Malcolm Winkler's Books

The Beginning Woods

By: Malcolm McNeill

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A 2018 Carnegie Medal Nominee A MYSTERY NO ONE CAN SOLVE The Vanishings started without warning. People disappearing into thin air—just piles of clothes left behind. Each day, thousands gone without a trace. A BABY NO ONE WANTED Abandoned in a bookshop, Max has grown up haunted by memories of his parents. Only he can solve the mystery of the Vanishings. A SECRET THAT COULD SAVE THE FUTURE To find the answers, Max must leave this world and enter the Beginning Woods, a realm of magic and terror where stories are all too real. A STORY THAT WILL TAKE YOU TO ANOTHER WORLD Greater than your dreams. Darker than your fears. Full of more wonder than you could ever desire. Welcome to the ineffable Beginning Woods. . . .

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Page Count

411

Publisher

Simon and Schuster

Published Date

ISBN 10

1510722912

ISBN 13

9781510722910

Shipping Company Losses

By: Ian M. Malcolm

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Shipping Company Losses

By: Ian M. Malcolm

During the Second World War, the Merchant Navy suffered a higher percentage loss than any of the British armed forces, but despite this extraordinary fact few people today are aware of it. In total, 33,000 merchant seamen died, while others were severely injured both physically and mentally. This book is an important volume attempting to dispel the ignorance, and for the first time brings together a wealth of information concerning ship losses, including such details as ships’ names, their captains, the route they were lost on, date and positions when lost, loss of life, and many other particulars. A former wartime Merchant Navy man himself, Malcolm presents a compendium of shipping company losses that is staggering in scale. This work will be of great value to shipping enthusiasts and anyone interested in the war at sea.

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460

Publisher

The History Press

Published Date

ISBN 10

0750953713

ISBN 13

9780750953719

A Companion to Twentieth-century German Literature

By: Raymond Furness,Malcolm Humble

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A Companion to Twentieth-century German Literature

By: Raymond Furness,Malcolm Humble

Containing entries on over four hundred authors of fiction, poetry and drama from Germany, Austria and Switzerland, this invaluable work of reference presents material of a range and depth that no other book on the subject in English attains. For the second edition, the entries have been updated to include the most recent works of German literature. A number of new entries have been added, dealing in particular with the East German literary scene and the changing literary landscape after reunification. In addition to basic biographical facts, the Companion offers summaries, information on involvement in literary groups and political developments, schools and movements, critical terms and aspects of the other arts, including film.

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330

Publisher

Taylor & Francis

Published Date

ISBN 10

0415150574

ISBN 13

9780415150576

Fetal Electrocardiography

By: Edwin Malcolm Symonds,Allan Chang,Daljit Sahota

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Fetal Electrocardiography

By: Edwin Malcolm Symonds,Allan Chang,Daljit Sahota

This important book summarises a century of research and practical applications in fetal electrocardiography. Although fetal ECG is most commonly used for the calculation of fetal heart rates, other parameters have been employed in the prediction of fetal acidons. The book presents new approaches to the interpretation and analysis of the fetal ECG signal and discusses possible new approaches to the clinical exploitation of the electrical activity of the fetal heart. The authors have made numerous contributions to the study of fetal electrocardiography over the last three decades. Contents: Historical Development; Fetal Adaptation; Research Models and Prediction; The Electrical Signal, Its Acquisition and Measurement; The R-R' Interval and the Cardiotocograph; Time Intervals and Morphology of the Fetal ECG; Information Interpretation and Transformation. Readership: Researchers in obstetrics and gynaecology.

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172

Publisher

World Scientific

Published Date

ISBN 10

1848161700

ISBN 13

9781848161702

Moon Drive & Hike Appalachian Trail

The Best Trail Towns, Day Hikes, and Road Trips Along the Way

By: Timothy Malcolm

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Moon Drive & Hike Appalachian Trail

The Best Trail Towns, Day Hikes, and Road Trips Along the Way

By: Timothy Malcolm

Whether you're stopping for a day trek or taking a weekend getaway, hit the road and hike the legendary trail with Moon Drive & Hike Appalachian Trail. Make your escape on shorter trips from major cities or drive the entire three-week route from Georgia to Maine Find your hike along the Appalachian Trail with detailed trail descriptions, mileage, difficulty ratings, and tips for picking the right section of the trail for you Discover adventures off the trail: Immerse yourself in the spirit of colorful trail towns, peep the changing leaves in the Berkshires, and cruise the sun-dappled Skyline Drive. Kick back after a day hike at a microbrewery in Asheville, dig in to southern barbecue (hey, you've earned it), or unwind in the coffee shops and art galleries of a hip New England hamlet Take it from avid hiker Timothy Malcolm, who shares his insight on the best views, waterfalls, mountains, and (of course!) breweries Full-color photos, strategic itineraries, easy-to-use maps and site-to-site driving times Get the lowdown on when and where to get gas, how to avoid traffic, and braving different road and weather conditions, plus tips for LGBTQ travelers, seniors, and road-trippers with kids With Moon Drive & Hike Appalachian Trail's practical tips and local know-how, you're ready to lace up your hiking boots, pick a trailhead, and embark on your adventure. Doing more than driving through? Check out Great Smoky Mountains National Park or Moon Best of Acadia. About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you. For more inspiration, follow @moonguides on social media.

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655

Publisher

Moon Travel

Published Date

ISBN 10

1640497374

ISBN 13

9781640497375

Periodic Differential Operators

By: B. Malcolm Brown,Michael S.P. Eastham,Karl Michael Schmidt

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Periodic Differential Operators

By: B. Malcolm Brown,Michael S.P. Eastham,Karl Michael Schmidt

Periodic differential operators have a rich mathematical theory as well as important physical applications. They have been the subject of intensive development for over a century and remain a fertile research area. This book lays out the theoretical foundations and then moves on to give a coherent account of more recent results, relating in particular to the eigenvalue and spectral theory of the Hill and Dirac equations. The book will be valuable to advanced students and academics both for general reference and as an introduction to active research topics.

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220

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3034805284

ISBN 13

9783034805285

High Energy Astrophysics

By: Malcolm S. Longair

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High Energy Astrophysics

By: Malcolm S. Longair

Providing students with an in-depth account of the astrophysics of high energy phenomena in the Universe, the third edition of this well-established textbook is ideal for advanced undergraduate and beginning graduate courses in high energy astrophysics. Building on the concepts and techniques taught in standard undergraduate courses, this textbook provides the astronomical and astrophysical background for students to explore more advanced topics. Special emphasis is given to the underlying physical principles of high energy astrophysics, helping students understand the essential physics. The third edition has been completely rewritten, consolidating the previous editions into one volume. It covers the most recent discoveries in areas such as gamma-ray bursts, ultra-high energy cosmic rays and ultra-high energy gamma rays. The topics have been rearranged and streamlined to make them more applicable to a wide range of different astrophysical problems.

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Page Count

885

Publisher

Cambridge University Press

Published Date

ISBN 10

1139494546

ISBN 13

9781139494540

Palo Alto

A History of California, Capitalism, and the World

By: Malcolm Harris

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Palo Alto

A History of California, Capitalism, and the World

By: Malcolm Harris

Named One of the Year's Best Books by VULTURE • THE NEW REPUBLIC • DAZED • WIRED • BLOOMBERG • ESQUIRE • SALON • THE NEXT BIG IDEA CLUB The history of Silicon Valley, from railroads to microchips, is an “extraordinary” story of disruption and destruction, told for the first time in this comprehensive, jaw-dropping narrative (Greg Grandin, Pulitzer Prize-winning author of The End of the Myth). Palo Alto’s weather is temperate, its people are educated and enterprising, its corporations are spiritually and materially ambitious and demonstrably world-changing. Palo Alto is also a haunted toxic waste dump built on stolen Indian burial grounds, and an integral part of the capitalist world system. In PALO ALTO, the first comprehensive, global history of Silicon Valley, Malcolm Harris examines how and why Northern California evolved in the particular, consequential way it did, tracing the ideologies, technologies, and policies that have been engineered there over the course of 150 years of Anglo settler colonialism, from IQ tests to the "tragedy of the commons," racial genetics, and "broken windows" theory. The Internet and computers, too. It's a story about how a small American suburb became a powerful engine for economic growth and war, and how it came to lead the world into a surprisingly disastrous 21st century. PALO ALTO is an urgent and visionary history of the way we live now, one that ends with a clear-eyed, radical proposition for how we might begin to change course.

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761

Publisher

Little, Brown

Published Date

ISBN 10

0316592021

ISBN 13

9780316592024

Outsider Leadership

Insights and Interviews from Business Leaders

By: Chris O'Riordan,Felicity Kelliher,Patrick C. Flood,Malcolm Higgs

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Outsider Leadership

Insights and Interviews from Business Leaders

By: Chris O'Riordan,Felicity Kelliher,Patrick C. Flood,Malcolm Higgs

Encompassing interviews with managing directors and CEOs, this book explores the role of business outsiders as leaders. Viewing the term ‘outsider’ in a broad sense, the book considers leader background, perspective, gender, training and family membership and examines the implications, challenges and benefits brought by outsider leaders to their respective business environments. The authors explore questions and themes such as how outsider leaders can enrich an organisation, the importance of relationships and adopting a ‘hybrid’ approach, illuminated by interviewee perspectives. Introducing discussion and analysis through these narratives, Outsider Leadership distils commonalities to frame understanding of their experiences.

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251

Publisher

Springer

Published Date

ISBN 10

3319974637

ISBN 13

9783319974637

Antimicrobials and Agriculture

The Proceedings of the 4th International Symposium on Antibiotics in Agriculture: Benefits and Malefits

By: Malcolm Woodbine

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Antimicrobials and Agriculture

The Proceedings of the 4th International Symposium on Antibiotics in Agriculture: Benefits and Malefits

By: Malcolm Woodbine

Studies in the Agricultural and Food Sciences: Antimicrobials and Agriculture presents the benefits and disadvantages of antibiotics application in agriculture. It discusses the biochemical properties and bacteriological application of beta-lactamase inhibitors. It addresses the nitrification and nitrogen cycling in soils. Some of the topics covered in the book are the nitrification inhibition properties of etrodiazol; perturbations in soil activity caused by agrochemicals; effects of fungicides on soil populations; taxonomic implications of phytoalexin accumulation; fungal antagonism in relation to peaches; and aureofungin in plant disease control. The application of aureofungin in the control of downy and powdery mildew is fully covered. An in-depth account of the response of the udder to bacterial infection is provided. Bovine mastitis is an inflammation of the bovine mammary gland due to infectious and non-infectious causes. The effects of chemoprophylaxis in bovine mastitis are completely presented. A chapter is devoted to the control of bacterial fish diseases by antimicrobial compounds. Another section focuses on the production of antibiotics using cutaneous bacteria. The book can provide useful information to farmers, animal breeders, students, and researchers.

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598

Publisher

Elsevier

Published Date

ISBN 10

1483192458

ISBN 13

9781483192451

Classification of Mammals

Above the Species Level

By: Malcolm C. McKenna,Susan K. Bell

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Classification of Mammals

Above the Species Level

By: Malcolm C. McKenna,Susan K. Bell

-- Jean-Louis Hartenberger, Nature

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654

Publisher

Columbia University Press

Published Date

ISBN 10

0231528531

ISBN 13

9780231528535

Graphic Design as Communication

By: Malcolm Barnard

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Graphic Design as Communication

By: Malcolm Barnard

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

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219

Publisher

Routledge

Published Date

ISBN 10

1136477292

ISBN 13

9781136477294

Production Chemicals for the Oil and Gas Industry

By: Malcolm A. Kelland

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Production Chemicals for the Oil and Gas Industry

By: Malcolm A. Kelland

This text discusses a wide variety of production chemicals used by the oil and gas industry for down-hole and topside applications both onshore and offshore. It reviews all past and present classes of production chemicals, providing numerous difficult-to-obtain references. Unlike other texts that focus on how products perform in the field, this book focuses on the specific structures of chemicals that are known to deliver the required or desired performance. Where known, it also details the environmental aspects of the chemicals discussed and their success in the field.

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432

Publisher

CRC Press

Published Date

ISBN 10

143987381X

ISBN 13

9781439873816

Higher Education Research

The Developing Field

By: Malcolm Tight

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Higher Education Research

The Developing Field

By: Malcolm Tight

Research into higher education has blossomed internationally during the last few decades, as participation in higher education has expanded and concern over delivering it effectively has increased. Higher Education Research offers an overview of what we have learnt through researching different aspects of higher education. Leading academic in the field Malcolm Tight codifies and classifies all research on higher education, offering an accessible but comprehensive guide to the field and its scope. Topics covered include: Teaching and learning Course and design Student experience Quality System policy Institutional management Academic work Knowledge and research Tight discusses the work of key researchers, and explores the varied use of methodologies, theoretical frameworks and research designs. He also identifies topics and areas where further research is needed.

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256

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1474283764

ISBN 13

9781474283762

Building Your Family to Last

By: Kari Torjesen Malcolm

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Building Your Family to Last

By: Kari Torjesen Malcolm

Have you ever met a family so special that you'd like to become a kid again and sign up? Such families play together, pray together, and grow together. The parents have a spiritual maturity that carries them through the crises of life. The children hold fast to the faith even during the turbulent teen years. That's the kind of family Kari Torjesen Malcolm wants to help you build. She's had that kind of family, and her experiences will inspire and challenge you. She'll show you what it means to put Christ first in your life. She deals candidly with the big issues that tend to tear families apart--sex, money, and power. She will help you put the spiritual disciplines to work to deepen your fellowship. And she'll show you how serving others can help you serve each other better. With her help, your family will stay together on the journey of faith. Malcolm is the author of Women at the Crossroads. Born in China of Norwegian missionary parents, she spent fifteen years on the mission field in the Philippines where her two children were reared. Her broad cross-cultural experience lends a richness and depth to her writing that is hard to match. Here you will find help for: 1. putting Christ first 2. reaching out to the world together 3. nurturing young children in the faith 4. spiritual disciplines at home 5. staying together against the odds

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145

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1597527262

ISBN 13

9781597527262

In the Shadow of Empire

Austrian Experiences of Modernity in the Writings of Musil, Roth, and Bachmann

By: Malcolm Spencer

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In the Shadow of Empire

Austrian Experiences of Modernity in the Writings of Musil, Roth, and Bachmann

By: Malcolm Spencer

Spencer then considers Roth's more negative reaction, showing the post-imperial novel Radetzkymarsch to be a nostalgic response to the collapse of Habsburg Austria and the rise of fascism. The final chapter looks again at the end of empire, not in the work of writers who lived through it, but through that of one who experienced it as a historical and cultural legacy: Ingeborg Bachmann."--BOOK JACKET.

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268

Publisher

Camden House

Published Date

ISBN 10

1571133879

ISBN 13

9781571133878

Casino Accounting and Financial Management

Second Edition

By: E. Malcolm Greenlees

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Casino Accounting and Financial Management

Second Edition

By: E. Malcolm Greenlees

In this work, author E. Malcolm Greenlees provides detailed information about the role of state governments in the regulation of gaming. He also discusses the dominance of slot machines as the major revenue source in most casinos; he provides information about changes in the types and operation of slot machines, as well as accounting procedures for slot revenues. The book covers every aspect of the financial management of a casino, from the details of licensing and regulation to revenue taxation; the management of slot machines and other gaming devices, table games, and betting operations; revenue flows and internal cash controls; cashiering; accounting; and financial reporting. Casino Accounting and Financial Management has been recognized as the essential manual for gaming industry professionals since its first publication in 1988. This 2008 edition is updated throughout and greatly expands the original text, addressing growth and changes in the casino industry as gaming has spread into new venues both nationwide and internationally, incorporated new games and new technology, and become subject to new management policies and new government regulations.

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627

Publisher

University of Nevada Press

Published Date

ISBN 10

0874177774

ISBN 13

9780874177770

The Napa Valley Wine Industry

The Organization of Excellence

By: Ian Malcolm Taplin

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The Napa Valley Wine Industry

The Organization of Excellence

By: Ian Malcolm Taplin

This book examines how Napa became a pre-eminent site for the production of great and sometimes iconic wines in a short space of time. Unlike its Old World counterparts whose development took place over centuries, Napa’s inception didn’t start until the beginning of the 19th century, and even then struggled to identify appropriate grape varietals and find a market for such wine, only to be frustrated when Prohibition occurred in the early 20th century and practically shut down the industry. It was in the 1960s that winegrowing would re-emerge on a scale and quality that began to be noticed by informed critics and neophyte consumers. In the following decades, critical information sharing networks of owners and winemakers emerged, facilitating a collective organization learning that fostered a commitment to quality and consistency that would cement Napa’s reputation. During these decades, technical skills were embraced, institutional support harnessed, and demand for premium wine in America grew. This book is a story about this evolving wine market, about how key individuals were able to shape its organization and build a brand that would increasingly be identified as amongst the best in the world. It starts with an early discussion of what constitutes quality and how wine has been evaluated over the centuries, and ends by exploring Napa’s apotheosis and the current critical issues facing the industry in that area.

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223

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1527571114

ISBN 13

9781527571112

A Brutal State of Affairs

The Rise and Fall of Rhodesia

By: Henrik Ellert,Malcolm Anderson

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A Brutal State of Affairs

The Rise and Fall of Rhodesia

By: Henrik Ellert,Malcolm Anderson

A Brutal State of Affairs analyses the transition from Rhodesia to Zimbabwe and challenges Rhodesian mythology. The story of the BSAP, where white and black officers were forced into a situation not of their own making, is critically examined. The liberation war in Rhodesia might never have happened but for the ascendency of the Rhodesian Front, prevailing racist attitudes, and the rise of white nationalists who thought their cause just. Blinded by nationalist fervour and the reassuring words of the Ministry of Internal Affairs and army commanders, the Smith government disregarded the advice of its intelligence services to reach a settlement before it was too late. By 1979, the Rhodesians were staring into the abyss, and the war was drawing to a close. Salisbury was virtually encircled, and guerrilla numbers continued to grow. A Brutal State of Affairs examines the Rhodesian legacy, the remarkable parallels of history, and suggests that Smiths Rhodesian template for rule has, in many instances, been assiduously applied by Mugabe and his successors.

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681

Publisher

African Books Collective

Published Date

ISBN 10

1779223757

ISBN 13

9781779223753

Methods of Molecular Analysis in the Life Sciences

By: Andreas Hofmann,Anne Simon,Tanja Grkovic,Malcolm Jones

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Methods of Molecular Analysis in the Life Sciences

By: Andreas Hofmann,Anne Simon,Tanja Grkovic,Malcolm Jones

An accessible overview of the most popular and cutting-edge methods for studying the properties of molecules and their interactions.

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229

Publisher

Cambridge University Press

Published Date

ISBN 10

1107044707

ISBN 13

9781107044708

The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops

By: Malcolm J. Hawkesford,Peter Barraclough

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The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops

By: Malcolm J. Hawkesford,Peter Barraclough

Efforts to increase efficient nutrient use by crops are of growing importance as the global demand for food, fibre and fuel increases and competition for resources intensifies. The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops provides both a timely summary of the latest advances in the field as well as anticipating directions for future research. The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops bridges the gap between agronomic practice and molecular biology by linking underpinning molecular mechanisms to the physiological and agronomic aspects of crop yield. These chapters provide an understanding of molecular and physiological mechanisms that will allow researchers to continue to target and improve complex traits for crop improvement. Written by leading international researchers, The Molecular and Physiological Basis of Nutrient Use Efficiency in Crops will be an essential resource for the crop science community for years to come. Special Features: coalesces current knowledge in the areas of efficient acquisition and utilization of nutrients by crop plants with emphasis on modern developments addresses future directions in crop nutrition in the light of changing climate patterns including temperature and water availability bridges the gap between traditional agronomy and molecular biology with focus on underpinning molecular mechanisms and their effects on crop yield includes contributions from a leading team of global experts in both research and practical settings

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512

Publisher

John Wiley & Sons

Published Date

ISBN 10

081381992X

ISBN 13

9780813819921

Utilitarianism and the Art School in Nineteenth-Century Britain

By: Malcolm Quinn

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Utilitarianism and the Art School in Nineteenth-Century Britain

By: Malcolm Quinn

The mid-nineteenth century saw the introduction of publicly funded art education as an alternative to the established private institutions. Quinn explores the ways in which members of parliament applied Bentham’s utilitarian philosophy to questions of public taste.

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216

Publisher

Routledge

Published Date

ISBN 10

1317321227

ISBN 13

9781317321224

Analysis and Design of Univariate Subdivision Schemes

By: Malcolm Sabin

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Analysis and Design of Univariate Subdivision Schemes

By: Malcolm Sabin

‘Subdivision’ is a way of representing smooth shapes in a computer. A curve or surface (both of which contain an in?nite number of points) is described in terms of two objects. One object is a sequence of vertices, which we visualise as a polygon, for curves, or a network of vertices, which we visualise by drawing the edges or faces of the network, for surfaces. The other object is a set of rules for making denser sequences or networks. When applied repeatedly, the denser and denser sequences are claimed to converge to a limit, which is the curve or surface that we want to represent. This book focusses on curves, because the theory for that is complete enough that a book claiming that our understanding is complete is exactly what is needed to stimulate research proving that claim wrong. Also because there are already a number of good books on subdivision surfaces. The way in which the limit curve relates to the polygon, and a lot of interesting properties of the limit curve, depend on the set of rules, and this book is about how one can deduce those properties from the set of rules, and how one can then use that understanding to construct rules which give the properties that one wants.

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212

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642136486

ISBN 13

9783642136481

Two Lives

Gertrude and Alice

By: Janet Malcolm

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Two Lives

Gertrude and Alice

By: Janet Malcolm

Two Lives is Janet Malcolm's stunning portrait of a legendary couple: Gertrude Stein, the modernist master, and Alice B Toklas, the 'worker bee' who ministered to Stein's needs throughout their forty-year expatriate 'marriage'. As Malcolm pursues the truth of the couple's charmed life in a village in Vichy France her subject becomes the larger question of biographical truth. 'The instability of human knowledge is one of our few certainties,' she writes. The portrait of their relationship that emerges is unexpectedly charged. The two world wars Stein and Toklas lived through together are paralleled by the private war that went on between them. This war, as Malcolm learned, sometimes flared into bitter combat. Janet Malcolm is at her finest in this extraordinary work of literary biography and investigative journalism.

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239

Publisher

Melbourne University Publish

Published Date

ISBN 10

0522854362

ISBN 13

9780522854367

Marketing Plans

How to Prepare Them, How to Use Them

By: Malcolm McDonald,Hugh Wilson

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Marketing Plans

How to Prepare Them, How to Use Them

By: Malcolm McDonald,Hugh Wilson

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

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712

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John Wiley & Sons

Published Date

ISBN 10

0470670126

ISBN 13

9780470670125

Aspects of Hobbes

By: Noel Malcolm

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Aspects of Hobbes

By: Noel Malcolm

Noel Malcolm, one of the world's leading experts on Thomas Hobbes, presents a set of extended essays on a wide variety of aspects of the life and work of this giant of early modern thought. Malcolm offers a succinct introduction to Hobbes's life and thought, as a foundation for his discussion of such topics as his political philosophy, his theory of international relations, the development of his mechanistic world-view, and his subversive Biblical criticism. Several of the essays pay special attention to the European dimensions of Hobbes's life, his sources and his influence; the longest surveys the entire European reception of his work from the 1640s to the 1750s. All the essays are based on a deep knowledge of primary sources, and many present striking new discoveries about Hobbes's life, his manuscripts, and the printing history of his works. Aspects of Hobbes will be essential reading not only for Hobbes specialists, but also for all those interested in seventeenth-century intellectual history more generally, both British and European.

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660

Publisher

Clarendon Press

Published Date

ISBN 10

0191529982

ISBN 13

9780191529986

New Economics as Mainstream Economics

By: Malcolm Sawyer

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New Economics as Mainstream Economics

By: Malcolm Sawyer

This volume deals with both a new theoretical framework and the capability of new economics to tackle a number of economic problems. It offers detailed analysis and informed comment on the type of new economics emerging in the aftermath of the financial crisis and the 'great recession'.

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Page Count

251

Publisher

Springer

Published Date

ISBN 10

023030768X

ISBN 13

9780230307681

Mass Spectrometry for Chemists and Biochemists

By: Robert A. W. Johnstone,Malcolm E. Rose

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Mass Spectrometry for Chemists and Biochemists

By: Robert A. W. Johnstone,Malcolm E. Rose

This book describes the full range of mass spectrometry techniques and applications. This versatile technique is in ubiquitous use in universities and industry laboratories because of its ability to identify and quantify materials quickly and, if necessary, in minute amounts, and solve analytical problems in a huge variety of fields. The authors adopt an instructional approach and make use of recent examples to illustrate important points. This second edition includes new methods and applications that have developed in the last ten years. Powerful methods combining mass spectrometry with newer separation techniques, the increased use of computers, and analysis of once difficult polar and large-mass compounds such as proteins using new ionisation methods are all discussed. Requiring no previous knowledge of mass spectrometry, this is an ideal teaching text at both undergraduate and postgraduate level, and will also be of considerable interest to research workers.

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Page Count

528

Publisher

Cambridge University Press

Published Date

ISBN 10

0521424976

ISBN 13

9780521424974

Deep Excavations

A Practical Manual

By: Malcolm Puller

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Deep Excavations

A Practical Manual

By: Malcolm Puller

&Quot;This book assembles the practical rules and details for the efficient and economical execution of deep excavations. It draws together a wealth of experience of both design and construction from published work and the lifetime practice of the author. This second edition is extensively revised to include changes in design emphasis including those due to Eurocode 7 and descriptions of the latest equipment, construction techniques and geotechnical processes. Additional details include those of the latest piling and diaphragm wall equipment and innovations in top-down construction applied to basements and cut-and-cover works. The section on caissons has been expanded to include design methods."--BOOK JACKET.

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Page Count

590

Publisher

Thomas Telford

Published Date

ISBN 10

0727731505

ISBN 13

9780727731500

Book's by Malcolm Winkler

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