MAKARAND. UPADHYAYA's Books

LEADERSHIP

FIND YOUR WAY TO LEAD

By: Dr. Makarand Upadhyaya,Dr. Nishi Tyagi

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LEADERSHIP

FIND YOUR WAY TO LEAD

By: Dr. Makarand Upadhyaya,Dr. Nishi Tyagi

Leaders in every field are making the world a better place to live. People with strong faith in themselves have the ability to make the change. Even though there are 18 types of leadership behaviours, every leader has a core aim to complete their vision. The leadership style of a person depends on the field of work, followers, circumstances, and, of course, the changing world. Technology, lifestyle, and needs of the world drastically change every year. Hence, the path towards the goal might also upgrade. Staying productive and positive in a changing environment should be your mission to be a good leader. Half of the 18 leadership styles swing towards people-oriented characteristics and the remaining half has process-oriented traits. While some leaders prefer to be open and inviting, the other leaders believe in dedicated rules. It depends on you and how you want to make changes in the world. Find your leadership style, learn new things, and make your ideas worth sharing with the world. Stories of 18 popular leaders in this book make one thing certain, you can teach yourself to be a leader. To go somewhere, you have to start first. The world needs more amazing leaders. Leaders can even make impossible things happen with their charm and focus. The world also needs more followers. Followers work hard to prove themselves. Some of these followers develop the potential to become a future leader. You could be the new leader, but first, you have to have a strong mission, vision, and trust in your abilities. Leaders and followers together are the backbone of the developing world.

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Page Count

153

Publisher

Authors Tree Publishing

Published Date

ISBN 10

8194927064

ISBN 13

9788194927068

MARKETING LESSONS

A Case Study Approach

By: Makarand Upadhyaya ,Binod Mishra,,Saveeta Pawar

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MARKETING LESSONS

A Case Study Approach

By: Makarand Upadhyaya ,Binod Mishra,,Saveeta Pawar

Solving a marketing case study doesn’t only mean understanding one company. You need to focus on the entire market associated with that company. Without a market, the company cannot have a business to focus on. And that’s why companies create market segments to categorize where the business would be more successful. Why do companies make it to the top ranks? Because of the stronger foundation and thorough understanding of the market. When you choose a case to study, you choose a whole bunch of related cases in it. As mentioned in the first chapter, there are six ways to write a case study. Your objective should be clear and your research should be focused on the specified factors of the companies. Marketing case studies are different. Your focus is not only on the specifications of the case but rather on the promotional and marketing strategies applied by the case to gain recognition. Today, the market has changed a lot, companies are evolving, and naturally, the marketing strategies are changing with time. Social media is making more impact than television or news marketing. However, traditional marketing ways are still alive and some companies are still using them. For example, Casper uses banners and posters in public areas yet plans social media campaigns. Spotify uses television ads in some countries to target different sets of audiences.

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Page Count

157

Publisher

Authors Tree Publishing

Published Date

ISBN 10

9391078214

ISBN 13

9789391078218

75 Years of Industrial, Infrastructural and Logistics Development in India: 1947-48 to 2021-22

By: MAKARAND. UPADHYAYA

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75 Years of Industrial, Infrastructural and Logistics Development in India: 1947-48 to 2021-22

By: MAKARAND. UPADHYAYA

This book is an exhaustive account of developments in the related fields of industry, infrastructure, and logistics in India since Independence in 1947. It provides an understanding of the various problems and situations faced by the country in its journey from a stagnant colonial economy to a modern, vibrant industrial power. The book contains 23 chapters which have been organized into 3 parts. Part I (chapters 1 to 11) is titled Industrial Policy and Promotion. Part II (chapters 12 to 21) is titled Infrastructural Development and Upgradation. Part III (chapters 22 and 23) is titled Logistics Development and Services.

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Page Count

256

Published Date

ISBN 10

8177085220

ISBN 13

9788177085228

Book's by MAKARAND. UPADHYAYA

LEADERSHIP

LEADERSHIP

MARKETING LESSONS

MARKETING LESSONS

75 Years of Industrial, Infrastructural and Logistics Development in India: 1947-48 to 2021-22

75 Years of Industrial, Infrastructural and Logistics Development in India: 1947-48 to 2021-22

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