Preston M. Burch, considered one of America’s most distinguished horsemen, summarizes his observations in this book in logical progression, for the benefit of both the novice horseman and the experienced professional. His approach to training Thoroughbreds is eminently practical, and readers will gain a new appreciation of the many details of racing stable operation. Training Thoroughbred Horses includes chapters on: The Selection of Racing Material Breaking Yearlings Training 2-Year-Olds Training 3-Year-Olds and Older Horses The Condition Book Stable Management Feeding and many other aspects of the operation of a racing stable.
This book explores issues and challenges faced by modern sports journalists and provides practical insights related to the tools and knowledge required to succeed in this field"--
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.
EMPOWER YOURSELF!Whether you're a newly diagnosed patient, or are a friend or relative of someone suffering from a thyroid disorder, this book offers help. The only text available to provide both the doctor's and patient's views, 100 Questions & Answers About Thyroid Disorders gives you authoritative, practical answers to your questions about both hypothyroidism and hyperthyroidism. this book is an invaluable resource for anyone struggling with the medical, psychological, or emotional turmoil of this condition.
Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners. Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended coverage of topics such as research ethics, gender in research, intersectional research, Web 3.0, data visualization, research impact, and advanced statistical techniques, and considers the differing requirements of sport-related research across the private, public, and not-for-profit sectors. With improved features to enhance teaching and learning, including a research f low chart, review questions, topical case studies, and PowerPoint slides, this is an essential textbook for any research methods course taken as part of a degree course in sport business and management, sport development, or sport marketing, and an invaluable toolkit for any managers, leaders, or analysts working in the sport industry.
In 1999 the Blair government introduced British devolution as part of a major programme of constitutional reform. This development posed major questions concerning how relations with the European Union would be affected. Previously, policymaking in the UK had been centralized on Whitehall and Westminster. However, devolution to Scotland and Wales introduced new actors; the Scottish Executive and Parliament, and the National Assembly for Wales. This study explores the institutional changes designed to accommodate these devolved authorities, whilst maintaining a central role for the UK government.
This book provides relevant and practical information for paediatricians, intensivists, fetal medicine specialists, paediatric and intensive care nurses and cardiac technicians, enabling them to play an appropriate role in the recognition, investigation, early management and continued follow-up of young patients with cardiac disease. 'Paediatric Cardiology' provides non-specialists with a basis for dealing with the diagnosis and management of heart disease in the fetus, infant, child and young adult. The information is presented in an accessible, practical and understandable way and should equip the reader with enough specialist knowledge to deal with many aspects of cardiac care in the general hospital setting and to communicate well with the families of children with a cardiac diagnosis.
This report is a User's Manual for a computer program called MOIST (Release 3.0). MOIST is a user-friendly, personal computer program that predicts the one-dimensional transfer of heat and moisture in building envelopes. With MOIST, you will be able to easily define a wall, cathedral ceiling, or low-slope roof construction. You will subsequently be able to predict the temperature and moisture content (or relative humidity) of the individual construction layers of the construction. For example, you will be able to conduct computer runs for different U.S. and Canadian cities, thereby investigating the effect of climate on moisture accumulation. You will be able to determine if a vapor retarder is needed, and if needed, where it should be placed relative to the other materials. MOIST allows the user to vary the building materials and their relative placement and analyze the effect of the water-vapor resistance offered by paint layers, wallpapers and vapor retarders.
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