Lynn Price's Books

Business Law

Principles and Cases in the Legal Environment

By: Daniel V. Davidson,Lynn M. Forsythe

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Business Law

Principles and Cases in the Legal Environment

By: Daniel V. Davidson,Lynn M. Forsythe

The Third Edition of Business Law: Principles and Cases in the Legal Environment, continues to offer a readable, rigorous, and practical introduction to business law in a format that enhances learning and understanding. With a thorough explanation of the legal and regulatory issues affecting businesses, Davidson and Forsythe utilize outlines, exhibits, questions, and problems to engage students and enhance learning. It presents Classic and Contemporary Cases using the judges’ language. A new Business Application Case threads throughout the book, providing a hypothetical business environment in which students learn to apply the law. New to the Third Edition: Updated throughout, including cutting-edge state cases and federal Supreme Court cases. Carefully edited and streamlined presentation make the book even more teachable and accessible Topics of current interest, such as the college admissions scandal, used in examples Key new cases include: Southern California Gas Leak Cases, where the California Supreme Court speaks on recovery of lost profits (Ch. 6) Carpenter v. United States, where the U.S. Supreme Court speaks on whether a warrant is required for cell phone locator information (Ch. 7) Dynamex Operations West, Inc. v. Superior, where the California Supreme Court speaks on independent contractors/employees (Ch. 28) Dell, Inc. v. Magnetar Global Event Driven Master Fund Ltd. where the Delaware Supreme Court speaks on appraisal rights (Ch 33) Janus v. American Federation of State, County, and Municipal Employees, Council--new Supreme Court Case concerning the power of labor unions to collect fees from non-union members (Ch. 38) Professors and students will benefit from: Complete topical coverage in a clear and accessible presentation A continuous hypothetical business model that connects theory and practice A Classic Case and a Contemporary Case example in each chapter Rich pedagogy that includes questions, case problems, and writing assignments Visual aids and exhibits throughout the book that illustrate legal and business concepts A flexible organization that adapts to a wide range of teaching objectives and approaches Classroom-tested book, building on the original edition was published in 1984 with Davidson, Forsythe, and 2 other authors The digital Connected Coursebook format that gives Business Law students robust search and highlighting tools, interactive practice questions, outlining software, a news feed, and more, that are all integrated into an easy-to-use, streamlined learning experience.

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2026

Publisher

Aspen Publishing

Published Date

ISBN 10

1543820778

ISBN 13

9781543820775

Truth

New Rules for Marketing in a Skeptical World

By: Lynn B. Upshaw

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Truth

New Rules for Marketing in a Skeptical World

By: Lynn B. Upshaw

Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including Brandweek, Advertising Age, and the Journal of Brand Management. He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.

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Page Count

300

Publisher

AMACOM/American Management Association

Published Date

ISBN 10

0814400892

ISBN 13

9780814400890

Food, People and Society

A European Perspective of Consumers' Food Choices

By: Lynn J. Frewer,Einar Risvik,Hendrik Schifferstein

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Food, People and Society

A European Perspective of Consumers' Food Choices

By: Lynn J. Frewer,Einar Risvik,Hendrik Schifferstein

This book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary research in the field of consumer food perceptions, sensory evaluation, product image and risk research, delivers a unique insight into decision making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address fundamental issues to do with predicting food choice, consumer behavior and societal trust into quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

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Page Count

492

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540415211

ISBN 13

9783540415213

Visual Quantitative Finance

A New Look at Option Pricing, Risk Management, and Structured Securities

By: Michael Lynn Lovelady

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Visual Quantitative Finance

A New Look at Option Pricing, Risk Management, and Structured Securities

By: Michael Lynn Lovelady

This book makes quantitative finance (almost) easy! Its new visual approach makes quantitative finance accessible to a broad audience, including those without strong backgrounds in math or finance. Michael Lovelady introduces a simplified but powerful technique for calculating profit probabilities and graphically representing the outcomes. Lovelady's "pictures" highlight key characteristics of structured securities such as the increased likelihood of profits, the level of virtual dividends being generated, and market risk exposures. After explaining his visual approach, he applies it to one of today's hottest investing trends: lower-volatility, higher-income strategies. Because of today's intense interest in alternative investments and structured securities, this book reviews their unique advantages to investors, managers and advisors of retail and institutional portfolios. Visual Quantitative Finance focuses on key topics directly related to the design, pricing and communication of structured securities, including stochastic price projections and the framework underlying options pricing formulas. The key is Lovelady's explicit use of probabilities in a spreadsheet format. By working directly with the underlying assumptions, he transforms the Black-Scholes framework into five columns of a simple Excel spreadsheet, with no complicated formulas -- making structured securities far more intuitive to design, evaluate and manage. For all investors, students, and financial professionals who are interested in quantitative finance, risk measurement, options pricing, structured securities, or financial model building - and for everyone who needs to explain these topics to someone else. For those with quantitative backgrounds, this guide offers powerful new tools for design and risk management, simplifying the design and evaluation of innovative instruments. For everyone else, Lovelady makes the subject comprehensible for the first time.

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337

Publisher

Pearson Education

Published Date

ISBN 10

0132929198

ISBN 13

9780132929196

Focus: Middle School Economics

By: Mary C. Suiter,Joanne Dempsey,Mary Ann B. Pettit,Mary Lynn Reiser

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Focus: Middle School Economics

By: Mary C. Suiter,Joanne Dempsey,Mary Ann B. Pettit,Mary Lynn Reiser

Curriculum guide for economics education in grades 6-8 based on Economics America from the National Council on Economic Education.

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172

Publisher

Council for Economic Educat

Published Date

ISBN 10

1561834939

ISBN 13

9781561834938

The Cost of Not Educating the World’s Poor

The new economics of learning

By: Lynn Ilon

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The Cost of Not Educating the World’s Poor

The new economics of learning

By: Lynn Ilon

In The Cost of Not Educating the World’s Poor, Lynn Ilon observes from her 30 years of travel and work in some 20 developing countries, how global instability, problems of environmental degradation, spread of global disease, migration and political instability are a cost of viewing the uneducated poor as separated from a networked of fast-growing global knowledge. This book shows how powerful global learning systems are rapidly forming and linking the rich world with the world of the poor and developing nations. Using a narrative voice interleaved with concise introductions to the underlying theories (economics, development, learning, technology and networks) it shows us how changing our ways of thinking can lead to new possibilities. The Cost of Not Educating the World’s Poor is based on an emerging theory of development economics and the author’s own vast experiences and stories. It also discusses, among other issues: International development and how it has evolved toward an emphasis on knowledge How networked human capital creates new potential for poorly resourced countries The formation of a global system of learning networks The digitization of knowledge How nations improve their well-being through knowledge and equity This inter-disciplinary assessment of international learning inequality and the methods to overcome it will appeal to researchers concerned with emerging concepts of global learning networks and their effects on development. It will also be of interest to students and policymakers studying national inequality, economics, and global development.

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245

Publisher

Routledge

Published Date

ISBN 10

1317499948

ISBN 13

9781317499947

Organizational Intelligence

A Guide to Understanding the Business of Your Organization for HR, Training, and Performance Consulting

By: Kenneth H. Silber,Lynn Kearny

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Organizational Intelligence

A Guide to Understanding the Business of Your Organization for HR, Training, and Performance Consulting

By: Kenneth H. Silber,Lynn Kearny

Essential resources for training and HR professionals Kenneth H. Silber and Lynn Kearny Organizational Intelligence A Guide to Understanding the business of your organization for HR, Training, and Performance Consulting Organizational Intelligence To succeed, those who practice as training, HPT, ID, OD, HR, or IT professionals must understand the "language of business," and the key business issues and measures of the organizations we work for. Organizational Intelligence shows how to use the proven Business Logics Model to gather and synthesize the information needed to understand organizations, and how to align our work to key business issues, explain it in appropriate language, and measure it in a meaningful way. "Kearny and Silber have taken the complex interrelated aspects of a business and broken them into components and key questions that can help anyone understand the essence of that business." Julie O'Mara, past president, American Society for Training and Development "This book should be in your professional library. It provides models to understand how organizations work, and gives you tools to increase your business acumen and think like the CEO. It's your doorway to a seat at the table." Dr. Roger M. Addison, CPT; past director, International Society for Performance Improvement, and past president, International Federation of Training and Development Organisations Ltd. "Nobody can touch Ken Silber and Lynn Kearny for their clarity of thought and their ability to communicate. Organizational Intelligence provides the most useful, simple, and comprehensive approach to understanding your clients. Whether you are a newcomer or an old-timer, buy, borrow, or steal a copy. The job aids alone are worth the price." Thiagi (Dr. Sivasailam Thiagarajan), two-time ISPI president, Gilbert Award winning performance improvement guru "Organizational Intelligence is the cornerstone text for the HPT field we've been wanting for so long. It provides the organizational context for the work we do in a way that is understandable and useful. Both our new students and expert professors love it." Jamie D. Barron, Ed.D., chair, Training & Performance Improvement, Capella University

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321

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470543523

ISBN 13

9780470543528

Profiting with Synthetic Annuities

Option Strategies to Increase Yield and Control Portfolio Risk

By: Michael Lynn Lovelady

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Profiting with Synthetic Annuities

Option Strategies to Increase Yield and Control Portfolio Risk

By: Michael Lynn Lovelady

Options-based "synthetic annuities" give investors the ability to generate higher returns, provide better downside protection, and utilize risk more efficiently than pure stock and bond-based portfolios. Now, this strategy's creator shows exactly how to use them to support a wide range of trading and investing goals. Hedge fund manager Michael Lovelady shows how synthetic annuities blend the best features of traditional portfolios with the risk management discipline of quantitative investing, increasing current yields while also reducing volatility. Michael presents this new strategy with unique graphics and simplified models that any investor or trader can use, and demonstrates its value in the context of today's key market trends. He illuminates the entire "ecosystem" of theories, products, and tools surrounding synthetic annuities, and shows exactly how to integrate them with other investment and portfolio management techniques.

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Page Count

241

Publisher

FT Press

Published Date

ISBN 10

0132929112

ISBN 13

9780132929110

Reading Barbara Kingsolver

By: Lynn M. Houston,Jennifer Warren

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Reading Barbara Kingsolver

By: Lynn M. Houston,Jennifer Warren

Best-selling author Barbara Kingsolver's life and works are explored in this comprehensive, unique reference guide. Ideal for book club members and essential for high school students, this valuable resource introduces the plot summaries as well as theme and character analysis for seven of Kingsolver's major works. Kingsolver's usual topics, primarily focusing on the working class, environmental issues, feminism, and Native American studies, are closely examined in relation to current events and contemporary popular culture. Also discussed are Kingsolver's presence on the Internet, as well as the media's reception of the author. Each chapter concludes with thought-provoking, analytical discussion questions, ideal for encouraging book club conversation as well as stimulating classroom discussion. The What Do I Read Next chapter will delight readers who enjoy Kingsolver's work. This guide is a must-have for public and high school library shelves! Best-selling author Barbara Kingsolver's life and works are explored in this comprehensive, unique reference guide. Ideal for book club members and essential for high school students, this valuable resource introduces the plot summaries as well as theme and character analysis for seven of Kingsolver's major works. Kingsolver's usual topics, primarily focusing on the working class, environmental issues, feminism, and Native American studies, are closely examined in relation to current events and contemporary popular culture. Also discussed are Kingsolver's presence on the Internet, as well as the media's reception of the author. Each chapter concludes with thought-provoking, analytical discussion questions, ideal for encouraging book club conversation as well as stimulating classroom discussion. The What Do I Read Next chapter will delight readers who enjoy Kingsolver's work. This guide is a must-have for public and high school library shelves!

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Page Count

161

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313362920

ISBN 13

9780313362927

Start Your Own Business On EBay

By: Jacquelyn Lynn,Entrepreneur Press

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Start Your Own Business On EBay

By: Jacquelyn Lynn,Entrepreneur Press

Rev. ed. of: Entrepreneur magazine's start your own business on eBay. 2004./ Includes bibliographical references and index.

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210

Publisher

Entrepreneur Press

Published Date

ISBN 10

1599180863

ISBN 13

9781599180861

Strategic New Product Development for the Global Economy

By: T. Kono,L. Lynn

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Strategic New Product Development for the Global Economy

By: T. Kono,L. Lynn

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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Page Count

280

Publisher

Springer

Published Date

ISBN 10

0230599389

ISBN 13

9780230599383

Customer Experience (CX) Engineering in Aerospace and Defense:

Delivering Winning Value Propositions in a ‘New-Game’ Landscape

By: Dr. Lynn Phillips,Mel Hughes,Dr. Stanton Sloane

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Customer Experience (CX) Engineering in Aerospace and Defense:

Delivering Winning Value Propositions in a ‘New-Game’ Landscape

By: Dr. Lynn Phillips,Mel Hughes,Dr. Stanton Sloane

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

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Page Count

377

Publisher

Archway Publishing

Published Date

ISBN 10

1665754885

ISBN 13

9781665754880

The Portable MBA

By: Kenneth M. Eades,Timothy M. Laseter,Ian Skurnik,Peter L. Rodriguez,Lynn A. Isabella,Paul J. Simko

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The Portable MBA

By: Kenneth M. Eades,Timothy M. Laseter,Ian Skurnik,Peter L. Rodriguez,Lynn A. Isabella,Paul J. Simko

A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

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Page Count

389

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470481293

ISBN 13

9780470481295

Agricultural Trade Policies in the New Millennium

By: Andrew D O'Rourke,P. Lynn Kennedy,Won W Koo

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Agricultural Trade Policies in the New Millennium

By: Andrew D O'Rourke,P. Lynn Kennedy,Won W Koo

Face the challenge of change in the global agricultural trade market! This insightful book presents a comprehensive overview of the trade situation facing agriculture in the 21st century. This esteemed collection of the field?s foremost researchers evaluates anticipated changes to the agricultural trade market and the competitiveness of commodities and products resulting from existing and potential international policies. Agricultural Trade Policies in the New Millennium provides an in-depth understanding of multilateral trade negotiations (past, present, and future) and the impact of regionalism on agricultural trade. It also analyzes trade issues specific to individual commodities, such as rice, wheat, and cotton. Agricultural Trade Policies in the New Millennium consolidates essential trade research into a one-of-a-kind reference source for economists, academics, and agriculture professionals. The book provides a detailed overview of current and potential trade situations, divided into three concise sections: key issues influencing trade negotiations from the perspective of developed and developing countries and the environment; commodity trade and trade policy issues concerning competitiveness and the international policy environment for coarse grains, cotton, rice, sugar, and wheat; and general issues related to multilateral and regional trade agreements, including policy tools within the World Trade Organization, anti-dumping actions, regionalism, price volatility, and the macroeconomic effects of trade liberalization. Agricultural Trade Policies in the New Millennium examines: key issues influencing trade negotiations commodity trade and trade policy issues issues and concerns related to multilateral and regional trade negotiations challenges facing trade policy prospects for the agricultural sector in the new millennium With international policy issues like the WTO’s Millennium Round and the Free Trade Area of the Americas (FTAA) in negotiation and a new United States farm bill pending, Agricultural Trade Policies in the New Millennium provides much-needed textbook analysis by expert researchers. This vital book will keep you in touch with current trade negotiations and policy decisions that are certain to hold major implications for the agricultural sector.

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Page Count

406

Publisher

CRC Press

Published Date

ISBN 10

1560229330

ISBN 13

9781560229339

Valuation for Accountants

A Short Course Based on IFRS

By: Stephen Lynn

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Valuation for Accountants

A Short Course Based on IFRS

By: Stephen Lynn

This book focuses on the valuation needed to apply IFRS (International Financial Reporting Standards), and provides coverage of financial instruments – indeed this is the starting point of the exposition. The book adopts a logical sequence where models of financial instruments are explained first and models of other assets (such as property, an enterprise, or multiple intangibles) are presented as extensions. The book uses mathematical notation in presenting many of the models, but the focus is on application rather than proof. The mathematics is presented at a level that assumes sufficient background in high school algebra and coordinate geometry, prior knowledge of elementary probability, and a knowledge of basic statistics. Readers should also be aware of what linear regression does and should be able to run a regression and interpret the output. Calculus is not assumed. The models discussed almost always require a computer to apply. However, the emphasis is on understanding the models rather than learning computer skills, especially in the case of financial instruments.

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Page Count

347

Publisher

Springer Nature

Published Date

ISBN 10

9811503575

ISBN 13

9789811503573

Who Knew?

Inside the Complexity of American Health Care

By: Lynn H. Vogel

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Who Knew?

Inside the Complexity of American Health Care

By: Lynn H. Vogel

Despite all the writing and the research, America’s health care industry continues to fail at providing health care that is accessible and affordable, with measurable quality. The fundamental reason we have failed is that health care is not only a complex business, but the most complex in our economy. Other industries are disrupted, some readily adapt to new markets; some leverage information technology and innovative and cost-saving ways. But to date, health care has resisted. The customary approaches tried in other industries seem not to apply to health care. Why? Why is the health care industry so politically divisive? Why is the quality of health care services so difficult to measure? Why do patients often fail to understand their own health care? Why are security and privacy such unique challenges in health care? Why is the payment process for health care services so complicated and challenging? This book seeks to answer these questions. This book written by a well know industry ‘insider’ with 35+ years working at senior levels in hospital operations and information technology, discusses nine major factors that in combination contribute to health care’s complexity. The author concludes that until we understand why health is so complex, we will continue to see books complaining about the poor state of health care in the U.S., and proposals for change that are generally unsuccessful, and innovative technology products that fail to deliver expected results.

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Page Count

221

Publisher

CRC Press

Published Date

ISBN 10

0429784953

ISBN 13

9780429784958

Business in the Contemporary Legal Environment

By: Daniel V. Davidson,Lynn M. Forsythe,Jacquelin J. Curry

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Business in the Contemporary Legal Environment

By: Daniel V. Davidson,Lynn M. Forsythe,Jacquelin J. Curry

Business in the Contemporary Legal Environment is a well-written, comprehensive coursebook providing complete coverage of the areas typically included in a one-semester legal environment course. The authors explain various areas of the law in plain English, with an emphasis on the implications and applications of these areas in a business setting. A combination of classic and contemporary cases clearly illustrates how the law is applied. In addition, helpful discussion questions and You Decide questions at the end of each chapter teach students how to identify and analyze legal issues that are frequently encountered in business. Thoughtful pedagogy and well-designed exhibits throughout the book help make the concepts easier to understand. New to the Fourth Edition: New Contemporary cases are included throughout the book, focusing on current and timely issues. Coverage dedicated to diversity and inclusion thoughtfully integrated into the text. Several chapters discuss technology issues including protecting employee passwords (Chapters 12 and 20); punishing computer crimes (Chapter 13); and protecting technology (Chapters 8 and 20). Students are asked to consider the impact of artificial intelligence (AI) in several chapters. Part III on Contracts streamlined to make the content even more accessible and teachable. Professors and students will benefit from: Student-friendly introduction to those legal topics most relevant to businesspeople. Effective use of cases. Every chapter begins with a Classic Case, a case from the past that helped to set the precedents for the material covered in the chapter. The authors then conclude each chapter with a Contemporary Case, a recent decision that shows a current application of one of the principles discussed in the chapter. The authors wrote the facts, issues, and holdings, and excerpted the reasons from the court opinion to make the cases more manageable. An Ounce of Prevention strategy boxes discuss situations that frequently occur in a business environment and strategies for handling those situations in a manner that will reduce potential legal problems. You Decide questions, based on current issues in the news, engage students with high-interest and relevant topics. Good balance between court cases and author-written text. Exercises and examples that help students to identify and analyze legal issues that are frequently encountered in business. Helpful exhibits that summarize concepts but don't overwhelm the text. Thoughtful, classroom-tested text written by an experienced author team. Helpful glossary of legal terms

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Page Count

760

Publisher

Aspen Publishing

Published Date

ISBN 13

9798889061717

Dirt Rich, Dirt Poor

America's Food and Farm Crisis

By: Joseph N. Belden,Vincent P. Wilber,Enid Kassner,Rus Sykes,Ed Cooney,Lynn Parker,Alan Sanders,Cynthia Schneider,Marsha Simon

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Dirt Rich, Dirt Poor

America's Food and Farm Crisis

By: Joseph N. Belden,Vincent P. Wilber,Enid Kassner,Rus Sykes,Ed Cooney,Lynn Parker,Alan Sanders,Cynthia Schneider,Marsha Simon

This book, first published in 1986, is a major reference work for the political discussions arising out of the 1985 Congress revisions of US food and farm laws. It covers production, distribution and consumption of food, analyses international as well as domestic problems, and presents new ways forward. Emphasising public policy and programmes, the book has chapters on agricultural production; environmental and resource problems; food marketing; domestic hunger and nutrition; and world hunger and development.

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137

Publisher

Routledge

Published Date

ISBN 10

1000682420

ISBN 13

9781000682427

Planting the Seeds for Public Health

How the Farm Bill Can Help Farmers to Produce and Distribute Healthy Foods

By: Jill E. Krueger,Karen R. Krub,Lynn A. Hayes,Farmers' Legal Action Group

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Planting the Seeds for Public Health

How the Farm Bill Can Help Farmers to Produce and Distribute Healthy Foods

By: Jill E. Krueger,Karen R. Krub,Lynn A. Hayes,Farmers' Legal Action Group

A new report shows that federal policies impede farmers' ability to make fruits and vegetables more widely available and affordable. The report provides policy recommendations to help farmers to grow and distribute fruits and vegetables and emphasizes that many of the recommended changes could be made by the U.S. Department of Agriculture without the need for additional direction from Congress. However, if such policy amendments do not occur, action in the next Farm Bill may be required. The report recommends the government provide crop insurance for fruits and vegetables and disaster assistance coverage equivalent to that provided for farmers who grow non-perishable commodities; explore policy changes enabling farmers participating in the commodity programs to use program acres for planting fruits and vegetables; and encourages farmers, public health leaders and consumer advocates to identify ways to increase demand for fruits and vegetables in order to keep pace with increases in supply.

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Page Count

210

Publisher

Lulu.com

Published Date

ISBN 10

1890508128

ISBN 13

9781890508128

Internet Applications in Euromarketing

By: Erdener Kaynak,Lynn R. Kahle

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Internet Applications in Euromarketing

By: Erdener Kaynak,Lynn R. Kahle

Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers? purchasing decisions. Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with traditional media, looks at ways to make banner ads pay off, highlights techniques for reaching older consumers via the Internet, shows how to take advantage of online word-of-mouth advertising, and more! The handy charts and tables in this well-referenced book make important points of information easy to access and understand. Internet Applications in Euromarketing looks in-depth at what works and what doesn?t, addressing the questions on marketers? minds (and some that many haven?t thought of yet), including: Where is a company?s marketing money best spent?what are the media effects for Internet exposure vs. television and print? Is it useful to mention a price, a rebate, or a gift to encourage the Internet user to move from the banner?s host site to the brand?s site? What are the Internet habits and preferences of seniors, and what are the best ways to reach them? Are banner ads that are disguised as messages from the user?s operating system more effective than those that simply appear as advertising? How can we generate word-of-mouth Internet communication?via e-mail, newsgroups, bulletin boards, chat rooms, etc.?and establish credibility? What are the advantages of online discussions over traditional focus groups?

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Page Count

132

Publisher

CRC Press

Published Date

ISBN 10

0789020335

ISBN 13

9780789020338

How To Invest Today

A Beginner's Guide To The World Of Investments

By: Lawrence Lynn

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How To Invest Today

A Beginner's Guide To The World Of Investments

By: Lawrence Lynn

All beginner investors are rightfully skeptical: there is no end to the things awaiting good money held by good people. And all beginning investors want to find the shortest route to objective, sound advice regarding their money--advice that lays out the fundamentals and tells them what investing is all about. That advice can now be found in Lawrence Lynn's How to Invest Today. Though there are many books about the complicated art of investment, most are either filled with sophisticated jargon or narrowly focused toward a certain angle. This primer on contemporary investing, written by a team of financial professionals and writers, fills an important niche: it is a general-purpose book on today's world of money management that introduces the novice to the many facets of investment in simple, down-to-earth language: - bonds - securities - insurance - mutual funds - the stock market - annuities - real estate - options - retirement and estate planning - employee benefits - and more If you are not an experienced investor, this is the book for you. It explains common terms that may be unfamiliar to the newcomer--liquidity, higher current yield, growth of principle--and illustrates them with vivid hypothetical scenarios. It alerts the reader to common mistakes in investing and provides an up-to-date picture of all the basic financial options available. How to Invest Today takes the mystery out of the investments and puts the beginner at ease, with concise, uncomplicated explanations.

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315

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Henry Holt and Company

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ISBN 10

1466881070

ISBN 13

9781466881075

Stock Detective Investor

Finding Market Gems Online

By: Kevin Lichtman,Lynn N. Duke

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Stock Detective Investor

Finding Market Gems Online

By: Kevin Lichtman,Lynn N. Duke

Click your way to smart, successful investing, with techniques from one of the most beneficial Web sites on the Net "A lively introduction to the latest investment scams, from phony research outfits to pump-and-dumps."-Worth The market's wild ride of the 1990s and the rise of the Internet have put many investors in an enviously successful position. There are more investing opportunities than ever and quicker access to more information than most people knew existed. And yet there is one downside to the market boom that has grown as rapidly as the Dow-securities fraud. So, how do you get in on the online investing revolution while protecting your nest egg? In Stock Detective Investor: Finding Market Gems Online readers will learn strategies to make smarter investment decisions, spot and avoid scams while cutting through all the babble and hype to find investment goldmines. Containing everything from the 10 warning signs of a securities fraud to a step-by-step outline for doing your own legwork, Stock Detective Investor is a must for everyone who wants to safely and successfully invest online. Kevin Lichtman founded FinancialWeb.com and Stock Detective in 1997 after working in the financial services industry for sixteen years. Financial-Web is the parent company of eighteen different free Web sites. Lynn Duke is a national award-winning journalist who worked for newspapers including the St. Petersburg Times for ten years before joining FinancialWeb.com.

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241

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John Wiley & Sons

Published Date

ISBN 10

0471436666

ISBN 13

9780471436669

Liberty from All Masters

The New American Autocracy vs. the Will of the People

By: Barry C. Lynn

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Liberty from All Masters

The New American Autocracy vs. the Will of the People

By: Barry C. Lynn

Barry C. Lynn, one of America's preeminent thinkers, provides the clearest statement yet on the nature and magnitude of the political and economic dangers posed by America’s new monopolies in Liberty from All Masters. "Very few thinkers in recent years have done more to shift the debate in Washington than Barry Lynn." —Franklin Foer Americans are obsessed with liberty, mad about liberty. On any day, we can tune into arguments about how much liberty we need to buy a gun or get an abortion, to marry who we want or adopt the gender we feel. We argue endlessly about liberty from regulation and observation by the state, and proudly rebel against the tyranny of course syllabi and Pandora playlists. Redesign the penny today and the motto would read “You ain’t the boss of me.” Yet Americans are only now awakening to what is perhaps the gravest domestic threat to our liberties in a century—in the form of an extreme and fast-growing concentration of economic power. Monopolists today control almost every corner of the American economy. The result is not only lower wages and higher prices, hence a concentration of wealth and power in the hands of the few. The result is also a stripping away of our liberty to work how and where we want, to launch and grow the businesses we want, to create the communities and families and lives we want. The rise of online monopolists such as Google and Amazon—designed to gather our most intimate secrets and use them to manipulate our personal and group actions—is making the problem only far worse fast. Not only have these giant corporations captured the ability to manage how we share news and ideas with one another, they increasingly enjoy the power to shape how we move and play and speak and think.

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236

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Macmillan + ORM

Published Date

ISBN 10

1250240638

ISBN 13

9781250240637

How to Yard Sale

The Unknown Business

By: Enock Lynn Norrbom

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How to Yard Sale

The Unknown Business

By: Enock Lynn Norrbom

One of the main reasons people organize yard sales is so they can sell enough items to pay the bills. But at the end of many events, most sellers have not accomplished their goal. Before you even hold a yard sale, be sure to steer clear of violating any ordinances. Go to your town or city hall, and check if you need a license. This will be an operating expense just like advertising and promotional costs. But once you take care of it, the selling can begin! In this step-by-step guidebook, you will learn the sales techniques that will make people buy; the appropriate pricing to help your items sell; the importance of having stoppers that will generate a crowd; the strategies to beat your yard sale competitors and maximize profits. Written by Enock Lynn Norrbom, who has been generating revenue from yard sales for decades, this guide offers a better understanding of how selling at yard sales can be a serious home-based business that generates income. Move closer to your customers and achieve your objectives as you discover How to Yard Sale.

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iUniverse

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ISBN 10

1450287387

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9781450287388

Confessions of an Enron Executive

A Whistleblower's Story

By: Brewer Lynn,Lynn Brewer,Matthew Scott Hansen

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Confessions of an Enron Executive

A Whistleblower's Story

By: Brewer Lynn,Lynn Brewer,Matthew Scott Hansen

ESPIONAGE. FRAUD. POLITICS. "This book is one of the most chilling and compelling business stories I've ever read. Lynn Brewer lived the Enron story, and in a deeply personal, yet highly professional way, lets us peek into what can go horribly wrong in a publicly-traded business. There are some great lessons for leadership in this tale." Oren Harari, Author, The Leadership Secrets of Colin Powell "In this incredibly lucid and juicy account of Enron's shenanigans, Lynn Brewer courageously reveals what went on behind the scenes. What she reports will shock the financial press who voted Enron "the most innovative and admired" five years in a row. It will shame research analysts and investors who drove Enron's stock up into the stratosphere - while never being able to explain how Enron made money. Brewer hasn't forgotten the teachers, the small business owners and retirees who lost a bundle when the house of cards came crashing down. She urges us to see Enron not simply as the failure of a few people and institutions. No, it is symptomatic of our win-at-any-cost culture. To prevent future Enrons, we all must look to see how our choices perpetuate this culture, which ultimately, like Enron, is unsustainable." L. J. Rittenhouse, Author, Do Business With People You Tru$t: Balancing Profits and Principles "Lynn Brewer unabashedly exposes the unchecked greed and chicanery operating in the leadership of Enron. Her story clearly reveals how the unethical leadership at Enron led to an unbearable culture of emotional turbulence and fear, drawing everyone into a web of deceit. Readers will get the inside view of one of the country's biggest corporate scandals." Danna Beal, M.Ed., Author, Tragedy in the Workplace: The Longest Running Show in the Country LIES. DECEPTIONS. SCANDAL. ENRON. Confessions of an Enron Executive: A Whistlebower's Story, is Lynn Brewer's gripping account of nearly three years spent with the company that has come to symbolize the worst in corporate greed. Lynn's riveting tale takes you deep into the heart of Enron for a shocking look at both the notorious illicit deals and the unscrupulous people who made them. Having spent time with Enron's water company, trading division, power trading desk, and the broadband unit, coupled with Lynn's background in accounting and law, a scandalous portrait emerges of a company run amok in the name of naked avarice. Fascinating, revelatory, and often times hilarious, Confessions of an Enron Executive: A Whistleblower's Story details the riveting account of her career at Enron, and her decision to blow the whistle to lawyers and the United States Government, long before the world had ever heard of Sherron Watkins. Cover Designed By: Paguirigan Branding & Design

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436

Publisher

AuthorHouse

Published Date

ISBN 10

1418485365

ISBN 13

9781418485368

CIM Coursebook 06/07 Managing Marketing Performance

By: Roger Palmer,Richard Meek,Lynn Parkinson,Helen Meek

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CIM Coursebook 06/07 Managing Marketing Performance

By: Roger Palmer,Richard Meek,Lynn Parkinson,Helen Meek

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

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414

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Routledge

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ISBN 10

1136421106

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9781136421105

EBay Income

How Anyone of Any Age, Location, And/or Background Can Build a Highly Profitable Online Business with EBay

By: Cheryl Lynn Russell,John N. Peragine

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EBay Income

How Anyone of Any Age, Location, And/or Background Can Build a Highly Profitable Online Business with EBay

By: Cheryl Lynn Russell,John N. Peragine

Anyone can learn the ins and outs of eBay with this new book from Atlantic Publishing Company. eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. There are businesses earning 1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs. eBay is a level playing field it d.

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338

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Atlantic Publishing Company

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ISBN 10

1601384416

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9781601384416

The Unofficial Guide to Making Money on eBay

By: Lynn Dralle

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The Unofficial Guide to Making Money on eBay

By: Lynn Dralle

The inside scoop...for when you want more than the official line! More than 430,000 people run full- or part-time businesses on eBay. Whether you want to become a PowerSeller yourself, supplement an established bricks-and-mortar business, or just make some extra money by cleaning out your garage and attic, this guide will help you get your merchandise going?going?gone! It tells you how to do everything from opening your seller's account and listing your items to collecting the payments. Chockfull of tips, techniques, and expert advice from "The Queen of Auctions," Lynn Dralle, it includes: Vital Information for maximizing your sales, including the top ten eBay categories Insider Secrets on acquiring merchandise, creating effective listings, earning positive feedback, and more Money-Saving Techniques, including the best ways to ship various types of merchandise Money-Making Techniques, such as selling collectibles individually rather than as a set Time-Saving Tips, such as setting up efficient areas for staging, storage, and shipping The Scoop on the latest trends, including Buy It Now sales and eBay drop-off stores

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386

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John Wiley & Sons

Published Date

ISBN 10

0470006900

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9780470006900

Commercial Transactions

A Systems Approach [Connected EBook with Study Center]

By: Lynn M. LoPucki,Elizabeth Warren,Daniel L. Keating,Ronald J. Mann,Robert M. Lawless,Pamela Foohey

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Commercial Transactions

A Systems Approach [Connected EBook with Study Center]

By: Lynn M. LoPucki,Elizabeth Warren,Daniel L. Keating,Ronald J. Mann,Robert M. Lawless,Pamela Foohey

Buy a new version of this textbook and receive access to the Connected eBook with Study Center on Casebook Connect, including lifetime access to the online ebook with highlight, annotation, and search capabilities. Access also includes practice questions, an outline tool, and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. Commercial Transactions: A Systems Approach explores the nuances of transaction law from a systems’ perspective, examining the infrastructure that supports commercial transactions and how lawyers apply the law in real-world situations. Its outstanding team of co-authors uses an assignment-based structure that allows professors to adapt the text to a variety of class levels and approaches. Well-crafted problems challenge students’ understanding of the material in this comprehensive, highly teachable text. New to the 8th Edition: 25 new cases, spread across all three major parts of the text Coverage of the July 2022 amendments to the Uniform Commercial Code UCC Article 12, establishing rules for transactions in cryptocurrency and other controllable electronic records Textual material that analyzes the 2022 Amendments to Article 2 and their effect on hybrid transactions, the statute of frauds, and the parol evidence rule Professors and students will benefit from: Easy-to-teach materials with class sessions that flow naturally from bite-sized assignments, each with a problem set Comprehensive Teachers’ Manual that provides answers to every question we ask Accessible authors who are happy to interact directly and on short notice with adopters Assignment structure that makes it easy to select topics for coverage The opportunity for adopters to become characters in the book Information-rich, concise text Clear explanations of the law and institutions– no hiding of the ball Provision of all information students need to solve the problems A focus on the things students need to know to succeed in their future jobs A real-life approach that prepares students for practice

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1460

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Aspen Publishing

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ISBN 13

9798889066248

The History of Old Age in England, 1600-1800, Part II vol 6

By: Lynn Botelho,Susannah R Ottaway,Anne Kugler

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The History of Old Age in England, 1600-1800, Part II vol 6

By: Lynn Botelho,Susannah R Ottaway,Anne Kugler

What did it mean to be old in seventeenth- and eighteenth-century England? This eight-volume edition brings together selections from medical treatises, sermons, legal documents, parish records, almshouse accounts, private letters, diaries and ballads, to investigate cultural and medical understanding of old age in pre-industrial England.

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379

Publisher

Taylor & Francis

Published Date

ISBN 10

104024260X

ISBN 13

9781040242605

Book's by Lynn Price

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