Manoj Kumar Menon's Books

Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By: Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social and Sustainability Marketing

A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By: Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim

... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

945

Publisher

CRC Press

Published Date

ISBN 10

1000408027

ISBN 13

9781000408027

Exploring Gender Stereotypes

By: Dr. Amrita Banerjee,Mr. Manoj Kumar

Write a review Read reviews Take a Quiz Solve Book Puzzle

Exploring Gender Stereotypes

By: Dr. Amrita Banerjee,Mr. Manoj Kumar

Dear readers, before you read chapters of this book, I think you should know the genesis of this book. This book contains fourteen articles, written by twenty-two scholars and academicians. Articles are trying to explore how we see Gender Stereotypes in society, culture, media and politics. All authors tried to explore the concept on different dimensions. Editor, Dr. Amrita first came up with this idea almost one year ago. She already published some books on “Women Security” and pursuing research on different women security issues for longtime. But she questions always, “why people still equate women with gender”. Here comes ‘gender’ stereotypes. In social science writings or academic discussions, people always equate with women issues with gender issues and issues of male and transgender got neglected. That’s why she teamed with another erudite and energetic male researcher, Mr. Manoj Kumar, who is currently working in IIHSG, and started the book editing process. I hope you all will enjoy reading this book as you will find diversified issues from diversified authors from different regions, age group and social group, touching topics like the Nexus of Human Security and the Impact of Covid-19 Pandemic: Gendering European Union Security Strategies; Silenced Voices: Women, Conflict and Sexual Violence in International Law; Gender Stereotyping of AI Powered Humanoid Robot in Indian Hindi Cinema & Hollywood: A Case Study; Breaking the Mold: Women’s Struggle for Political Voice In India; The Experiences of Transitional Aged LGBTQ+ Youth in the Era of Covid 19: A Systematic Review; Women, Political Process and Grassroot Politics in Jharkhand: A Comparative Study of Rural and Urban Women; Alive on the Thrilling Marginal: Social Exclusion of Transgender People; Towards Gender Security: Understanding and Addressing Violence; Analyzing Perceptions of Educated People on Gender Stereotypes seen in Advertisements and Media; Gender Narratives: Navigating Stereotypes and Biases; Experiences of Marginalization among Gender Non- Conforming People; The Sex role Stereotyping and gender in John Fowles- The French Lieutenant’s Women; Culture, Religion, State and Bodies of Women; and Sociology of Gender. Titles of the paper prove that this book is successful in presenting a holistic view in front e readers. The volume is essential reading for social scientists, bureaucrats and non-governmental political activists interested in gender identity and security. It will also appeal to public policy analysts and scholars who have yet to adopt the contribution of critical security and development studies in the analysis of gender.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

198

Publisher

INTERDISCIPLINARY INSTITUTE OF HUMAN SECURITY & GOVERNANCE

Published Date

ISBN 10

8196748671

ISBN 13

9788196748678

In Hard Times

Security in a Time of Insecurity

By: Manoj Joshi,Nishtha Gautam,Praveen Swami

Write a review Read reviews Take a Quiz Solve Book Puzzle

In Hard Times

Security in a Time of Insecurity

By: Manoj Joshi,Nishtha Gautam,Praveen Swami

Since the mid-1990s, Indian thinking on national security has been based on the assumption that the country would progress on a growth trajectory sufficient to modernise its defence capacities and thereby enable some form of parity with a rising China. The reality has been otherwise. China's spectacular growth – and accompanying military modernisation – has hugely outpaced that of India while the Indian military modernisation has moved fitfully. In the past several years, budgets have committed less than 2 per cent of GDP –the lowest levels since the war of 1962 – for the military. Even if spending were to rise to 3 per cent, little funding would be available for modernisation after allowing for rising pensions, salaries and other components of the budget. Put simply, the authors state, India needs a national security strategy for hard times. It would be a strategy grounded in reality – India's priority has to be the raising of vast numbers of its people out of abject poverty, even if the strategies of countries like China and the United States, economically more developed, can aim at being global powers. In Hard Times is an important collection that highlights the major challenges India confronts and the ways they can be tackled, especially in the light of the upheavals caused by the COVID-19 pandemic. Its contributors include former military officers, including Admiral Arun Prakash and Lt Gen. D.S. Hooda, whose views have helped shape discussions on strategy, as well as commentators such as Dr Sanjaya Baru. Experience tells us that in war it's often the smarter side that wins, not the stronger one. These essays point us in that direction.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

258

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

9354359825

ISBN 13

9789354359828

The Role of Business Incubators in the Economic Growth of India

By: Apoorv R. Sharma,Balvinder Shukla,Manoj Joshi

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Role of Business Incubators in the Economic Growth of India

By: Apoorv R. Sharma,Balvinder Shukla,Manoj Joshi

To study the role of business incubators in the economic growth of India, it is imperative to understand whether or not incubators reduce the mortality of start-ups. Are incubators instrumental in providing an effective platform for accelerating the growth of start-ups? Do the existing incubators meet the expectations of start-ups? Are incubated start-ups able to attract funding from venture capitalists? These are only some of the questions that fall within the scope of this research. In this book, the authors explore the subject in-depth in an attempt to respond to them. For the purpose of this study, primary and secondary research data were used. In the context of American, European and Chinese incubator industries, this data was readily available. However, due to its nascent stage, there was not enough secondary data available in the context of the Indian incubation industry. Therefore, primary research was carried out. Thus, in order to design the research, structured interviews with the founders of start-ups and incubator managers were conducted. The findings of the study reveal that, despite the gaps between the offering of incubators and the expectations of start-ups, there is a positive impact of business incubators on job creation, wealth generation and the creation of intellectual property.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

170

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110636093

ISBN 13

9783110636093

Emerging Trends in ICT Security

Chapter 36. Financial Security against Money Laundering: A Survey

By: Girish Keshav Palshikar,Manoj Apte

Write a review Read reviews Take a Quiz Solve Book Puzzle

Emerging Trends in ICT Security

Chapter 36. Financial Security against Money Laundering: A Survey

By: Girish Keshav Palshikar,Manoj Apte

Money laundering (ML) is a serious problem for the economies and financial institutions around the world. Financial institutions get used by organized criminals and terrorists as vehicles of large-scale money laundering, which presents the institutions with challenges of regulatory compliance, maintaining financial security, preserving goodwill and reputation, and avoiding operational risks like liquidity crunch and lawsuits. Hence prevention, detection, and control of ML is crucial for the financial security and risk management of financial institutions. Realizing the gravity of ML, various nations have started anti-ML (AML) activities, along with cooperative international efforts, including Financial Action Task Force, Egmont Group and Wolfsberg Group. This chapter begins with an overview of ML, discusses commonly used methods of ML, and the anti-ML efforts worldwide. After surveying some analytics techniques used to estimate the extent of ML, some data-mining techniques reported in the literature for detection of ML episodes (instances) are surveyed.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

Elsevier Inc. Chapters

Published Date

ISBN 10

0128070935

ISBN 13

9780128070932

JUUHHHUUUU

By: MANOJ KUMAR SHARMA

Write a review Read reviews Take a Quiz Solve Book Puzzle

JUUHHHUUUU

By: MANOJ KUMAR SHARMA

Everybody, whether it’s a human, animal, or any other living being, wants to love and to be loved. One can’t deny that love is the basic emotion for keeping us alive and moving in our lives. In the modern digital age, True Love seems to be losing its essence. But, still, those are lucky who find it in their life. “JUUHHHUUUU” brings stories of such fortunate people who, despite all the odds in life, despite all the intricacies and complications of emotions, finally succeed in recognizing the truth of love.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

281

Publisher

Notion Press

Published Date

ISBN 13

9798888156148

Understanding the India-China Border

The Enduring Threat of War in High Himalaya

By: Manoj Joshi

Write a review Read reviews Take a Quiz Solve Book Puzzle

Understanding the India-China Border

The Enduring Threat of War in High Himalaya

By: Manoj Joshi

In the summer of 2020, China and India came near to war. The nuclear-armed adversaries both massed troops and equipment along their disputed border in eastern Ladakh. The two sides slugged it out with fists, stones and clubs, next to a fast-flowing Himalayan stream, resulting in dozens of deaths and injuries, many from hypothermia. The entire 4,000-kilometre Sino-Indian boundary is disputed. In 1962, the two countries fought a short and vicious war that went badly for India, and from which Nehru never recovered. The border, called the Line of Actual Control, is not marked on any map agreed upon by the two sides; it runs through the largely unpopulated and inhospitable high mountains of the Himalayas. From the 1990s, as Beijing and New Delhi sought to resolve their seemingly intractable border dispute, an elaborate system of agreements kept the situation akin to a kettle on a slow boil. But the kettle is now boiling over. The two rising Asian giants, both led by strongly nationalistic regimes, neither of which wishes to blink first, are seeking geopolitical and strategic advantage. This timely book explains what is happening on 'the roof of the world'; and why that matters for us all.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

389

Publisher

Oxford University Press

Published Date

ISBN 10

1787388832

ISBN 13

9781787388833

Televising Religion in India

An Anthropological Reading

By: Manoj Kumar Das

Write a review Read reviews Take a Quiz Solve Book Puzzle

Televising Religion in India

An Anthropological Reading

By: Manoj Kumar Das

This book explores how religion manifests itself in television. It focuses on how religious traditions, practices, and discourses have been incorporated into non-religious television programmes and how they bring both the community and the media into the fold of religion. The volume traces the cultural and institutional history of television in the state of Sikkim, India, to investigate how it became part of the cultural life of the communities. The author analyses three televised shows that captured the community's imagination and became ceremonial and religious engagement. Through these case studies, he highlights how rituals and myths function in mass media, how traditional institutions and religious practices redefine themselves through their association with the visual mass medium, and how identities based on religion, cultural tradition, and politics are reinforced, transformed, and amplified through television. The book further analyses the engagement of televised religion with audiences, its reach, relevance, and contents and its relationship with urbanity, tradition, and identity. This volume will be of interest to students and researchers of media and communication studies, cultural studies, religious studies, sociology, cultural anthropology, and history.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

274

Publisher

Taylor & Francis

Published Date

ISBN 10

1000374025

ISBN 13

9781000374025

VUCA in Start-ups

By: Dr. Aseem Chauhan, Prof. (Dr.) Manoj Joshi, Prof. (Dr.) Ashok Kumar & Suhayl Abidi

Write a review Read reviews Take a Quiz Solve Book Puzzle

VUCA in Start-ups

By: Dr. Aseem Chauhan, Prof. (Dr.) Manoj Joshi, Prof. (Dr.) Ashok Kumar & Suhayl Abidi

How to Thrive as a Start-Up in an Uncertain World What motivates a start-up in its journey? Wealth and fame? Or is it hunger for innovation? VUCA in Start-Ups attempts to capture a start-up’s entrepreneurial journey and find out why some do well when others don’t. It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong? To find the answer, it’s important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive. Learn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures. These well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

177

Publisher

Jaico Publishing House

Published Date

ISBN 10

9391019315

ISBN 13

9789391019310

Book's by Manoj Kumar Menon

Social and Sustainability Marketing

Social and Sustainability Marketing

Exploring Gender Stereotypes

Exploring Gender Stereotypes

In Hard Times

In Hard Times

The Role of Business Incubators in the Economic Growth of India

The Role of Business Incubators in the Economic Growth of India

Emerging Trends in ICT Security

Emerging Trends in ICT Security

JUUHHHUUUU

JUUHHHUUUU

Understanding the India-China Border

Understanding the India-China Border

Televising Religion in India

Televising Religion in India

VUCA in Start-ups

VUCA in Start-ups

Username

Password

Username

Password

Password again

Birthday

Email