Next

A History of American Screenwriting

By: Marc Norman

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What Happens Next

A History of American Screenwriting

By: Marc Norman

Screenwriters have always been viewed as Hollywood’s stepchildren. Silent-film comedy pioneer Mack Sennett forbade his screenwriters from writing anything down, for fear they’d get inflated ideas about themselves as creative artists. The great midcentury director John Ford was known to answer studio executives’ complaints that he was behind schedule by tearing a handful of random pages from his script and tossing them over his shoulder. And Ken Russell was so contemptuous of Paddy Chayefsky’s screenplay for Altered States that Chayefsky insisted on having his name removed from the credits. Of course, popular impressions aside, screenwriters have been central to moviemaking since the first motion picture audiences got past the sheer novelty of seeing pictures that moved at all. Soon they wanted to know: What happens next? In this truly fresh perspective on the movies, veteran Oscar-winning screenwriter Marc Norman gives us the first comprehensive history of the men and women who have answered that question, from Anita Loos, the highest-paid screenwriter of her day, to Robert Towne, Quentin Tarantino, Charlie Kaufman, and other paradigm-busting talents reimagining movies for the new century. The whole rich story is here: Herman Mankiewicz and the telegram he sent from Hollywood to his friend Ben Hecht in New York: “Millions are to be grabbed out here and your only competition is idiots.” The unlikely sojourns of F. Scott Fitzgerald and William Faulkner as Hollywood screenwriters. The imposition of the Production Code in the early 1930s and the ingenious attempts of screenwriters to outwit the censors. How the script for Casablanca, “a disaster from start to finish,” based on what James Agee judged to be “one of the world’s worst plays,” took shape in a chaotic frenzy of writing and rewriting—and how one of the most famous denouements in motion picture history wasn’t scripted until a week after the last scheduled day of shooting—because they had to end the movie somehow. Norman explores the dark days of the Hollywood blacklist that devastated and divided Hollywood’s screenwriting community. He charts the rise of the writer-director in the early 1970s with names like Coppola, Lucas, and Allen and the disaster of Michael Cimino’s Heaven’s Gate that led the studios to retake control. He offers priceless portraits of the young William Hurt, Steven Spielberg, and Steven Soderbergh. And he describes the scare of 2005 when new technologies seemed to dry up the audience for movies, and the industry—along with its screenwriters—faced the necessity of reinventing itself as it had done before in the face of sound recording, color, widescreen, television, and other technological revolutions. Impeccably researched, erudite, and filled with unforgettable stories of the too often overlooked, maligned, and abused men and women who devised the ideas that others brought to life in action and words on-screen, this is a unique and engrossing history of the quintessential art form of our time.

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Page Count

578

Publisher

Crown Archetype

Published Date

ISBN 10

0307450201

ISBN 13

9780307450203

Agony in the Pulpit

Jewish Preaching in Response to Nazi Persecution and Mass Murder 1933-1945

By: Marc Saperstein

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Agony in the Pulpit

Jewish Preaching in Response to Nazi Persecution and Mass Murder 1933-1945

By: Marc Saperstein

Many scholars have focused on contemporary sources pertaining to the Nazi persecution and mass murder of Jews between 1933 and 1945--citing dated documents, newspapers, diaries, and letters--but the sermons delivered by rabbis describing and protesting against the ever-growing oppression of European Jews have been largely neglected. Agony in the Pulpit is a response to this neglect, and to the accusations made by respected figures that Jewish leaders remained silent in the wake of catastrophe. The passages from sermons reproduced in this volume--delivered by 135 rabbis in fifteen countries, mainly from the United States and England--provide important evidence of how these rabbis communicated the ever-worsening news to their congregants, especially on important religious occasions when they had peak attendance and peak receptivity. A central theme is how the preachers related the contemporary horrors to ancient examples of persecution. Did they present what was occurring under Hitler as a reenactment of the murderous oppressions by Pharaoh, Amalek, Haman, Ahasuerus, the Crusaders, the Spanish Inquisition, the Russian Pogroms? When did they begin to recognize and articulate from their pulpits an awareness that current events were fundamentally unprecedented? Was the developing cataclysm consistent with traditional beliefs about God's control of what happened on earth? No other book-length study has presented such abundant evidence of rabbis in all streams of Jewish religious life seeking to rouse and inspire their congregants to full awareness of the catastrophic realities that were taking shape in the world beyond their synagogues.

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1197

Publisher

Hebrew Union College Press

Published Date

ISBN 10

0822983087

ISBN 13

9780822983088

Marketing: A Relationship Perspective (Second Edition)

By: Svend Hollensen,Marc Oliver Opresnik

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Marketing: A Relationship Perspective (Second Edition)

By: Svend Hollensen,Marc Oliver Opresnik

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.

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Page Count

521

Publisher

World Scientific

Published Date

ISBN 10

1944659641

ISBN 13

9781944659646

Turning Points in Jewish History

By: Marc J. Rosenstein

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Turning Points in Jewish History

By: Marc J. Rosenstein

Examining the entire span of Jewish history through the lens of thirty pivotal moments in the Jewish people's experience from biblical times through the present, Turning Points in Jewish History provides "the big picture": both a broad and a deep understanding of the Jewish historical experience"--

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480

Publisher

U of Nebraska Press

Published Date

ISBN 10

082761263X

ISBN 13

9780827612631

The Inner Pulse

Unlocking the Secret Code of Sickness and Health

By: Marc Siegel

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The Inner Pulse

Unlocking the Secret Code of Sickness and Health

By: Marc Siegel

Understanding the secret code of illness and health Many doctors overlook the seemingly inexplicable tragedies and recoveries that happen in hospitals every day, opting to view them simply as aberrations from the medical norm. In this book, Dr. Marc Siegel draws from his decades of experience treating patients and explores the sometimes miraculous effects that the spirit and emotion can have on disease and healing. The inner pulse is the essence that links the soul to the mind and body, the marker that predicts whether a person's life force is fading or strengthening. This book shows you how to tap into your inner pulse and even how to influence it. Explores how your inner pulse can alert you to what is going on in your body Offers a new perspective on the positive and negative effects of the mind on illness and healing Includes dramatic case stories of Dr. Siegel's work with his own patients?those who have healed and those who have not Exploring the uncanny world where expectation and outcome are driven by a patient's personal intuition, this book will give you a deeper understanding of how the mind relates to disease and how the mind and the body working in sync can help heal.

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Page Count

167

Publisher

Turner Publishing Company

Published Date

ISBN 10

1118028082

ISBN 13

9781118028087

The European Union and Sustainable Development

Internal and External Dimensions

By: Marc Pallemaerts,Albena Azmanova

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The European Union and Sustainable Development

Internal and External Dimensions

By: Marc Pallemaerts,Albena Azmanova

Since the Treaty of Amsterdam, sustainable development is legally enshrined among the fundamental objectives of European integration, and the contributors to this volume bring a diversity of perspectives to bear on both the internal and external dimensions of the EU’s relationship with sustainable development. The diversity of views reflected in this book testifies to the politically sensitive, essentially contested nature of the concept. But it cannot be denied that sustainable development policies have become institutionalized in the EU and its Member States and, as such, constitute an important new subject of inquiry and debate for all those interested in the fate of the European project.

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Page Count

342

Publisher

ASP / VUBPRESS / UPA

Published Date

ISBN 10

9054872470

ISBN 13

9789054872474

Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By: Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim

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Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By: Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim

... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

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Page Count

945

Publisher

CRC Press

Published Date

ISBN 10

1000408027

ISBN 13

9781000408027

Sermons and Addresses

By: Marc Saperstein

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Sermons and Addresses

By: Marc Saperstein

When a respected scholar with a career at three major American universities moves to a position as principal of an important institution in UK, there is likely to be considerable interest in what he has to say not only to his students, but to many others as well. The two most important formats for such communication were the sermon and the academic lecture. Historically, the sermon has been an extremely important form of communication, first as verbal communication to a specific group of listeners, and then as a written text made available to many more readers. Marc Saperstein was a member of Beth Shalom Reform Congregation in Cambridge, where religious services were directed and sermons delivered not by the rabbi of the synagogue – which never had a rabbi – but by members of the congregation. During the five years from 2006-2011, Marc Saperstein delivered 29 sermons in Beth Shalom. He also was asked to deliver sermons at 15 other congregations. The texts of these sermons are now accessible in the book.

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Page Count

574

Publisher

Austin Macauley Publishers

Published Date

ISBN 10

1398469203

ISBN 13

9781398469204

AARP The Inner Pulse

Unlocking the Secret Code of Sickness and Health

By: Marc Siegel

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AARP The Inner Pulse

Unlocking the Secret Code of Sickness and Health

By: Marc Siegel

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. In The Inner Pulse, Dr. Marc Siegel explores the secret code of sickness and health. Many doctors overlook the seemingly inexplicable tragedies and recoveries that happen in hospitals every day, opting to view them simply as aberrations from the medical norm. In this book, Dr. Siegel draws from his decades of experience treating patients and explores the sometimes miraculous effects that the spirit and emotion can have on disease and healing. The inner pulse is the essence that links the soul to the mind and body, the marker that predicts whether a person's life force is fading or strengthening. This book shows you how to tap into your inner pulse and even how to influence it. Explores how your inner pulse can alert you to what is going on in your body Offers a new perspective on the positive and negative effects of the mind on illness and healing Includes dramatic case stories of Dr. Siegel's work with his own patients—those who have healed and those who have not Exploring the uncanny world where expectation and outcome are driven by a patient's personal intuition, this book will give you a deeper understanding of how the mind relates to disease and how the mind and the body working in sync can help heal.

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Page Count

173

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118247671

ISBN 13

9781118247679

Environmental Management

By: Marc Lame,Richard Marcantonio

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Environmental Management

By: Marc Lame,Richard Marcantonio

A textbook and manual on environmental management that provides theory and practical skills needed to address current issues and trends.

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Page Count

349

Publisher

Cambridge University Press

Published Date

ISBN 10

1009100246

ISBN 13

9781009100243

Ecodesign and Ecoinnovation in the Food Industries

By: Gwenola Yannou-Le Bris,Hiam Serhan,Sibylle Duchaine,Jean-Marc Ferrandi,Gilles Trystram

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Ecodesign and Ecoinnovation in the Food Industries

By: Gwenola Yannou-Le Bris,Hiam Serhan,Sibylle Duchaine,Jean-Marc Ferrandi,Gilles Trystram

Innovations of agri-food systems during the last 50 years have been guided by a globalized agro-industrial paradigm, which has contributed to climate change, degradation of natural resources, soil depletion, social inequalities, loss of biodiversity and various food-related health problems. Despite the increasing emphasis of food policies and research to address these issues with ecologically sustainable innovations, there are still no studies that explain how to utilize and integrate ecodesign practices in food products development in a world of finite resources. This book explains how to employ ecodesign in business models to address the economic, social, environmental, and nutritional problems that face the worlds food systems. The lessons of the ÉcoTrophélia project ? a unique program implemented by a group of European agricultural higher education institutions to involve students in designing and developing food ecoinnovation projects ? are explored. Through an analysis of these projects, the authors describe the tools, methods and standards that were developed to institute ecodesign into the business models of 11 ecologically-friendly food products. This book provides operational good practices that can be implemented in educational programs and agri-food industries, to orient learning and practices towards greater sustainability.

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Page Count

310

Publisher

John Wiley & Sons

Published Date

ISBN 10

1786304899

ISBN 13

9781786304896

Cardiac CT

By: Marc Dewey

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Cardiac CT

By: Marc Dewey

Cardiac computed tomography (CT) has become a highly accurate diagnostic modality that continues to attract increasing attention. This extensively illustrated book aims to assist the reader in integrating cardiac CT into daily clinical practice, while also reviewing its current technical status and applications. Clear guidance is provided on the performance and interpretation of imaging using the latest technology, which offers greater coverage, better spatial resolution, and faster imaging while also providing functional information about cardiac diseases. The specific features of scanners from all four main vendors, including those that have only recently become available, are presented. Among the wide range of applications and issues discussed are coronary calcium scoring, coronary artery bypass grafts, stents, and anomalies, cardiac valves and function, congenital and acquired heart disease, and radiation exposure. Upcoming clinical uses of cardiac CT, such as hybrid imaging, preparation and follow-up after valve replacement, electrophysiology applications, myocardial perfusion and fractional flow reserve assessment, and plaque imaging, are also explored.

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Page Count

497

Publisher

Springer

Published Date

ISBN 10

364241883X

ISBN 13

9783642418839

Soviet Russian Literature

Writers and Problems, 1917-1977

By: Marc Slonim

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Soviet Russian Literature

Writers and Problems, 1917-1977

By: Marc Slonim

The author surveys the fluctuations of Communist literary policy and official aesthetics, and the impact they have had on such writers like Solzhenitsyn, Blok, Mandelstam, Akhmatov, and Evtushenko.

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Page Count

450

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195021525

ISBN 13

9780195021523

Book's by Marc Polonsky

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