Lynne Pepall's Books

Industrial Organization

Contemporary Theory and Empirical Applications

By: Lynne Pepall,Dan Richards,George Norman

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Industrial Organization

Contemporary Theory and Empirical Applications

By: Lynne Pepall,Dan Richards,George Norman

Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.

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Page Count

741

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118250303

ISBN 13

9781118250303

Microeconomics For Dummies

By: Lynne Pepall,Peter Antonioni,Manzur Rashid

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Microeconomics For Dummies

By: Lynne Pepall,Peter Antonioni,Manzur Rashid

Your no-nonsense guide to microeconomics The study of microeconomics isn't for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the masses. If you're a business or finance major looking to supplement your college-level microeconomics coursework—or a professional who wants to expand your general economics knowledge into the microeconomics area—this friendly and authoritative guide will take your comprehension of the subject from micro to macro in no time! Cutting through confusing jargon and complemented with tons of step-by-step instructions and explanations, it helps you discover how real individuals and businesses use microeconomics to analyze trends from the bottom up in order to make smart decisions. Snagging a job as an economist is fiercely competitive—and highly lucrative. Having microeconomics under your belt as you work toward completing your degree will put you head and shoulders above the competition and set you on the course for career advancement once you land a job. So what are you waiting for? Analyze small-scale market mechanisms Determine the elasticity of products within the market systems Decide upon an efficient way to allocate goods and services Score higher in your microeconomics class Everything you need to make microeconomics your minion is a page away!

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Page Count

353

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119184401

ISBN 13

9781119184409

Advertising and the Marketplace

An Economics Perspective

By: Pepall, Lynne,Richards, Dan

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Advertising and the Marketplace

An Economics Perspective

By: Pepall, Lynne,Richards, Dan

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.

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Page Count

294

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1788978129

ISBN 13

9781788978125

Industrial Organization

Contemporary Theory and Empirical Applications

By: Lynne Pepall,Dan Richards,George Norman

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Industrial Organization

Contemporary Theory and Empirical Applications

By: Lynne Pepall,Dan Richards,George Norman

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Page Count

741

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118250303

ISBN 13

9781118250303

Advertising and the Marketplace

An Economics Perspective

By: Pepall, Lynne,Richards, Dan

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Advertising and the Marketplace

An Economics Perspective

By: Pepall, Lynne,Richards, Dan

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Page Count

294

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1788978129

ISBN 13

9781788978125

Contemporary Industrial Organization

A Quantitative Approach

By: Lynne Pepall,Dan Richards,George Norman

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Contemporary Industrial Organization

A Quantitative Approach

By: Lynne Pepall,Dan Richards,George Norman

Managers who are looking to gain a better understanding of today’s industrial environment will appreciate this text . It offers a comprehensive examination of the field. Empirical applications are integrated throughout the chapters to provide relevant examples. Discussions are included on price discrimination as it relates to monopolies and product varieties. Basic models of imperfect competition are presented. Entry deterrents and price fixing are also examined in more detail. Managers will then learn how to apply this information as they build a successful organisation.

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Page Count

576

Publisher

Wiley

Published Date

ISBN 10

0470591803

ISBN 13

9780470591802

Industrial Organization

Contemporary Theory and Practice

By: Lynne Pepall,Daniel Jay Richards,George Norman

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Industrial Organization

Contemporary Theory and Practice

By: Lynne Pepall,Daniel Jay Richards,George Norman

This comprehensive Instructor's Manual provides valuable resources including Learning Objectives, Lecture Hints and Ideas, Suggestions for the instructor, and detailed answers to Practice Problems and End of Chapter problems.

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Page Count

188

Published Date

ISBN 10

0324271220

ISBN 13

9780324271225

Book's by Lynne Pepall

Industrial Organization

Industrial Organization

Microeconomics For Dummies

Microeconomics For Dummies

Advertising and the Marketplace

Advertising and the Marketplace

Industrial Organization

Industrial Organization

Advertising and the Marketplace

Advertising and the Marketplace

Contemporary Industrial Organization

Contemporary Industrial Organization

Industrial Organization

Industrial Organization

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