In today's fast-paced era of information technology, communicating effectively has become an indispensable skill sought after by organizations worldwide. Professionals who possess excellent communication skills are well-equipped to navigate the challenges of the modern professional world, where diverse paths like writing, speaking, reading, and listening converge. This all-encompassing, student-friendly textbook delves into the crucial aspects of technical communication, tailored specifically for students of science and engineering. Divided into two parts, this book provides a complete understanding of the essential skills required to thrive in the realm of technical communication. Part A of the text through in-depth exploration introduces students to the intricacies of drafting business documents, the significance of effective teamwork, and offers remedies to communication breakdown. Furthermore, a dedicated chapter on Advertising sheds light on the art of persuasive communication. Part B focuses on the collective and individual requirements of group communication. With a practical approach, it explores the intricacies of delivering impactful presentations, decoding non-verbal cues, mastering the art of speeches, excelling in interviews, and honing negotiation skills. These skills are essential for young professionals aiming to thrive in new challenges and excel in their careers. This captivating text, now in its Second Edition, features a brand new chapter, Technology in Communication. The chapter highlights the revolutionary role of technology in disseminating fast and efficient information through online platforms. In addition, it also forewarns the disadvantages of technology in communication. Overall, the content emphasizes the transformative role of technology in communication and the need for responsible and mindful usage to maximize its benefits. Primarily intended as a text for undergraduate students of engineering and science, this compact book is also of immense value to the students of business management. In addition, the text would be a handy reference for practicing professionals who wish to hone their communication skills for achieving better results and should prove extremely useful for those involved in everyday communication. TARGET AUDIENCE • B. Tech • MBA • PDGM/BBA
In the era of information technology, organizations seek employees who have excellent communication skills. The advantage is for the individuals who, with their excellent communicative ability, are able to meet the challenges of the professional world through diverse paths such as writing, speaking, reading, and listening. This comprehensive and student friendly book dwells on various aspects of technical communication that students of science and engineering should be familiar with. Divided into two parts, Part A of the text describes in detail the planning, designing and drafting of documents for a broad range of situations and applications. The text explores the types of business letters reflecting current practices, and different techniques of drafting them. Since, in the professional settings, executives have to work in teams, the book explains various causes of communication breakdown and ways to overcome them. A separate chapter is devoted to Advertising. Part B elaborates on Group Communication taking into consideration the collective and individual requirements. This part also includes individual chapters on Effective Presentation, Non-Verbal Cues, Speeches, Interviews, and Negotiation Skills so as to orient young professionals towards new challenges. This compact book is intended primarily as a text for undergraduate students of engineering and science. Besides, students of business management would also find the book immensely valuable. In addition, the text would be a handy reference for practicing professionals who wish to hone their communication skills for achieving better results and should prove extremely useful for those involved in everyday communication.
1. Accounting : Meaning and Scope, 2. Accounting Principles : Concepts and Conventions, 3. Accounting Standards, 4. Double Entry System (Rules of Debit and Credit), 5. Recording of Transactions : Journal, Ledger and Trial Balance, 6. Rectification of Errors, 7. Sub-Division of Journal : Subsidiary Books (I. Cash Book, II. Other Subsidiary Books), 8. Capital and Revenue, 9. Accounting Concept of Income, 10. Final Accounts with Adjustments, 11. Insolvency Accounts, 12. Branch Accounting, 13. Hire-Purchase System, 14. Instalment Payment System, 15. Royalty Accounts, Departmental Accounts, Double Account System, Accounts of Banking Companies, Accounts of General Insurance Companies, Annual Accounts of Life Insurance Companies, Insurance Claims, Voyage Accounts, Accounting for Packages, Empties and Containers, Objective Type Questions, Examination Paper.
Solving a marketing case study doesn’t only mean understanding one company. You need to focus on the entire market associated with that company. Without a market, the company cannot have a business to focus on. And that’s why companies create market segments to categorize where the business would be more successful. Why do companies make it to the top ranks? Because of the stronger foundation and thorough understanding of the market. When you choose a case to study, you choose a whole bunch of related cases in it. As mentioned in the first chapter, there are six ways to write a case study. Your objective should be clear and your research should be focused on the specified factors of the companies. Marketing case studies are different. Your focus is not only on the specifications of the case but rather on the promotional and marketing strategies applied by the case to gain recognition. Today, the market has changed a lot, companies are evolving, and naturally, the marketing strategies are changing with time. Social media is making more impact than television or news marketing. However, traditional marketing ways are still alive and some companies are still using them. For example, Casper uses banners and posters in public areas yet plans social media campaigns. Spotify uses television ads in some countries to target different sets of audiences.
The Book Traces The Birth, Growth And Fulfilment Of The State People S Movement In The State Of Talcher Which Was One Among The Twenty-Six Princely States In Pre-Independent Orissa. The People Of The Princely States Were Subjected To A Dual Pressure; On One Hand By The Feudal Lord Directly And On The Other, The Colonial Authorities Indirectly Who Were There Behind The Local Ruler. Suppressed By The Feudal Lords Over Centuries Through The Collection Of Various Illegal Dues Like Rashad, Magan, Bethi, Bheti, Etc., The People, Towards The Closing Years Of Nineteenth Century, Raised Their Voice Of Protest In 1898 For The First Time. It Was Followed By Uprisings In 1908 And 1911.The Strengthening Of The National Movement In The Twenties Gave Impetus To Another Popular Upsurge In Talcher In 1922, Which Was Again Suppressed. The Indomitable Zeal Of Talcher People Again Came To The Forefront During The Second Of 1930 S When The All Orissa States Peoples Conference Met In 1937 And Gave An Organised And Coordinated Shape To The Prajamandal Movements. To Oppose The Royal Pressure The People Of Talcher Took Recourse To A Unique Hizrat (Mass Exodus) Movement In 1938 In Thousands To Neighbouring British Ruled Territory. It Attracted The Attention Of Not Only Gandhiji, But The British M.P. Ms. Agatha Harrison, Who Visited Their Camps. During The Quit India Movement In 1942, The British Fired Upon The People Of Talcher From Air, Which Is One Among Five Such Incidents In The History Of India. Ultimately The Popular Victory Was Ensured When The King Was Compelled To Sign The Merger Documents In December, 1947. This Bloody Straggle Of The People Of Talcher Remains A Saga Of Self Sacrifice And Dedication Against The Unholy Nexus Of Obsolete Feudal Absolutism And Imperialism.
Indian Financial System | Regulatory Aspects Of Banking | Indian Banking System | Banking Structure And Apex Banks | Commercial Banks | Cooperative Banking | Regional Rural Banks | Central Banking | Reserve Bank Of India | State Bank Of India | Deposit Mobilisation Of Banks | Deposit Mobilisation Of Banks | Special Types Of Bank Customers | Bankers Customer Relationship | Negotiable Instrument | Negotiation And Parties To Negotiable | Issue And Negotiation Of Cheques | Payment Of Cheques | Collection Of Cheques | Loans And Advances | Modes Of Creating Charge | Types Of Securities | Purchasing And Discounting Of Bills | Non-Fund Facilities | Contracts And Indeminitiues And Guarantees | Business Credit | Documentation And Advancing Loans | Follow Up And Supervision Of Credit | Understanding Financial Statements | Payment Systems In India | Parabanking Services Of Banks | Prioroty Sector Lending | Micro Finance And Commercial Banks | Financing Agriculture | Financiang Foreign Trade
Science is in human mind since the very existence of human being. Its knowledge grows with the growth of the human wants, as human wants are unlimited, so as the inventions of science. It justifies the saying that “necessity is the mother of invention”. It is also true that all the sects, communities and tribes of this world are leading their lives somehow scientifically. The sects or communities, whose necessities and expectations are more, their scientific knowledge is more and whose necessity is limited, their scientific knowledge is also limited. Tribes are the indigenous people and they have some indigenous knowledge of science and technology in their daily life. Presence of science is not only noticed in the modern Laboratories and modern industries but also in our daily lives.To know something is ‘Gyan’ (knowledge) and to achieve something is ‘Vigyan’ (Science). For example: to know the presence of ghee in the milk is Gyan, to know the process (technique) how to prepare ghee from milk is Vigyan/Vidya (science/scientific knowledge) and application of this process (scientific knowledge) to the practical aims of ghee preparation is technology. This book contains some aspects of tribal science and technological knowledge.
The encyclopaedia highlights the South Asian country of India with its varied ramifications. As a rich country with all its diversity, it has played a significant role in world affairs for more than two thousand years. India is the most populous country in the world, and its economy is growing rapidly. It is marching ahead in science and technology. In the hundredth anniversary of its independence in 2047, it aspires to become a developed nation. One should be aware of this country in this globalized world. It is not only fascinating but also knowledge-enhancing. The encyclopaedia holds importance due to several reasons: information on a vast range of subjects, scientific methodology, accuracy, and reliability. It could be used as a starting point for further research. The book will be useful for general readers, serious researchers, graduate students, and academics.
This is an autobiography that traces the life of a transformational leader, as narrated by him. It alternates between his personal life and his professional life, his aspirations and his accomplishments as a scientist, as an industry captain and as a communicator. Above all, the book is about people and what makes them what they are. It details how his concept of reducing “the distance between minds” helped synergise twenty-six thousand employees of one of the largest industrial enterprises in India, leading to its regeneration and sustainability. The narration is full of subtle elements which will be motivational to many, especially the young.
In today's fast-paced era of information technology, communicating effectively has become an indispensable skill sought after by organizations worldwide. Professionals who possess excellent communication skills are well-equipped to navigate the challenges of the modern professional world, where diverse paths like writing, speaking, reading, and listening converge. This all-encompassing, student-friendly textbook delves into the crucial aspects of technical communication, tailored specifically for students of science and engineering. Divided into two parts, this book provides a complete understanding of the essential skills required to thrive in the realm of technical communication. Part A of the text through in-depth exploration introduces students to the intricacies of drafting business documents, the significance of effective teamwork, and offers remedies to communication breakdown. Furthermore, a dedicated chapter on Advertising sheds light on the art of persuasive communication. Part B focuses on the collective and individual requirements of group communication. With a practical approach, it explores the intricacies of delivering impactful presentations, decoding non-verbal cues, mastering the art of speeches, excelling in interviews, and honing negotiation skills. These skills are essential for young professionals aiming to thrive in new challenges and excel in their careers. This captivating text, now in its Second Edition, features a brand new chapter, Technology in Communication. The chapter highlights the revolutionary role of technology in disseminating fast and efficient information through online platforms. In addition, it also forewarns the disadvantages of technology in communication. Overall, the content emphasizes the transformative role of technology in communication and the need for responsible and mindful usage to maximize its benefits. Primarily intended as a text for undergraduate students of engineering and science, this compact book is also of immense value to the students of business management. In addition, the text would be a handy reference for practicing professionals who wish to hone their communication skills for achieving better results and should prove extremely useful for those involved in everyday communication. TARGET AUDIENCE • B. Tech • MBA • PDGM/BBA
Solving a marketing case study doesn’t only mean understanding one company. You need to focus on the entire market associated with that company. Without a market, the company cannot have a business to focus on. And that’s why companies create market segments to categorize where the business would be more successful. Why do companies make it to the top ranks? Because of the stronger foundation and thorough understanding of the market. When you choose a case to study, you choose a whole bunch of related cases in it. As mentioned in the first chapter, there are six ways to write a case study. Your objective should be clear and your research should be focused on the specified factors of the companies. Marketing case studies are different. Your focus is not only on the specifications of the case but rather on the promotional and marketing strategies applied by the case to gain recognition. Today, the market has changed a lot, companies are evolving, and naturally, the marketing strategies are changing with time. Social media is making more impact than television or news marketing. However, traditional marketing ways are still alive and some companies are still using them. For example, Casper uses banners and posters in public areas yet plans social media campaigns. Spotify uses television ads in some countries to target different sets of audiences.
In the era of information technology, organizations seek employees who have excellent communication skills. The advantage is for the individuals who, with their excellent communicative ability, are able to meet the challenges of the professional world through diverse paths such as writing, speaking, reading, and listening. This comprehensive and student friendly book dwells on various aspects of technical communication that students of science and engineering should be familiar with. Divided into two parts, Part A of the text describes in detail the planning, designing and drafting of documents for a broad range of situations and applications. The text explores the types of business letters reflecting current practices, and different techniques of drafting them. Since, in the professional settings, executives have to work in teams, the book explains various causes of communication breakdown and ways to overcome them. A separate chapter is devoted to Advertising. Part B elaborates on Group Communication taking into consideration the collective and individual requirements. This part also includes individual chapters on Effective Presentation, Non-Verbal Cues, Speeches, Interviews, and Negotiation Skills so as to orient young professionals towards new challenges. This compact book is intended primarily as a text for undergraduate students of engineering and science. Besides, students of business management would also find the book immensely valuable. In addition, the text would be a handy reference for practicing professionals who wish to hone their communication skills for achieving better results and should prove extremely useful for those involved in everyday communication.
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