M Lynne Markus's Books

Business Process Transformation

By: Varun Grover,M Lynne Markus

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Business Process Transformation

By: Varun Grover,M Lynne Markus

Featuring contributions from prominent thinkers and researchers, this volume in the "Advances in Management Information Systems" series provides a rich set of conceptual, empirical, and introspective studies that epitomize fundamental knowledge in the area of Business Process Transformation. Processes are interpreted broadly to include operational and managerial processes within and between organizations, as well as those involved in knowledge generation. Transformation includes radical and incremental change, its conduct, management, and outcome. The editors and contributing authors pay close attention to the role of IS organizations and information technologies in facilitating business process transformation. Each chapter places major emphasis on clearly articulating the "knowledge" generated, both theoretical and applied. The book incorporates case studies and tables throughout, and provides fundamental grounding for any stakeholder of business process transformation.

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416

Publisher

Routledge

Published Date

ISBN 10

1317475518

ISBN 13

9781317475514

Methods for Policy Research

Taking Socially Responsible Action

By: Ann Majchrzak,M. Lynne Markus

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Methods for Policy Research

Taking Socially Responsible Action

By: Ann Majchrzak,M. Lynne Markus

This book about responsible and evidence-based decision making is written for those interested in improving the decisions that affect people’s lives. It describes how to define policy research questions so that evidence can be applied to them, how to find and synthesize existing evidence, how to generate new evidence if needed, how to make acceptable recommendations that can solve policy problems without negative side effects, and how to describe evidence and recommendations in a manner that changes minds. Policies are not just the decisions made by a country’s rulers or elected officials; policies are also set by corporate executives, managers of department stores, and project leaders in non-profit organizations pursuing environmental protection. The authors’ suggestion are based on the fundamental belief that evidence-based decision making is superior to decisions based purely on opinion, intuition, and emotion. Because much has happened since 1984 when the first edition was published, this is a substantially different book with a new co-author, new and updated examples, new chapters, and new frameworks for understanding.

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185

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SAGE Publications

Published Date

ISBN 10

1483315932

ISBN 13

9781483315935

Managing (e)Business Transformation

A Global Perspective

By: Ali Farhoomand,M. Lynne Markus,Guy Gable,Shamza Khan

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Managing (e)Business Transformation

A Global Perspective

By: Ali Farhoomand,M. Lynne Markus,Guy Gable,Shamza Khan

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/farhoomand/index.asp

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Page Count

461

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137083808

ISBN 13

9781137083807

Entrepreneurial Finance

A Global Perspective

By: Gary Gibbons,Robert D. Hisrich,Carlos M. DaSilva

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Entrepreneurial Finance

A Global Perspective

By: Gary Gibbons,Robert D. Hisrich,Carlos M. DaSilva

A practical approach for entrepreneurs and investors Entrepreneurial Finance provides readers with the fundamental knowledge to finance, start, grow, and value new ventures, without the complex finance terms and calculations. This comprehensive yet practical approach incorporates a global perspective that appeals to entrepreneurs, investors, and students with diverse backgrounds, knowledge, and experience. From Facebook to Camera+, Gary Gibbons, Robert D. Hisrich, and Carlos M. DaSilva use real-world examples and their professional experiences to bring concepts to life. This text is one of the most readable books in the market without compromising high quality content and resources.

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Page Count

171

Publisher

SAGE Publications

Published Date

ISBN 10

1483324214

ISBN 13

9781483324210

Pervasive Information Systems

By: Panos E Kourouthanassis,George M Giaglis

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Pervasive Information Systems

By: Panos E Kourouthanassis,George M Giaglis

Today's ubiquitous computing technology is imbedded in everyday objects from cars to clothes to shipping containers, whose location, context, and state can be monitored, instantly processed, and acted upon. This new volume in the "Advances in Management Information Systems" series provides an in-depth review of the state-of-the-art practices and research opportunities in a new era where information technology resides in physical space. Written for both scholars and practitioners, "Pervasive Information Systems" is organized into three sections, each investigating a distinct part of the subject. Part I focuses on the design challenges of Pervasive Information Systems (PS), and discusses issues relating to the coordination of PS through middleware structures as well as issues related to the efficient deployment of PS. Part II discusses the challenges and limitations of deploying pervasive technologies to support domestic, corporate, and public systems. Part III presents two emerging research fields of PS - design for aesthetics and PS evaluation.

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Page Count

265

Publisher

Taylor & Francis

Published Date

ISBN 10

1315288648

ISBN 13

9781315288642

Data Is Everybody's Business

The Fundamentals of Data Monetization

By: Barbara H. Wixom,Cynthia M. Beath,Leslie Owens

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Data Is Everybody's Business

The Fundamentals of Data Monetization

By: Barbara H. Wixom,Cynthia M. Beath,Leslie Owens

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.

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Page Count

202

Publisher

MIT Press

Published Date

ISBN 10

0262375354

ISBN 13

9780262375351

The Great American Housing Bubble

What Went Wrong and How We Can Protect Ourselves in the Future

By: Adam J. Levitin,Susan M. Wachter

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The Great American Housing Bubble

What Went Wrong and How We Can Protect Ourselves in the Future

By: Adam J. Levitin,Susan M. Wachter

The definitive account of the housing bubble that caused the Great Recession—and earned Wall Street fantastic profits. The American housing bubble of the 2000s caused the worst global financial crisis since the Great Depression. In this definitive account, Adam Levitin and Susan Wachter pinpoint its source: the shift in mortgage financing from securitization by Fannie Mae and Freddie Mac to “private-label securitization” by Wall Street banks. This change set off a race to the bottom in mortgage underwriting standards, as banks competed in laxity to gain market share. The Great American Housing Bubble tells the story of the transformation of mortgage lending from a dysfunctional, local affair, featuring short-term, interest-only “bullet” loans, to a robust, national market based around the thirty-year fixed-rate mortgage, a uniquely American innovation that served as the foundation for the middle class. Levitin and Wachter show how Fannie and Freddie’s market power kept risk in check until 2003, when mortgage financing shifted sharply to private-label securitization, as lenders looked for a way to sustain lending volume following an unprecedented refinancing wave. Private-label securitization brought a return of bullet loans, which had lower initial payments—enabling borrowers to borrow more—but much greater back-loaded risks. These loans produced a vast oversupply of underpriced mortgage finance that drove up home prices unsustainably. When the bubble burst, it set off a destructive downward spiral of home prices and foreclosures. Levitin and Wachter propose a rebuild of the housing finance system that ensures the widespread availability of the thirty-year fixed-rate mortgage, while preventing underwriting competition and shifting risk away from the public to private investors.

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Page Count

401

Publisher

Harvard University Press

Published Date

ISBN 10

0674246926

ISBN 13

9780674246928

Research Methods and the New Media

By: Frederick Williams,Ronald E. Rice,Everett M. Rogers

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Research Methods and the New Media

By: Frederick Williams,Ronald E. Rice,Everett M. Rogers

The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

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Page Count

232

Publisher

Simon and Schuster

Published Date

ISBN 10

0029353319

ISBN 13

9780029353318

Ethnography

Step-by-Step

By: David M. Fetterman

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Ethnography

Step-by-Step

By: David M. Fetterman

David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.

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215

Publisher

SAGE Publications

Published Date

ISBN 10

154439148X

ISBN 13

9781544391489

Internet Success

A Study of Open-source Software Commons

By: Charles M. Schweik,Robert C. English

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Internet Success

A Study of Open-source Software Commons

By: Charles M. Schweik,Robert C. English

A systematic examination of the factors that influence the success or abandonment of open-source software projects and the implications for other kinds of collaborations. The use of open-source software (OSS)--readable software source code that can be copied, modified, and distributed freely--has expanded dramatically in recent years. The number of OSS projects hosted on SourceForge.net (the largest hosting Web site for OSS), for example, grew from just over 100,000 in 2006 to more than 250,000 at the beginning of 2011. But why are some projects successful--that is, able to produce usable software and sustain ongoing development over time--while others are abandoned? In this book, the product of the first large-scale empirical study to look at social, technical, and institutional aspects of OSS, Charles Schweik and Robert English examine factors that lead to success in OSS projects and work toward a better understanding of Internet-based collaboration. Drawing on literature from many disciplines and using a theoretical framework developed for the study of environmental commons, Schweik and English examine stages of OSS development, presenting multivariate statistical models of success and abandonment. Schweik and English argue that analyzing the conditions of OSS successes may also inform Internet collaborations in fields beyond software engineering, particularly those that aim to solve complex technical, social, and political problems.

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Page Count

365

Publisher

MIT Press

Published Date

ISBN 10

0262017253

ISBN 13

9780262017251

Car Crashes Without Cars

Lessons about Simulation Technology and Organizational Change from Automotive Design

By: Paul M. Leonardi

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Car Crashes Without Cars

Lessons about Simulation Technology and Organizational Change from Automotive Design

By: Paul M. Leonardi

A novel theory of organizational and technological change, illustrated by an account of the development and implementation of a computer-based simulation technology. Every workday we wrestle with cumbersome and unintuitive technologies. Our response is usually "That's just the way it is." Even technology designers and workplace managers believe that certain technological changes are inevitable and that they will bring specific, unavoidable organizational changes. In this book, Paul Leonardi offers a new conceptual framework for understanding why technologies and organizations change as they do and why people think those changes had to occur as they did. He argues that technologies and the organizations in which they are developed and used are not separate entities; rather, they are made up of the same building blocks: social agency and material agency. Over time, social agency and material agency become imbricated--gradually interlocked--in ways that produce some changes we call "technological" and others we call "organizational." Drawing on a detailed field study of engineers at a U.S. auto company, Leonardi shows that as the engineers developed and used a a new computer-based simulation technology for automotive design, they chose to change how their work was organized, which then brought new changes to the technology.Each imbrication of the social and the material obscured the actors' previous choices, making the resulting technological and organizational structures appear as if they were inevitable. Leonardi suggests that treating organizing as a process of sociomaterial imbrication allows us to recognize and act on the flexibility of information technologies and to create more effective work organizations.

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Page Count

345

Publisher

MIT Press

Published Date

ISBN 10

0262017849

ISBN 13

9780262017848

Business Process Transformation

By: Varun Grover,M Lynne Markus

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Business Process Transformation

By: Varun Grover,M Lynne Markus

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Page Count

416

Publisher

Routledge

Published Date

ISBN 10

1317475518

ISBN 13

9781317475514

Methods for Policy Research

Taking Socially Responsible Action

By: Ann Majchrzak,M. Lynne Markus

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Methods for Policy Research

Taking Socially Responsible Action

By: Ann Majchrzak,M. Lynne Markus

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Solve jigsaw puzzle

Age

Page Count

185

Publisher

SAGE Publications

Published Date

ISBN 10

1483315932

ISBN 13

9781483315935

Book's by M Lynne Markus

Business Process Transformation

Business Process Transformation

Methods for Policy Research

Methods for Policy Research

Managing (e)Business Transformation

Managing (e)Business Transformation

Entrepreneurial Finance

Entrepreneurial Finance

Pervasive Information Systems

Pervasive Information Systems

Data Is Everybody's Business

Data Is Everybody's Business

The Great American Housing Bubble

The Great American Housing Bubble

Research Methods and the New Media

Research Methods and the New Media

Ethnography

Ethnography

Internet Success

Internet Success

Car Crashes Without Cars

Car Crashes Without Cars

Business Process Transformation

Business Process Transformation

Methods for Policy Research

Methods for Policy Research

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