M.K. Ashok's Books

Seduced by the Familiar

Narration and Meaning in Indian Popular Cinema

By: M.K. Raghavendra

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Seduced by the Familiar

Narration and Meaning in Indian Popular Cinema

By: M.K. Raghavendra

Hindi popular cinema has played a key role as a national cinema because it assisted in the imagining of a unified India by addressing a public across the nation-to-be even before 1947. Examining the diverse elements that constitute the 'popular' in Indian cinema, M.K. Raghavendra undertakes, in this book, a chronological study of films to speculate on narrative conventions, thematic continuities, myths, archetypes, and other formal structures that inform it from its hesitant beginnings up to the 1990s. A significant contribution to film studies, the book makes crucial connections between film motifs and other aspects of culture, exploring the development of film narrative using the social history of India as a continuing frame of reference.

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422

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Oxford University Press

Published Date

ISBN 10

0199087989

ISBN 13

9780199087983

The Vedic Core of Human History

And Truth Will Be the Savior

By: M. K. Agarwal

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The Vedic Core of Human History

And Truth Will Be the Savior

By: M. K. Agarwal

The origin of world civilization can be traced to the Indus Valley cradle, where brilliant and original thinkers made groundbreaking discoveries. The history of these discoveries is recorded in the vast Sanskrit literature. In this study, author M. K. Agarwal explores the cultural and historical significance of the region. He explores Indus Valley culture, which encouraged creative thoughtas opposed to the Abrahamic faiths, which herded followers into dogmatic thinking. He holds that these religions prospered because of their unfettered hatred of the Vedic-Hindu-Buddhist peoples, who were demonized as pagans to be murdered, tortured, raped, enslaved, and robbed. He also considers the achievements of that culture, such as the creation of the most affluent, most scientifically advanced, and most spiritual of all societies, with archeological moorings that can be traced back to 8000 BC. No other region can even come close to transforming people and culture like the Indus Valley, but the worlds Vedic roots have been ignored, shunned, and covered up. Uncover the history that has been lost and develop a deeper appreciation for the true cradle of human civilization with The Vedic Core of Human History.

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549

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iUniverse

Published Date

ISBN 10

1491715952

ISBN 13

9781491715956

The Writing of the Nation by Its Elite

The Politics of Anglophone Indian Literature in the Global Age

By: MK Raghavendra

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The Writing of the Nation by Its Elite

The Politics of Anglophone Indian Literature in the Global Age

By: MK Raghavendra

This volume examines the idea of India as it emerges in the writing of its anglophone elite, post-2000. Drawing on a variety of genres, including fiction, histories, non-fiction assessments – economic, political, and business – travel accounts, and so on, this book maps the explosion of English-language writing in India after the economic liberalization and points to the nation’s sense of its growing importance as a producer of culture. From Ramachandra Guha to William Dalrymple, from Arundhati Roy to Pankaj Mishra, from Jhumpa Lahiri to Amitav Ghosh, from Amartya Sen to Gurcharan Das, from Barkha Dutt to Tarun Tejpal, this investigation takes us from aesthetic imaginings of the nation to its fractured political fault lines, the ideological predispositions of the writers often pointing to an asymmetrically constituted India. A major intervention on how postcolonial India is written about and imagined in the anglophone world, this book will be of great interest to scholars and researchers of cultural studies, literature, history, and South Asian studies. It will also be of interest to general readers with an inclination towards India and Indian writing.

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310

Publisher

Taylor & Francis

Published Date

ISBN 10

1000410552

ISBN 13

9781000410556

Non-Violent Resistance

By: M. K. Gandhi

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Non-Violent Resistance

By: M. K. Gandhi

DIVFine explanation of civil disobedience shows how great pacifist used non-violent philosophy to lead India to independence. Self-discipline, fasting, social boycotts, strikes, other techniques. /div

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418

Publisher

Courier Corporation

Published Date

ISBN 10

0486121909

ISBN 13

9780486121901

Thermal Food Engineering Operations

By: Nitin Kumar,Anil Panghal,M. K. Garg

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Thermal Food Engineering Operations

By: Nitin Kumar,Anil Panghal,M. K. Garg

Thermal Food Engineering Operations Presenting cutting-edge information on new and emerging food engineering processes, Thermal Food Engineering Operations, the first volume in the new series, “Bioprocessing in Food Science,” is an essential reference on the modeling, quality, safety, and technologies associated with food processing operations today. As the demand for healthy food increases in the current global scenario, manufacturers are searching for new possibilities for occupying a greater share in the rapidly changing food market. Compiled reports and updated knowledge on thermal processing of food products are imperative for commercial enterprises and manufacturing units. In the current scenario, academia, researchers, and food industries are working in a scattered manner and different technologies developed at each level are not compiled to implement for the benefits of different stakeholders. However, advancements in bioprocesses are required at all levels for the betterment of food industries and consumers. This series of groundbreaking edited volumes will be a comprehensive compilation of all the research that has been carried out so far, their practical applications, and the future scope of research and development in the food bioprocessing industry. This first volume includes all the conventional and novel thermal technologies based on conduction, convection, and radiation principles and covers the basics of microbial inactivation with heat treatments, aseptic processing, retorting, drying, dehydration, combined high-pressure thermal treatments, and safety and quality concerns in food processing. Before studying the novel non-thermal processes and the concept of minimal processing, comprehensive knowledge about the conventional thermal technologies is desired along with benefits, constraints, equipment, and implementation of these technologies. Whether for the engineer, scientist, or student, this series is a must-have for any library. This outstanding new volume: Discusses food safety and quality and thermal processing, laying the groundwork for further study and research Provides case studies of solid–liquid and supercritical fluid extraction Explores pasteurization, ohmic heating, irradiation, and more Presents cutting-edge information on new and emerging food engineering processes Audience: Process and chemical engineers, chemists, engineers in other disciplines, managers, researchers, scientists, students, and teachers working in the field of food engineering and processing

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504

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119775590

ISBN 13

9781119775591

Philosophical Issues in Indian Cinema

Approximate Terms and Concepts

By: MK Raghavendra

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Philosophical Issues in Indian Cinema

Approximate Terms and Concepts

By: MK Raghavendra

This book interrogates the vocabulary used in theorizing about Indian cinema to reach into the deeper cultural meanings of philosophies and traditions from which it derives its influences. It re-examines terms and concepts used in film criticism and contextualizes them within the aesthetics, poetics and politics of Indian cinema. The book looks at terms and concepts borrowed from the scholarship on American and world cinema and explores their use and relevance in describing the characteristics and evolution of cinema in India. It highlights how realism, romance and melodrama in the context of India appear in a culturally singular way and how the aggregation of constituent elements – like songs, action, comedy – in Indian film can be traced to classical theatre and other diverse religious and philosophical influences. These influences have characterized popular film and drama in India which present all aspects of life for a diverse nation. The author explores concepts like ‘fantasy’, ‘family’ and ‘patriotism’ by using various examples from films in India and outside, as well as practices in the other arts. He identifies the fundamental logic behind the choices made by film-makers in India and discusses concepts which allow for a fresh theorizing on Indian cinema’s characteristics. This book will be of great interest to students and researchers of film studies, media studies, cultural studies, literature, cultural history and South Asian studies. It will also be useful for general readers who are interested in learning more about Indian cinema, its forms, origins and influences.

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264

Publisher

Taylor & Francis

Published Date

ISBN 10

1000296342

ISBN 13

9781000296341

LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF ORGANISED RETAIL - A KERALA PERSPECTIVE

By: Biju M. K.

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LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF ORGANISED RETAIL - A KERALA PERSPECTIVE

By: Biju M. K.

Successful supply chain management requires a high degree of functional and organizational integration. A major problem is the uncertainty due to lack of coordination in the supply chain. The lack of coordination causes manufacturing cost, inventory cost, replenishment lead time, transportation cost and labour cost to increase and the level of product availability and profitability to reduce. This research work has been aimed at understanding the gap between the expectations and performance on different attributes of Logistics and Supply Chain Management adopted at different the stages in the supply chain viz., by customers, retailers, suppliers and transporters in Kerala. The study is also aimed at understanding the level of implementation of latest concepts in supply chain management among the different entities.

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338

Publisher

Lulu.com

Published Date

ISBN 10

0359105637

ISBN 13

9780359105632

"Bridging Boundaries: Multidisciplinary Research in Science, Commerce and Humanities”

By: Prof. (Dr.) M. K. Patil

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"Bridging Boundaries: Multidisciplinary Research in Science, Commerce and Humanities”

By: Prof. (Dr.) M. K. Patil

Ray Bradbury's Fahrenheit 451 depicts a dystopian society where technology, particularly in the form of mass media and censorship, plays a central role in controlling and manipulating the populace. However, the novel also explores the paradoxical relationship between technology and human connection, highlighting both its potential for liberation and its capacity for oppression. This research paper aims to analyze the multifaceted portrayal of technology in Fahrenheit 451, examining its role in fostering isolation and conformity while also exploring its subversive potential as a tool for resistance and introspection. Through a close reading of the novel's themes, characters, and narrative structure, this paper elucidates Bradbury's nuanced commentary on the complex interplay between technology, knowledge, and freedom.

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371

Publisher

Laxmi Book Publication

Published Date

ISBN 10

1304461149

ISBN 13

9781304461148

Alternative Transportation Fuels

Utilisation in Combustion Engines

By: M.K. Gajendra Babu,K.A. Subramanian

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Alternative Transportation Fuels

Utilisation in Combustion Engines

By: M.K. Gajendra Babu,K.A. Subramanian

A continuous rise in the consumption of gasoline, diesel, and other petroleum-based fuels will eventually deplete reserves and deteriorate the environment, Alternative Transportation Fuels: Utilisation in Combustion Engines explores the feasibility of using alternative fuels that could pave the way for the sustained operation of the transport secto

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464

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CRC Press

Published Date

ISBN 10

1439872821

ISBN 13

9781439872826

Physiology of Growth and Development in Horticultural Plants

By: N. R. Bhat,Arvind Bhatt,M. K. Suleiman

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Physiology of Growth and Development in Horticultural Plants

By: N. R. Bhat,Arvind Bhatt,M. K. Suleiman

The development of a plant is a multifaceted, dynamic phenomenon. Due to their immobility, plants respond not only to internal developmental cues, but also to changes in the prevailing environmental conditions. Climate change has increased vulnerability in plants due to increasing concentrations of CO2 and other pollutants, and fluctuations in the growing environment. These changes affect crop growth and productivity thereby posing a major risk to global food security. Physiology of Growth and Development in Horticultural Plants contains 22 chapters organized into six sections, beginning with an introduction on basic concepts of plant growth and development; followed by genetic basis of plant development; quantification of growth; and sensing and response of plants to various environmental signals. It also explores plant growth hormones and their role either singly or in combination in controlling various aspects of plant growth and development, and hormonal regulation of physiological and developmental processes. The book highlights intricate aspects of growth and development in horticultural plants with classic examples from the real world. Features · Presents information on plant growth and development; structure and genetic basis of plant development with quantification of growth; sensing and response of plants to various environmental signals; and various phytohormones and their role in controlling aspects of plant growth and development. · Provides key scientific and technical advances, issues, and challenges in various areas of growth and development of horticultural plants. · Demonstrates how the response of various plants to internal and external stimuli can be commercially exploited. Physiology of Growth and Development in Horticultural Plants encourages the development of new techniques, technologies and innovative practices, and is an ideal reference for students of advanced plant sciences courses, researchers, and commercial horticultural practitioners.

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358

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CRC Press

Published Date

ISBN 10

1040116264

ISBN 13

9781040116265

Before I Forget

A Memoir

By: M.K. Raina

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Before I Forget

A Memoir

By: M.K. Raina

In his sparkling memoir, M.K. Raina documents the many lives he has lived. From sharing the stage with some of the most celebrated actors in India to his journey as a young man witnessing the violence and horrors rampant through the streets of Kashmir, an entire history of northern India is painted with subtle elegance. Brimming with delightful anecdotes as well as poignant, painful memories of a region that once was, this book is a tour de force.

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472

Publisher

Penguin Random House India Private Limited

Published Date

ISBN 10

9357084827

ISBN 13

9789357084826

An Autobiography or The Story of My Experiments with Truth

Critical Edition

By: M K Gandhi

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An Autobiography or The Story of My Experiments with Truth

Critical Edition

By: M K Gandhi

Mohandas Karamchand Gandhi is among the most enigmatic, charismatic, deeply revered and equally reviled figures of the twentieth century. His Autobiography, one of the most widely read and translated Indian books of all time, is a classic that allows us to glimpse the transformation of a well-meaning lawyer into a Satyagrahi and an ashramite. In this first-ever critical edition, eminent scholar Tridip Suhrud shines new light on Gandhi's life and thought. The deeply researched notes elucidate the contexts and characters of the Autobiography, while alternative translations capture the flavour, cadence and quirkiness of the Gujarati. In the highly original and insightful introduction, Suhrud traces Gandhi's transformation into a Satyagrahi, a seeker of Truth as God, and explores possible modes of reading the Autobiography. This edition is an absorbing, illuminating text about the life-affirming journey of the most public yet most complex figure of Indian history.

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872

Publisher

Penguin UK

Published Date

ISBN 10

8184753543

ISBN 13

9788184753547

From Bharata to India

Volume 1: Chrysee the Golden

By: M. K. Agarwal

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From Bharata to India

Volume 1: Chrysee the Golden

By: M. K. Agarwal

The origin of world civilization can be traced to the Sindhu and Sarasvati river valleys (located in present-day Pakistan) as early as 8,000 BC. Here, innovation and originality in every aspect of human endeavor, from mathematics and science to art and sports, flourished. Yet the importance of this civilization, known as the Vedic period, has been deliberately downplayed. Thoroughly researched and including an extensive bibliography, From Bharata to India rectifies this mistake in the perspective of world history and seeks to offer a comprehensive reference source. Author M. K. Agarwal shows how this early culture, where ideation by enlightened philosopher Brahmin kings, brought material and spiritual wealth that was to remain unchallenged until the colonial era. This Vedic-Hindu-Buddhist legacy subsequently influenced peoples and paradigms around the globe, ushering in an era of peace and plenty thousands of years before the Europeans. By using original sources in Sanskirt as well as regional literature, Agarwal compares corresponding situations in other civilizations within the context of their own literary traditions and records to prove that Bharata forms the basis of world civilization. This is in direct contrast to the "Greek or Arab miracle" hypothesis put forth by numerous scholars. The first of two volumes in this series, From Bharata to India offers a fascinating, in-depth glimpse into ancient India's contribution to the modern world.

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581

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iUniverse

Published Date

ISBN 10

1475907656

ISBN 13

9781475907650

Impacts of Climate Change on the Indian Summer Monsoon

By: Roxy M. K.,Chaithra S. T.

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Impacts of Climate Change on the Indian Summer Monsoon

By: Roxy M. K.,Chaithra S. T.

Variability of the Indian summer monsoon has increased significantly since the 1950s. For several regions across India, this means an increase in long dry periods with low or no rainfall, intermittent with short, intense spells of rainfall. These changes are particularly significant for the western, central and eastern states of India where more than 55% of the cultivated area is largely rainfed and where the adaptive capacity is the lowest. The large-scale secular changes in monsoon rainfall are attributed to the increase in global emissions of greenhouse gases and air pollutants. At the same time, local changes through urbanization, land use changes and deforestation have brought in a non-uniform response in these rainfall trends. Changes in the onset, duration and intensity of the rainfall call for a reassessment of the crop calendar and climate resilient measures for the food-water-energy sectors of the country. Global warming has also altered the relationship between sea surface temperatures and other predictors of monsoon rainfall, introducing increasing challenges and uncertainties in the monsoon forecasts. Climate projections indicate a further increase in the monsoon variability and a shortening of the rainy season in the future, though there is considerable disagreement between model simulations.

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Ministry of Environment, Forest and Climate Change (MoEF&CC), Government of India

Published Date

ISBN 10

819331316X

ISBN 13

9788193313169

Heart Care

By: M.K. Gupta

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Heart Care

By: M.K. Gupta

Given the modern lifestyle, heart ailment is on the rise. Sometimes we might ignore certain symptoms which may indicate some heart-weakness. Thus it is advisable to be aware about the related facts, even if one is not suffering from the problem. This unique, easy-to-understand book packed with illustrations and charts is designed in such a way which can even be understood by a layman. Explained in a very scientific, methodical and practical way it covers: What is killing your heart? What can go wrong with your heart? Your chances of getting a heart disease. Stress and heart. Yoga, diet and nature cure for heart. Common myths and clarifications. It also covers many useful charts and tables for ready reference.

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132

Publisher

Pustak Mahal

Published Date

ISBN 10

8122301177

ISBN 13

9788122301175

Vegetables and their Allied as Protective Food

By: M.K. Rana

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Vegetables and their Allied as Protective Food

By: M.K. Rana

The objective of preparing this book is to make the populace aware about health benefits of fruits and vegetables. This book containing very concise and precise information has been written in a very simple language, which can be explicable even to undergraduate students and common man. The information given in this book is truly based on scientific records of scientists working on particular aspects.

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616

Publisher

Scientific Publishers

Published Date

ISBN 10

9386237563

ISBN 13

9789386237569

Business Communication

By: M. K. Sehgal

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Business Communication

By: M. K. Sehgal

Communication is the lifeblood of every business organization. This book on Business Communication aims to bring about the relevance/importance of communication in business. It highlights the different types of formal and informal communication taking place in an organization. Various forms of written and oral communication; including letters, memos, orders, interviews, group discussions, meetings etc., have been discussed in detail. Besides, the importance of non-verbal communication has also been elucidated. Effort has been made to keep the text simple and comprehensible, including a lot of examples and case studies. Students' exercise at the end of every chapter has been added to inculcate interest in readers for higher and deeper learning. There is comprehensive coverage of all topics on Business Communication prescribed for study for the students of Commerce, Management, Hotel Management and MCA etc. This book is not only helpful for the students of Business Communication, but is also a helpful guide to those who want to improve their communication skills.

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490

Publisher

Excel Books India

Published Date

ISBN 10

8174465014

ISBN 13

9788174465016

The Hindu Nation

A Reconciliation with Modernity

By: MK Raghvendra

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The Hindu Nation

A Reconciliation with Modernity

By: MK Raghvendra

The Hindu Nation begins with an introduction examining nationhood in India and then traces the political conflict to Nehruvian cultural policy after 1947. In today's world, no religion can claim to be superior to any other. But in pursuing 'modernity' and inculcating the 'scientific' and 'secular' outlook, Nehruvian rationalism created an elite liberal class that was sceptical about the majority religion, but this was not extended to other religions because of a misunderstanding of secularism. In promoting Westernised education, the preservation of local knowledge was neglected and Hinduism lost respect among the educated elite born into it. The elite class became the intermediary with the West, which now dominates the academic study of India. Further, prompted by the sceptical attitude of many liberal Indians, Western academics and intellectuals accord Hinduism less respect compared to other religions and treat it as 'superstition'. Traditional Indians who revere Hinduism but are products of the same lopsided system respond by attributing false value to India's prehistory and its past. Hinduism is not a religion but a collection of practices associated with the space now called India. Author M.K. Raghavendra examines what being a Hindu means and asks whether its practices are reconcilable with global modernity and compatible with justice and egalitarianism. While examining the obstacles a modern Hindu nation faces, including the fixed ways of a large public, this extensively researched book also suggests measures to make India successful as a global power and Hinduism widely respected.

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218

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

9390358388

ISBN 13

9789390358380

Interviews Redefined

Interviews of 61 Civil Servants Included

By: M. K. Shanmuga Sundaram IAS

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Interviews Redefined

Interviews of 61 Civil Servants Included

By: M. K. Shanmuga Sundaram IAS

Interviews Redefined is practical advice and suggestions for the Civil Services aspirants facing the Personality Test. It is written in a lucid language without getting too much into a theoretical framework. There are innumerable examples all along the book which keep the reader engaged and also helps understand the nuances of the Civil Services Interviews. The synopsis of the actual interviews attended by 61 Civil Servants is the icing on the cake in this book. It is a useful compendium for those youngsters attending interviews for jobs in the banking sector, public sector undertakings, corporate sector and other private sectors.

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199

Publisher

Notion Press

Published Date

ISBN 10

1638326479

ISBN 13

9781638326472

Physio-Biochemistry And Biotechnology Of Vegetable Crops

By: Rana, M.K.

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Physio-Biochemistry And Biotechnology Of Vegetable Crops

By: Rana, M.K.

This book is aimed at providing systematic information on nutritional importance of vegetables in human nutrition, physiology, post-harvest technology, biochemistry and biotechnology of vegetables at a single source. The book contains very concise and precise information on physio-biochemical and biotechnological aspects of vegetable crops and also covers areas like resistance against diseases and herbicides and tolerance against drought and salinity and the physical aspects of quality, i.e., shape, size, texture, colour, tenderness, etc. It also contains the information on best possible solutions of problems faced by the students, scientists, growers and tradeThe information given in this book is truly based on scientific records of scientists working on vegetables in various institutes. The book on physio-biochemical and biotechnological aspects of vegetable crops compiled for the students of postgraduate and postdoctoral programs is one such attempt to make them learn and understand the subject more precisely and motivate them o improve their knowledge in the field of physio-biochemistry and biotechnology of vegetables crops to meet the future needs. In addition, this book may be user-friendly to others who have the concern to expand their knowledge in the field of physio-biochemistry and biotechnology of vegetable crops and wish to fetch more remuneration from vegetable crops.

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New India Publishing Agency

Published Date

ISBN 10

9380235313

ISBN 13

9789380235318

Plant-Derived Antimycotics

Current Trends and Future Prospects

By: M.k. Rai,Donatella Mares

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Plant-Derived Antimycotics

Current Trends and Future Prospects

By: M.k. Rai,Donatella Mares

An important overview of the state of the art in naturally occurring antimycotics!Here is a comprehensive and innovative examination of the antimycotic potential of essential plant oils and extracts against fungal infections affecting humans, animals, plants, and foodstuffs. Plant-Derived Antimycotics emphasizes the antimycotic activity of plants found in Central America, India, Nepal, Fiji, and China--areas rich in phyto-diversity and traditional botanical/medical knowledge.From editor M.K. Rai: “Since the inception of human civilization men have been using herbs against various mycotic infections. In the recent past, several antimycotic agents have been introduced into the market due to their rapid curative properties. Still, the quest for new antifungal agents of a fungicidal rather than fungistatic nature continues. Furthermore, there has been a dramatic increase in the new spectrum of fungal infections known as opportunistic fungal pathogens. Consequently, plant-derived antimycotics are gaining importance, being natural, cheaper, safer, eco-friendly, and within the reach of the common man.”With a distinguished list of contributors from around the world, Plant-Derived Antimycotics explores: antifungal compounds that strengthen plant-defense systems traditional herbs that have revealed their antifungal properties newer, faster methods of screening and evaluating antifungal drugs natural antimycotics derived from plants in Croatia, South America, South Africa, China, India, and Fiji the mechanism of herbal antimycotic action the diversity of antimycotic efficacy in Asteraceous and Meliaceous plants new bioactive antifungal molecules Plant-Derived Antimycotics is an essential reference for pharmacologists, microbiologists, clinical mycologists, oncologists, immunologists, drug manufacturers, botanists and ethnobotanists, phytochemists, herbalists, and everyone searching for a natural remedy for the new spectrum of opportunistic fungal infections generated by the immunocompromising difficulties encountered by AIDS and cancer patients. Color illustrations, photographs, charts, tables, and graphs make the information easier to absorb and understand.

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612

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CRC Press

Published Date

ISBN 10

104028695X

ISBN 13

9781040286951

Bipolar Identity

Region, Nation, and the Kannada Language Film

By: M.K Raghavendra

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Bipolar Identity

Region, Nation, and the Kannada Language Film

By: M.K Raghavendra

The first comprehensive inquiry into the origin and growth of regional language cinema in India, this book traces the development of Kannada cinema from the 1940s to the new millennium. Focusing on the role regional language cinema plays, the book examines the conflict between the 'region' and the 'nation' in the regional consciousness. Raghavendra traces the shape of Kannada cinema to its origins in a princely state under indirect British rule and inquires into the effect of the linguistic reorganization of the states in the 1950s upon the regional identity. Exploring the influence of national developments—from the ascendancy of Indira Gandhi in the 1960s to economic liberalization in the 1990s—on regional identity, the book provides first-time assessments of the Kannada star Rajkumar as a regional icon and the changing meaning of Bangalore city to the Kannada-speaking public.

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