The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
This book provides a synthesis of the physiography and geodynamics of the entire Pyrenean orogen and its foreland basins, providing the "big picture" (structure of the orogen and chronology of its formation, overview of its post-orogenic evolution, and Quaternary and recent landscape history). One part of the book proposes a 6–7 day itinerary across the eastern and east-central Pyrenees, two areas that currently provide the richest, best-documented, and most carefully curated database on the post-orogenic evolution of the mountain belt. The book deals with three complementary topics: (i) geodynamics, i.e. the long-term post-orogenic evolution of the Pyrenees since the declining stages of tectonic collision ca. 30 million years ago, and within the wider reference frame of Iberia, the Western Mediterranean, and the Atlantic margin; (ii) geomorphological processes and landforms that have conspired to shape the eastern part of the French and Spanish Pyrenees in response to base-level and climate-related changes over than same time period; (iii) geoheritage, i.e. educational vignettes of the flagship landscape units and typical geological sections of the study area. Written as a field guide, it is designed to help readers to construct discovery-based itineraries through the region (with options and variants depending on time and physical ability), allowing them to appreciate the key landscape and geoheritage features over the course of 1 week, with potential for much more. This GeoGuide is primarily aimed at confirmed geoscientists from most disciplines in Earth science, at postgraduate students engaged in field studies, and at curiosity-driven, educated amateurs keen to enhance their understanding of spectacular or enigmatic features encountered on their travels.
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