Mal Warwick's Books

Revolution in the Mailbox

Your Guide to Successful Direct Mail Fundraising

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

Revolution in the Mailbox

Your Guide to Successful Direct Mail Fundraising

By: Mal Warwick

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

353

Publisher

John Wiley & Sons

Published Date

ISBN 10

0787972509

ISBN 13

9780787972509

Testing, Testing 1, 2, 3

Raise More Money with Direct Mail Tests

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

Testing, Testing 1, 2, 3

Raise More Money with Direct Mail Tests

By: Mal Warwick

Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

274

Publisher

John Wiley & Sons

Published Date

ISBN 10

0787971413

ISBN 13

9780787971410

Testing, Testing 1, 2, 3

Raise More Money with Direct Mail Tests

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

Testing, Testing 1, 2, 3

Raise More Money with Direct Mail Tests

By: Mal Warwick

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

274

Publisher

John Wiley & Sons

Published Date

ISBN 10

0787971413

ISBN 13

9780787971410

How to Write Successful Fundraising Appeals

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

How to Write Successful Fundraising Appeals

By: Mal Warwick

How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

387

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118573218

ISBN 13

9781118573211

How to Write Successful Fundraising Letters

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

How to Write Successful Fundraising Letters

By: Mal Warwick

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

395

Publisher

John Wiley & Sons

Published Date

ISBN 10

111804763X

ISBN 13

9781118047637

Revolution in the Mailbox

Your Guide to Successful Direct Mail Fundraising

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

Revolution in the Mailbox

Your Guide to Successful Direct Mail Fundraising

By: Mal Warwick

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

353

Publisher

John Wiley & Sons

Published Date

ISBN 10

0787972509

ISBN 13

9780787972509

How to Write Successful Fundraising Letters

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

How to Write Successful Fundraising Letters

By: Mal Warwick

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

395

Publisher

John Wiley & Sons

Published Date

ISBN 10

111804763X

ISBN 13

9781118047637

Values-Driven Business

How to Change the World, Make Money, and Have Fun

By: Ben Cohen,Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

Values-Driven Business

How to Change the World, Make Money, and Have Fun

By: Ben Cohen,Mal Warwick

In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

153

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1609944038

ISBN 13

9781609944032

Get a Better Grade

Seven Steps to Excellent Essays and Assignments

By: Mal Leicester,Denise Taylor

Write a review Read reviews Take a Quiz Solve Book Puzzle

Get a Better Grade

Seven Steps to Excellent Essays and Assignments

By: Mal Leicester,Denise Taylor

A seven-step toolkit to help you produce winning essay and assignments, build your confidence and improve your grades.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

201

Publisher

SAGE

Published Date

ISBN 10

1526415798

ISBN 13

9781526415790

How to Write Successful Fundraising Appeals

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

How to Write Successful Fundraising Appeals

By: Mal Warwick

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

387

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118573218

ISBN 13

9781118573211

Fundraising When Money Is Tight

A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fundraising When Money Is Tight

A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

By: Mal Warwick

A NONPROFIT SURVIVAL KIT for HARD TIMES "This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers." —Eugene R. Tempel, president, Indiana University Foundation "Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times." —Ben Jealous, president, NAACP "Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good." —Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute "This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today." —Mark Astarita, director of fundraising, British Red Cross

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

256

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470494735

ISBN 13

9780470494738

Special Stories for Disability Awareness

Stories and Activities for Teachers, Parents and Professionals

By: Mal Leicester,Taryn Shrigley-Wightman

Write a review Read reviews Take a Quiz Solve Book Puzzle

Special Stories for Disability Awareness

Stories and Activities for Teachers, Parents and Professionals

By: Mal Leicester,Taryn Shrigley-Wightman

This book provides stories that promote disability awareness among children aged 4-11 about universal issues such as fear, loss, feeling 'different', bullying, friendship and emotional growth. They provide a safe environment for young children to discuss painful emotions and a tool for understanding the experiences of disabled children.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

157

Publisher

Jessica Kingsley Publishers

Published Date

ISBN 10

1843103907

ISBN 13

9781843103905

Warwick Fundraising Set

Revolution in the Mailbox; Testing, Testing 1, 2, 3; How to Write Successful Fundraising Letters

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

Warwick Fundraising Set

Revolution in the Mailbox; Testing, Testing 1, 2, 3; How to Write Successful Fundraising Letters

By: Mal Warwick

The Warick Fundraising set includes three titles, Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests, How to Write Successful Fundraising Letters Revolution in the Mailbox is an update of the most comprehensive survey of direct mail fundraising in the public interest. Fully illustrated and easy to read, packed with down-to-earth examples, it is an indispensable guide to direct mail fundraising for a nonprofit organization's staff, board members and donors. In Testing, Testing, 1,2,3 direct mail expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can't be over-estimated. Warwick's reader-friendly guide walks fundraisers through the scientific process of discovering the perfect combination of offer, package and postage. He explains how fundraisers often need several attempts, and months or years of step-by-step refinements, to produce a prospecting package that will build a large, responsive donor file. Writing letters of appeal can be confusing and laborious. How to Write Successful Fundraising Letters, a guide from the nation's premier letter-writing tutor-direct mail expert Mal Warwick-shows fundraisers what makes the best letters work. Warwick keeps fundraisers on track when he reminds them: "You're writing for results-Not a Pulitzer Prize." How to Write Successful Fundraising Letters provides both general advice about the most effective direct mail strategies and specific guidance for readers interested in the details of a direct mail campaign.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

944

Publisher

Jossey-Bass

Published Date

ISBN 10

0787975419

ISBN 13

9780787975418

The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail

By: Mal Warwick

Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

116

Publisher

Emerson & Church, Publishers

Published Date

ISBN 10

1889102091

ISBN 13

9781889102092

Raising Money by Mail

Strategies for Growth and Financial Stability

By: Mal Warwick

Write a review Read reviews Take a Quiz Solve Book Puzzle

Raising Money by Mail

Strategies for Growth and Financial Stability

By: Mal Warwick

Learn how to find the names of potential donors, how much one should pay for a mailing to recruit new contributors, and the most important points to include in a fund-raising letter.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

126

Published Date

ISBN 10

0962489166

ISBN 13

9780962489167

999 Tips, Trends and Guidelines for Successful Direct Mail and Telephone Fundraising

By: Mal Warwick,Deborah Block

Write a review Read reviews Take a Quiz Solve Book Puzzle

999 Tips, Trends and Guidelines for Successful Direct Mail and Telephone Fundraising

By: Mal Warwick,Deborah Block

This compendium of fundraising information identifies current trends, outlines a three-step process, offers copywriting tips, and addresses the subject of mailing frequency.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

316

Publisher

Aspen Publishers

Published Date

ISBN 10

0962489123

ISBN 13

9780962489129

Book's by Mal Warwick

Revolution in the Mailbox

Revolution in the Mailbox

Testing, Testing 1, 2, 3

Testing, Testing 1, 2, 3

Testing, Testing 1, 2, 3

Testing, Testing 1, 2, 3

How to Write Successful Fundraising Appeals

How to Write Successful Fundraising Appeals

How to Write Successful Fundraising Letters

How to Write Successful Fundraising Letters

Revolution in the Mailbox

Revolution in the Mailbox

How to Write Successful Fundraising Letters

How to Write Successful Fundraising Letters

Values-Driven Business

Values-Driven Business

Get a Better Grade

Get a Better Grade

How to Write Successful Fundraising Appeals

How to Write Successful Fundraising Appeals

Fundraising When Money Is Tight

Fundraising When Money Is Tight

Special Stories for Disability Awareness

Special Stories for Disability Awareness

Warwick Fundraising Set

Warwick Fundraising Set

The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail

The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail

Raising Money by Mail

Raising Money by Mail

999 Tips, Trends and Guidelines for Successful Direct Mail and Telephone Fundraising

999 Tips, Trends and Guidelines for Successful Direct Mail and Telephone Fundraising

Username

Password

Username

Password

Password again

Birthday

Email