For more than 30 years, health care providers have turned to The Only EKG Book You’ll Ever Need for Dr. Malcolm S. Thaler’s clear and concise guidance on EKG use in everyday practice. Ideal for readers at all levels of experience, the tenth edition of this straightforward, highly visual resource presents must-know information on using an EKG to diagnose cardiac and non-cardiac conditions, with numerous EKG strips, clear illustrations, clinical examples, and case studies throughout. From cover to cover, Dr. Thaler’s commitment to “keeping simple things simple and making complicated things easy to understand” helps you learn and understand how to best use an EKG in actual clinical settings.
Clear and concise, The Only Neurology Book You'll Ever Need provides a straightforward and comprehensive overview of neurology. It covers all of the important neurologic diagnosis and management issues, along with clinically relevant anatomy and physiology. Written by Drs. Alison I. Thaler and Malcolm S. Thaler, this new title is packed with full-color illustrations, real-world clinical scenarios, and up-to-date guidelines and recommendations —giving you all the practical advice you need to master the challenging world of neurology.
Clear and concise, The Only EKG Book You'll Ever Need has provided quick and accurate discussions on using an EKG to diagnose cardiac and non-cardiac conditions for nearly 30 years. This ninth edition is packed with full-color illustrations, real-world clinical scenarios, and step-by-step instructions—giving you the practical guidance you need to use an EKG in actual clinical settings with patients.
Concise, conversational, and easy to use at any level of healthcare experience, The Only Diagnostic Lab Book You’ll Ever Need clarifies the when, where, who, and how of diagnostic laboratory testing to help users make informed testing decisions and draw confident clinical conclusions. This approachable how-to guide focuses on the most commonly encountered profiles in everyday healthcare practice, regardless of specialty, making it the ideal introduction for PAs, nurses, NPAs and medical students embarking on their healthcare education, as well as residents, fellows, and practicing clinicians looking for a fast refresher. Straightforward, clinically oriented coverage walks users through selecting and employing the right diagnostic tests from the thousands available, accompanied by engaging case studies that strengthen clinical reasoning and streamline the effective application of lab results in the clinical decision-making process.
This book examines the field of behavioral economics and provides insights into the following questions: ? Does utility bring happiness?? How do emotions and personal perspectives color our economic decisions?? How do altruism, trust, fairness and justice come into play in game theory?? Why are some organizations so successful in implementing their objectives?? Can advances in neuroeconomics unlock the secrets of how decisions are made?The book looks at decision making and behavior from the point of view of (i) individual behavior and choice; (ii) group and interactive choice; and (iii) collective choices and decision making. In particular, it covers the following aspects: instances when bounded rationality leads to decisions inconsistent with standard economic assumptions; risk and the processes by which investors and consumers make decisions; altruistic and cooperative behavior as alternatives to competition; game theory as a way to explore motives of cooperation versus competition; the determinants of happiness and the relationship between utility and well-being; the concept of social capital, including motivations for charity and being a responsible citizen; how trust and fairness relate to economic actions and the motivation to cooperate rather than compete; behavior such as crime, corruption and bribery from ethical, social and economic viewpoints; and, finally, the decision making process of collective choice and how societies develop rules for governing themselves.This is the first book to bridge economics, psychology, sociology and political sciences and explain the nuanced subtleties of decision making.
A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
This book analyzes the determinants of happiness for both the rich and the poor in the developing regions of Asia, Latin America and Africa. Explanatory variables include education, health and income as well as demographic and social variables. The book highlights the overwhelming importance of health in uplifting well-being in these regions.
Managing Risk and Information Security: Protect to Enable, an ApressOpen title, describes the changing risk environment and why a fresh approach to information security is needed. Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: “Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context. Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies. The book contains eye-opening security insights that are easily understood, even by the curious layman.” Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel “As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.” Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) “The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven’t picked up on the change, impeding their companies’ agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.” Dr. Jeremy Bergsman, Practice Manager, CEB “The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing – and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be. We are attacked by professional adversaries who are better funded than we will ever be. We in the information security profession must change as dramatically as the environment we protect. We need new skills and new strategies to do our jobs effectively. We literally need to change the way we think. Written by one of the best in the business, Managing Risk and Information Security challenges traditional security theory with clear examples of the need for change. It also provides expert advice on how to dramatically increase the success of your security strategy and methods – from dealing with the misperception of risk to how to become a Z-shaped CISO. Managing Risk and Information Security is the ultimate treatise on how to deliver effective security to the world we live in for the next 10 years. It is absolute must reading for anyone in our profession – and should be on the desk of every CISO in the world.” Dave Cullinane, CISSP CEO Security Starfish, LLC “In this overview, Malcolm Harkins delivers an insightful survey of the trends, threats, and tactics shaping information risk and security. From regulatory compliance to psychology to the changing threat context, this work provides a compelling introduction to an important topic and trains helpful attention on the effects of changing technology and management practices.” Dr. Mariano-Florentino Cuéllar Professor, Stanford Law School Co-Director, Stanford Center for International Security and Cooperation (CISAC), Stanford University “Malcolm Harkins gets it. In his new book Malcolm outlines the major forces changing the information security risk landscape from a big picture perspective, and then goes on to offer effective methods of managing that risk from a practitioner's viewpoint. The combination makes this book unique and a must read for anyone interested in IT risk." Dennis Devlin AVP, Information Security and Compliance, The George Washington University “Managing Risk and Information Security is the first-to-read, must-read book on information security for C-Suite executives. It is accessible, understandable and actionable. No sky-is-falling scare tactics, no techno-babble – just straight talk about a critically important subject. There is no better primer on the economics, ergonomics and psycho-behaviourals of security than this.” Thornton May, Futurist, Executive Director & Dean, IT Leadership Academy “Managing Risk and Information Security is a wake-up call for information security executives and a ray of light for business leaders. It equips organizations with the knowledge required to transform their security programs from a “culture of no” to one focused on agility, value and competitiveness. Unlike other publications, Malcolm provides clear and immediately applicable solutions to optimally balance the frequently opposing needs of risk reduction and business growth. This book should be required reading for anyone currently serving in, or seeking to achieve, the role of Chief Information Security Officer.” Jamil Farshchi, Senior Business Leader of Strategic Planning and Initiatives, VISA “For too many years, business and security – either real or imagined – were at odds. In Managing Risk and Information Security: Protect to Enable, you get what you expect – real life practical ways to break logjams, have security actually enable business, and marries security architecture and business architecture. Why this book? It's written by a practitioner, and not just any practitioner, one of the leading minds in Security today.” John Stewart, Chief Security Officer, Cisco “This book is an invaluable guide to help security professionals address risk in new ways in this alarmingly fast changing environment. Packed with examples which makes it a pleasure to read, the book captures practical ways a forward thinking CISO can turn information security into a competitive advantage for their business. This book provides a new framework for managing risk in an entertaining and thought provoking way. This will change the way security professionals work with their business leaders, and help get products to market faster. The 6 irrefutable laws of information security should be on a stone plaque on the desk of every security professional.” Steven Proctor, VP, Audit & Risk Management, Flextronics
The adventures and attitudes shared by the American writers dubbed "the lost generation", are brought to life in this book of prose works. Feeling alienated in the America of the 1920s, Fitzgerald, Crane, Hemingway, Wilder, Dos Passos, Cowley and others "escaped" to Europe, as exiles. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
In the five years since Money for Everyone was published the idea of a Citizen’s Basic Income has rocketed in interest to an idea whose time has come. In moving the debate on from the desirability of a basic income this fully updated and revised edition now includes comprehensive discussions on feasibility and implementation. Using the consultation undertaken by the Institute of Chartered Accountants in England and Wales as a basis, Torry examines a number of implementation methods for Citizen’s Basic Income and considers the cost implications. Including real-life examples from the UK, and data from case studies and pilots in Alaska, Namibia, India, Iran and elsewhere, this is the essential research-based introduction to the Citizen’s Basic Income.
This important book summarises a century of research and practical applications in fetal electrocardiography. Although fetal ECG is most commonly used for the calculation of fetal heart rates, other parameters have been employed in the prediction of fetal acidons. The book presents new approaches to the interpretation and analysis of the fetal ECG signal and discusses possible new approaches to the clinical exploitation of the electrical activity of the fetal heart. The authors have made numerous contributions to the study of fetal electrocardiography over the last three decades.
As the world this year notes the 250th anniversary of the great composer's death, this new edition of a widely acclaimed study alternates biographical chapters with commentary on Bach's works to demonstrate how the circumstances of his life helped shape his music.
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
The mid-nineteenth century saw the introduction of publicly funded art education as an alternative to the established private institutions. Quinn explores the ways in which members of parliament applied Bentham’s utilitarian philosophy to questions of public taste.
This volume focuses on current issues of debate in the area of modern macroeconomics and money, written from (a broadly interpreted) post Keynesian perspective. The papers connect with Philip Arestis' contributions to macroeconomics and money, and pay tribute to his distinguished career.
Un accès fiable à l’électricité est un impératif pour toute économie moderne. La révolution numérique en fait davantage une exigence cruciale. Et pourtant, le taux d’accès à l’électricité en Afrique subsaharienne reste substantiellement faible. Les ménages et les entreprises sont confrontés à des problèmes de fiabilité et les coûts d’accès et d’usage sont parmi les plus élevés au monde. Cette situation constitue une contrainte majeure pour l’activité économique, la pénétration des nouvelles technologies de l’information, la qualité du service publique et le bien-être social. L’essentiel des efforts visant à garantir la fiabilité du service et à optimiser les coûts s’est focalisé sur l’atténuation des problèmes liés à l’offre. L’offre se caractérise en effet par des investissements inadéquats dans l’entretien des infrastructures entrainant des pertes techniques et financières importantes. Les échanges inter-Etats en matière d’énergie, qui éventuellement pourraient réduire les coûts liés à l’offre demeurent très faibles. Au-delà de l’offre, les contraintes liées à la demande sont parfois beaucoup plus sévères. Alors que la volonté de souscrire au service reste assez faible dans la plupart des communautés, le niveau d’utilisation ne s’est considérablement pas amélioré pour les ménages connectés au réseau. Une croissance de la consommation de l’électricité pourrait dès lors stimuler de nouveaux investissements et progressivement palier au déficit d’accès. Comment y parvenir ? Le livre Accès à l’electricité en Afrique subsaharienne démontre la pertinence d’aborder cette problématique principalement sous l’angle de la pauvreté et du manque d’opportunités plutôt que dans la perspective d’un défi lié à l’accès à l’énergie. L’objectif principal est de permettre non seulement aux ménages et aux entreprises d’avoir un accès fiable à l’électricité et les moyens d’en utiliser, mais surtout de faire en sorte que les compagnies d’électricité puissent recouvrer les coûts de production et de faire du profit. La solution est un mix complexe de facteurs financiers, politiques et géographiques. Le livre recommande que les décideurs adoptent une approche plus globale en mettant l’accent sur les objectifs de développement de long-terme et en se focalisant sur l’usage productif. Cette approche nécessite d’accorder plus d’importance aux problèmes de fiabilité et de systématiquement penser aux facteurs complémentaires nécessaires pour faciliter la promotion des activités génératrices de revenus.
Debate on the desirability, feasibility and implementation of a Citizen’s Basic Income – an unconditional, nonwithdrawable and regular income for every individual – is increasingly widespread among academics, policymakers, and the general public. There are now numerous introductory books on the subject, and others on particular aspects of it. This book provides something new: It studies the Citizen’s Basic Income proposal from a variety of different disciplinary perspectives: the economics of Citizen’s Basic Income, the sociology of Citizen’s Basic Income, the politics of Citizen’s Basic Income, and so on. Each chapter discusses the academic discipline, and relevant aspects of the debate, and asks how the discipline enhances our understanding, and how the Citizen’s Basic Income debate might contribute to the academic discipline.
In the newly revised Sixth Edition of Pocket Consultant: Occupational Health, an accomplished and distinguished team of researchers and practitioners deliver a fully updated overview of current occupational health practices. The book offers a complete, international perspective that includes discussions of issues like migrant working populations, and new chapters on occupational exposure in different industries and specific processes. Special issues such as working hours and shift work, alcohol and drug use testing, eHealth, military populations, fatigue, and sleep disorders are also discussed at length. Readers will also find: A thorough introduction to occupational health, including people involved, the roles of occupational health professionals, industrial processes, and health outcomes Comprehensive explorations of occupational health services at an international level, occupational diseases, and occupational infections Practical discussions of clinical evaluations, including pre-employment placement, fitness for work, health assessments, health surveillance, and medical records Examinations of medicolegal report writing and the legal and ethical aspects of occupational health In-depth examinations of occupational toxicology, occupational hygiene, chemical/physical/biological/psychosocial hazards, and the principles of risk assessment and risk management along with the latest on control toolkits Perfect for occupational hygienists, physicians, nurses, safety practitioners and anyone in a health and safety role, Pocket Consultant: Occupational Health will also earn a place in the libraries of general practitioners, medical students, nursing students, occupational therapists, physiotherapists, toxicologists, and occupational psychologists.
This title was first published in 2002: Since the invention of printing in the mid-fifteenth century the production, distribution and consumption of printed matter have been the principal means through which new ideas and representations have been spread. In recent times cultural historians have taken a growing interest in the previously somewhat isolated field of book history, shifting the study of printing and publishing into the centre of historical concern. This study of print and printing culture has naturally led historians to a concern with its urban context. The urban environment was fundamental to the development of printing from the outset, since it was in towns that the necessary combination of technical and entrepreneurial competencies were located, and where a growing demand for printed texts was to be found. Print permeated the urban experience at every level, and formed the chief means by which its ideas, values and beliefs were exported to the rest of society. In this way print promoted the broader urbanisation of society, by spreading urban attitudes and ideas beyond the limits of the city. It is with the urban cultural environment that this volume is primarily concerned, underlining the centrality of printing and publishing to the understanding of urban culture. Focusing particularly on post 1800 France and Germany, it considers a wide range of printed matter and engages with a number of recurrent historical issues, such as the role of printing in urban economies, the construction of metropolitan identities and the testing of moral boundaries.
Access to reliable electricity is a prerequisite for the economic transformation of African economies, especially in a digital age. Yet the electricity access rate in Sub-Saharan African countries is often substantially low, households and businesses with access often face unreliable service, and the cost of the service is often among the highest in the world. This situation imposes substantial constraints on economic activities, provision of public services, adoption of new technologies, and quality of life. Much of the focus on how best to provide reliable, affordable, and sustainable electricity service to all has been on mitigating supply-side constraints. However, demand-side constraints may be as important, if not more important. On the supply side, inadequate investments in maintenance result in high technical losses; most state-owned utilities operate at a loss; and power trade, which could significantly lower the cost of electricity, is underdeveloped. On the demand side, the uptake and willingness to pay are often low in many communities, and the consumption levels of those who are connected are limited. Increased uptake and use will encourage investment to improve service reliability and close the access gap. This report shows that the fundamental problem is poverty and lack of economic opportunities rather than power. The solution lies in understanding that the overarching reasons for the unrealized potential involve tightly intertwined technical, financial, political, and geographic factors. The ultimate goal is to enable households and business to gain access, to afford to use, and utilities to recover their cost and make profits. The report makes the case that policy makers need to adopt a more comprehensive and long-term approach to electrification in the region—one centered on the productive use of electricity at affordable rates. Such an approach includes increased public and private investment in infrastructure, expanded access to credit for new businesses, improved access to markets, and additional skills development to translate the potential of expanded and reliable electricity access into substantial economic impact. Enhancing the economic capabilities of communities is the best way to achieve faster and more sustainable development progress while addressing the broad challenges of affordability, low consumption, and financial viability of utilities, as well as ensuring equitable provision between urban and rural areas.
In the late sixteenth century, a prominent Albanian named Antonio Bruni composed a revealing document about his home country. Historian Sir Noel Malcolm takes this document as a point of departure to explore the lives of the entire Bruni family, whose members included an archbishop of the Balkans, the captain of the papal flagship at the Battle of Lepanto--at which the Ottomans were turned back in the Eastern Mediterranean--in 1571, and a highly placed interpreter in Istanbul, formerly Constantinople, the capital of the Eastern Roman Empire that fell to the Turks in 1453. The taking of Constantinople had profoundly altered the map of the Mediterranean. By the time of Bruni's document, Albania, largely a Venetian province from 1405 onward, had been absorbed into the Ottoman Empire. Even under the Ottomans, however, this was a world marked by the ferment of the Italian Renaissance. In Agents of Empire, Malcolm uses the collective biography of the Brunis to paint a fascinating and intimate picture of Albania at a moment when it represented the frontier between empires, cultures, and religions. The lives of the polylingual, cosmopolitan Brunis shed new light on the interrelations between the Ottoman and Christian worlds, characterized by both conflict and complex interdependence. The result of years of archival detective work, Agents of Empire brings to life a vibrant moment in European and Ottoman history, challenging our assumptions about their supposed differences. Malcolm's book guides us through the exchanges between East and West, Venetians and the Ottomans, and tells a story of worlds colliding with and transforming one another.
Covert operations and ingenious weapons for irregular warfare were developed rapidly, and with great success, by the British during the Second World War, and the story of the most famous organizations involved like SOE, the SAS and Section D of SIS is now well known, but Military Intelligence (Research), the smallest but one of the most influential of these units is relatively unknown. Malcolm Atkin’s intriguing and meticulously researched account describes their role at the heart of the War Office in trying to develop a ‘respectable’ arm of irregular warfare and their innovations ranging from the early Commandos, sticky bombs, limpet mines, booby traps, and even helicopters to the creation of the MI9 escape organization. They were an ‘ideas factory’ rather than an operational body but the book describes their worldwide operations including Finland, Norway, Romania, the Middle East and Central Africa. This is also a story of conflicting personalities between Jo Holland, the visionary but self-effacing head of MI(R) and his ambitious deputy, Colin Gubbins (later head of SOE), and the latter’s private war with SIS.
Can anything ever be truly unconditional? Can public services such as healthcare or education be unconditional? And can an income ever be unconditional? This incisive book responds to these questions with a qualified ‘yes,’ and considers whether a social policy regime based on unconditionality might ever replace neoliberalism.
Examine the evolving enterprise security landscape and discover how to manage and survive risk. While based primarily on the author’s experience and insights at major companies where he has served as CISO and CSPO, the book also includes many examples from other well-known companies and provides guidance for a management-level audience. Managing Risk and Information Security provides thought leadership in the increasingly important area of enterprise information risk and security. It describes the changing risk environment and why a fresh approach to information security is needed. Because almost every aspect of an enterprise is now dependent on technology not only for internal operations but increasing as a part of product or service creation, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This edition discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities and offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. What You'll Learn Review how people perceive risk and the effects it has on information security See why different perceptions of risk within an organization matters Understand and reconcile these differing risk views Gain insights into how to safely enable the use of new technologies Who This Book Is For The primary audience is CIOs and other IT leaders, CISOs and other information security leaders, IT auditors, and other leaders of corporate governance and risk functions. The secondary audience is CEOs, board members, privacy professionals, and less senior-level information security and risk professionals. "Harkins’ logical, methodical approach as a CISO to solving the most complex cybersecurity problems is reflected in the lucid style of this book. His enlightened approach to intelligence-based security infrastructure and risk mitigation is our best path forward if we are ever to realize the vast potential of the innovative digital world we are creating while reducing the threats to manageable levels. The author shines a light on that path in a comprehensive yet very readable way." —Art Coviello, Former CEO and Executive Chairman, RSA
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.