This book covers a vast canvas historically as regards Indian Intelligence, and gives an adequate insight into the functioning of the important intelligence agencies of the world. The author has analysed the current functioning of Indian Intelligence agencies in great detail, their drawbacks in the structure and coordination and has come out with some useful suggestions.
This book contains selected judgements on multifarious matrimonial issues where in the husband has been able to establish the cruelty by the wife resulting in denial of maintenance, able to get the divorce and quash 498A proceedings. This book also compiles judgements wherein the wife has made false allegations and was later exposed; fighting multiple maintenance proceedings; winning transfer petitions and child custody cases, etc. Husbands are not ATM machines. Men are not Born Criminals; Women are not Born Saints.
... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
This Book ‘Dr B.R. Ambedkar : True Leader, not a false God’ is written as a rejoinder to Mr. Arun Shourie’s book ‘Worshipping False Gods’ inwhich Mr. Shourie had made various allegations against Dr Ambedkar. The author has tried to give point-to-point rebuttal of Mr. Shourie insinuation against Dr. Ambedkar.
The book tries to cover Dr. Ambedkar’s work from 1932 to 1953—Poona Pact to his resignation from Nehru's Cabinet; his struggle for political and social empowerment of his people(depressed class) and confrontation with Mahatma Gandhi over issue of reservation for depressed class; his tenure as member of Executive Council of Viceroy and his attitude towards Quit India Movement, and finally his work in the formation of the Constitution as Chairman of Drafting Committee. A separate chapter is also added, which is summary of his seminal work‘Thoughts on Pakistan’ to dispel the wrong notion that he was in support of demand for Pakistan. Dr. Ambedkar’s speech while resigning from the Nehru Cabinet is also added as last chapter to highlight his commitment to Hindu Code Bill,which he termed as biggest reform of Hindu society and his frustration and anguish over his failure to get it passed in Parliament.
This book covers a vast canvas historically as regards Indian Intelligence, and gives an adequate insight into the functioning of the important intelligence agencies of the world. The author has analysed the current functioning of Indian Intelligence agencies in great detail, their drawbacks in the structure and coordination and has come out with some useful suggestions.
Why does Indian Cinema look different, sound different and is so lengthy? Why are the dialogues so long winding? Why are our costumes so gaudy and garish? Why do we have so many songs in our films? Why do our actors burst into songs and dances for no reason? Are we a society that is exactly like our Cinema? Why are films directed by Saytyajit Ray great and not so great by some other Directors. Have you ever called your spouse ‘Sajni or Sajna’ or ‘Saiyan’ or ‘Balam’ ? Perhaps no, then why does our Cinema use these words? Why does Hindi language Cinema use words or the language that no one uses in real life? Why is it that a Cinema that is almost part of life for millions of Indians and now even foreigners has been dubbed mindless and silly? How many language Cinemas does Indian Cinema comprise of ? Do people who dismiss Indian Cinema as ‘Bollywood’ even understand that 30% of our feature films at least belong to the globally termed ‘art-house cinema class’. Find all answers in the book.
In this book the author has explained the principles of bio-mathematics from elementary level to modern research areas related to Mathematical modelling of Non- Newtonian Fluid flow in arteries, veins, venules, arterioles.
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