Malcolm Getz's Books

Event Policy

From Theory to Strategy

By: Malcolm Foley,David McGillivray,Gayle McPherson

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Event Policy

From Theory to Strategy

By: Malcolm Foley,David McGillivray,Gayle McPherson

As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain. This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

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Page Count

216

Publisher

Routledge

Published Date

ISBN 10

1136655190

ISBN 13

9781136655197

Event Sponsorship

By: Ian McDonnell,Malcolm Moir

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Event Sponsorship

By: Ian McDonnell,Malcolm Moir

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.

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Page Count

160

Publisher

Routledge

Published Date

ISBN 10

1136288783

ISBN 13

9781136288784

Abigail

By: Malcolm Macdonald

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Abigail

By: Malcolm Macdonald

The beloved and final novel in the classic Stevenson family saga from epic master Malcolm Macdonald Daughter of the wealthy and storied Stevenson family, Abigail Stevenson should have been a creature of unawakened innocence. But one fateful day she tricks her maid, Annie, into telling her the facts of life, and soon comes to realize that the same shocking secret can be a glorious and life-enhancing mystery. Thus begins her path of passion and indomitable ambition that will lead her from England to the great capitals of Europe, from the passions of man and woman to those of intellectual, artist, and creator. A beloved novel by a beloved author, Abigail is a gripping and passionate tale of one woman's struggles to break free of the bonds of her heritage "Malcolm Macdonald is a skilled storyteller who gets inside of his people and uses every inch of his vast canvas in action and relationships." -Los Angeles Times "A cracking yarn by a born storyteller." -Daily Mail "An enthralling Victorian saga." -Daily Telegraph

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Page Count

443

Publisher

Sourcebooks, Inc.

Published Date

ISBN 10

1402263112

ISBN 13

9781402263118

Henry V

The Conscience of a King

By: Malcolm Vale

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Henry V

The Conscience of a King

By: Malcolm Vale

More than just a single-minded warrior-king, Henry V comes to life in this fresh account as a gifted ruler acutely conscious of spiritual matters and his subjects’ welfare Shakespeare’s centuries-old portrayal of Henry V established the king’s reputation as a warmongering monarch, a perception that has persisted ever since. But in this exciting, thoroughly researched volume a different view of Henry emerges: a multidimensional ruler of great piety, a hands-on governor who introduced a radically new conception of England’s European role in secular and ecclesiastical affairs, a composer of music, an art patron, and a dutiful king who fully appreciated his obligations toward those he ruled. Historian Malcolm Vale draws on extensive primary archival evidence that includes many documents annotated or endorsed in Henry’s own hand. Focusing on a series of themes—the interaction between king and church, the rise of the English language as a medium of government and politics, the role of ceremony in Henry’s kingship, and more—Vale revises understandings of Henry V and his conduct of the everyday affairs of England, Normandy, and the kingdom of France.

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Page Count

333

Publisher

Yale University Press

Published Date

ISBN 10

0300160348

ISBN 13

9780300160345

Globalization in a Glass

The Rise of Pilsner Beer through Technology, Taste and Empire

By: Malcolm F. Purinton

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Globalization in a Glass

The Rise of Pilsner Beer through Technology, Taste and Empire

By: Malcolm F. Purinton

The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power. In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glass contributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.

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Page Count

193

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350324388

ISBN 13

9781350324381

Managing Reference Data in Enterprise Databases

By: Malcolm Chisholm

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Managing Reference Data in Enterprise Databases

By: Malcolm Chisholm

This is a great book! I have to admit I wasn't enthusiastic about the idea of a book with such a narrow topic initially, but, frankly, it's the first professional book I've read page to page in one sitting in a long time. It should be of interest to DBAs, data architects and modelers, programmers who have to write database programs, and yes, even managers. This book is a winner." - Karen Watterson, Editor SQL Server Professional "Malcolm Chisholm has produced a very readable book. It is well-written and with excellent examples. It will, I am sure, become the Reference Book on Reference Data." - Clive Finkelstein, "Father" of Information Engineering, Managing Director, Information Engineering Services Pty Ltd Reference data plays a key role in your business databases and must be free from defects of any kind. So why is it so hard to find information on this critical topic? Recognizing the dangers of taking reference data for granted, Managing Reference Data in Enterprise Databases gives you precisely what you've been seeking: A complete guide to the implementation and management of reference data of all kinds. This book begins with a thorough definition of reference data, then proceeds with a detailed examination of all reference data issues, fully describing uses, common difficulties, and practical solutions. Whether you're a database manager, architect, administrator, programmer, or analyst, be sure to keep this easy-to-use reference close at hand. Features Solves special challenges associated with maintaining reference data. Addresses a wide range of reference data issues, including acronyms, redundancy, mapping, life cycles, multiple languages, and querying. Describes how reference data interacts with other system components, what problems can arise, and how to mitigate these problems. Offers examples of standard reference data types and matrices for evaluating management methods. Provides a number of standard reference data tables and more specialized material to help you deal with reference data, via a companion Web site

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Page Count

412

Publisher

Morgan Kaufmann

Published Date

ISBN 10

1558606971

ISBN 13

9781558606975

Performance Measurement and Management

A Strategic Approach to Management Accounting

By: Malcolm Smith

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Performance Measurement and Management

A Strategic Approach to Management Accounting

By: Malcolm Smith

Management accountancy has a dynamic role to play in the competitive strategy of modern global businesses. This book sets out key strategic principles and then assesses how management accountancy can affect and direct these strategies. Engaging case studies reveal how theories and concepts translate into real business practice. Throughout, the book emphasizes: - how accounting initiatives can trigger assessment and improvement of performance management - the importance of managerial decision making to good business practice - how today's management accountancy measures against current research Written for advanced undergraduate, postgraduate and MBA students taking courses on management accounting and performance measurement and management, the book will be also of interest to management and business consultants, professional accountants and accounting academics.

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Page Count

313

Publisher

SAGE

Published Date

ISBN 10

1848606095

ISBN 13

9781848606098

Fundamentals of Conservation Biology

By: Malcolm L. Hunter, Jr.,James P. Gibbs,Viorel D. Popescu

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Fundamentals of Conservation Biology

By: Malcolm L. Hunter, Jr.,James P. Gibbs,Viorel D. Popescu

“This book is about hope in the face of forces that would degrade our world. This book is about the rich tapestry of life that shares our world now and about how we can maintain it, sometimes in places that we protect and set aside, more often in places where we share the lands and waters with a wide range of other species.” For more than 30 years, Fundamentals of Conservation Biology has been a valued mainstay of the literature, serving both to introduce new students to this ever-changing topic, and to provide an essential resource for academics and researchers working in the discipline. In the decade since the publication of the third edition, concerns about humanity’s efforts to conserve the natural world have only grown deeper, as new threats to biodiversity continue to emerge. This fourth edition has taken into account a vast new literature, and boasts nearly a thousand new references as a result. By embracing new theory and practice and documenting many examples of both conservation successes and the hard lessons of real-world “wicked” environmental problems, Fundamentals of Conservation Biology remains a vital resource for biologists, conservationists, ecologists, environmentalists, and others.

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Page Count

672

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119144183

ISBN 13

9781119144182

Proust Among the Stars

By: Malcolm Bowie

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Proust Among the Stars

By: Malcolm Bowie

Self --Time --Art --Politics --Morality --Sex --Death.

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374

Publisher

Columbia University Press

Published Date

ISBN 10

0231114915

ISBN 13

9780231114912

Communicable Diseases in Developing Countries

Stopping the global epidemics of HIV/AIDS, Tuberculosis, Malaria and Diarrhea

By: John Malcolm Dowling,Chin Fang Yap

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Communicable Diseases in Developing Countries

Stopping the global epidemics of HIV/AIDS, Tuberculosis, Malaria and Diarrhea

By: John Malcolm Dowling,Chin Fang Yap

This books provides an essential study of communicable diseases, by integrating the diagnosis, treatment and cure of communicable diseases in developing countries with the practical aspects of delivery of these services to the public.

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Page Count

204

Publisher

Springer

Published Date

ISBN 10

113735478X

ISBN 13

9781137354785

How to Build a Business Rules Engine

Extending Application Functionality Through Metadata Engineering

By: Malcolm Chisholm

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How to Build a Business Rules Engine

Extending Application Functionality Through Metadata Engineering

By: Malcolm Chisholm

Demonstrating how to develop a business rules engine, this guide covers user requirements, data modelling, metadata and more. A sample application is used throughout the book to illustrate concepts. The text includes conceptual overview chapters suitable for management-level readers, including a general introduction, business justification, development and implementation considerations and more. Demonstrating how to develop a business rules engine, this guide covers user requirements, data modelling and metadata. It includes conceptual overview chapters suitable for management-level readers, a general introduction, business justification, development and implementation considerations.

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Page Count

516

Publisher

Morgan Kaufmann

Published Date

ISBN 10

1558609180

ISBN 13

9781558609181

Investing in College

A Guide for the Perplexed

By: Malcolm GETZ

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Investing in College

A Guide for the Perplexed

By: Malcolm GETZ

College education is one of the most important investments a family will make. But between the viewbooks, websites, insider gossip, and magazine rankings, students and their worried parents face a dizzying array of options. What do the rankings really mean? Is it wise to choose the most prestigious school a student can get into? What are the payoffs of higher education, and, by the way, how do we pay for them? In a unique approach to these conundrums, an economist and award-winning teacher walks readers through the opportunities, risks, and rewards of heading off to college. Warning against the pitfalls of numerical rankings, Malcolm Getz poses questions to guide a student toward not necessarily the best college but the right one. Famous professors suggest quality--but do they teach undergraduates? Are smaller classes always better? When is a state university the best deal around? In a concise overview of decades of research, Getz reviews findings on the long-term returns of college education in different careers, from law to engineering, from nursing to financial management. Sorting through personal, professional, and institutional variables, he helps families determine when paying $40,000 a year might make sense, and when it merely buys an expensive rear window decal. He breaks down the formidable admissions game into strategies to improve the odds of acceptance, and he offers tips on tax breaks, subsidized loans, federal grants, 529 accounts, merit scholarships, and much more. Shrewd and sensible, Investing in College is an invaluable resource and a beacon of sanity for college-bound students and the families who support them.

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297

Publisher

Harvard University Press

Published Date

ISBN 10

0674037553

ISBN 13

9780674037557

Economic Challenges in Higher Education

By: Charles T. Clotfelter,Ronald G. Ehrenberg,Malcolm Getz,John J. Siegfried

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Economic Challenges in Higher Education

By: Charles T. Clotfelter,Ronald G. Ehrenberg,Malcolm Getz,John J. Siegfried

The last two decades have been a turbulent period for American higher education, with profound demographic shifts, gyrating salaries, and marked changes in the economy. While enrollments rose about 50% in that period, sharp increases in tuition and fees at colleges and universities provoke accusations of inefficiency, even outright institutional greed and irresponsibility. As the 1990s progress, surpluses in the academic labor supply may give way to shortages in many fields, but will there be enough new Ph.D.'s to go around? Drawing on the authors' experience as economists and educators, this book offers an accessible analysis of three crucial economic issues: the growth and composition of undergraduate enrollments, the supply of faculty in the academic labor market, and the cost of operating colleges and universities. The study provides valuable insights for administrators and scholars of education.

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Page Count

436

Publisher

University of Chicago Press

Published Date

ISBN 10

0226110621

ISBN 13

9780226110622

French Vernacular Books / Livres vernaculaires français (FB) (2 vols.)

Books Published in the French Language before 1601 / Livres imprimés en français avant 1601

By: Andrew Pettegree,Malcolm Walsby,Alexander Wilkinson

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French Vernacular Books / Livres vernaculaires français (FB) (2 vols.)

Books Published in the French Language before 1601 / Livres imprimés en français avant 1601

By: Andrew Pettegree,Malcolm Walsby,Alexander Wilkinson

This work offers for the first time a complete list of all books published wholly or partially in the French language before 1601. Based on twelve years of investigations in libraries in France, the United Kingdom, the United States, Germany, the Netherlands and elsewhere, it provides an analytical short-title catalogue of over 52,000 bibliographically distinct items, with reference to surviving copies in over 1,600 libraries worldwide. Many of the items described are editions and even complete texts fully unknown and re-discovered by the project. French Vernacular Books is an invaluable research tool for all students and scholars interested in the history, culture and literature of France, as well as historians of the early modern book world. For vols. III & IV please go to French Books III & IV.

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1638

Publisher

BRILL

Published Date

ISBN 10

9047422449

ISBN 13

9789047422440

Godly Living with Contentment for Every Christian

We Are Now Becoming What We Are Going to Be.

By: Malcolm J. Borden

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Godly Living with Contentment for Every Christian

We Are Now Becoming What We Are Going to Be.

By: Malcolm J. Borden

Discover how the Holy Spirit's vital and unique role in God's design for the New Testament Church impacts the stewardship of our life. Whether our material resources, talents and abilities, or time, the Christian needs to depend totally upon the permanently indwelling Holy Spirit for direction and enablement. Is tithing as practiced in the Old Testament the norm for Christian giving today? Discover Gods New Testament principles, precepts, and directions as they related to the Christians stewardship responsibilities, and how they are distinct from Gods plan for Israel. Learn how a consistently literal approach to Scripture helps us clearly define biblical stewardship and identify our distinct stewardship obligations during this Church age.

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Page Count

162

Publisher

WestBow Press

Published Date

ISBN 10

1512741205

ISBN 13

9781512741209

100 or so Boyhood Memories of the Real West Endies

By: Malcolm Lindsay Allen Sr.

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100 or so Boyhood Memories of the Real West Endies

By: Malcolm Lindsay Allen Sr.

This book is written to share some experiences of a person who has survived being born as colored, graduating from high school as a Negro, working half his life in corporate America as a Black, and finally arriving at old age as an African-American. Whew! The paths through those personas have led through many precious persons lives. Their interaction with me may have seemed insignificant to them. But, I cherished each experience as part of the learning-howto-live-and-get-along-with-others life course. Even the places and spaces, the landmarks, the neighborhood haunts, the nooks and the crannies of a wonderful community mentioned in this collection of stories are highly significant in my development as a man, and a husband, a father, a grandfather. All these are cherished in my heart... in my life. I respectfully salute the West Endies. That is the area in Cincinnati bounded on the south by the Ohio River, on the north and east by the curving Central Parkway and on the west by the Western Hills Viaduct to State Avenue. Thanks for the memories. So, as you readand I feel privileged that you doplease reminisce along with me. Thanks.

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Page Count

232

Publisher

Xlibris Corporation

Published Date

ISBN 10

1514437465

ISBN 13

9781514437469

Research Methods in Accounting

By: Malcolm Smith

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Research Methods in Accounting

By: Malcolm Smith

Providing a clear and concise overview of the conduct of applied research studies in accounting, Malcolm Smith presents the principal building blocks of how to implement research in accounting and related fields.

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Page Count

260

Publisher

SAGE

Published Date

ISBN 10

0761971475

ISBN 13

9780761971474

Perry Como

A Biography and Complete Career Record

By: Malcolm Macfarlane,Ken Crossland

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Perry Como

A Biography and Complete Career Record

By: Malcolm Macfarlane,Ken Crossland

Perry Como put aside his career as a barber to become one of the top American crooners of the 20th century and also one of the first multimedia stars. His record sales exceeded 100 million. In 1948, Como was the first popular singer to cross over to television and The Perry Como Show became the benchmark for a broadcast music and variety show. Como's career illuminates developments in the music and television business in the middle of the last century. This biography features 73 photographs, a complete discography, a listing of all television appearances, and a year by year chronology of Perry Como's life from 1912 to 2001.

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Page Count

313

Publisher

McFarland

Published Date

ISBN 10

1476600244

ISBN 13

9781476600246

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