Manoj Parmar's Books

Smart City in India

Urban Laboratory, Paradigm or Trajectory?

By: Binti Singh,Manoj Parmar

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Smart City in India

Urban Laboratory, Paradigm or Trajectory?

By: Binti Singh,Manoj Parmar

This book is a critical reflection on the Smart City Mission in India. Drawing on ethnographic data from across Indian cities, this volume assesses the transformative possibilities and limitations of the program. It examines the ten core infrastructural elements that make up a city, including water, electricity, waste, mobility, housing, environment, health, and education, and lays down the basic tenets of urban policy in India. The volume underlines the need to recognize liminal spaces and the plans to make the ‘smart city’ an inclusive one. The authors also look at maintaining a link between the older heritage of a city and the emerging urban space. This volume will be of great interest to planners, urbanists, and policymakers, as well as scholars and researchers of urban studies and planning, architecture, and sociology and social anthropology.

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Page Count

170

Publisher

Taylor & Francis

Published Date

ISBN 10

100071098X

ISBN 13

9781000710984

Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By: Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim

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Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By: Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim

... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

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Page Count

945

Publisher

CRC Press

Published Date

ISBN 10

1000408027

ISBN 13

9781000408027

The Human Connect

By: Manoj Gursahani

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The Human Connect

By: Manoj Gursahani

Key takeaways from this book: MG (Manoj Gursahani) Mantras I have shared practical tips and anecdotes that will resonate with you. I have attempted to make it relevant to current times where less is more. It’s a quick read, and I can assure you that adapting even 25% of what is mentioned in the book will help you: • Build deeper relationships that will help you in your personal and professional life • Grow your business astronomically • Gain tips on how to build a diverse network and live an inspired and enriched life.

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Page Count

116

Publisher

Notion Press

Published Date

ISBN 13

9798887336824

Fast Track Surgery

General, Vascular and Urology

By: Aaron Trinidade,Manoj Ramachandran

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Fast Track Surgery

General, Vascular and Urology

By: Aaron Trinidade,Manoj Ramachandran

Covers the common surgical scenarios that undergraduates face in their clinical years. This portable pocket book aids the retention and recall of information by featuring a list of questions or problems with answers and responses in two-column, bullet-pointed format.

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Page Count

466

Publisher

PasTest Ltd

Published Date

ISBN 10

1904627854

ISBN 13

9781904627852

Smart City in India

Urban Laboratory, Paradigm or Trajectory?

By: Binti Singh,Manoj Parmar

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Smart City in India

Urban Laboratory, Paradigm or Trajectory?

By: Binti Singh,Manoj Parmar

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N/A

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Solve jigsaw puzzle

Age

Page Count

170

Publisher

Taylor & Francis

Published Date

ISBN 10

100071098X

ISBN 13

9781000710984

Book's by Manoj Parmar

Smart City in India

Smart City in India

Social and Sustainability Marketing

Social and Sustainability Marketing

The Human Connect

The Human Connect

Fast Track Surgery

Fast Track Surgery

Smart City in India

Smart City in India

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