This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decisions that are taken by the managers and/or other parties involved. And thus, use of cases are common in business studies which not only provides students understanding about the practical aspects of the concepts that are being taught in text-books, but also it introduces students with several aspects of the real-life dilemma, complexities and challenges while working in a business environment. This book contains teaching notes of the book titled A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management in which eleven local cases were presented. The teaching notes serve as a guide for instructors who intend to utilize these cases in their classes. Each teaching note includes a brief synopsis of the case, learning objectives, the case's target audience, information about the case leading strategies, relevant concepts/subjects, suggested assignment questions, and their corresponding suggested answers. In this way, the instructors will have greater understanding about the use and applicability of the said eleven cases. It is hoped that university lecturers, practitioners, and students who are undertaking courses in business studies will benefit from this book.
New This book is a complementary teaching note for “A Handbook of ASEAN Business Cases: Emerging Issues in Business and Management” published earlier (ISBN: 9781543767032/ 9781543767049) which comprises seven business and management cases that demonstrate different company issues and managerial problems in ASEAN countries. This teaching note is useful for instructors at undergraduate and postgraduate levels who will be using the cases. The instructors may use this teaching note as complementary class materials to the teaching case in guiding the students to learn the practical issues in the industry. The teaching note will provide complete guidance for the instructors in attempting the case questions through case synopsis, learning objectives, instructed teaching approach and plan, and suggested case answers.
This book comprises seven business and management cases that demonstrate different company issues and managerial problems in ASEAN countries. The book is useful for college and university lecturers, practitioners and students at undergraduate and postgraduate levels. As a comprehensive understanding of the business environment is essential, college and university lecturers may use this book as class materials in guiding the students to learn the practical issues in the industry. Case questions are developed to provide a preliminary understanding of the issues being discussed. On the other hand, practitioners may benefit from understanding the problems and challenges faced by different types of companies. It is hoped that this book will provide practical knowledge to its readers.
Even though many books have been written in the area of Islamic banking and finance, most are found to be very technical and with numerous jargons and financial terminologies. This book is prepared and concisely structured to those who want to seek knowledge particularly in Shari'ah contracts and their contemporary applications in Islamic banking institutions. All the Shari'ah contracts are well explained with the help of figures and flow charts. The calculations and accounting entries are also included to help the readers to understand more about the contract and its application. Moreover, this book includes case studies from real examples in Islamic banks. Lecturers, students, and independent readers will find that the topics discussed in this book are very easy to read and understand. This book will certainly enhance the understanding of the readers while enriching the knowledge in the Islamic banking and finance field of study.
Starting up is the most exciting phenomenon one may experience in a lifetime. It marks the beginning of a personal journey towards a personal aim and vision, of making an impact to the people and businesses around oneself. More often, this journey is treasured as painful endeavours, involving sacrifices of not only the start-up founder, but his/her family and friends as well. Some make it through the survival phase of the entrepreneurial journey, i.e the first four years in business, while most succumb into the dark realities of unprecedented competitive rivalry. This book shares the journey of five Malaysian start-ups in their pursuit of survival amidst the highly challenging new-venture-creation environment. From a blockchain technology solution techno-preneur to more conservative businesses involving public speaking and social entrepreneurship, this book suits your light reading, while offering you the life lessons needed for your start-up journey.
New This book is a complementary teaching note for "A Handbook of ASEAN Business Cases: Emerging Issues in Business and Management" published earlier (ISBN: 9781543767032/ 9781543767049) which comprises seven business and management cases that demonstrate different company issues and managerial problems in ASEAN countries. This teaching note is useful for instructors at undergraduate and postgraduate levels who will be using the cases. The instructors may use this teaching note as complementary class materials to the teaching case in guiding the students to learn the practical issues in the industry. The teaching note will provide complete guidance for the instructors in attempting the case questions through case synopsis, learning objectives, instructed teaching approach and plan, and suggested case answers.
New This book is a complementary teaching note for “A Handbook of ASEAN Business Cases: Emerging Issues in Business and Management” published earlier (ISBN: 9781543767032/ 9781543767049) which comprises seven business and management cases that demonstrate different company issues and managerial problems in ASEAN countries. This teaching note is useful for instructors at undergraduate and postgraduate levels who will be using the cases. The instructors may use this teaching note as complementary class materials to the teaching case in guiding the students to learn the practical issues in the industry. The teaching note will provide complete guidance for the instructors in attempting the case questions through case synopsis, learning objectives, instructed teaching approach and plan, and suggested case answers.
This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decisions that are taken by the managers and/or other parties involved. And thus, use of cases are common in business studies which not only provides students understanding about the practical aspects of the concepts that are being taught in text-books, but also it introduces students with several aspects of the real-life dilemma, complexities and challenges while working in a business environment. This book contains teaching notes of the book titled A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management in which eleven local cases were presented. The teaching notes serve as a guide for instructors who intend to utilize these cases in their classes. Each teaching note includes a brief synopsis of the case, learning objectives, the case's target audience, information about the case leading strategies, relevant concepts/subjects, suggested assignment questions, and their corresponding suggested answers. In this way, the instructors will have greater understanding about the use and applicability of the said eleven cases. It is hoped that university lecturers, practitioners, and students who are undertaking courses in business studies will benefit from this book.
This book comprises seven business and management cases that demonstrate different company issues and managerial problems in ASEAN countries. The book is useful for college and university lecturers, practitioners and students at undergraduate and postgraduate levels. As a comprehensive understanding of the business environment is essential, college and university lecturers may use this book as class materials in guiding the students to learn the practical issues in the industry. Case questions are developed to provide a preliminary understanding of the issues being discussed. On the other hand, practitioners may benefit from understanding the problems and challenges faced by different types of companies. It is hoped that this book will provide practical knowledge to its readers.
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