Dr.Sujatha Jamuna Anand, Principal, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Dr.V.Balaji, Professor & Head, Department of Mechanical Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Dr.D.Srinivasan, Associate Professor, Department of Mechanical Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Ms.E.Stephena, Assistant Professor, Department of Electronics and Communication Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India.
Dr. V. Balaji, Professor and Head, Department of Mechanical Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Mr.D.S.Ezhumalai, Assistant Professor, Department of Mechanical Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Mr.A.Manigandan, Assistant Professor, Department of Mechanical Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Ms.D.Asha, Assistant Professor, Department of Information Technology, Loyola Institute of Technology, Chennai, Tamil Nadu, India.
Dr.V.Balaji, Professor & Head, Department of Mechanical Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Mr.A.Mahadevan, Assistant Professor, Department of Electronics and Communication Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Mr.K.Thanigavelmurugan, Assistant Professor, Department of Mechanical Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India. Ms.B.Priyadharsini, Assistant Professor, Department of Electronics and Communication Engineering, Loyola Institute of Technology, Chennai, Tamil Nadu, India.
... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
This is the first Volume in English.This is an adaptation of the renowned Deivattin Kural, which is a compilation of discourses of Kanchi Kamakoti Pithadhipati Sri Chandrashekhrendra Saraswati Mahaswamigal also known as Mahaperiyavaa. The original work was compiled by Ra Ganapathy and for the benifit of English speaking public, an adaptation in English is presented.
This book deals with importance of opportunities for doubling farmers’ income, enhancing farmers’ income, employment generation, improving food and nutritional security, enrichment of soil, air and water quality, enhancing biodiversity, aesthetic and recreational value, carbon sequestration and climate change and mitigation through agroforestry. This book contains 20 chapters naming introduction, policy & scheme, IFS, sericulture, lac culture, apiculture and economically important tree species (Teak, Gamhar, Poplar, Malabar neem, Eucalyptus, Sandalwood and Bamboo), horticulture/fruit tree species (Mango, Aonla, Guava, Coconut, Cashew nut, and Medicinal and Aromatic plants) based agroforestry system which gives higher gross income, net return, B: C ratio than open farming system (sole crops).
The book titled 'Use of Internet of Things in Real Life' covers complete case study of Internet of Things Life in real life. The Book contains better concept of understanding to Use of Internet of Things in Real Life.. This Book will also guide on the job reference for IT practitioners in lo T environments.
Contents: Training Programme for Apprentice Graduate Engineers and Diploma Holders in the Present Era, Technical Human Resource Planning for 21st Century, NERIST, Outsourcing of HR, Manpower Planning in 21st Century, Manpower Planning in 21st Century, Impact of Globalization on Contemporary Manpower Planning in India, Impact of Globalization on Manpower Planning Environment in India, Revisiting Manpower Planning in the Wake of Globalization, Manpower Planning for Global Success, Perspective Technical Education in NCT of Delhi in the Context of a Dynamic Globalised Environment, Technical Manpower Planning and Employment Scenario of Women Engineers in India, Need Base Tie-Up with Foreign Education Institute, Globalization and Technical Education, Impact of Globalization on Manpower Planning, Impact of Globalization on Manpower Planning in Technical Education, Impact of Globalization on Manpower Planning, Impact of Globalization on Technical Manpower Planning in India, Impact of Globalization on Manpower Planning, Impact of Globalization on Manpower Planning, Business Process Outsourcing, Impact of Globalization on Technical Education and Manpower Planning, Technical Manpower Planning in the WTO Regime, Impact on Globalization on Manpower Planning, Manpower Planning in the 21st Century, To Make India A Global Back Office, Impact of Globalization on Engineering Manpower Planning, Manpower Planning in Twenty First Century, Manpower Planning At International Level of Development Countries, HR Challenges and Internationalisation of Business, Manpower Planning At International Level for Developing and Developed Countries, Human Resource Development in Asia and The Pacific in the 21st Century.
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
• Each chapter will provide PowerPoint slides for the faculties to use as a preliminary version for their UG classes. They can edit as needed and use them • Handy supplementary forms have been included for a few chapters, namely Case history, Protective stabilization, which students and practitioners can use to diagnose the problems and manage a child properly. It regularly allows excellent documentation at the department and clinic level to systematically collect data and write research papers • All the related and integrated specialties of Pediatric Dentistry is extensively covered with the experts in the field under "Interdisciplinary Pediatric Dentistry" • The terminologies and sections divisions are updated with the American Academy of Pediatric Dentistry (AAPD) and the International Association of Paediatric Dentistry (IAPD) guidelines • Clinician's Corner – Handy, clinical tips were provided at the end of each relevant chapter to understand better the topic for the students and the Practicing Dentists and Pediatric dentists • Chapters on exceptional and innovative topics such as Research Methodology for beginners, Dental Photography, Psychological ownership, Ethics, Ergonomics, which are often expected, have been included • Administering LA to children - one of the most challenging things in Pediatric Dentistry is addressed through a dedicated chapter on The "TeDiE Technique • Flowcharts have been included in many chapters to understand the subject or procedures better. • Stepwise clinical images have been provided for specific clinical procedures (viz. ART, Strip crown)
This book deals with all major battles of the East India Company, starting with the naval battle off the coast of swally (Suhali) in 1612 to the Second Sikh war and Annexation of the Punjab in 1849. The Afghan and Burma Wars and the Mutiny of 1857 are excluded. Chapter II deals with the Geographical Portrait and Climate of History of India in which the company operated. Chapter III traces the Evolution of the political and Military Ethos of the Company . Chapters IV to X describe the various battles - against the Portugues and the Dutch, against the Mughals, the French, the Marathas, Haidar and Tipu, the Gorkhas and the Sikhs. Chapter XI discusses the reasons why the Company triumphed.
Nanotechnology is a fast emerging field of technology and is still in its budding phase. The purpose of this book is to imbibe the information about various applications of nanotechnology in the field of different sciences. This book will be helpful to understand the current status of nanotechnology in the society for the human and environmental welfare.
This review covers work published in the calendar year 2012. Novel reaction chemistry and new ring synthetic methods for pyrans, [1]benzopyrans, dihydro[1]benzopyrans (chromenes, chromans), [2]benzopyrans, dihydro[2]benzopyrans (isochromenes, isochromans), pyranones, coumarins, chromones, xanthenes, xanthones, thiopyrans, dioxins, dioxanes, trioxanes, tetraoxanes, dithianes, trithianes, and oxathianes are reviewed.
Multidisciplinary Research / Approach /Subject/Education is a unique part of education. By this education students learn and collect knowledge/ideas from different disciplines. The present Book volume is based on the Multidisciplinary Research and introduces on different important topics by research paper contributors like: The National Education Policy 2020: Transforming Curriculum and Pedagogy, IMPACTS OF GLOBALIZATION FOR WOMEN'S BUSINESS IN COVID 19, ChatGPT: A Look at the Past, Present, and Future of Language Models, THE IMPACT OF AI AND ROBOTICS ON MANUFACTURING: A MULTIDISCIPLINARY RESEARCH APPROACH, Artificial Intelligence based E Learning Trends, A STUDY ON CONCEPTS AND IMPLICATIONS OF DIGITAL INDIA, CHALLENGES AND OPPORTUNITIES IN INDIAN AGRICULTURE: AN OVERVIEW, Preparing Pre-Service Teachers for Inclusive Education Shifts Reformsin Teacher Education: A Review Study, Development of thermal Insulated semi ceramic Mats for avoiding thermal destruction on dining Table, “THE RISE AND EVOLUTION OF FINTECH COMPANIES IN INDIA: A COMPREHENSIVE STUDY”, ARTIFICIAL INTELLIGENCE IN RECRUITMENT PROCESS IN THE BANKING SECTOR IN INDIA, INNOVATION IN ACADEMIC LIBRARIES AND LIBRARIANSHIP, A state-of-the-art analysis of Covid-19's effects on slum areas, Cybersecurity Threats and Solutions, TRACING THE OBLIVION HISTORY OF TRIBES: PAUCITY OF TRIBAL LITERATURE, Introduction to the Philosophy of Sant Tukaram Maharaj, The Impact of Gamification on Consumer Brand Engagement, HALAL ORGANIC COSMETICS USING PROPHETIC MEDICINE WITH REFERENCE TO SHASHA NATURALS, AN APPROACH OF RELIABILITY MODELLING OF THE PROBABILITY FOR AN EARTHQUAKE. Thanks to The Hill Publication, all Editors and all Research Paper Contributors of this Book {Innovation of Multidisciplinary Research in Present and Future Time (Volume-3)}.
This is the first Volume in English.This is an adaptation of the renowned Deivattin Kural, which is a compilation of discourses of Kanchi Kamakoti Pithadhipati Sri Chandrashekhrendra Saraswati Mahaswamigal also known as Mahaperiyavaa. The original work was compiled by Ra Ganapathy and for the benifit of English speaking public, an adaptation in English is presented.
Today, many economically important agricultural, horticultural and ornamental crop plants are attacked by various soil borne and foliar diseases, resulting in billions of dollars in crop losses. Currently, the most widely used disease management strategy is the use of chemical fungicides. However, the use of these fungicides has encountered problems, such as development of resistance by pathogen to fungicides and rapid degradation of the chemicals. Other factors leading to increased interest in alternatives include the increasing cost of soil fumigation, lack of suitable replacements for methyl bromide and public concerns over exposure to fungicides. Both the agriculture and agri-food sector are now expected to move toward environmentally sustainable development, while maintaining productivity. These concerns and expectations have led to renewed interest on the use of “biologically based pest management strategies”. The green revolution of agriculture brought an enormous increase in food production. It not only made the world self sufficient in food but also gave the world’s scientists and farmers an immense amount of self-respect. Though the green revolution did increase food production, the productivity levels have remained low and increase was achieved at a cost of intensive use of water, fertilizer and other inputs which have caused problems of soil salinity, ground water pollution, nutrient imbalances, emergence of new pest and diseases and environmental degradation.
The field of pharmacology is a crucial component of healthcare, as it forms the foundation for safe and effective medication therapy. As healthcare professionals, it is our responsibility to have a strong understanding of the principles and practices of pharmacology to ensure optimal patient care. This book, "The Pocket Pharmacist: Essential Drug Information at Your Fingertips," aims to provide a concise and accessible resource for healthcare providers, students, and anyone involved in the use or study of medications. The significance of this book lies in its comprehensive yet streamlined approach to presenting key pharmacological concepts, drug classes, and clinical considerations. In today's fast-paced healthcare environment, having a reliable and efficient reference is essential for making informed decisions and providing patient education. This book is designed to serve as a quick reference tool, allowing readers to easily locate and review important information on various pharmacy topics
This Book Explores The Tourism Aspects Of The `Mountains Of India` In General And Provides Useable Information On Their Geography, Pilgrimage Centres, Hill Stations And Adventure Options Available To An Individual.
The present book entitled ‘Recent Developments in Biological Sciences’ comprises 19 chapters by teachers and research scholars in their respective fields. We are thankful to all the contributors to contribute their research work and findings related to various fields of life sciences. This book covers several branches of biological research like Environmental Sciences, Medicinal Sciences, Aquatic Biology, Molecular Biology, Genetics, Animal Physiology, Taxonomy, Parasitology, Pharmaceutical Sciences, Biotechnolgy and Toxicology. Some of the topics covered in the book are nanocarriers for the treatment of neglected diseases, biological indicators, medicinal plants of desert, antituberculosis drugs, water bodies census, manganese immobilization, overview of human genetics, seasonal variations of cestode infection, environment and metabolic diseases, vitamins for health, biological activities of Elettaria, yoga and health, zooplanktonic diversity, floristic analysis of the family asteraceae, application of genetically modified microorganism, multifaceted potential of thioacetamide, taxonomic study of the genus Crotalaria and review on toxicological and therapeutic aspects of few metals, This book contains various materials suitable for students, researchers and academicians in the field of biological research. This book will be an interesting collection of original research articles and review articles written by subject experts in their respective fields. We hope readers will be inspired by the contents of this book
The titled book is “Textbook of PHARMACEUTICS- I” (As per PCI regulation). The idea of book originated by authors to convey a combined database for easy understanding of PHARMACEUTICS- I. This book is intended to communicate information on novel drug delivery techniques, to direct tutors and learners regarding fundamental concepts in PHARMACEUTICS- I. The major aim to write this textbook is to provide information in articulate summarized manner to accomplish necessities of undergraduates as per PCI regulation. This volume is designed not only according to curriculum of undergraduate courses in pharmacy by PCI but also to communicate knowledge on PHARMACEUTICS- I for post graduate learners. We assured this book will be originated very valuable by graduates, post graduates, professors and industrial learners.
The textbook based on syllabi prescribed by Dental Council of India (DCI) would help BDS IV year students in understanding the fundamental concepts and current practice trends in Pediatric Dentistry. The contents are well-structured and presented in a lucid manner making it easy for readers to comprehend the discussed text with clarity. The Second edition of the book is fully integrated with a separate book on MCQs in Pediatric Dentistry, 2/e. containing more MCQs for better preparation of MDS examinations like AIPG, AIIMS, PGI, NBDE, and all state level entrance examinations. All chapters are extensively revised and updated Comprehensive coverage of the subject for undergraduates, keeping in view the curriculum and also the latest guidelines and terminology Chapters on Teeth Identification, unique for this textbook, and Chronology and Morphology of Primary and Permanent Teeth will help the student in identifying dentition easily, that in turn will help in decision making process The section on Psychology, Behavior and Behavior Guidance has given this textbook its own identity, that will be enhanced with the updated chapter on Pharmacological Management
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