Marc Gobe's Books

Emotional Branding

The New Paradigm for Connecting Brands to People

By: Marc Gobe

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Emotional Branding

The New Paradigm for Connecting Brands to People

By: Marc Gobe

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Page Count

512

Publisher

Simon and Schuster

Published Date

ISBN 10

1581157371

ISBN 13

9781581157376

Emotional Branding

The New Paradigm for Connecting Brands to People

By: Marc Gobe

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Emotional Branding

The New Paradigm for Connecting Brands to People

By: Marc Gobe

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512

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Simon and Schuster

Published Date

ISBN 10

1581157371

ISBN 13

9781581157376

Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

By: Marc Gobe

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Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

By: Marc Gobe

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

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358

Publisher

Simon and Schuster

Published Date

ISBN 10

1621531937

ISBN 13

9781621531937

Brandjam

Humanizing Brands Through Emotional Design

By: Marc Gobe

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Brandjam

Humanizing Brands Through Emotional Design

By: Marc Gobe

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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514

Publisher

Simon and Schuster

Published Date

ISBN 10

1581158130

ISBN 13

9781581158137

Emotional Branding

The New Paradigm for Connecting Brands to People

By: Marc Gobé

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Emotional Branding

The New Paradigm for Connecting Brands to People

By: Marc Gobé

Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.

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Page Count

319

Publisher

Skyhorse Publishing Inc.

Published Date

ISBN 10

1581150784

ISBN 13

9781581150780

Brandjam

Humanizing Brands Through Emotional Design

By: Marc Gobe

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Brandjam

Humanizing Brands Through Emotional Design

By: Marc Gobe

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514

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Simon and Schuster

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ISBN 10

1581158130

ISBN 13

9781581158137

The Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications

By: Marc H. Meyer

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The Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications

By: Marc H. Meyer

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.

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Page Count

337

Publisher

Oxford University Press

Published Date

ISBN 10

0198039948

ISBN 13

9780198039945

Jobs for Shared Prosperity

Time for Action in the Middle East and North Africa

By: Roberta Gatti,Matteo Morgandi,Rebekka Grun,Stefanie Brodmann,Juan Manuel Moreno,Daniela Marotta,Marc Schiffbauer,Elizabeth Mata Lorenzo

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Jobs for Shared Prosperity

Time for Action in the Middle East and North Africa

By: Roberta Gatti,Matteo Morgandi,Rebekka Grun,Stefanie Brodmann,Juan Manuel Moreno,Daniela Marotta,Marc Schiffbauer,Elizabeth Mata Lorenzo

In the aftermath of the Arab Spring, when thousands of young women and men fought for the opportunity to realize their aspirations and potential, the question of jobs continues to be crucial in the Middle East and North Africa region. This report uses jobs as a lens to weave together the complex dynamics of employment creation, skills supply, and the institutional environment of labor markets. Consistent with the framework of the 2013 World Development Report on jobs, of which this report is the regional companion, this work goes beyond the traditional links between jobs, productivity, and living standards to include an understanding of how jobs matter for individual dignity and expectations—an aspect that was clearly central to the Arab Spring. Just as important, this report complements the economic perspective with an analysis of political economy equilibrium, with a view to identifying mechanisms that would trigger a reform process. As such, the report has three objectives: First, it seeks to provide an in-depth characterization of the dynamics of labor markets in the Middle East and North Africa and to analyze the barriers to the creation of more and better jobs. It does so by taking a cross-sectoral approach and identifying the distortions and incentives that the many actors—firms, governments, workers, students, education, and training systems—currently face, and which ultimately determine the equilibrium in labor markets. Second, the report proposes a medium term roadmap of policy options that could promote the robust and inclusive growth needed to tackle the structural employment challenge for the region. Third, the report aims to inform and open up a platform for debate on jobs among a broad set of stakeholders, with the ultimate goal of contributing to reach a shared view of the employment challenges and the reform path ahead.

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Page Count

351

Publisher

World Bank Publications

Published Date

ISBN 10

0821397206

ISBN 13

9780821397206

Marketing: A Relationship Perspective (Second Edition)

By: Svend Hollensen,Marc Oliver Opresnik

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Marketing: A Relationship Perspective (Second Edition)

By: Svend Hollensen,Marc Oliver Opresnik

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.

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Page Count

521

Publisher

World Scientific

Published Date

ISBN 10

1944659641

ISBN 13

9781944659646

Sustainable Entrepreneurship

A Guide to Strategic Business Management for for Small Entrepreneurs in the Wine Industry and beyond

By: Marc Dreßler

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Sustainable Entrepreneurship

A Guide to Strategic Business Management for for Small Entrepreneurs in the Wine Industry and beyond

By: Marc Dreßler

Successful strategic management of small business isn't always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies. Which is why strategic and sustainable business governance and operational management are taking on growing importance, especially in sectors consisting mainly of small businesses. Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the "why and how" of strategy and sustainability in the small business sector.

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Page Count

376

Publisher

UVK Verlag

Published Date

ISBN 10

3739806214

ISBN 13

9783739806211

The Pocket Small Business Owner's Guide to Working with the Government

By: Marc Lamer

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The Pocket Small Business Owner's Guide to Working with the Government

By: Marc Lamer

The Pocket Small Business Owner’s Guide to Working with the Government is a thorough mentor that explains how to find, secure, and succeed with government contracts. Designed for any business eager to expand into the governmental arena, it also covers special small business opportunities for companies in areas with chronically high unemployment and for companies run by minorities, women, veterans, and disabled veterans. Cutting through the red tape, this careful guide also informs the reader as to the legal and financial pitfalls that must be avoided when doing business with the government. Coverage includes: Where do you find government procurement needs? How do you register to qualify for special opportunities given to companies owned by women, minorities, veterans, and other special groups? How do you prepare bids, offers, or proposals? What are the various types of government contracts? When can you negotiate with the government, and what’s the best way to do it? What types of free government grants and loans are available? What regulations govern your hiring regulations, payrolls, contracts, and other dealings with employees? What is the best way to settle disputes? This book covers all of the most up-to-date regulations that affect business owners and entrepreneurs today, and helps them to navigate such issues as foreign trade agreements and the timely submission of bids. It also discusses how owners can team together, proper and improper business practices, and how to handle controversies over who gets a contract and disputes about contracts that have already been awarded. All in all, this is a unique and definitive source for anyone seeking to sell to the government. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Page Count

224

Publisher

Simon and Schuster

Published Date

ISBN 10

1621534480

ISBN 13

9781621534488

Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

By: Marc Gobe

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Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

By: Marc Gobe

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Solve jigsaw puzzle

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Page Count

358

Publisher

Simon and Schuster

Published Date

ISBN 10

1621531937

ISBN 13

9781621531937

Book's by Marc Gobe

Emotional Branding

Emotional Branding

Emotional Branding

Emotional Branding

Citizen Brand

Citizen Brand

Brandjam

Brandjam

Emotional Branding

Emotional Branding

Brandjam

Brandjam

The Fast Path to Corporate Growth

The Fast Path to Corporate Growth

Jobs for Shared Prosperity

Jobs for Shared Prosperity

Marketing: A Relationship Perspective (Second Edition)

Marketing: A Relationship Perspective (Second Edition)

Sustainable Entrepreneurship

Sustainable Entrepreneurship

The Pocket Small Business Owner's Guide to Working with the Government

The Pocket Small Business Owner's Guide to Working with the Government

Citizen Brand

Citizen Brand

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