Emily and Eric Clocke's lives change forever When their science teacher one day tells them that the world is going to end, and that the only way to survive is be to accompany her to a space station orbiting another planet 500 years in the future where the self-proclaimed ‘remnant’ of Earth lives. Jumping from present day Earth to 26th-century Jupiter and back again, The Counterclock Prophecy is a breakneck adventure where time-travel doesn’t quite work the way you think and saving your family may come at the expense of the entire world.
Offering multidisciplinary guidance to all health care practitioners who provide clinical care for children and adolescents, the 7th Edition of Emans, Laufer, Goldstein’s Pediatric & Adolescent Gynecology has been extensively revised to keep you up to date in this complex field. You’ll find comprehensive coverage of the full spectrum of medical and surgical approaches to common and uncommon problems – everything from infants with vulvar rashes, to the child with early or late onset of puberty, to adolescents and young adults with ovarian cysts or STDs. More than 40 experts in the field, led by editors from Boston Children’s Hospital and Harvard Medical School, have contributed to ensure this classic text remains relevant and useful in daily practice.
In evacuation planning the capacities of the street network are usually assumed as in daily-traffic. However, such rare and unique situations induce disaster-related or traffic-related factors which affect the capacities of the street network negatively. This work focuses on a new robust evacuation concept in order to reduce the effects of such random capacity disruptions.
This fourth edition of the best-selling topically-organized introduction to infancy reflects the enormous changes that have occurred in our understanding of infants and their place in human development over the past decade.
In the 1940s and 1950s, unable to field competitive football teams of eleven boys, small high schools across the United States started playing with six, instead. Claremont, South Dakota, was one such place. Bill Welsh strode into town in 1947, started a six-man team at the high school, and six years later had racked up a national record of sixty-one consecutive victories. His career as a high-school football coach is without equal. His role as mentor, coach, and teacher influenced the lives of many young men across the state, but his legacy is the record of the Claremont Honkers and their domination of six-man football in South Dakota, North Dakota, and Minnesota. Marc Rasmussen has unveiled the many facets of Bill Welsh's life and shined a spotlight on the all-but-forgotten sport of six-man football and the all-conquering Honkers. Book jacket.
Based on unprecedented access to the UK Parliament, this book challenges how we understand and think about accountability between government and Parliament. Drawing on three months of research in Westminster, and over forty-five interviews, this book focuses on the everyday practices of Members of Parliament and officials to reveal how parliamentarians perform their scrutiny roles. Some MPs become specialists while others act as lone wolves; some are there to try to defend their party while others want to learn about policy. Amongst these different styles, chairs of committees have to try to reconcile these interpretations and either act as committee-orientated catalysts or attempt to impose order as leadership-orientated chieftains. All of this pushes and pulls scrutiny in competing directions, and tells us that accountability depends on individual beliefs, everyday practices and the negotiation of dilemmas. In this way, MPs and officials create a drama or spectacle of accountability and use their performance on the parliamentary stage to hold government to account. Dramas at Westminster: Select committees and the quest for accountability offers the most up-to-date and detailed research on committee practices in the House of Commons, following a range of reforms since 2010.
A popular claim in recent years is that a person only uses 10% of their brain, and while this is not remotely true, it is accurate that the human brain contains massive untapped capabilities. Brains remain the most magnificent biological machines, and the latest neurobiological research on nutrition, sleep, music and exercise aims to help people keep theirs in top shape. The human mind is more than just electrochemical signals--it's a fountain of consciousness, transcending physicality. This work, backed by decades of experience, includes the latest neuroscience research and vignettes based on the author's actual patients. Containing "mental hacks" to explain how to overcome mental limitations, it explores how simple changes like breaking bad habits, having a better work-life balance, and more could help the human mind go from being just "fine-tuned" to being enlightened and limitless. With these hacks, a designer brain is just around the corner.
Harold I. Saperstein served as rabbi of Temple Emanu-El of Lynbrook, N.Y., from 1933 until his retirement in 1980. The specific contours of his career reflect a sustained effort to use the pulpit of this suburban temple to communicate a Jewish perspective based on personal encounters with great issues of the day-including the rise of Nazism and the Holocaust, the civil rights era, the McCarthy era, and other turning points in American history. The fifty-two sermons in this book have been selected, introduced, and annotated by Marc Saperstein, whose award-winning books on the history of Jewish preaching have established him as a leading expert on this subject. No other book illustrates as effectively the value of the sermon as a resource for understanding the challenges faced by American Jews at some of the most dramatic moments in the turbulent history of this century.
This topically-organized text provides a comprehensive overview of infant development with a strong theoretical and research base. Readers gain a clear understanding of infant development and issues that will be the focus of significant advances in infancy studies in the future. The new fifth edition reflects the enormous changes in the field that have occurred over the past decade. The thoroughly revised chapters emphasize work from the 21st century, although classic references are retained, and explore contextual, methodological, neurological, physical, perceptual, cognitive, communicative, emotional, and social facets of infant development. The fifth edition features a more accessible style and enhanced pedagogical and teaching resource program. This extensively revised edition features a number of changes: • The fifth edition adds a new co-author, Martha Arterberry, who brings additional teaching and research skills to the existing author team. • An enhanced pedagogical program features orienting questions at the beginning of each chapter and boldfaced key terms listed at the end of the chapter and defined in the glossary to help facilitate understanding and learning. • Two new boxes in each chapter – Science in Translation illustrate applied issues and Set for Life highlight the significance of infancy for later development. • Increased emphasis on practical applications and social policy. • More graphs, tables, and photos that explain important concepts and findings. • Literature reviews are thoroughly updated and reflect contemporary research. • All new teaching web resources -- Instructors will find Power Points, electronic versions of the text figures, and a test bank, and students will find hyperlinked references and electronic versions of the key concepts and the definitions. Intended for beginning graduate or advanced undergraduate courses on infant (and toddler) development or infancy or early child development taught in departments of psychology, human development & family studies, education, nursing, social work, and anthropology, this book also appeals to social service providers, policy makers, and clergy who work with community institutions. Prerequisites include introductory courses on child development and general psychology.
This topical and timely textbook is a collection of problems for students, researchers, and practitioners interested in state-of-the-art material and device applications in quantum mechanics. Most problem are relevant either to a new device or a device concept or to current research topics which could spawn new technology. It deals with the practical aspects of the field, presenting a broad range of essential topics currently at the leading edge of technological innovation. Includes discussion on: Properties of Schroedinger Equation Operators Bound States in Nanostructures Current and Energy Flux Densities in Nanostructures Density of States Transfer and Scattering Matrix Formalisms for Modelling Diffusive Quantum Transport Perturbation Theory, Variational Approach and their Applications to Device Problems Electrons in a Magnetic or Electromagnetic Field and Associated Phenomena Time-dependent Perturbation Theory and its Applications Optical Properties of Nanostructures Problems in Quantum Mechanics: For Material Scientists, Applied Physicists and Device Engineers is an ideal companion to engineering, condensed matter physics or materials science curricula. It appeals to future and present engineers, physicists, and materials scientists, as well as professionals in these fields needing more in-depth understanding of nanotechnology and nanoscience.
New York City has earned its place as the media capital of the world, and its newspapers have chronicled life, death, triumph, and tragedy. While people like Damon Runyon, Walter Winchell, and Jimmy Breslin are remembered for how they wrote about the news, the people who documented it visually are mostly forgotten. For many decades, photographers who captured iconic images for New York's newspapers did so anonymously--picture credit lines were a rarity. This is the story of the people behind the pictures, a history of the historians. In 1915, a group of lensmen formed a fraternal organization to promote their craft and support one another through hardship. A century later, the New York Press Photographers Association (NYPPA) is regarded as the oldest press association in America, and it still advocates for its members in an ever-changing field. At work or at play, New York's photojournalists are hardly the nameless, faceless bunch history would have us believe them to be.
From the President of the Research Society on Alcoholism The sixteenth volume of Recent Developments in Alcoholism contains the latest information on the field of alcoholism treatment research. This scholarly volume includes comprehensive reviews of the methodologies available to evaluate treatment outcome, state-of-the art psychosocial interventions, and recent advances in pharmacological adjuncts to treatment that are currently available and those on the brink of application. Other sections of the book address special issues in the treatment of alcohol dependence, including the treatment of the adolescents and other unique populations, the management of tobacco dependence, and the role of spirituality in recovery, among others. The clinician will find these reviews an important resource for learning about e- dence based treatments for alcoholism, and the researcher will find the synt- sis of recent developments informative and forward looking. The research agenda for the future rests soundly on the progress to date and additional advances in the treatment of alcoholism can be predicted in the near future. Stephanie O'Malley, Ph. D. President, Research Society on Alcoholism xi Preface From the President of the American Society of Addiction Medicine This excellent volume presents investigations covering a wide spectrum of scientific issues. It is also evident that many of these articles have clinical s- nificance, ranging from assessments of disorder, monitoring clinical progress, and behavioral and pharmacological interventions.
The volumes in this authoritative series present a multidisciplinary approach to modeling and simulation of flows in the cardiovascular and ventilatory systems, especially multiscale modeling and coupled simulations. The cardiovascular and respiratory systems are tightly coupled, as their primary function is to supply oxygen to and remove carbon dioxide from the body's cells. Because physiological conduits have deformable and reactive walls, macroscopic flow behavior and prediction must be coupled to nano- and microscopic events in a corrector scheme of regulated mechanisms. Therefore, investigation of flows of blood and air in physiological conduits requires an understanding of the biology, chemistry, and physics of these systems together with the mathematical tools to describe their functioning. Volumes 1 and 2 are devoted to cell organization and fate, as well as activities that are autoregulated and/or controlled by the cell environment. Volume 1 examined cellular features that allow adaptation to environmental conditions. Volume 2 begins with a survey of the cell types of the nervous and endocrine systems involved in the regulation of the vasculature and respiratory tract and growth factors. It then describes major cell events in the circulatory and ventilatory systems, such as cell growth, proliferation, migration, and death. Circadian cycles that drive rhythmic gene transcription are also covered.
Mark Schuckit’s Drug and Alcohol Abuse has been a clinical mainstay for over a quarter century. Now the author’s trusted expertise is available in a new Sixth Edition, thoroughly revised for content, updated references, and streamlined for increased usefulness. Schuckit combines his experience as practitioner, researcher, and teacher to give professionals and students across the health and mental health disciplines a working knowledge of drug-related pathology, beginning with pharmacology, drug mechanisms, and genetic factors. And the Sixth Edition is as accessible as its predecessors, striking the right comfort level for the classroom or the emergency room. -Clinical/emergency orientation suited to both chronic misuse and acute situations -Coverage reflects current trends in alcohol, drug, and multidrug use, abuse, and dependence -Concise chapters for quick reference -Updated bibliography—approximately 80% of citations are post-2000 -Diagnostic information reflects upcoming changes to the DSM -Latest strategies in treatment (psychological and pharmacological) and rehabilitation All material is organized for ease of use, whether the reader needs fast answers in a crisis, seeks new ideas for helping long-term patients or clients, or is just becoming familiar with the different drug classifications. This new edition offers expanded knowledge of a wide-ranging problem and a growing and clinically important population, and authoritative suggestions for effective care.
Uncovers the labor exploitation occurring in universities across the country As much as we think we know about the modern university, very little has been said about what it's like to work there. Instead of the high-wage, high-profit world of knowledge work, most campus employees—including the vast majority of faculty—really work in the low-wage, low-profit sphere of the service economy. Tenure-track positions are at an all-time low, with adjuncts and graduate students teaching the majority of courses. This super-exploited corps of disposable workers commonly earn fewer than $16,000 annually, without benefits, teaching as many as eight classes per year. Even undergraduates are being exploited as a low-cost, disposable workforce. Marc Bousquet, a major figure in the academic labor movement, exposes the seamy underbelly of higher education—a world where faculty, graduate students, and undergraduates work long hours for fast-food wages. Assessing the costs of higher education's corporatization on faculty and students at every level, How the University Works is urgent reading for anyone interested in the fate of the university.
In this innovative work, Marc M. Anderson presents an account of value and value creation, which both defines value and introduces a method to manipulate value practically. Using this new methodology, Anderson first explores where value lies in experience, both human and otherwise, uncovering tendencies in human action and the natural world that create and destroy value. From that analysis, he generates practical principles to be applied in creating value in any region or discipline of human experience, at any scale, including corporate organization and product design, economics, the sciences, the arts, urban and architectural design, and sustainable development. He tests this methodology by focusing on the organization and production of commercial corporations in particular, suggesting ways to rethink and transform organization, product creation, and the contemporary currency system. He considers the implications for the many intersections of corporate production with human life, from urban planning, medicine, and food production to pornography, weaponry, and environmental engagement, with corresponding suggestions for transformation toward value. Throughout, Hyperthematics examines complexity, the nature of objects, the inevitable future intermingling of science and ethics, and assumptions driving the contemporary culture wars.
The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do. "We have a crisis on our hands, and its victims are our children." Marc Brackett is a professor in Yale University’s Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults – a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel. He was the first adult who managed to see Marc, listen to him, and recognize the suffering, bullying, and abuse he’d endured. And that was the beginning of Marc’s awareness that what he was going through was temporary. He wasn’t alone, he wasn’t stuck on a timeline, and he wasn’t “wrong” to feel scared, isolated, and angry. Now, best of all, he could do something about it. In the decades since, Marc has led large research teams and raised tens of millions of dollars to investigate the roots of emotional well-being. His prescription for healthy children (and their parents, teachers, and schools) is a system called RULER, a high-impact and fast-effect approach to understanding and mastering emotions that has already transformed the thousands of schools that have adopted it. RULER has been proven to reduce stress and burnout, improve school climate, and enhance academic achievement. This book is the culmination of Marc’s development of RULER and his way to share the strategies and skills with readers around the world. It is tested, and it works. This book combines rigor, science, passion and inspiration in equal parts. Too many children and adults are suffering; they are ashamed of their feelings and emotionally unskilled, but they don’t have to be. Marc Brackett’s life mission is to reverse this course, and this book can show you how.
Consistently lauded for its comprehensiveness and full-color color presentation, the latest edition of Rheumatology by Marc C. Hochberg, MD, MPH et al. continues the tradition of excellence of previous editions. Designed to meet the needs of the practicing clinician, it provides extensive, authoritative coverage of rheumatic disease from basic scientific principles to practical points of clinical management in a lucid, logical, user-friendly manner. Find the critical answers you need quickly and easily thanks to a consistent, highly user-friendly format covering all major disorders of the musculoskeletal system in complete, self-contained chapters. Get trusted perspectives and insights from chapters co-authored by internationally renowned leaders in the field, 25% of whom are new to this edition. Track disease progression and treat patients more effectively with the most current information, including 22 new chapters on genetic findings, imaging outcomes, and cell and biologic therapies as well as rheumatoid arthritis and SLE. Incorporate the latest findings about pathogenesis of disease; imaging outcomes for specific diseases like RA, osteoarthritis, and spondyloarthropathies; cell and biologic therapies; and other timely topics.
In Psychotherapy for the Treatment of Substance Abuse, leading authorities on substance abuse treatment techniques review and illustrate the most common interventions for opioid-related and alcohol-related substance abuse disorders, as well as crucial methodologies for testing and patient placement. Methods reviewed include self-help fellowships such as Alcoholics Anonymous, cognitive-behavioral and psychodynamic treatments, motivational enhancement, group and family therapy, contingency management, and the multimodal approach called Network Therapy, which recruits the support of friends and family to prompt abstinence and prevent relapse. Each chapter includes vivid case studies to illustrate the approach described, as well as a review of the key clinical concepts and a list of essential readings. Adapting a new, clinically focused manual from their popular American Psychiatric Publishing Textbook of Substance Abuse Treatment, now in its fourth edition, Dr. Galanter and Dr. Kleber have designed Psychotherapy for the Treatment of Substance Abuse to be of practical application to both experienced clinicians and those new to the field. The accompanying DVD demonstrates Network Therapy in practice and includes enlightening commentary on key issues that are relevant across the many modalities of substance abuse treatment discussed in the book.
Quickly acquire the knowledge and skills you need to confidently administer, score, and interpret the key assessment instruments used by forensic psychologists Mental health professionals are frequently called on to perform forensic assessments for a wide variety of court cases. To use these instruments properly, professionals need an authoritative source of advice and guidance on how to administer, score, and interpret them. Now fully revised and in a second edition, Essentials of Forensic Psychological Assessment is that source. The Second Edition is completely updated to reflect current research and theory in the field, including the most recent codes and standards published by the American Psychological Association. In addition, this volume offers updated coverage of the most frequently used instruments in forensic psychological assessments, including the MMPI®-2 and MMPI-2-RF, PAI®, Rorschach®, ASPECT, and various neuropsychological assessment instruments. Like all the volumes in the Essentials of Psychological Assessment series, this book is designed to help busy mental health practitioners, and those in training, quickly acquire the knowledge and skills they need to make optimal use of major psychological assessment instruments. Each concise chapter features numerous callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as test questions that help you gauge and reinforce your grasp of the information covered. Written by a noted forensic psychologist, the Second Edition offers in-depth coverage of maltreatment and domestic violence, as well as the assessment of recidivism, fitness to stand trial, civil commitment, substance abuse assessment, custody evaluations, personal injury assessments, and many other aspects of forensic mental health practice.
Imagine every employee...galvanized around a common vision and a shared purpose, treating the company as if it were their own, clearly understanding their specific role, managing the day-to-day chaos, and staying focused on the goals that matter most. Now imagine being the transformational and visionary leader of this company. Leading with Purpose gives you the blueprint to make this happen. It steps you through the creation of a simple, but powerful "one-page" plan and then shows you how to use it to develop an engaged and empowered team that collectively drives success, solves problems, and manages change. The book’s one-page plan coordinates with the Leading with Purpose online platform (www.leadwithpurpose.com) to which all readers get a free trial.
In the first three decades of the twentieth century, two groups of radical political theorists-one American and one British-were bound together in a unique ideological relationship. Pluralists, Progressives, and the Problems of the State provides the first comprehensive examination of the intellectual dialogue that constituted that bond. Drawing on extensive original archival research and employing conceptual, institutional and historical analysis, the book examines the efforts of these two initially distinctive political movements to forge a single ideology capable of motivating far-reaching reform in both of their countries. In so doing it challenges traditional narratives emphasizing the exceptional development of American progressivism and British socialism, arguing instead that the intellectual aspirations and political programmes of both were constantly shaped and reshaped by international ideological exchange. Such an analysis transforms our understanding of the complex political demands of these movements and enables the works of their leading protagonists, including G.D. H. Cole, Herbert Croly, Harold Laski, and Walter Lippmann, to emerge as rich and sophisticated contributions to modern political thought.
What do you call 600 lawyers at the bottom of the sea? Marc Galanter calls it an opportunity to investigate the meanings of a rich and time-honored genre of American humor: lawyer jokes. Lowering the Bar analyzes hundreds of jokes from Mark Twain classics to contemporary anecdotes about Dan Quayle, Johnnie Cochran, and Kenneth Starr. Drawing on representations of law and lawyers in the mass media, political discourse, and public opinion surveys, Galanter finds that the increasing reliance on law has coexisted uneasily with anxiety about the “legalization” of society. Informative and always entertaining, his book explores the tensions between Americans’ deep-seated belief in the law and their ambivalence about lawyers.
Twenty-six of the world's top players talk about bridge -- their favorite hands, their worst moments, their most-feared opponents, and so on. We see the human side of people who to many bridge fans are just names, and we gather from them a series of tips and ideas that will help the reader improve his own game. The players covered are men and women from all parts of the world, and most will be household names for anyone who follows the game at all. The list runs from the old masters to the brightest new stars, and includes several whose contribution to the game is as a writer or teacher.
From the early days of YMCA leagues to the modern game of the Timberwolves and Lynx, sports historians and basketball fanatics Hugunin and Thornley offer the complete story of the North Star State's most popular game.
Volume 3 of Structure of Antigens presents analytical methods used to elucidate the structure of antigens. As in the first two volumes, this reference focuses on the structure and analysis of antibody binding sites. It brings together the structural basis of major types of antigens, including lysozyme, cytochrome c, muscle proteins, cereal and milk proteins, carbohydrate antigens, and more. Major groups of antigens associated with particular biological systems, such as the cytoskeleton, muscle proteins, and viral antigens, are discussed. This reference analyzes the molecular basis of antibody specificity and the structure of T cell epitopes.
In the past, when people with disabilities and older adults needed help with activities of daily living and navigating their communities, they rarely had any choice about who helped them, when that support was delivered, or what the worker would or would not do. The self-direction movement changed all that by offering people the option to select their own workers and even create an individualized budget to help them live more independently. Written by experts who played a key part in the growth, evaluation, and dissemination of this revolutionary approach, Self-Direction describes the development of this movement through the authors' personal accounts. Also included are stories from actual participants in the movement who benefitted from this approach and from policymakers who saw how self-direction could help address states' problems. The book's conclusion discusses recommendations that can improve the way self-direction is delivered and how to spread its message so that all people with disabilities can have this choice.
The cassette tape was revolutionary. Cheap, portable, and reusable, this small plastic rectangle changed music history. Make your own tapes! Trade them with friends! Tape over the ones you don't like! The cassette tape upended pop culture, creating movements and uniting communities. This entertaining book charts the journey of the cassette from its invention in the early 1960s to its Walkman-led domination in the 1980s to decline at the birth of compact discs to resurgence among independent music makers. Scorned by the record industry for "killing music," the cassette tape rippled through scenes corporations couldn't control. For so many, tapes meant freedom—to create, to invent, to connect. Marc Masters introduces readers to the tape artists who thrive underground; concert tapers who trade bootlegs; mixtape makers who send messages with cassettes; tape hunters who rescue forgotten sounds; and today's labels, which reject streaming and sell music on cassette. Their stories celebrate the cassette tape as dangerous, vital, and radical.
Completely revised and updated, and now in full color throughout, the Fourth Edition of this definitive reference is a must for all clinicians who treat breast diseases. Leading experts summarize the current knowledge of breast diseases, including their clinical features, management, underlying biologies, and epidemiologies. In addition to complete coverage of malignant breast diseases, benign diseases are discussed in relation to subsequent breast cancer development. The book reviews all major clinical trials and summarizes the information they provide on early detection and management of breast cancer. Close attention is also given to the increasing importance of molecular biology and genetics in this field. This edition features more than thirty new contributors, fourteen new or completely rewritten chapters, and more clinically oriented chapters. A companion Website will offer the fully searchable text and an image bank. Also included with this edition is the Anatomical Chart Company's Breast Anatomy and Disorders Pocket Guide. This durable, portable folding pocket guide provides a visual and textual overview of breast anatomy, disorders, and breast self-examination. With a write-on, wipe-off laminated surface, this guide is perfect for the on-the-go practitioner to show patients, caregivers, and families.
The contributors to this volume focus on the political and value issues that, in their shared view, underlie the global environmental crisis facing us today. They argue that only by transforming our dominant values, social institutions and way of living can we avoid ecological disaster.
What today's political thinkers can learn from the radical democratic movements of twentieth-century America This is a major work of history and political theory that traces radical democratic thought in America across the twentieth century, seeking to recover ideas that could reenergize democratic activism today. The question of how citizens should behave as they struggle to create a more democratic society has haunted the United States throughout its history. Should citizens restrict themselves to patient persuasion or take to the streets and seek to impose change? Marc Stears argues that anyone who continues to wrestle with these questions could learn from the radical democratic tradition that was forged in the twentieth century by political activists, including progressives, trade unionists, civil rights campaigners, and members of the student New Left. These activists and their movements insisted that American campaigners for democratic change should be free to strike out in whatever ways they thought necessary, so long as their actions enhanced the political virtues of citizens and contributed to the eventual triumph of the democratic cause. Reevaluating the moral and strategic arguments, and the triumphs and excesses, of this radical democratic tradition, Stears contends that it still offers a compelling account of citizen behavior—one that is fairer, more inclusive, and more truly democratic than those advanced by political theorists today.
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
A sweeping new look at the unheralded transformation that is eroding the foundations of American exceptionalism. Americans today find themselves mired in an era of uncertainty and frustration. The nation's safety net is pulling apart under its own weight; political compromise is viewed as a form of defeat; and our faith in the enduring concept of American exceptionalism appears increasingly outdated. But the American Age may not be ending. In The Vanishing Neighbor, Marc J. Dunkelman identifies an epochal shift in the structure of American life—a shift unnoticed by many. Routines that once put doctors and lawyers in touch with grocers and plumbers—interactions that encouraged debate and cultivated compromise—have changed dramatically since the postwar era. Both technology and the new routines of everyday life connect tight-knit circles and expand the breadth of our social landscapes, but they've sapped the commonplace, incidental interactions that for centuries have built local communities and fostered healthy debate. The disappearance of these once-central relationships—between people who are familiar but not close, or friendly but not intimate—lies at the root of America's economic woes and political gridlock. The institutions that were erected to support what Tocqueville called the "township"—that unique locus of the power of citizens—are failing because they haven't yet been molded to the realities of the new American community. It's time we moved beyond the debate over whether the changes being made to American life are good or bad and focus instead on understanding the tradeoffs. Our cities are less racially segregated than in decades past, but we’ve become less cognizant of what's happening in the lives of people from different economic backgrounds, education levels, or age groups. Familiar divisions have been replaced by cross-cutting networks—with profound effects for the way we resolve conflicts, spur innovation, and care for those in need. The good news is that the very transformation at the heart of our current anxiety holds the promise of more hope and prosperity than would have been possible under the old order. The Vanishing Neighbor argues persuasively that to win the future we need to adapt yesterday’s institutions to the realities of the twenty-first-century American community.
This ground-breaking guide introduces lawyers and other professionals to a powerful class of software that supports core aspects of legal work. The author discusses how technologies like practice systems, work product retrieval, document assembly, and interactive checklists help people work smarter. If you are looking to work more effectively, this book provides a clear roadmap, with many concrete examples and thought-provoking ideas.
First published in 1986 under the editorial direction of Dr. Henry J.M. Barnett, Stroke: Pathophysiology, Diagnosis, and Management continues to provide the dependable, current answers you need to effectively combat the increasing incidence of this disease. Dr. J.P. Mohr, together with new associate editors Philip A. Wolf, James C. Grotta, Michael A. Moskowitz, Marc Mayberg, and Rüdiger von Kummer as well as a multitude of expert contributors from around the world, offer you updated and expanded coverage of mechanisms of action of commonly used drugs, neuronal angiogenesis and stem cells, basic mechanisms of spasm and hemorrhage, prevention of stroke, genetics/predisposing risk factors, and much more, equipping you to understand the latest scientific discoveries and make effective use of the newest approaches to diagnosis and treatment. Gain fresh perspectives and up-to-date insights from the world’s leading authorities on the pathophysiology, diagnosis, and management of stroke. Access the comprehensive, expert clinical guidance you need to recognize the clinical manifestations of stroke, use the latest laboratory and imaging studies to arrive at a diagnosis, and generate an effective medical and surgical treatment plan. Make efficient and accurate diagnoses with the aid of abundant full-color CT images and pathology slides. Stay up to date on hot topics such as mechanisms of action of commonly used drugs, neuronal angiogenesis and stem cells, basic mechanisms of spasm and hemorrhage, prevention of stroke, genetics/predisposing risk factors, and much more.
Integrated Population Models: Theory and Ecological Applications with R and JAGS is the first book on integrated population models, which constitute a powerful framework for combining multiple data sets from the population and the individual levels to estimate demographic parameters, and population size and trends. These models identify drivers of population dynamics and forecast the composition and trajectory of a population. Written by two population ecologists with expertise on integrated population modeling, this book provides a comprehensive synthesis of the relevant theory of integrated population models with an extensive overview of practical applications, using Bayesian methods by means of case studies. The book contains fully-documented, complete code for fitting all models in the free software, R and JAGS. It also includes all required code for pre- and post-model-fitting analysis. Integrated Population Models is an invaluable reference for researchers and practitioners involved in population analysis, and for graduate-level students in ecology, conservation biology, wildlife management, and related fields. The text is ideal for self-study and advanced graduate-level courses. - Offers practical and accessible ecological applications of IPMs (integrated population models) - Provides full documentation of analyzed code in the Bayesian framework - Written and structured for an easy approach to the subject, especially for non-statisticians
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