Marc Benioff's Books

The Business of Changing the World

Twenty Great Leaders on Strategic Corporate Philanthropy

By: Marc Benioff,Carlye Adler

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The Business of Changing the World

Twenty Great Leaders on Strategic Corporate Philanthropy

By: Marc Benioff,Carlye Adler

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336

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McGraw Hill Professional

Published Date

ISBN 10

0071481516

ISBN 13

9780071481519

Trailblazer

The Power of Business as the Greatest Platform for Change

By: Marc Benioff,Monica Langley

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Trailblazer

The Power of Business as the Greatest Platform for Change

By: Marc Benioff,Monica Langley

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

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274

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ISBN 10

1984825194

ISBN 13

9781984825193

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

By: Marc Benioff,Carlye Adler

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Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

By: Marc Benioff,Carlye Adler

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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311

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470521163

ISBN 13

9780470521168

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

By: Marc Benioff,Carlye Adler

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Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

By: Marc Benioff,Carlye Adler

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311

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John Wiley & Sons

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ISBN 10

0470521163

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9780470521168

Trailblazer

The Power of Business as the Greatest Platform for Change

By: Marc Benioff,Monica Langley

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Trailblazer

The Power of Business as the Greatest Platform for Change

By: Marc Benioff,Monica Langley

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272

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Currency

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ISBN 10

1984825208

ISBN 13

9781984825209

Inclusion Unlocked

A Guide for Leaders to Act

By: Marc Woods,Dev Modi,Melissa C. Thomas-Hunt

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Inclusion Unlocked

A Guide for Leaders to Act

By: Marc Woods,Dev Modi,Melissa C. Thomas-Hunt

Inclusion Unlocked is the definitive guide for business leaders to unlock the power of diversity and enable inclusion to flourish in their organisations In Inclusion Unlocked a team of accomplished leadership experts deliver an insightful set of solutions to the obstacles that block progress and prevent leaders from delivering on the diversity results their employees, customers and investors demand. Written by authors whose core areas of expertise are inclusion and diversity, this book will provide an Inclusive Leader Scorecard model, access to an online diagnostic tool, and proven strategies that enable greater belonging. As well as this, Inclusion Unlocked provides first-hand accounts of how well-known CEOs, Chief People Officers and Chief Diversity Officers have accelerated progress in their diversity initiatives, and the pitfalls they have learnt to avoid. The authors explain how business leaders can act as a driving force for change if they use the right mindset and tools. You’ll also discover: How to understand the relevance of inclusive leadership to impressive business growth How to identify the key levers for change and progress by cutting through the complexity Strategies that enable greater belonging, psychological safety, and innovation An indispensable resource for business leaders, HR and DEI practitioners who want a practical and easy to follow guide for advancement in diversity initiatives. Inclusion Unlocked is the inclusion toolkit needed to make significant progress.

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343

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John Wiley & Sons

Published Date

ISBN 10

1394158572

ISBN 13

9781394158577

Introduction to Spintronics

By: Supriyo Bandyopadhyay,Marc Cahay

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Introduction to Spintronics

By: Supriyo Bandyopadhyay,Marc Cahay

Using spin to replace or augment the role of charge in signal processing devices, computing systems and circuits may improve speed, power consumption, and device density in some cases—making the study of spinone of the fastest-growing areas in micro- and nanoelectronics. With most of the literature on the subject still highly advanced and heavily theoretical, the demand for a practical introduction to the concepts relating to spin has only now been filled. Explains effects such as giant magnetoresistance, the subject of the 2007 Nobel Prize in physics Introduction to Spintronics is an accessible, organized, and progressive presentation of the quantum mechanical concept of spin. The authors build a foundation of principles and equations underlying the physics, transport, and dynamics of spin in solid state systems. They explain the use of spin for encoding qubits in quantum logic processors; clarify how spin-orbit interaction forms the basis for certain spin-based devices such as spintronic field effect transistors; and discuss the effects of magnetic fields on spin-based device performance. Covers active hybrid spintronic devices, monolithic spintronic devices, passive spintronic devices, and devices based on the giant magnetoresistance effect The final chapters introduce the burgeoning field of spin-based reversible logic gates, spintronic embodiments of quantum computers, and other topics in quantum mechanics that have applications in spintronics. An Introduction to Spintronics provides the knowledge and understanding of the field needed to conduct independent research in spintronics.

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526

Publisher

CRC Press

Published Date

ISBN 10

1420004743

ISBN 13

9781420004748

The Business of Changing the World

Twenty Great Leaders on Strategic Corporate Philanthropy

By: Marc Benioff,Carlye Adler

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The Business of Changing the World

Twenty Great Leaders on Strategic Corporate Philanthropy

By: Marc Benioff,Carlye Adler

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336

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McGraw Hill Professional

Published Date

ISBN 10

0071481516

ISBN 13

9780071481519

How to Become Innovative

By: Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel

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How to Become Innovative

By: Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.

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807

Publisher

FT Press

Published Date

ISBN 10

0133742628

ISBN 13

9780133742626

The Definitive Guide to Effective Innovation (Collection)

By: Tony Davila,Marc Epstein,Robert Shelton,Andy Bruce,David M. Birchall,Luke Williams,Jonathan M. Cagan,Craig M. Vogel

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The Definitive Guide to Effective Innovation (Collection)

By: Tony Davila,Marc Epstein,Robert Shelton,Andy Bruce,David M. Birchall,Luke Williams,Jonathan M. Cagan,Craig M. Vogel

A brand new collection of state-of-the-art guides to business innovation and transformation 4 authoritative books help you infuse innovation throughout everything your business does: not just once, but constantly! This extraordinary collection shows how to make breakthrough, high-profit innovation happen – again and again. Start with the recently updated edition of Making Innovation Work: a formal innovation process proven to help ordinary managers drive top and bottom line growth from innovation. This guidebook draws on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. It shows what works, what doesn’t, and how to use management tools and metrics to dramatically increase the payoff of innovation investments. You’ll learn to define the right strategy for effective innovation; structure organizations, management systems, and incentives for innovation, and much more. Next, Innovation: Fast Track to Success helps you get six key things right about innovation: planning, pipeline, process, platform, people, and performance. You’ll learn how to deeply integrate innovation throughout team structure, so you can move from buzzwords to achievement. Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of “disruptive thinking” with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into reality that can catch an entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that redefine (or create entirely new) markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. With even more visual maps and illustrations, it’s even more intuitive, accessible, and valuable! From world-renowned business innovation and transformation experts Tony Davila, Marc Epstein, Robert Shelton, Andy Bruce, David Birchall, Luke Williams, Jonathan Cagan, and Craig Vogel

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1873

Publisher

FT Press

Published Date

ISBN 10

0133448584

ISBN 13

9780133448580

The Innovation Paradox

Why Good Businesses Kill Breakthroughs and How They Can Change

By: Tony Davila,Marc Epstein

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The Innovation Paradox

Why Good Businesses Kill Breakthroughs and How They Can Change

By: Tony Davila,Marc Epstein

From the bestselling authors of Making Innovation Work (30,000 copies sold and translated into ten languages) comes a book that questions everything about how organizations innovate. Key takeaway: classical business management and corporate structures by their very nature will kill, not create, breakthroughs. The authors describe a new kind of organization--the startup corporation--that will make established companies as innovative as startups.

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241

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1609945549

ISBN 13

9781609945541

How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

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How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

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1817

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FT Press

Published Date

ISBN 10

0133443116

ISBN 13

9780133443110

Making Innovation Work

How to Manage It, Measure It, and Profit from It, Updated Edition

By: Tony Davila,Marc Epstein,Robert Shelton

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Making Innovation Work

How to Manage It, Measure It, and Profit from It, Updated Edition

By: Tony Davila,Marc Epstein,Robert Shelton

Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.

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545

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FT Press

Published Date

ISBN 10

0133093352

ISBN 13

9780133093353

Fire and Snow

Climate Fiction from the Inklings to Game of Thrones

By: Marc DiPaolo

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Fire and Snow

Climate Fiction from the Inklings to Game of Thrones

By: Marc DiPaolo

A broad examination of climate fantasy and science fiction, from The Lord of the Rings and the Narnia series to The Handmaids Tale and Game of Thrones. Fellow Inklings J. R. R. Tolkien and C. S. Lewis may have belonged to different branches of Christianity, but they both made use of a faith-based environmentalist ethic to counter the mid-twentieth-centurys triple threats of fascism, utilitarianism, and industrial capitalism. In Fire and Snow, Marc DiPaolo explores how the apocalyptic fantasy tropes and Christian environmental ethics of the Middle-earth and Narnia sagas have been adapted by a variety of recent writers and filmmakers of climate fiction, a growing literary and cinematic genre that grapples with the real-world concerns of climate change, endless wars, and fascism, as well as the role religion plays in easing or escalating these apocalyptic-level crises. Among the many other well-known climate fiction narratives examined in these pages are Game of Thrones, The Hunger Games, The Handmaids Tale, Mad Max, and Doctor Who. Although the authors of these works stake out ideological territory that differs from Tolkiens and Lewiss, DiPaolo argues that they nevertheless mirror their predecessors ecological concerns. The Christians, Jews, atheists, and agnostics who penned these works agree that we all need to put aside our cultural differences and transcend our personal, socioeconomic circumstances to work together to save the environment. Taken together, these works of climate fiction model various ways in which a deep ecological solidarity might be achieved across a broad ideological and cultural spectrum. This book is remarkably diverse in its literary, cinematic, journalistic, and graphics-media sources, and the writing is equally authoritative in all these domains. DiPaolos prose moves deftly from a work of fiction to its film avatar, to the political and societal realities they address, and back again into other cultural manifestations and then into and out of the deep theory of climate fiction, literary scholarship, ecofeminism, religious tradition, and authorial biographies. It contributes considerably to all of these fields, and is indispensable for climate and environmental literature classes. Its also a must-have for general readers of the genre. Jonathan Evans, coauthor of Ents, Elves, and Eriador: The Environmental Vision of J. R .R. Tolkien I like it. No, I love it. This book is both broad and deep, and yet it remains both very readable and constantly interesting. Its the sort of book that can only be written by someone who is a good reader of both books and culture. As I was reading it I thought, this is like being at a party and meeting someone brilliant and fun, and finding that Im enjoying that persons company so much that I dont notice the time flying by. Its not often that a scholarly book does that to me. David OHara, Augustana University

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Page Count

350

Publisher

SUNY Press

Published Date

ISBN 10

1438470452

ISBN 13

9781438470450

Collaborative Screenwriting and Story Development

A Global Guide for Writers, Story Teams, and Creative Executives

By: Marc Handler

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Collaborative Screenwriting and Story Development

A Global Guide for Writers, Story Teams, and Creative Executives

By: Marc Handler

This is a comprehensive guide to teach writing and story development from a collaborative global perspective. This book teaches writers how to take full advantage of emerging opportunities, both locally and globally. With an increasing number of international co-productions and many screenwriters now working collaboratively in writers rooms and development groups, author Marc Handler explains how to work cooperatively with others to break stories, plan seasons, create characters, and build series. To succeed, readers will learn how to give and receive feedback effectively, adapt to the style and constraints of executives and brands, and contribute to the team building process, all within an increasingly global media industry that is in constant flux. This book will help readers develop a global perspective, ensuring that they are prepared for new opportunities as they arise. Marc Handler provides cultural insight and understanding as he describes the fundamentals as well as advanced story skills. This book is essential reading for students taking classes such as Screenwriting Fundamentals, Writing for Film and TV, Introduction to Television Writing, and Advanced Screenwriting, as well as aspiring and early career screenwriters, showrunners, producers, and creative executives.

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Page Count

317

Publisher

Taylor & Francis

Published Date

ISBN 10

100380134X

ISBN 13

9781003801344

Application Service Providers in Business

By: Luisa Focacci,Robert Mockler,Marc Gartenfeld

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Application Service Providers in Business

By: Luisa Focacci,Robert Mockler,Marc Gartenfeld

Learn how to use Application Service Providers to enhance the future of your business! Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s information-intensive marketplace depends on a company’s ability to acquire and fully use the latest advancements in business-critical applications. By having these applications delivered as services over the Internet, businesses can lessen the demands on company IT staff, and increase the ability to get complex software into use immediately. Within this context, a new outsourcing business model called ASP (Application Service Provider) has emerged that is transforming how businesses access and leverage software applications. The book explains the specific contingent ASP models, including business, enterprise, functional-focused, and vertical market ASPs, and ASP aggregators. It demonstrates how different ASP models have fulfilled diverse market/customer expectations and explores future scenarios for current ASP business models. Case studies, tables, and figures illustrate important concepts and make complex information easy to access and understand. Based on a thorough analysis of the ASP market environment, the book provides detailed Best Practices Guidelines that managers of ASPs can use to improve the chances of success of their respective ASPs. It outlines contingency factors such as application offerings, customer selection, operations, and strategic fit. The book also not only assists business managers in deciding on whether to use an ASP, but it presents ways to use ASPs to effectively support their business process. The ability to provide the workforce with access to data whenever and wherever is crucial for positively impacting a company’s profitability, and ASPs provide the software to make it possible. Topics included in Application Service Providers in Business are: Best Practices Guidelines strategic management management decision making and planning IT management and outsourcing future of the ASP market ASP business models and much more! Application Service Providers in Business is a comprehensive resource for executives, managers, professors, and business students in the US and worldwide. Using the information and guidelines provided, executives and managers can learn how to use ASPs to enhance their business, and managers of ASPs can learn how to increase their chance of success in the competitive ASP market. The material is also appropriate as a textbook for management and computer information/software development classes.

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224

Publisher

Routledge

Published Date

ISBN 10

131778698X

ISBN 13

9781317786986

War, Politics and Superheroes

Ethics and Propaganda in Comics and Film

By: Marc DiPaolo

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War, Politics and Superheroes

Ethics and Propaganda in Comics and Film

By: Marc DiPaolo

Superhero adventure comics have a long history of commenting upon American public opinion and government policy, and the surge in the popularity of comics since the events of September 11, 2001, ensures their continued relevance. This critical text examines the seventy-year history of comic book superheroes on film and in comic books and their reflections of the politics of their time. Superheroes addressed include Batman, Wonder Woman, Spider-Man, Superman, the Fantastic Four and the X-Men, and topics covered include American wars, conflicts, and public policy. Instructors considering this book for use in a course may request an examination copy here.

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345

Publisher

McFarland

Published Date

ISBN 10

0786485795

ISBN 13

9780786485796

The Art of War-Spirituality for Conflict

Annotated and Explained

By: Thomas Huynh Cleary,Thomas Huynh,Marc Benioff

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The Art of War-Spirituality for Conflict

Annotated and Explained

By: Thomas Huynh Cleary,Thomas Huynh,Marc Benioff

Discover the spiritually incisive strategies for peacefully resolving conflict in this masterpiece of military strategy.Written 2,500 years ago by Chinese general Sun Tzu, The Art of War is a poetic and potent treatise on military strategy still in use in war colleges around the world. Yet its principles transcend warfare and have practical applications to all the conflicts and crises we face in our lives - in our workplaces, our families, even within ourselves.Thomas Huynh guides you through Sun Tzu's masterwork, highlighting principles that encourage a perceptive and spiritual approach to conflict, enabling you to: · Prevent conflicts before they arise · Peacefully and quickly resolve conflicts when they do arise · Act with courage, intelligence and benevolence in adversarial situations · Convert potential enemies into friends · Control your emotions before they control youNow you can experience the effectiveness of Sun Tzu's teachings even if you have no previous knowledge of The Art of War. Insightful yet unobtrusive facing - page commentary explains the subtleties of the text, allowing you to unlock the power of its teachings and help prevent and resolve the conflicts in your own life.

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Page Count

328

Publisher

ReadHowYouWant

Published Date

ISBN 10

1459679121

ISBN 13

9781459679122

The Art of WarâEUR"Spirituality for Conflict

Annotated & Explained (16pt Large Print Edition)

By: Thomas Huynh,Marc Benioff,Thomas Cleary

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The Art of WarâEUR"Spirituality for Conflict

Annotated & Explained (16pt Large Print Edition)

By: Thomas Huynh,Marc Benioff,Thomas Cleary

Discover the spiritually incisive strategies for peacefully resolving conflict in this masterpiece of military strategy.Written 2,500 years ago by Chinese general Sun Tzu, The Art of War is a poetic and potent treatise on military strategy still in use in war colleges around the world. Yet its principles transcend warfare and have practical applications to all the conflicts and crises we face in our lives - in our workplaces, our families, even within ourselves.Thomas Huynh guides you through Sun Tzu's masterwork, highlighting principles that encourage a perceptive and spiritual approach to conflict, enabling you to: â [ Prevent conflicts before they arise â [ Peacefully and quickly resolve conflicts when they do arise â [ Act with courage, intelligence and benevolence in adversarial situations â [ Convert potential enemies into friends â [ Control your emotions before they control youNow you can experience the effectiveness of Sun Tzu's teachings even if you have no previous knowledge of The Art of War. Insightful yet unobtrusive facing - page commentary explains the subtleties of the text, allowing you to unlock the power of its teachings and help prevent and resolve the conflicts in your own life.

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Page Count

380

Published Date

ISBN 10

0369317726

ISBN 13

9780369317728

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