Marc H. Meyer's Books

Entrepreneurship

An Innovator's Guide to Startups and Corporate Ventures

By: Marc H. Meyer,Frederick G. Crane

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Entrepreneurship

An Innovator's Guide to Startups and Corporate Ventures

By: Marc H. Meyer,Frederick G. Crane

This book shows students how to build successful new enterprises: to conceive, plan, and execute on a new venture idea. Based on research findings, the authors' own experiences and their work with dozens of young entrepreneurial companies, the book shows how innovation is inextricably linked with entrepreneurship. It breaks down all the key steps necessary for success, provides in-depth cases of companies from a variety of industries (with a focus on technology firms), and includes Reader Exercises at the end of each chapter that can be used for team activities.

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Page Count

473

Publisher

SAGE Publications

Published Date

ISBN 10

1412992656

ISBN 13

9781412992657

The Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications

By: Marc H. Meyer

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The Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications

By: Marc H. Meyer

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.

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Page Count

337

Publisher

Oxford University Press

Published Date

ISBN 10

0198039948

ISBN 13

9780198039945

New Venture Creation

An Innovator's Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

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New Venture Creation

An Innovator's Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

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Page Count

441

Publisher

SAGE Publications

Published Date

ISBN 10

1452292779

ISBN 13

9781452292779

Venturing: Innovation and Business Planning for Entrepreneurs

By: Marc H. Meyer,Frederick G. Crane

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Venturing: Innovation and Business Planning for Entrepreneurs

By: Marc H. Meyer,Frederick G. Crane

Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.

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Page Count

418

Publisher

Lulu.com

Published Date

ISBN 10

1312998423

ISBN 13

9781312998421

Entrepreneurship

An Innovator's Guide to Startups and Corporate Ventures

By: Marc H. Meyer,Frederick G. Crane

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Entrepreneurship

An Innovator's Guide to Startups and Corporate Ventures

By: Marc H. Meyer,Frederick G. Crane

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Page Count

473

Publisher

SAGE Publications

Published Date

ISBN 10

1412992656

ISBN 13

9781412992657

The Power of Product Platforms

By: Alvin P. Lehnerd,Marc H. Meyer

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The Power of Product Platforms

By: Alvin P. Lehnerd,Marc H. Meyer

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.

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Page Count

353

Publisher

Simon and Schuster

Published Date

ISBN 10

1439137447

ISBN 13

9781439137444

Innovation for Entrepreneurs

By: Meyer, Marc H.,Lee, Chaewon

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Innovation for Entrepreneurs

By: Meyer, Marc H.,Lee, Chaewon

Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee’s decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance in developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers’ needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture.

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Page Count

256

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1800375107

ISBN 13

9781800375109

A Microscopic Theory of Fission Dynamics Based on the Generator Coordinate Method

By: Walid Younes,Daniel Marc Gogny,Jean-François Berger

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A Microscopic Theory of Fission Dynamics Based on the Generator Coordinate Method

By: Walid Younes,Daniel Marc Gogny,Jean-François Berger

This book introduces a quantum-mechanical description of the nuclear fission process from an initial compound state to scission. Issues like the relevant degrees of freedom throughout the process, the way of coupling collective and intrinsic degrees during the fission process, and how a nucleus divides into two separate daughters in a quantum-mechanical description where its wave function can be non-local, are currently being investigated through a variety of theoretical, computational, and experimental techniques. The term “microscopic” in this context refers to an approach that starts from protons, neutrons, and an effective (i.e., in-medium) interaction between them. The form of this interaction is inspired by more fundamental theories of nuclear matter, but still contains parameters that have to be adjusted to data. Thus, this microscopic approach is far from complete, but sufficient progress has been made to warrant taking stock of what has been accomplished so far. The aim is to provide, in a pedagogical and comprehensive manner, one specific approach to the fission problem, originally developed at the CEA Bruyères-le-Châtel Laboratory in France. Intended as a reference for advanced graduate students and researchers in fission theory as well as for practitioners in the field, it includes illustrative examples throughout the text to make it easier for the reader to understand, implement, and verify the formalism presented.

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Page Count

333

Publisher

Springer

Published Date

ISBN 10

3030044246

ISBN 13

9783030044244

Physiological Systems in Insects

By: Marc J. Klowden

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Physiological Systems in Insects

By: Marc J. Klowden

As the largest living group on earth, insects can provide us with insight into adaptation, evolution, and survival. The 2nd edition of this standard text for insect physiology courses and entomologists provides the most comprehensive analysis of the systems that make insects important contributors to our environment. Physiological Systems in Insects discusses the role of insect molecular biology, nueroendocrinology, biochemistry, and genetics in our understanding of insects. Organized according to insect physiological functions, this book is fully updated with the latest and foundational research that has influenced understanding of the patterns and processes of insects. - Full update of a widely used text for students and researchers in entomology and zoology - Includes recent research that uses molecular techniques to uncover physiological mechanisms - Includes a glossary of physiological terms - New, extended section on locomotive systems - Provides abundant figures derived from scientific reports

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Page Count

699

Publisher

Academic Press

Published Date

ISBN 10

0080551157

ISBN 13

9780080551159

Soil Biochemistry

Volume 8

By: Jean-Marc Bollag,G. Stotzky

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Soil Biochemistry

Volume 8

By: Jean-Marc Bollag,G. Stotzky

Stressing the potential application of biochemical processes in soil to environmental biotechnology, this state-of-the-art reference considers the vital role that such biochemical processes have in the environment - emphasizing the activity of micro-organisms in soil.;An up-to-date analysis of biological reactions in soil, Volume 8 of Soil Biochemistry highlights: traditional as well as molecular and immunlogical techniques for detecting specific micro-organisms in soil; the fate of introduced genetically-modified organisms; the problem of competition by the indigenous microbial populations with the introduced organisms; the use of a white rot fungus, Phanerochaete chrysosporium, for bioremediative purposes in soil; the interaction of xenobiotics, such as pesticides, with soil organisms; generic microbial metabolism and degradation pathways; the inhibition of the nitrification process by allelochemicals released by plants; the microbial mineralization of various compounds under anaerobic conditions, explaining its importance in the global carbon cycle; the formation of soil organic matter, particularly in forest soils; and CPMAS 13C-NMR spectroscopy, a major analytical technique to determine the chemicals or chemical groups involved in the humification process.;Presenting a multidisciplinary approach to the field by internationally acclaimed scientists, Soil Biochemistry, Volume 8 is intended for professionals and students in the fields of soil science; microbiology; biochemistry; environmental science, engineering and technology; biogeochemistry; biotechnology; agronomy; plant pathology; and microbial ecology.

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Page Count

437

Publisher

CRC Press

Published Date

ISBN 10

1000445089

ISBN 13

9781000445084

Economics, Politics, and American Public Policy

By: James J. Gosling,Marc Allen Eisner

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Economics, Politics, and American Public Policy

By: James J. Gosling,Marc Allen Eisner

This text introduces students to the interrelationship of politics and economics in American public policymaking: how economic concerns have been legislated into law since Franklin Roosevelt's time and how politics (e.g., Washington gridlock) affects the economy and the making of public policy. Students learn how to measure various indicators of economic performance, how the U.S. economy works (domestically and with international linkages), and how and why policymakers act to stabilise an economy in an economic downturn. Additionally, many social insurance programs (Social Security, Medicare, Medicaid) are explained and the current fiscal issues concerning current/future costs are treated in some detail. The book concludes with a full chapter case study on the Obama administration's response to the Great Recession and its dealings with Congress; the implementation of the Affordable Care Act is also discussed.

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Page Count

303

Publisher

Routledge

Published Date

ISBN 10

131747239X

ISBN 13

9781317472391

New Venture Creation

An Innovator′s Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

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New Venture Creation

An Innovator′s Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, Meyer and Crane help students design robust business models, financial projections, business plans, and investor presentations. New Venture Creation is devoted to helping students develop compelling business ideas. This is based not only on the authors’ well-known research in product and service innovation, but also on their extensive experience as successful entrepreneurs and investors. In the updated Second Edition, part I guides students through six elements that comprise a clearly defined and focused venture: defining your target industry; defining your target customers; defining the needs and wants of those customers; defining winning product and service solutions; carefully designing a strong business model; determining competitive positioning, and then testing the entire concept against a small population of target customers—all before writing the plan. Think, design, test, and learn are the guiding principles. Part II then focuses on different types of investors and the process for raising capital, creating realistic financial projections, writing a concise but powerful business plan, organizing the venture team, and creating a compelling pitch that speaks to the needs and concerns of investors. The book also includes a number of independent case studies that focus on product, service, and business model innovation—all from recent ventures by students as well as recent college or master’s level graduates.

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Page Count

688

Publisher

SAGE Publications

Published Date

ISBN 10

1483323129

ISBN 13

9781483323121

New Venture Creation

An Innovator's Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

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New Venture Creation

An Innovator's Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

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Page Count

441

Publisher

SAGE Publications

Published Date

ISBN 10

1452292779

ISBN 13

9781452292779

The Power of Product Platforms

By: Alvin P. Lehnerd,Marc H. Meyer

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The Power of Product Platforms

By: Alvin P. Lehnerd,Marc H. Meyer

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Page Count

353

Publisher

Simon and Schuster

Published Date

ISBN 10

1439137447

ISBN 13

9781439137444

The Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications

By: Marc H. Meyer

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The Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications

By: Marc H. Meyer

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Page Count

481

Publisher

Oxford University Press

Published Date

ISBN 10

0199884544

ISBN 13

9780199884544

Book's by Marc H. Meyer

Entrepreneurship

Entrepreneurship

The Fast Path to Corporate Growth

The Fast Path to Corporate Growth

New Venture Creation

New Venture Creation

Venturing: Innovation and Business Planning for Entrepreneurs

Venturing: Innovation and Business Planning for Entrepreneurs

Entrepreneurship

Entrepreneurship

The Power of Product Platforms

The Power of Product Platforms

Innovation for Entrepreneurs

Innovation for Entrepreneurs

A Microscopic Theory of Fission Dynamics Based on the Generator Coordinate Method

A Microscopic Theory of Fission Dynamics Based on the Generator Coordinate Method

Physiological Systems in Insects

Physiological Systems in Insects

Soil Biochemistry

Soil Biochemistry

Economics, Politics, and American Public Policy

Economics, Politics, and American Public Policy

New Venture Creation

New Venture Creation

New Venture Creation

New Venture Creation

The Power of Product Platforms

The Power of Product Platforms

The Fast Path to Corporate Growth

The Fast Path to Corporate Growth

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