Alphonzo Bell, born in 1914, was raised to be a cowboy on ranches in California and Colorado. His personality formed on the back of a horse despite his mother's high society wishes and his father's position as the founder and owner of Bel Air. The Bel Air Kid is an exciting lifestory and a rare history filled with adventures from the era when Los Angeles had a small town and, in parts, rural feel. Al Bell also recounts the history of his pioneer forbearers who first came out west just after the Civil War and helped shaped that crucial stage of Los Angeles urban development. William Randolph Hearst figured in early on, when he had a vendetta against the Bells that extended even into personal tragedy. Will Rogers was a friend of the family. Movie stars flit here and there. John Wayne shared a house in Acapulco. After serving in WWII and the postwar business world, Bell was a U.S. Congressman for many years from West LA. He supported every civil rights bill though his party opposed them and walked with Martin Luther King during the March on Washington. Al Bell also initiated environmental issues like the "Save the Whales" bill, made San Onofre a public beach, and helped found the Santa Monica Mountains Con servancy. Portraits of a century's leaders, such as Eleanor Roosevelt and Richard Nixon, emerge from a close perspective. These stories and countless others are told in Al's own voice, which has the tell-tale accent of the West. You will find all the varieties of drama, incidents of deceit, romance and comedy, along with an endearing sense of humor. Learn more about Alphonzo Bell by visiting his website.
This authoritative work presents the basic knowledge and state-of-the-art techniques necessary to carry out investigations of the cardiovascular system using modeling and simulation. The book provides a survey of relevant cell components and processes, with detailed coverage of the electrical and mechanical behaviors of vascular cells, tissues, and organs. Biological and mechanical glossaries are provided.
This illustrated book - published to commemorate the centenary of the artist's death - addresses Whistler's extraordinary legacy and establishes his pivotal place in the history of American art.
Authored by three prominent specialists in the field, this text provides comprehensive coverage of diagnostic and treatment modalities for optimal glaucoma management. Revised throughout, this new edition presents the latest guidance in clinical examination, randomized trials, medical treatment, laser therapy, and surgical procedures. Hundreds of illustrations-with many classic black and white figures from the previous editions supplemented with new color images-depict the features of glaucomas and step-by-step procedures for their management, while expanded use of highlighted boxes, lists, and summary tables make the material easy to access. Evidence-based and updated information on all aspects of the glaucomas-including physiology, genetics, interventional trials, and new surgical techniques-offer a well-rounded foundation of knowledge for making the most informed diagnoses and choosing the most effective course of treatment. Combines the cumulative experience of three prominent glaucoma specialists-addressing a full range of clinical needs for practitioners of all levels-for a uniquely written coherent perspective.Includes extensive references to current and historically important sources to provide comprehensive interpretation of the latest medical literature. Synthesizes a classical approach to the glaucomas-based on seven earlier editions spanning over 40 years-with the most up-to-date evidence-based and epidemiologically-derived classifications and outcomes.Coherently correlates with authoritative consensus documents on key areas of glaucoma, drawn up by the world-wide specialists of the World Glaucoma Association, and reprinted in the text.Revamps traditional teachings on the angle closure glaucomas, in concert with the newest international literature and technologies, to keep you up to date on the latest advances.Illustrates detailed surgical interventions applicable to the complete spectrum of clinical settings-from the developing world through contemporary operating rooms.Examines the newest and most promising developments in pharmacology, laser and surgical advances for glaucoma management, to enable you to choose the most effective patient approach.Illustrates invaluable but little-known instruments for clinical and research diagnoses, including optic nerve cupping scales, bleb assessment instruments, and more.
This book addresses the interactions of soil minerals with organics and microbes and their impacts on the dynamics, transformations, and toxicity of metals, metalloids, other inorganics, and xenobiotics that affect land quality and ecosystem health. It is the result of the work group on "interactions of soil minerals with organic components and microorganisms" in the International Society of Soil Science.
Presented by Holzer (public administration, Rutgers U., US) and Lee (public administration, Catholic U. of Korea), 38 papers address ''public administration professionals who are seeking insights into improving productivity and performance in the context of efficiency, effectiveness, quality, and out.
Introduction to Nonlinear Laser Spectroscopy focuses on the principles of nonlinear laser spectroscopy. This book discusses the experimental techniques of nonlinear optics and spectroscopy. Comprised of seven chapters, this book starts with an overview of the stimulated Raman effect and coherent anti-Stokes Raman spectroscopy, which can be used in a varied way to generate radiation in the ultraviolet and vacuum-ultraviolet areas. This text then explains the simplest quantum-mechanical system consisting of an isolated entity with energy eigenstates
This book will guide clinicians to achieve great results with L-PRF. It starts with basic science chapters on tissue regeneration, blood centrifugation, and an explanation of the biologic power of platelet concentrates. However, the true value of this book lies in an evidence-based evaluation of the benefits of L-PRF in periodontal and maxillofacial surgery, as well as in chronic wound therapy. For each treatment, a step-by-step approach has been created by experienced clinicians. The most crucial steps are explained in 18 videos via augmented reality.
Now in its third edition, Fundamentals of Microfabrication and Nanotechnology continues to provide the most complete MEMS coverage available. Thoroughly revised and updated the new edition of this perennial bestseller has been expanded to three volumes, reflecting the substantial growth of this field. It includes a wealth of theoretical and practical information on nanotechnology and NEMS and offers background and comprehensive information on materials, processes, and manufacturing options. The first volume offers a rigorous theoretical treatment of micro- and nanosciences, and includes sections on solid-state physics, quantum mechanics, crystallography, and fluidics. The second volume presents a very large set of manufacturing techniques for micro- and nanofabrication and covers different forms of lithography, material removal processes, and additive technologies. The third volume focuses on manufacturing techniques and applications of Bio-MEMS and Bio-NEMS. Illustrated in color throughout, this seminal work is a cogent instructional text, providing classroom and self-learners with worked-out examples and end-of-chapter problems. The author characterizes and defines major research areas and illustrates them with examples pulled from the most recent literature and from his own work.
Goal Programming Applications in Accounting 74 Goal Programming Applications in Agriculture 76 Goal Programming Applications in Economics 78 Goal Programming Applications in Engineering 79 Goal Programming Applications in Finance 80 Goal Programming Applications in Government 83 Goal Programming Applications in an International Context 88 Goal Programming Applications in Management 90 Goal Programming Applications in Marketing 97 Summary 98 CHAPTER 5. FUTURE TRENDS IN GOAL PROORAMMING 101 GP is Positioned for Growth 101 Shifting the Life Cycle of GP Research to Growth 103 Summary 107 Reference 108 APPENDIX A TEXTBOOKS, READINGS BOOKS AND MONOORAPHS ON GOAL PROORAMMING 109 APPENDIX B. JOURNAL RESEARCH PUBLICATIONS ON GOAL PROORAMMING 113 INDEX 213 viii LIST OF FIGURES Figure 1-1. Summary Relationship of GP with MS/OR and MCDM Figure 1-2. Frequency Distribution for GP Journal Publications Figure 1-3. Life Cycle ofGP Research Figure 2-1. Set of GP Efficient Solutions Figure 5-1. Life Cycle of GP Research ix LIST OF TABLES Table 1-1. MS/OR Topics and Their Related GP Topics Table 1-2. MCDM Subareas and Their Related GP Topics Table 1-3. Frequency Listing ofGP Journal Publications and Book Titles Table 2-1. Solutions for a Dominated GP Problem Table 2-2. Conversion ofLP Constraints to Goal Constraints Table 2-3. GP Citations on Dominance, Inferiority and Inefficiency Table 2-4. GP Citations on Relative Weighting, Prioritization and Incommensurability Table 2-5. MS/OR Topics and Their Related GP Topics Table 3-1. Citations on WeightedlPreemptive GP Methodology Table 3-2. Citations on Pure/Mixed Integer GP Methodology Table 3-3.
Polyimides are very durable, easy to machine and have exceptional heat and chemical resistance. They are also highly insulative and do not contaminate their surroundings. Their strength and heat and chemical resistance are so great that they are often used to replace glass and metals, such as steel, in many demanding industrial applications. Polyimides are even used in many everyday applications. They are used in cars both externally and internally because they can withstand the intense heat and the corrosive lubricants, fuels, and coolants found in cars. They are also used in the construction.
From MEMS to Bio-MEMS and Bio-NEMS: Manufacturing Techniques and Applications details manufacturing techniques applicable to bionanotechnology. After reviewing MEMS techniques, materials, and modeling, the author covers nanofabrication, genetically engineered proteins, artificial cells, nanochemistry, and self-assembly. He also discusses scaling la
One of the few studies that cover both Broadway and Hollywood musicals, this book explores a majority of the most famous musicals over the past two centuries plus a select number of overlooked gems. Doubling as an introductory college and university text for musical, dance and theater majors and a guide for both musical connoisseurs and novices, the book includes YouTube references of nearly 1000 examples of dances and songs from musicals.
MEMS technology and applications have grown at a tremendous pace, while structural dimensions have grown smaller and smaller, reaching down even to the molecular level. With this movement have come new types of applications and rapid advances in the technologies and techniques needed to fabricate the increasingly miniature devices that are literally changing our world. A bestseller in its first edition, Fundamentals of Microfabrication, Second Edition reflects the many developments in methods, materials, and applications that have emerged recently. Renowned author Marc Madou has added exercise sets to each chapter, thus answering the need for a textbook in this field. Fundamentals of Microfabrication, Second Edition offers unique, in-depth coverage of the science of miniaturization, its methods, and materials. From the fundamentals of lithography through bonding and packaging to quantum structures and molecular engineering, it provides the background, tools, and directions you need to confidently choose fabrication methods and materials for a particular miniaturization problem. New in the Second Edition Revised chapters that reflect the many recent advances in the field Updated and enhanced discussions of topics including DNA arrays, microfluidics, micromolding techniques, and nanotechnology In-depth coverage of bio-MEMs, RF-MEMs, high-temperature, and optical MEMs. Many more links to the Web Problem sets in each chapter
This is the leading international professional reference text that also serves as a bench book, describing all aspects of the pathology of brain tumours - genetics, molecular biology, epidemiology, morphology, immunohistochemistry, diagnostic criteria and prognosis. Beautifully illustrated in colour throughout and comprehensively referenced, Russell & Rubinstein is regarded as the ultimate source for key information. For this seventh edition, the book returns to a single, clearly organised volume, and basic sciences are once again fully integrated within sections devoted to individual tumour entities. Entirely revised and updated throughout by a wide range of internationally revered authorities, the content reflects the latest tumour classification and grading while neuroradiologic correlation via state of the art neuroimaging techniques continues to be emphasised in all diagnostic entities. The offering is completed by a companion CD-ROM, providing quick and easy access to all the images from the book, retrievable by figure number, chapter title and keyword searches.
Stay on top of the latest knowledge in the field with this must-have resource for all clinicians who treat breast diseases. Expand your knowledge of every aspect of breast diseases as a diverse and distinguished group of internationally-recognized experts summarize the current knowledge, including biology and epidemiology, clinical features, and management. Ideal for any clinician seeing patients with breast disease, especially carcinoma of the breast, This full color 5th Edition of the authoritative text in the field is designed to foster the understanding necessary to provide optimal patient care.. Features Covering the latest major clinical trials, along with concise management summaries for each clinical chapter. Illustrations and tables that emphasize breast imaging, microscopic and gross histology, anatomy, and procedural technique enhance visual understanding. Algorithms on problem management in all aspects of breast disease from benign processes to breast carcinoma inform clinical practice. eBook with content updates is included with purchase New chapters have been added on pathology of in situ carcinomas, prophylactic contralateral mastectomy, implications of obesity in breast cancer, and an overview of survivorship issues To keep perspectives fresh and updated, over one third of the authors are new to this edition
The volumes in this authoritative series present a multidisciplinary approach to modeling and simulation of flows in the cardiovascular and ventilatory systems, especially multiscale modeling and coupled simulations. Volume 5 is devoted to cells, tissues, and organs of the cardiovascular and ventilatory systems with an emphasis on mechanotransduction-based regulation of flow. The blood vessel wall is a living tissue that quickly reacts to loads applied on it by the flowing blood. In any segment of a blood vessel, the endothelial and smooth muscle cells can sense unusual time variations in small-magnitude wall shear stress and large-amplitude wall stretch generated by abnormal hemodynamic stresses. These cells respond with a short-time scale (from seconds to hours) to adapt the vessel caliber. Since such adaptive cell activities can be described using mathematical models, a key objective of this volume is to identify the mesoscopic agents and nanoscopic mediators required to derive adequate mathematical models. The resulting biomathematical models and corresponding simulation software can be incorporated into platforms developed in virtual physiology for improved understanding and training.
The volumes in this authoritative series present a multidisciplinary approach to modeling and simulation of flows in the cardiovascular and ventilatory systems, especially multiscale modeling and coupled simulations. The cardiovascular and respiratory systems are tightly coupled, as their primary function is to supply oxygen to and remove carbon dioxide from the body's cells. Because physiological conduits have deformable and reactive walls, macroscopic flow behavior and prediction must be coupled to phenomenological models of nano- and microscopic events in a corrector scheme of regulated mechanisms when the vessel lumen caliber varies markedly. Therefore, investigation of flows of blood and air in physiological conduits requires an understanding of the biology, chemistry, and physics of these systems together with the mathematical tools to describe their functioning. Volume 4 is devoted to major sets of intracellular mediators that transmit signals upon stimulation of cell-surface receptors. Activation of signaling effectors triggers the release of substances stored in cellular organelles and/or gene transcription and protein synthesis. Complex stages of cell signaling can be studied using proper mathematical models, once the role of each component is carefully handled. Volume 4 also reviews various categories of cytosolic and/or nuclear mediators and illustrates some major signal transduction pathways, such as NFkappaB axis, oxygen sensing, and mechanotransduction.
The mind behind the infamous Ig Nobel Prizes presents an addictive collection of improbable research all about us – and you Marc Abrahams collects the odd, the imaginative and the brilliantly improbable. Here he turns to research on the ins and outs of the very improbable evolutionary innovation that is the human body (brain included): • What’s the best way to get a monkey to floss regularly? • How much dandruff do Pakistani soldiers have? • If you add an extra henchman to your bank-robbing gang, how much more money will you 'earn'? • How many dimples will be found on the cheeks of 28,282 Greek children? • Who is the Einstein of pork carcasses?
This book covers important biological, immunological, and molecular information essential for understanding the rationale and results of experiments and clinical observations on cell-cell and cell substrate adhesion; hydrolytic activities, cell motility; immunological and other host elements of the host-tumor ecosystem (at different sites of the metastic process); genetic and epigenetic elements of the acquisition and the expression of invasive phenotypes. 38 tables and 60 computer-drawn figures provide comprehensive overviews, and a methodological chapter emphasizing the differences and similarities between assays and their relevance for natural situations has also been included. Clinical and experimental cancer researchers, as well as as post-graduate students interested in cancer research, will find this book to be an indispensable reference resource.
Textbook of Gastrointestinal Radiology remains your indispensable source for definitive, state-of-the-art guidance on all the latest and emerging GI and abdominal imaging technologies. Drs. Richard M. Gore and Marc S. Levine lead a team of world-renowned experts to provide unparalleled comprehensive coverage of all major abdominal disorders as well as the complete scope of abdominal imaging modalities, including the latest in MDCT, MRI, diffusion weighted and perfusion imaging, ultrasound, PET/CT, PET/MR, plain radiographs, MRCP, angiography, and barium studies. This edition is the perfect "go-to" reference for today’s radiologist. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Characterize abdominal masses and adenopathy with the aid of diffusion-weighted MR imaging. See how gastrointestinal conditions present with more than 2,500 multi-modality, high-quality digital images that mirror the findings you're likely to encounter in practice. Make optimal use of the latest abdominal and gastrointestinal imaging techniques with new chapters on diffusion weighted MRI, perfusion MDCT and MRI, CT colonography, CT enterography and MR enterography—sophisticated cross-sectional imaging techniques that have dramatically improved the utility of CT and MR for detecting a host of pathologic conditions in the gastrointestinal tract. Expert guidance is right at your fingertips. Now optimized for use on mobile devices, this edition is perfect as an on-the-go resource for all abdominal imaging needs. Effectively apply MR and CT perfusion, diffusion weighted imaging, PET/CT and PET/MR in evaluating tumor response to therapy.
First Prize, Orthopaedics and Rheumatology, BMA Awards 2009 This state-of-the-art reference provides current insights into the etiology, diagnosis and management of rheumatoid arthritis. Leading international authorities in RA examine all of the latest scientific and clinical developments in understanding and managing this challenging disease, including new concepts in pathogenesis, epidemiology, risk factors, imaging, clinical outcomes and treatment. It’s the guidance you need to offer optimal care to your patients with rheumatoid arthritis. Presents the work of leading international experts in rheumatoid arthritis for guidance you can trust. Provides the very latest understanding of the pathogenesis of rheumatoid arthritis, including molecular pathways/mechanisms, and genetic and environmental factors that instigate and drive the disease. Includes comprehensive coverage of clinical features of rheumatoid arthritis including articular, peri-articular and extra-articular manifestations, comorbidities, and outcome measures—disease activity, joint assessment, imaging, and more—for expert diagnosis and monitoring of disease progression. Examines evidence-based treatment options—including traditional and biologic DMARDs and combination therapies—as well as promising therapies on the horizon, placing up-to-date guidance on disease modifying or disease controlling agents at your fingertips.
Formal decision and evaluation models are so widespread that almost no one can pretend not to have used or suffered the consequences of one of them. This book is a guide aimed at helping the analyst to choose a model and use it consistently. A sound analysis of techniques is proposed and the presentation can be extended to most decision and evaluation models as a "decision aiding methodology".
This book provides a comprehensive overview of the emerging field of cultural finance. It summarizes research results of cultural differences in financial decision making and financial markets. Many of the results have been published in leading academic journals over the last ten years but some are presented here for the first time. The book is based on an international survey on risk and time preferences — the INTRA study, conducted in 53 countries worldwide. Applications to financial markets include the equity premium puzzle, the value premium, dividend payout policies and asset allocations.
Volume 3 of Structure of Antigens presents analytical methods used to elucidate the structure of antigens. As in the first two volumes, this reference focuses on the structure and analysis of antibody binding sites. It brings together the structural basis of major types of antigens, including lysozyme, cytochrome c, muscle proteins, cereal and milk proteins, carbohydrate antigens, and more. Major groups of antigens associated with particular biological systems, such as the cytoskeleton, muscle proteins, and viral antigens, are discussed. This reference analyzes the molecular basis of antibody specificity and the structure of T cell epitopes.
Physiological Systems in Insects discusses the roles of molecular biology, neuroendocrinology, biochemistry, and genetics in our understanding of insects. All chapters in the new edition are updated, with major revisions to those covering swiftly evolving areas like endocrine, developmental, behavioral, and nervous systems. The new edition includes the latest details from the literature on hormone receptors, behavioral genetics, insect genomics, neural integration, and much more. Organized according to insect physiological functions, this book is fully updated with the latest and foundational research that has influenced understanding of the patterns and processes of insects and is a valuable addition to the collection of any researcher or student working with insects. There are about 10 quintillion insects in the world divided into more than one million known species, and some scientists believe there may be more than 30 million species. As the largest living group on earth, insects can provide us with insight into adaptation, evolution, and survival. The internationally respected third edition of Marc Klowden's standard reference for entomologists and researchers and textbook for insect physiology courses provides the most comprehensive analysis of the systems that make insects important contributors to our environment. - Third edition has been updated with new information in almost every chapter and new figures - Includes an extensive up-to-date bibliography in each chapter - Provides a glossary of common entomological and physiological terms
Foundations of Health Care Management Leaders and managers throughout the health care system are facing ever more challenging changes in the way care is delivered, paid for, and evaluated. Foundations of Health Care Management: Principles and Methods offers an innovative, concise, reader-friendly introduction to health care management and administration. It addresses the need for new skills in managers of health care facilities and for those planning to enter health care management positions. The book covers such critical topics as leadership training, change management, conflict management techniques, culture building, quality improvement, and communications skills, as well as collaboration in the improvement of population health. Foundations of Health Care Management also concentrates on innovations and describes steps in the transition to more decentralized and creative approaches to the management of health care facilities. The book covers physician management from the physician's viewpoint, a valuable perspective for health care managers. The book serves important dual purposes for faculty and students by providing both insights into the health care field as well as foundational content on essential management and leadership competencies. A full set of support materials is available for instructors at the book's companion Web site.
A scholar examines 14 everyday objects featured in horror films and how they manifest their power and speak to society’s fears. Take a tour of the house where a microwave killed a gremlin, a typewriter made Jack a dull boy, a sewing machine fashioned Carrie’s prom dress, and houseplants might kill you while you sleep. In Household Horror, Marc Olivier highlights the wonder, fear, and terrifying dimension of objects in horror cinema. Inspired by object-oriented ontology and the nonhuman turn in philosophy, Olivier places objects in film on par with humans, arguing, for example, that a sleeper sofa is as much the star of Sisters as Margot Kidder, that The Exorcist is about a possessed bed, and that Rosemary’s Baby is a conflict between herbal shakes and prenatal vitamins. Household Horror reinvigorates horror film criticism by investigating the unfathomable being of objects as seemingly benign as remotes, radiators, refrigerators, and dining tables. Olivier questions what Hitchcock’s Psycho tells us about shower curtains. What can we learn from Freddie Krueger’s greatest accomplice, the mattress? Room by room, Olivier considers the dark side of fourteen household objects to demonstrate how the objects in these films manifest their own power and connect with specific cultural fears and concerns. “Provides a lively and highly original contribution to horror studies. As a work on cinema, it introduces the reader to films that may be less well-known to casual fans and scholars; more conspicuously, it returns to horror staples, gleefully reanimating works that one might otherwise assume had been critically “done to death” (Psycho, The Exorcist, The Shining).” —Allan Cameron, University of Auckland
This book examines the affinity between “theory” and “deconstruction” that developed in the American academy in the 1970s by way of the “Yale Critics”: Harold Bloom, Paul de Man, Geoffrey Hartman, and J. Hillis Miller, sometimes joined by the French philosopher Jacques Derrida. With this semi-fictional collective, theory became a media event, first in the academy and then in the wider print media, in and through its phantasmatic link with deconstruction and with “Yale.” The important role played by aesthetic humanism in American pedagogical discourse provides a context for understanding theory as an aesthetic scandal, and an examination of the ways in which de Man’s work challenges aesthetic pieties helps us understand why, by the 1980s, he above all had come to personify “theory.” Combining a broad account of the “Yale Critics” phenomenon with a series of careful reexaminations of the event of theory, Redfield traces the threat posed by language’s unreliability and inhumanity in chapters on lyric, on Hartman’s representation of the Wordsworthian imagination, on Bloom’s early theory of influence in the 1970s together with his later media reinvention as the genius of the Western Canon, and on John Guillory’s influential attempt to interpret de Manian theory as a symptom of literature’s increasing marginality. A final chapter examines Mark Tansey’s paintings Derrida Queries de Man and Constructing the Grand Canyon, paintings that offer subtle, complex reflections on the peculiar event of theory-as-deconstruction in America.
This fourth edition of the best-selling topically-organized introduction to infancy reflects the enormous changes that have occurred in our understanding of infants and their place in human development over the past decade.
Marc-André Kaufhold explores user expectations and design implications for the utilization of new media in crisis management and response. He develops a novel framework for information refinement, which integrates the event, organisational, societal, and technological perspectives of crises. Therefore, he reviews the state of the art on crisis informatics and empirically examines the use, potentials and barriers of both social media and mobile apps. Based on these insights, he designs and evaluates ICT concepts and artifacts with the aim to overcome the issues of information overload and quality in large-scale crises, concluding with practical and theoretical implications for technology adaptation and design.
Donald Davidson's work has been of seminal importance in the development of analytic philosophy and his views on the nature of language, mind and action remain the starting point for many of the central debates in the analytic tradition. His ideas, however, are complex, often technical, and interconnected in ways that can make them difficult to understand. This introduction to Davidson's philosophy examines the full range of his writings to provide a clear succinct overview of his ideas. The book begins with an account of the assumptions and structure of Davidson's philosophy of language, introducing his compositionalism, extensionalism and commitment to a Tarski-style theory of truth as the model for theories of meaning. It goes on to show how that philosophical framework is to be applied and how it challenges the traditional picture. Marc Joseph examines Davidson's influential work on action theory and events and discusses the commonly made charge that his theory of action and mind leaves the mental as a mere 'epiphenomenon' of the physical. The final section explores Davidson's philosophy of mind, some of its consequences for traditional views of subjectivity and objectivity and, more generally, the relation between minded beings and the physical and mental world they occupy.
Joel Polodny offers a sociological examination of how concerns about status affect market competition and shows how anxieties about status influence partner relations, price and perception in the marketplace.
From the writer of Gabba Gabba Hey! The Graphic Story of The Ramones and Metallica: Nothing Else Matters comes an explosive new graphic novel about The Most Dangerous Band in the World: Guns N' Roses.
Having sold over 100 million albums, recorded the most expensive album ever, endlessly courted controversy with their lyrics and a full-on hedonistic lifestyle, Guns N' Roses are well acquainted with rock 'n' roll excess. And it's all here in Reckless Life: the feud between Axl Rose and Kurt Cobain, the riots during concerts, Rose's interest in Charles Manson, the acrimonious departure of Slash, the drugs, the groupies and, of course, the music.
Marc Olivent's stunning artwork and Jim McCarthy's incisive script perfectly capture the rollercoaster tale of Axl Rose, Slash, Izzy Stradlin, Duff McKagan, Steve Adler and the many others who have passed through the Guns N' Roses story.
Today, as much as ever before, the red-rock, pinon-covered state of New Mexico remains tierra encantada, "the land of enchantment," to Indians, Anglos, and descendants of the conquistadores. New Mexico's long history of intermingling peoples and of efforts to balance human needs with nature's resources can instruct a nation facing similar hard decisions in the late twentieth century. It is a story, believes author Marc Simmons, that contains within it a perpetual declaration of independence.
... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
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