Malay A. Upadhyay's Books

Generative AI for Marketing

By: Malay A. Upadhyay

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Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era. To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI. Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

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Page Count

191

Publisher

Business Expert Press

Published Date

ISBN 10

1637427174

ISBN 13

9781637427170

Artificial Intelligence for Managers

By: Malay A. Upadhyay

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Artificial Intelligence for Managers

By: Malay A. Upadhyay

Understand how to adopt and implement AI in your organizationKey Featuresa- 7 Principles of an AI Journeya- The TUSCANE Approach to Become Data Readya- The FAB-4 Model to Choose the Right AI Solutiona- Major AI Techniques & their Applications:- CART & Ensemble Learning- Clustering, Association Rules & Search- Reinforcement Learning- Natural Language Processing- Image RecognitionDescriptionMost AI initiatives in organizations fail today not because of a lack of good AI solutions, but because of a lack of understanding of AI among its end users, decision makers and investors. Today, organizations need managers who can leverage AI to solve business problems and provide a competitive advantage. This book is designed to enable you to fill that need, and create an edge for your career.The chapters offer unique managerial frameworks to guide an organization's AI journey. The first section looks at what AI is; and how you can prepare for it, decide when to use it, and avoid pitfalls on the way. The second section dives into the different AI techniques and shows you where to apply them in business. The final section then prepares you from a strategic AI leadership perspective to lead the future of organizations.By the end of the book, you will be ready to offer any organization the capability to use AI successfully and responsibly - a need that is fast becoming a necessity.What will you learna- Understand the major AI techniques & how they are used in business.a- Determine which AI technique(s) can solve your business problem.a- Decide whether to build or buy an AI solution.a- Estimate the financial value of an AI solution or company.a- Frame a robust policy to guide the responsible use of AI.Who this book is forThis book is for Executives, Managers and Students on both Business and Technical teams who would like to use Artificial Intelligence effectively to solve business problems or get an edge in their careers.Table of Contents1.Preface2.Acknowledgement3.About the Author4.Section 1: Beginning an AI Journeya. AI Fundamentalsb. 7 Principles of an AI Journeyc. Getting Ready to Use AI5.Section 2: Choosing the Right AI Techniquesa. Inside the AI Laboratoryb. How AI Predicts Values & Categoriesc. How AI Understands and Predicts Behaviors & Scenariosd. How AI Communicates & Learns from Mistakese. How AI Starts to Think Like Humans6.Section 3: Using AI Successfully & Responsiblya. AI Adoption & Valuationb. AI Strategy, Policy & Risk Management7.EpilogueAbout the AuthorsMalay A. Upadhyay is a Customer Journey executive, certified in Machine Learning. Over the course of his role heading the function at a N. American AI SaaS firm in Toronto, Malay trained 150+ N. American managers on the basics of AI and its successful adoption, held executive thought leadership sessions for CEOs and CHROs on AI strategy & IT modernization roadmaps, and worked as the primary liaison to realize AI value on unique customer datasets. It was here that he learnt the growing need for greater knowledge and awareness of how to use AI both responsibly and successfully.Malay was also one of 25 individuals chosen globally to envision the industrial future for the Marzotto Group, Italy, on its 175th anniversary. He holds an MBA, M.Sc. and B.E., with experiences across India, UAE, Italy and Canada.A Duke of Edinburgh awardee, Malay has been driving the subject of responsible AI management as an advisor, author, online instructor and member of the European AI Alliance that informed the HLEG on the European Commission's AI policy.

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Page Count

166

Publisher

BPB Publications

Published Date

ISBN 10

9389898390

ISBN 13

9789389898392

The AI Dilemma

A Leadership Guide to Assess Enterprise AI Maturity & Explore AI's Impact in Your Industry (English Edition)

By: Dr. Cindy Gordon,Malay A. Upadhyay

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The AI Dilemma

A Leadership Guide to Assess Enterprise AI Maturity & Explore AI's Impact in Your Industry (English Edition)

By: Dr. Cindy Gordon,Malay A. Upadhyay

Understand the Impact of AI in Industries and Assess Your Organizational AI Readiness Ê KEY FEATURESÊÊ _ Proven real use-cases of AI with its benefits illustrated. _ Exposure to successful implementation of AI in 8+ sectors. _ Exclusive coverage for the leadership team to design AI strategy with calculated risks and benefits. DESCRIPTIONÊÊ This book brings you cutting-edge coverage on AI and its ability to create a perfect world or a perfect storm across industries. Equipped with numerous real-world use-cases, the book imparts knowledge on innovations with AI and a process to determine your organizational AI readiness. You will gain from ethical considerations, execution strategy and a comprehensive assessment of AI in your sector. The sectors covered include Healthcare, Education, Media & Telecom, Travel & Transportation, Governance, Agriculture, Manufacturing, Retail, Business Functions (Finance, HR, Law, Marketing & Sales), Offices and Personal Life. Apart from this, you will get acquainted with AI policies in the USA, China, Canada, UK, Germany, Australia, India, Russia, OECD and the EU. This book will assist you in understanding your organization's AI maturity and how to gain competitive advantage in your respective industry by introducing AI in the business culture. By the end of this book, you will get strategic insights on managing risk and advancing the AI mandate in your business practices. WHAT YOU WILL LEARN _ Productive & destructive future possibilities with AI. _ AI's innovations and applications in different sectors. _ Ethical challenges & strategic considerations with AI. _ AI policies in some of the major economies. _ AI governance & maturity assessment for organizations. WHO THIS BOOK IS FORÊÊ This book is helpful for those looking to grasp the current state and future possibilities of AI. This includes business and administrative educators, students and professionals. It is particularly useful for leaders who would like to focus on specific industries, assess their current state with AI and get their organizations to be AI ready. Ê TABLE OF CONTENTS 1. AI is Everywhere 2. AI in Healthcare 3. AI in Education 4. AI in Transportation & Space 5. AI in Media & Communication 6. AI in Government 7. AI by Countries (US, China, EU, Canada, UK and India) 8. AI in Businesses & Value Chain 9. AI at Work 10. AI at Home & in Personal Life 11. Getting AI right in organizations

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Page Count

220

Publisher

BPB Publications

Published Date

ISBN 10

8194837782

ISBN 13

9788194837787

Modern Marketing Using AI

Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity (English Edition)

By: Malay A. Upadhyay,Pooja Chitnis

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Modern Marketing Using AI

Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity (English Edition)

By: Malay A. Upadhyay,Pooja Chitnis

Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs. You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence. WHAT YOU WILL LEARN ● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base. ● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity. ● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience. ● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations. WHO THIS BOOK IS FOR This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success. TABLE OF CONTENTS Section 1: Understanding the Brand Journey 1. The Importance of Brand Equity 2. A Typical Brand Journey 3. The Convergence of Marketing, Sales and Customer Success 4. AI and the Future of Marketing Section 2: Attracting Customers 5. Validating Your Brand and Product 6. Brand Identity 7. Brand Awareness – Web Presence 8. Brand Awareness – Social Media 9. Brand Awareness – Online Ads Section 3: Winning the Customers 10. Operational Alignment and Automation 11. Brand Credibility 12. Brand Engagement 13. Selling Strategies Section 4: Turning the Customers into Fans 14. Customer Onboarding 15. Brand Receptivity 16. Brand Resonance 17. How to Prepare for the AI Era

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Page Count

368

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BPB Publications

Published Date

ISBN 10

9391030211

ISBN 13

9789391030216

Book's by Malay A. Upadhyay

Generative AI for Marketing

Generative AI for Marketing

Artificial Intelligence for Managers

Artificial Intelligence for Managers

The AI Dilemma

The AI Dilemma

Modern Marketing Using AI

Modern Marketing Using AI

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