Manoj Pal's Books

Naina

The Eyes

By: Manoj Jain

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How does it feel, when everything seems to adjust itself in order, and then suddenly a small but very important moment turns the flow of time, leading to darkness? Fundamentals of life may be driven by some scientific laws. But in order to move from this abyss of darkness moment by moment can break anyone irreparably. Sameer, a young musician with full of life showering beautiful melodies to this world, was cursed to pay the price of happiness forever. His life was painted with infinite colors, when Naina entered and illuminated it with her smile and charm. But as a true companion, darkness always followed and devoured everything, he nurtured and loved in his life.

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130

Publisher

Partridge Publishing

Published Date

ISBN 10

1482844796

ISBN 13

9781482844795

Advanced Image Processing Techniques for Remotely Sensed Hyperspectral Data

By: Pramod K. Varshney,Manoj K. Arora

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Advanced Image Processing Techniques for Remotely Sensed Hyperspectral Data

By: Pramod K. Varshney,Manoj K. Arora

The first of its kind, this book reviews image processing tools and techniques including Independent Component Analysis, Mutual Information, Markov Random Field Models and Support Vector Machines. The book also explores a number of experimental examples based on a variety of remote sensors. The book will be useful to people involved in hyperspectral imaging research, as well as by remote-sensing data like geologists, hydrologists, environmental scientists, civil engineers and computer scientists.

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344

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3662056054

ISBN 13

9783662056059

GSSCORE Concept Mapping Workbook History Vol-2 Modern History

By: Manoj K. Jha

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GSSCORE Concept Mapping Workbook History Vol-2 Modern History

By: Manoj K. Jha

—Public Service Examinations across the Board in India offers immense opportunity for young talent to secure not only employment at prestigious positions but also gives them the chance to serve the nation in various capacities. —These examinations are of a highly diverse nature as they test the candidates on diverse subjects, further spanning multiple dimensions largely the subjects related to Polity, Economy, History, Geography, Science and Technology, environmental sciences and miscellaneous topics like sports, awards and other events of national and international importance. —All of this demand not only to study of these varied subjects but also practice in tackling the questions which are asked in the examination. Highlights of the Book Approach towards the subject —The book introduces you to the subject and the way in which this subject should be approached in order to score maximum. Micro Detailing of the Syllabus—The entire UPSC CSE syllabus has been clubbed into broad themes and each theme will be covered with the help of MCQs. Chronological Arrangement of Theme Based Questions—The various identified themes are arranged chronologically so that the entire Syllabus of a subject is roped in a logical line. Last Minute Concept Revision—The end of the book contains the summary of important concepts related to the subject which can be used as your effective revision notes. About GS SCORE—GS SCORE has been home to numerous toppers of UPSC's prestigious Civil Services Examination. Learning at GS SCORE is driven by two predominant objectives i.e. excellence and empowerment.

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310

Publisher

Prabhat Prakashan

Published Date

ISBN 10

9355216467

ISBN 13

9789355216465

Ultra Wideband Demystified Technologies, Applications, and System Design Considerations

By: Sunil Jogi,Manoj Choudhary

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Ultra Wideband Demystified Technologies, Applications, and System Design Considerations

By: Sunil Jogi,Manoj Choudhary

Ultra Wideband Demystified: Technologies, Applications, and System Design Considerations is a comprehensive text for emerging high speed short range wireless technology of Ultra Wideband. It provides background concepts and information on evolving standards and their development efforts, radio technology, practical system design/implementation and real life applications. The book also deliberates on the regulatory frameworks, security aspects and power management techniques essential to Ultra Wideband usage in consumer devices like portable handheld mobile devices. Important topics as UWB common radio usage for adapting to different existing/new applications and upper layer protocols like Wireless USB are also discussed.ContentsAbstract :• Introduction to Short Range Wireless;• Introduction to Ultra Wideband;• Evolution of UWB Standards;• Physical Layer;• Medium Access Layer;• Advanced MAC Features;• UWB System Design;• Adaptation to Multiple Applications;• Wireless USB;• Converging Marketplace; ReferencesForeword"This book is very timely, unique and fresh in its approach, coming from engineers who have been involved in system design and standard development stages. In particular, the book stands out amongst other literature available because it highlights system designer's viewpoints and because of it covering the whole gamut of technology from practitioner's viewpoints ... I would strongly recommend this book to System Designers, Practicing Engineers, Researchers in Academia and Industry, Product Marketing and Technical strategists for a comprehensive reading on the emerging UWB technologies. I commend Sunil Jogi and Manoj Choudhary for a very timely contribution."Bart Vertenten Chief Architect Connectivity, NXP Semiconductors

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248

Publisher

CRC Press

Published Date

ISBN 10

1000793222

ISBN 13

9781000793222

The Rain That Touched The Sky

By: Manoj N Premal

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The Rain That Touched The Sky

By: Manoj N Premal

The camouflage of smartness that the immaturity of age creates is unshakeable to any teenager! How could AK be any different? Many Facebook posts and Whatsapp forwards ago.. 18 year old AK is baffled. He is forced to leave Dubai and shift to Mumbai for 3 years… Dad’s orders. His childhood buddy Sanjay eagerly introduces him to ‘The Rascals’ (the midnight version of “good boys”) Ouch!! Spoken too soon! AK’s intelligent guesses lead him through some hilarious misadventures. Finally, a few realizations later, he falls in love for the first time! Just as he turns Desi, in a city he never belonged, with friends and a love he never thought he would have.. he finds his beliefs and courage tested..

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319

Publisher

Zorba Books

Published Date

ISBN 10

9387456390

ISBN 13

9789387456396

factbook.com

By: Manoj Sinha

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factbook.com

By: Manoj Sinha

The book has covered mythology, history, politics, religions, festivals and many interesting facts. All the details have been covered in very short notes, so that the information maybe quickly recalled. Along with these facts, the book has some motivational stories and poems as well.

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213

Publisher

Notion Press

Published Date

ISBN 10

1647835739

ISBN 13

9781647835736

Quantum Healing

A Scientific Approach To Understand Stress & Coping

By: Capt. Manoj Bhade

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Quantum Healing

A Scientific Approach To Understand Stress & Coping

By: Capt. Manoj Bhade

In this book you will learn that, those who think stress is harmful suffer from its negative effects. Positive views of stress lead to happier, healthier, more productive, and more self-assured individuals. It's possible that striving to avoid stress is what causes the majority of the negative effects. It's not too difficult to alter your perspective on stress. There is no "universal" physical reaction that all people have to pressures. You can learn to turn on specific reactions to stress. Some stress reactions promote vitality, self-assurance, and interpersonal connections. You always link stress to a significant event in your life. Finding a purpose in life requires first learning how to manage stress. One of the most effective methods for reducing stress is interacting with and supporting others.

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141

Publisher

ShaShwat Publication

Published Date

ISBN 10

9395125276

ISBN 13

9789395125277

Dr. B.R. Ambedkar : True Leader, Not A False God

By: Manoj Kumar Trivedi

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Dr. B.R. Ambedkar : True Leader, Not A False God

By: Manoj Kumar Trivedi

This Book ‘Dr B.R. Ambedkar : True Leader, not a false God’ is written as a rejoinder to Mr. Arun Shourie’s book ‘Worshipping False Gods’ inwhich Mr. Shourie had made various allegations against Dr Ambedkar. The author has tried to give point-to-point rebuttal of Mr. Shourie insinuation against Dr. Ambedkar.

The book tries to cover Dr. Ambedkar’s work from 1932 to 1953—Poona Pact to his resignation from Nehru's Cabinet; his struggle for political and social empowerment of his people(depressed class) and confrontation with Mahatma Gandhi over issue of reservation for depressed class; his tenure as member of Executive Council of Viceroy and his attitude towards Quit India Movement, and finally his work in the formation of the Constitution as Chairman of Drafting Committee. A separate chapter is also added, which is summary of his seminal work‘Thoughts on Pakistan’ to dispel the wrong notion that he was in support of demand for Pakistan. Dr. Ambedkar’s speech while resigning from the Nehru Cabinet is also added as last chapter to highlight his commitment to Hindu Code Bill,which he termed as biggest reform of Hindu society and his frustration and anguish over his failure to get it passed in Parliament.

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128

Publisher

Prabhat Prakashan

Published Date

ISBN 10

9355215223

ISBN 13

9789355215222

Eco-toxicology of biocidal plants

By: Manoj Kumar Sinha,Jayashree Datta Munshi

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Eco-toxicology of biocidal plants

By: Manoj Kumar Sinha,Jayashree Datta Munshi

Study conducted in Santhal Pargana, Jharkhand, India.

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308

Publisher

Mittal Publications

Published Date

ISBN 10

8183242723

ISBN 13

9788183242721

Rajasthan Rising

A Partnership for Strong Institutions and More Livable Cities

By: Manoj Sharma,Melissa Alipalo

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Rajasthan Rising

A Partnership for Strong Institutions and More Livable Cities

By: Manoj Sharma,Melissa Alipalo

Since 1998, the Asian Development Bank and the Government of Rajasthan have partnered to bring sustainable development to the cities and towns of Rajasthan, in northwest India. Through the Rajasthan Urban Infrastructure Development Project (RUIDP), extensive work has been undertaken to address urban challenges such as widespread poverty, inadequate infrastructure, and a harsh climate. This publication reflects on Rajasthan’s development issues and solutions and showcases how infrastructure investments and institutional support under the RUIDP have improved the economic conditions, health, and overall quality of life of citizens. It also discusses lessons learned and future priorities.

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305

Publisher

Asian Development Bank

Published Date

ISBN 10

9292626663

ISBN 13

9789292626662

When a Tree Shook Delhi

By: HS Phoolka,Manoj Mitta

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When a Tree Shook Delhi

By: HS Phoolka,Manoj Mitta

It stands out even in a country inured to mass violence - 3,000 members of a minority community slaughtered over three days in 1984, right in India's capital. Twenty-three years on, neither the organizers of the massacre nor the state players who facilitated it have been punished, despite prolonged inquiries and trials. This massacre of Sikhs in the wake of Prime Minister Indira Gandhi's assassination has turned out to be a reality check on India's much touted institutions of the rule of law. The book seeks to uncover the truth on the basis of the evidence that came to light during the proceedings of the latest judicial inquiry conducted by the Nanavati Commission. Authors Manoj Mitta and H.S. Phoolka, perhaps the most knowledgeable voices on the subject, present an unsparing account, abounding with insights and revelations, on the 1984 carnage and its aftermath.

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288

Publisher

Roli Books Private Limited

Published Date

ISBN 10

9351940438

ISBN 13

9789351940432

Ophthalmology

By: Bruce James,Anthony Bron,Manoj V. Parulekar

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Ophthalmology

By: Bruce James,Anthony Bron,Manoj V. Parulekar

OPHTHALMOLOGY Lecture Notes Comprehensive yet concise reference and revision guide for ophthalmology, covering all key areas with a systematic and clinical approach Highly illustrated, comprehensive, and accessible, Ophthalmology Lecture Notes is the ideal reference and revision guide to common eye problems and their diagnosis and management. The textbook offers an overview of anatomy, history taking, and examination, but also covers a wide range of core ophthalmic conditions. Sample topics covered in Ophthalmology Lecture Notes include: Anatomy, history, symptoms, and examination, clinical optics, and the orbit, eyelids, and lacrimal system Conjunctiva, cornea, and sclera, the lens and cataract, uveitis, glaucoma, and retina and choroid Retinal vascular disease, the pupil and its responses, disorders of the visual pathway, eye movements and their disorders, and trauma Tropical ophthalmology (eye diseases in the developing world), eye diseases in children and services for the visually handicapped For more information on the complete range of Wiley medical student and junior doctor publishing, please visit: www.wiley.com To receive automatic updates on Wiley books and journals, join our email list. Sign up today at www.wiley.com/email This new edition is also available as an e-book. For more details, please see http://www.wiley.com/buy/9781119905974 All content reviewed by students for students Wiley Medical Education books are designed exactly for their intended audience. All of our books are developed in collaboration with students. This means that our books are always published with you, the student, in mind. If you would like to be one of our student reviewers, go to www.reviewmedicalbooks.com to find out more. This Thirteenth Edition has been thoroughly updated and includes over 200 diagrams and photographs, a range of core cases demonstrating the clinical context of key conditions and learning objectives and summary of key points in each chapter. To aid in reader comprehension, the text also emphasizes vital “must know” knowledge and includes an online self-assessment where all the images from the book are available to download on a companion website. Ophthalmology Lecture Notes is perfect for developing knowledge for clinical practice or revision in the run-up to examinations and uses a systematic approach to provide medical students and junior doctors with all the tools they need to manage clinical situations. It is also ideal for optometrists in training.

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276

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119905974

ISBN 13

9781119905974

Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By: Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim

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Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By: Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim

... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

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945

Publisher

CRC Press

Published Date

ISBN 10

1000408027

ISBN 13

9781000408027

Composite Structures

Design, Mechanics, Analysis, Manufacturing, and Testing

By: Manoj Kumar Buragohain

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Composite Structures

Design, Mechanics, Analysis, Manufacturing, and Testing

By: Manoj Kumar Buragohain

The primary objective of this book is to bridge this gap by presenting the concepts in composites in an integrated and balanced manner and expose the reader to the total gamut of activities involved in composite product development. It includes the complete know-how for development of a composite product including its design & analysis, manufacture and characterization, and testing.The book has fourteen chapters that are divided into two parts with part one describing mechanics, analytical methods in composites and basic finite element procedure, and the second part illustratesr materials, manufacturing methods, destructive and non-destructive tests and design.

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Page Count

761

Publisher

CRC Press

Published Date

ISBN 10

1351974920

ISBN 13

9781351974929

Regenerative Injections in Sports Medicine

An Evidenced Based Approach

By: Suad Trebinjac,Manoj Kumar Nair

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Regenerative Injections in Sports Medicine

An Evidenced Based Approach

By: Suad Trebinjac,Manoj Kumar Nair

This book sheds new light on the complex area of regenerative injections used in sports injuries and musculoskeletal conditions, pursuing an evidenced-based approach. Largely ignoring orthopedic surgery, which would involve arthroscopic procedures and scaffolding as they are practiced mainly by orthopedic surgeons, the book instead focuses on injection-based treatments that are particularly useful in sports medicine and for musculoskeletal pain conditions. Including evidence from systematic reviews, meta-analyses, and randomized controlled trials, the book provides a comprehensive overview of regenerative injections such as dextrose, platelet-rich plasma and stem cell therapy, along with their history and scientific basis. It also includes detailed information on the preparation methods, steps of the procedure, and clinical conditions most likely to benefit from it. Given its scope, the book offers a valuable tool for all medical practitioners whose work involves painful musculoskeletal conditions, e.g. sports medicine physicians, orthopedists and interventional physiatrists, as well as general practitioners.

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Page Count

145

Publisher

Springer Nature

Published Date

ISBN 10

9811567832

ISBN 13

9789811567834

Defect Oriented Testing for CMOS Analog and Digital Circuits

By: Manoj Sachdev

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Defect Oriented Testing for CMOS Analog and Digital Circuits

By: Manoj Sachdev

Defect oriented testing is expected to play a significant role in coming generations of technology. Smaller feature sizes and larger die sizes will make ICs more sensitive to defects that can not be modeled by traditional fault modeling approaches. Furthermore, with increased level of integration, an IC may contain diverse building blocks. Such blocks include, digital logic, PLAs, volatile and non-volatile memories, and analog interfaces. For such diverse building blocks, traditional fault modeling and test approaches will become increasingly inadequate. Defect oriented testing methods have come a long way from a mere interesting academic exercise to a hard industrial reality. Many factors have contributed to its industrial acceptance. Traditional approaches of testing modern integrated circuits (ICs) have been found to be inadequate in terms of quality and economics of test. In a globally competitive semiconductor market place, overall product quality and economics have become very important objectives. In addition, electronic systems are becoming increasingly complex and demand components of highest possible quality. Testing, in general and, defect oriented testing, in particular, help in realizing these objectives. Defect Oriented Testing for CMOS Analog and Digital Circuits is the first book to provide a complete overview of the subject. It is essential reading for all design and test professionals as well as researchers and students working in the field. `A strength of this book is its breadth. Types of designs considered include analog and digital circuits, programmable logic arrays, and memories. Having a fault model does not automatically provide a test. Sometimes, design for testability hardware is necessary. Many design for testability ideas, supported by experimental evidence, are included.' ... from the Foreword by Vishwani D. Agrawal

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Page Count

317

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1475749260

ISBN 13

9781475749267

The Human Connect

By: Manoj Gursahani

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The Human Connect

By: Manoj Gursahani

Key takeaways from this book: MG (Manoj Gursahani) Mantras I have shared practical tips and anecdotes that will resonate with you. I have attempted to make it relevant to current times where less is more. It’s a quick read, and I can assure you that adapting even 25% of what is mentioned in the book will help you: • Build deeper relationships that will help you in your personal and professional life • Grow your business astronomically • Gain tips on how to build a diverse network and live an inspired and enriched life.

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116

Publisher

Notion Press

Published Date

ISBN 13

9798887336824

Evolutionary Computing in Advanced Manufacturing

By: Manoj Tiwari,Jenny A. Harding

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Evolutionary Computing in Advanced Manufacturing

By: Manoj Tiwari,Jenny A. Harding

This cutting-edge book covers emerging, evolutionary and nature inspired optimization techniques in the field of advanced manufacturing. The complexity of real life advanced manufacturing problems often cannot be solved by traditional engineering or computational methods. Hence, in recent years researchers and practitioners have proposed and developed new strands of advanced, intelligent techniques and methodologies. Evolutionary computing approaches are introduced in the context of a wide range of manufacturing activities, and through the examination of practical problems and their solutions, readers will gain confidence to apply these powerful computing solutions. The initial chapters introduce and discuss the well established evolutionary algorithm, to help readers to understand the basic building blocks and steps required to successfully implement their own solutions to real life advanced manufacturing problems. In the later chapters, modified and improved versions of evolutionary algorithms are discussed. The book concludes with appendices which provide general descriptions of several evolutionary algorithms.

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Page Count

356

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470639245

ISBN 13

9780470639245

Moguls of Real Estate

By: Manoj Namburu

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Moguls of Real Estate

By: Manoj Namburu

Vivid and detailed, Moguls of Real Estate aims to preserve for posterity the business biographies of five of the most successful leaders of the real estate industry in India - KP Singh of DLF, Niranjan Hiranandani of Hiranandani Constructions, Sushil Ansal of Ansal API, Shapoor Pallonji Mistry of Shapoorji Pallonji & Co. Ltd. and Irfan Razack of Prestige Group. The book examines their lives closely and reveals how they overcame obstacles, forged their own management philosophies and revolutionized the business world. It celebrates their larger than life ambition, inspired leadership and hard work. The book traces the growth - including the highs and lows - of the Indian real estate market and is as much for general readers as for those particularly interested in the Indian real estate industry.

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240

Publisher

Roli Books Private Limited

Published Date

ISBN 10

9351940748

ISBN 13

9789351940746

Soil Physics

An Introduction

By: Manoj K. Shukla

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Soil Physics

An Introduction

By: Manoj K. Shukla

Designed for undergraduate and graduate students, this book covers important soil physical properties, critical physical processes involving energy and mass transport, movement and retention of water and solutes through soil profile, soil temperature regimes and aeration, and plant-water relations. It includes new concepts and numerical examples for an in depth understanding of these principles. The book provides readers with clear coverage of how and why water and solute flow through the soil and details how various factors influence the flow. It includes guidance on the use of the existing public domain computer models.

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Page Count

480

Publisher

CRC Press

Published Date

ISBN 10

1439888426

ISBN 13

9781439888421

Entrepreneurship in Renewable Energy Technologies

By: Manoj Kumar Ghosal

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Entrepreneurship in Renewable Energy Technologies

By: Manoj Kumar Ghosal

This book focusses on various options of taking up ventures for starting entrepreneurship in small/large scale in the field of renewable energy technologies. The book covers the fundamentals of entrepreneurship, renewable energy resources, their technologies involved and applications along with financial evaluations. The book will cater to the needs of students, researchers, various stakeholders, entrepreneurs etc. by providing valuable information on renewable energy technologies and their applications in developing entrepreneurship and establishing enterprise at individual level, specifically focusing on low carbon technology for sustenance of environment which is becoming increasingly important. Note: Taylor and Francis does not sell or distribute the print editions of this title in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

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684

Publisher

CRC Press

Published Date

ISBN 10

1000799700

ISBN 13

9781000799705

Introduction to Community and Public Health

By: Manoj Sharma,Paul W. Branscum

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Introduction to Community and Public Health

By: Manoj Sharma,Paul W. Branscum

Learn the basics of the five core areas of community and public health Introduction to Community and Public Health, 2nd Edition covers the basics in each area of community and public health as identified by the Association of Schools of Public Health. With a student-friendly approach, the authors discuss epidemiology, biostatistics, social and behavioral sciences, environmental health, and healthy policy and management. The book is written to serve both graduate and undergraduate public health students, as well as to help prepare for the Certified in Public Health (CPH) exam, Certified Health Education Specialist (CHES) exam and Master certified in Health Education Specialist (MCHES) exam, the book covers each of these five core disciplines, plus other important topics.

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Page Count

466

Publisher

John Wiley & Sons

Published Date

ISBN 10

111963377X

ISBN 13

9781119633778

Me No Pause, Me Play

By: Manoj Kumar Sharma

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Me No Pause, Me Play

By: Manoj Kumar Sharma

This story revolves around Woman and Womanhood through lenses of Social Kaleidoscope. The essence of this story is overcoming the intricacy and complicacy of Womanhood through innovative measures with calculated risks. Though since ages wise men never ever denied the unique importance of Women in their lives, but, at the same time couldn’t restrain from autocratic patriarchy and disguised misogyny. Even Nature’s unworded Laws cruelly dumped Women after manipulating them to the fullest. How long Woman will have to continue bearing the ongoing sufferings? Nobody knows, even Woman herself… But, there are exceptions as well sometimes… One key protagonist takes the Woman sufferings as challenge, and, not only resolves the physical health and mental agony, but, unexpectedly raises the bar to the next level of inspirational excellences… After all its own belief system, which can create anything anywhere anytime… Let incommunicado with our Ethos & Egos… Let the status quo of our Women should not PAUSE… Let our Women PLAY ever and ever and ever and ever… for ever…

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121

Publisher

Notion Press

Published Date

ISBN 13

9798885212380

VUCA in Start-ups

By: Dr. Aseem Chauhan, Prof. (Dr.) Manoj Joshi, Prof. (Dr.) Ashok Kumar & Suhayl Abidi

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VUCA in Start-ups

By: Dr. Aseem Chauhan, Prof. (Dr.) Manoj Joshi, Prof. (Dr.) Ashok Kumar & Suhayl Abidi

How to Thrive as a Start-Up in an Uncertain World What motivates a start-up in its journey? Wealth and fame? Or is it hunger for innovation? VUCA in Start-Ups attempts to capture a start-up’s entrepreneurial journey and find out why some do well when others don’t. It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong? To find the answer, it’s important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive. Learn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures. These well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.

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177

Publisher

Jaico Publishing House

Published Date

ISBN 10

9391019315

ISBN 13

9789391019310

Why People (Don’t) Buy

The Go and Stop Signals

By: Amitav Chakravarti,Manoj Thomas

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Why People (Don’t) Buy

The Go and Stop Signals

By: Amitav Chakravarti,Manoj Thomas

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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238

Publisher

Springer

Published Date

ISBN 10

1137466693

ISBN 13

9781137466693

Book's by Manoj Pal

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