Lynn Mcdonald's Books

West Salem

By: Lynn Mack,Debra Meaghers

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Few people realize that West Salem was an independent town for over 30 years. From its early development in the mid-19th century--when valley homesteaders grew wheat, hops, and fruits--to the founding of Fairview School in 1868, the opening of the Center Street Bridge across the Willamette River in 1886, the rail line in 1909, and a city charter in 1913 to the surrender of that charter to Salem in 1949, the West Salem area forged its own unique identity. Today, West Salem is a thriving community full of cherished memories alongside physical reminders of its independence, such as the Art Deco-style city hall and jailhouse.

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132

Publisher

Arcadia Publishing

Published Date

ISBN 10

0738575879

ISBN 13

9780738575872

Sally Ride

America’s First Woman in Space

By: Lynn Sherr

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Sally Ride

America’s First Woman in Space

By: Lynn Sherr

The definitive biography of Sally Ride, America’s first woman in space, with exclusive insights from Ride’s family and partner, by the ABC reporter who covered NASA during its transformation from a test-pilot boys’ club to a more inclusive elite. Sally Ride made history as the first American woman in space. A member of the first astronaut class to include women, she broke through a quarter-century of white male fighter jocks when NASA chose her for the seventh shuttle mission, cracking the celestial ceiling and inspiring several generations of women. After a second flight, Ride served on the panels investigating the Challenger explosion and the Columbia disintegration that killed all aboard. In both instances she faulted NASA’s rush to meet mission deadlines and its organizational failures. She cofounded a company promoting science and education for children, especially girls. Sherr also writes about Ride’s scrupulously guarded personal life—she kept her sexual orientation private—with exclusive access to Ride’s partner, her former husband, her family, and countless friends and colleagues. Sherr draws from Ride’s diaries, files, and letters. This is a rich biography of a fascinating woman whose life intersected with revolutionary social and scientific changes in America. Sherr’s revealing portrait is warm and admiring but unsparing. It makes this extraordinarily talented and bold woman, an inspiration to millions, come alive.

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Page Count

400

Publisher

Simon and Schuster

Published Date

ISBN 10

1476725764

ISBN 13

9781476725765

Communicating Sustainability for the Green Economy

By: Lynn R Kahle,Eda Gurel-Atay

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Communicating Sustainability for the Green Economy

By: Lynn R Kahle,Eda Gurel-Atay

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

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313

Publisher

Routledge

Published Date

ISBN 10

1317474023

ISBN 13

9781317474029

Wow The Dow!

The Complete Guide To Teaching Your Kids How To Invest In The Stock Market

By: Pat Smith,Lynn Roney

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Wow The Dow!

The Complete Guide To Teaching Your Kids How To Invest In The Stock Market

By: Pat Smith,Lynn Roney

In the tradition of "Learn to Earn", the founders of an innovative parent/child investment club present a cutting-edge, step-by-step guide for parents who want to teach their children to become stock market savvy. Charts, graphs & sidebars.

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292

Publisher

Simon and Schuster

Published Date

ISBN 10

0684871491

ISBN 13

9780684871493

Who Touched Me?

The War For Your Body Born of God

By: Jim Lynn

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Who Touched Me?

The War For Your Body Born of God

By: Jim Lynn

Who Touched Me, The War for Your Body Born of God affirms: 1) Man is created in the image and likeness of God to be flesh and blood, spirit and soul. 2) Born again believers are members of Jesus' fleshly body, while at the same time He lives within each of our born again bodies. 3) Satan is the source of sin, sickness and death. In attacking our body Satan is attacking our faith and the Body of Christ. This is why both physical and spiritual healing was vital to the ministry of Jesus, and to His disciples in teaching the Gospel of Jesus Christ. The book explains the working of both nature and miracles as being an active act of faith working through Jesus Christ; and why there is no such thing as God's providence, only miracles working through faith in Christ.

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140

Publisher

Trafford Publishing

Published Date

ISBN 10

1698716079

ISBN 13

9781698716077

Spirits in the Sky

By: Lynn Quigley

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Spirits in the Sky

By: Lynn Quigley

Quigley, a medium, shares more of her trademark clarity and guidance from theSpirit.

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474

Publisher

Lynn Quigley

Published Date

ISBN 10

0953494640

ISBN 13

9780953494644

Mount Dora

By: Lynn M. Homan,Thomas Reilly

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Mount Dora

By: Lynn M. Homan,Thomas Reilly

Located approximately 50 miles north of Disney World, the small community of Mount Dora, Florida, has become a peaceful oasis in the bustling region, offering a respite to the weary traveler and a refreshing connection to an earlier time. The town rests on the shores of the beautiful Lake Dora, named for early settler Dora Drawdy by government surveyors in the 1840s. Looking at the quaint city streets, placid lake, and turn-of-the-century homes, it's easy to imagine life long ago in Mount Dora as inordinately idyllic, but like all communities, Mount Dora has faced challenges to its growth and prosperity. The collapse of the real estate boom in the mid-1920s was quickly followed by the Great Depression, ruining lives and fortunes in Mount Dora and around the state. But from the beginning, one of Mount Dora's strongest assets has been its inviting lake, an advantage that has helped a thriving tourism industry to develop in this small town. Visitors flock to Mount Dora, not only for the tranquil setting, but also for the community's old-fashioned charm, antique district, and architectural distinctiveness.

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132

Publisher

Arcadia Publishing

Published Date

ISBN 10

0738505684

ISBN 13

9780738505688

Business in the Contemporary Legal Environment

By: Daniel V. Davidson,Lynn M. Forsythe,Jacquelin J. Curry

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Business in the Contemporary Legal Environment

By: Daniel V. Davidson,Lynn M. Forsythe,Jacquelin J. Curry

Business in the Contemporary Legal Environment is a well-written, comprehensive coursebook providing complete coverage of the areas typically included in a one-semester legal environment course. The authors explain various areas of the law in plain English, with an emphasis on the implications and applications of these areas in a business setting. A combination of classic and contemporary cases clearly illustrates how the law is applied. In addition, helpful discussion questions and You Decide questions at the end of each chapter teach students how to identify and analyze legal issues that are frequently encountered in business. Thoughtful pedagogy and well-designed exhibits throughout the book help make the concepts easier to understand. New to the Fourth Edition: New Contemporary cases are included throughout the book, focusing on current and timely issues. Coverage dedicated to diversity and inclusion thoughtfully integrated into the text. Several chapters discuss technology issues including protecting employee passwords (Chapters 12 and 20); punishing computer crimes (Chapter 13); and protecting technology (Chapters 8 and 20). Students are asked to consider the impact of artificial intelligence (AI) in several chapters. Part III on Contracts streamlined to make the content even more accessible and teachable. Professors and students will benefit from: Student-friendly introduction to those legal topics most relevant to businesspeople. Effective use of cases. Every chapter begins with a Classic Case, a case from the past that helped to set the precedents for the material covered in the chapter. The authors then conclude each chapter with a Contemporary Case, a recent decision that shows a current application of one of the principles discussed in the chapter. The authors wrote the facts, issues, and holdings, and excerpted the reasons from the court opinion to make the cases more manageable. An Ounce of Prevention strategy boxes discuss situations that frequently occur in a business environment and strategies for handling those situations in a manner that will reduce potential legal problems. You Decide questions, based on current issues in the news, engage students with high-interest and relevant topics. Good balance between court cases and author-written text. Exercises and examples that help students to identify and analyze legal issues that are frequently encountered in business. Helpful exhibits that summarize concepts but don't overwhelm the text. Thoughtful, classroom-tested text written by an experienced author team. Helpful glossary of legal terms

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760

Publisher

Aspen Publishing

Published Date

ISBN 13

9798889061717

Work of Art

By: Lynn Estes

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Work of Art

By: Lynn Estes

From the mind of a madman to his canvas, the Death Row inmate strokes his vision of revenge. Only therapy can exorcise his demons. In Los Angeles, police are puzzled by the similarities of the current spree to crimes of a decade ago. For Zack Whitney, Halloween night is the time to be reunited with the love of his life, Megan. But, it is also the time for him to become unwillingly involved in solving the murders. Within the paintings of the insane, lie clues and ultimately the answers. Love is the cornerstone, and the evidence the mortar to build the case to discover the identity of the killer ...or killers.

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300

Publisher

AuthorHouse

Published Date

ISBN 10

1467860646

ISBN 13

9781467860642

Who Knew?

Inside the Complexity of American Health Care

By: Lynn H. Vogel

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Who Knew?

Inside the Complexity of American Health Care

By: Lynn H. Vogel

Despite all the writing and the research, America’s health care industry continues to fail at providing health care that is accessible and affordable, with measurable quality. The fundamental reason we have failed is that health care is not only a complex business, but the most complex in our economy. Other industries are disrupted, some readily adapt to new markets; some leverage information technology and innovative and cost-saving ways. But to date, health care has resisted. The customary approaches tried in other industries seem not to apply to health care. Why? Why is the health care industry so politically divisive? Why is the quality of health care services so difficult to measure? Why do patients often fail to understand their own health care? Why are security and privacy such unique challenges in health care? Why is the payment process for health care services so complicated and challenging? This book seeks to answer these questions. This book written by a well know industry ‘insider’ with 35+ years working at senior levels in hospital operations and information technology, discusses nine major factors that in combination contribute to health care’s complexity. The author concludes that until we understand why health is so complex, we will continue to see books complaining about the poor state of health care in the U.S., and proposals for change that are generally unsuccessful, and innovative technology products that fail to deliver expected results.

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221

Publisher

CRC Press

Published Date

ISBN 10

0429784953

ISBN 13

9780429784958

Managing Marketing Performance 2007-2008

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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Managing Marketing Performance 2007-2008

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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416

Publisher

Routledge

Published Date

ISBN 10

0750684313

ISBN 13

9780750684316

Commercial Transactions

A Systems Approach

By: Lynn M. LoPucki,Elizabeth Warren,Daniel L. Keating,Ronald J. Mann,Robert M. Lawless

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Commercial Transactions

A Systems Approach

By: Lynn M. LoPucki,Elizabeth Warren,Daniel L. Keating,Ronald J. Mann,Robert M. Lawless

Commercial Transactions: A Systems Approach explores the nuances of transaction law from a systems’ perspective, examining the infrastructure that supports commercial transactions and how lawyers apply the law in real-world situations. The outstanding team of co-authors uses an assignment-based structure that allows professors to adapt the text to a variety of class levels and approaches. Well-crafted problems challenge students’ understanding of the material in this comprehensive, highly teachable text. New to the Seventh Edition: 25 new cases spread across all three major parts of the text More than 50 new problems in the Sales material Updated and revised discussion of proceeds issues in bankruptcy Revisions through the book to reflect new technologies Professors and students will benefit from: Easy-to-teach materials with class sessions that flow naturally from bite-sized assignments, each with a problem set Comprehensive Teachers’ Manual that provides answers to every question we ask Accessible authors who are happy to interact directly and on short notice with adopters Assignment structure that makes it easy to select topics for coverage The opportunity for adopters to become characters in the book Information-rich, concise text Clear explanations of the law and institutions – no hiding of the ball Having all the information students need to solve the problems A focus on the things students need to know to succeed in their future jobs A real-life approach that prepares students for practice

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1448

Publisher

Aspen Publishing

Published Date

ISBN 10

1543821103

ISBN 13

9781543821109

CIM Coursebook 07/08 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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CIM Coursebook 07/08 Managing Marketing Performance

By: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

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415

Publisher

Routledge

Published Date

ISBN 10

1136420274

ISBN 13

9781136420276

The Ninth State

New Hampshire's Formative Years

By: Lynn Warren Turner

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The Ninth State

New Hampshire's Formative Years

By: Lynn Warren Turner

Turner's work documents New Hampshire's transition from colony to state, including the development of the state constitution, the contests between constantly mutating political parties, and the conquering of the New England wilderness. He details the painful evolution of relations between the state government and the equally inexperienced federal government and takes note of the formidable accomplishments of the state's citizens during this period. Originally published in 1983. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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503

Publisher

UNC Press Books

Published Date

ISBN 10

1469648164

ISBN 13

9781469648163

Feminist Television Criticism: A Reader

By: Brunsdon, Charlotte,Spigel, Lynn

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Feminist Television Criticism: A Reader

By: Brunsdon, Charlotte,Spigel, Lynn

Covers the area of feminist media criticism. This edition discusses subjects including, alternative family structures, de-westernizing media studies, industry practices, "Sex and the City", Oprah, and "Buffy.

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385

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McGraw-Hill Education (UK)

Published Date

ISBN 10

0335225454

ISBN 13

9780335225453

Integrating Environmental Print Across the Curriculum, PreK-3

Making Literacy Instruction Meaningful

By: Lynn Kirkland,Jerry Aldridge,Patricia Kuby

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Integrating Environmental Print Across the Curriculum, PreK-3

Making Literacy Instruction Meaningful

By: Lynn Kirkland,Jerry Aldridge,Patricia Kuby

This hands-on guidebook highlights the research that supports environmental print (EP) instruction in Grades PreK–3 and provides a wealth of activities for jump-starting the literacy process.

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Page Count

161

Publisher

Corwin Press

Published Date

ISBN 10

1412937582

ISBN 13

9781412937580

Foucault and the Government of Disability

By: Shelley Lynn Tremain

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Foucault and the Government of Disability

By: Shelley Lynn Tremain

Foucault and the Government of Disability considers the continued relevance of Foucault to disability studies, as well as the growing significance of disability studies to understandings of Foucault. A decade ago, this international collection provocatively responded to Foucault’s call to question what is regarded as natural, inevitable, ethical, and liberating. The book’s contributors draw on Foucault to scrutinize a range of widely endorsed practices and ideas surrounding disability, including rehabilitation, community care, impairment, normality and abnormality, inclusion, prevention, accommodation, and special education. In this revised and expanded edition, four new essays extend and elaborate the lines of inquiry by problematizing (to use Foucault’s term) the epistemological, political, and ethical character of the supercrip, the racialized war on autism, the performativity of intellectual disability, and the potent mixture of neoliberalism and biopolitics in the context of physician-assisted suicide. “[A]n important, prescient, and necessary contribution...a kind of litmus test for the efficacy of Foucault’s concepts in the study of disability, concepts that lead to a refusal of the biological essentialism implied in the disability/impairment binary.” —Foucault Studies “Tremain has done an exceptional job at organizing and procuring important, rigorously argued, and entertaining essays.... This book should be a mandatory read for anyone interested in contemporary philosophical debates surrounding the experience of disability." —Essays in Philosophy “A beautiful exploration of how Foucault’s analytics of power and genealogies of discursive knowledges can open up new avenues for thinking critically about phenomena that many of us take to be inevitable and thus new ways of resisting and possibly at times redirecting the forces that shape our lives. Every scholar, every person with an interest in Foucault or in political theory generally, needs to read this book.” —Ladelle McWhorter, University of Richmond

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441

Publisher

University of Michigan Press

Published Date

ISBN 10

0472121278

ISBN 13

9780472121274

The TurnAround ToolKit

Managing Rapid, Sustainable School Improvement

By: Lynn Winters,Joan Herman

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The TurnAround ToolKit

Managing Rapid, Sustainable School Improvement

By: Lynn Winters,Joan Herman

An absolute MUST-READ for school leaders who need to generate school improvement immediately! This book will help you make your school′s turnaround a success." —Bruce Haddix, Principal Center Grove Elementary School, Greenwood, IN "The authors go to the heart of school improvement by addressing the critical need to elevate learning for all students through the use of formative data and evaluation." —Jim Lentz, Superintendent USD 402 Augusta Public Schools, KS Transform your school with research-based tools! If you want to dramatically improve your school′s performance in a short time, this book is for you. Using formative evaluation, The TurnAround ToolKit offers educators a nine-step method based on data-driven continuous improvement processes. Experts and experienced practitioners Lynn Winters and Joan Herman frame these steps within three overarching "turnaround tasks" that begin with realigning systems, progress to integrating data to create the turnaround plan, and, finally, set the stage for ongoing plan revision. Collaboration and rigorous reflection are interwoven through all the steps. The authors clearly explain how to use data to strategically choose, implement, and monitor school interventions. Included are proven methods for: Improving school and student achievement Meeting accountability targets Increasing your school′s competitive edge and reputation Building a solid system for ongoing school improvement This comprehensive resource has it all—a clear step-by-step procedure, tools for implementing each step, pocket summaries for each chapter, and leadership guides to walk you through the process.

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313

Publisher

Corwin Press

Published Date

ISBN 10

1452239347

ISBN 13

9781452239347

Business Law

Principles and Cases in the Legal Environment

By: Daniel V. Davidson,Lynn M. Forsythe

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Business Law

Principles and Cases in the Legal Environment

By: Daniel V. Davidson,Lynn M. Forsythe

The Third Edition of Business Law: Principles and Cases in the Legal Environment, continues to offer a readable, rigorous, and practical introduction to business law in a format that enhances learning and understanding. With a thorough explanation of the legal and regulatory issues affecting businesses, Davidson and Forsythe utilize outlines, exhibits, questions, and problems to engage students and enhance learning. It presents Classic and Contemporary Cases using the judges’ language. A new Business Application Case threads throughout the book, providing a hypothetical business environment in which students learn to apply the law. New to the Third Edition: Updated throughout, including cutting-edge state cases and federal Supreme Court cases. Carefully edited and streamlined presentation make the book even more teachable and accessible Topics of current interest, such as the college admissions scandal, used in examples Key new cases include: Southern California Gas Leak Cases, where the California Supreme Court speaks on recovery of lost profits (Ch. 6) Carpenter v. United States, where the U.S. Supreme Court speaks on whether a warrant is required for cell phone locator information (Ch. 7) Dynamex Operations West, Inc. v. Superior, where the California Supreme Court speaks on independent contractors/employees (Ch. 28) Dell, Inc. v. Magnetar Global Event Driven Master Fund Ltd. where the Delaware Supreme Court speaks on appraisal rights (Ch 33) Janus v. American Federation of State, County, and Municipal Employees, Council--new Supreme Court Case concerning the power of labor unions to collect fees from non-union members (Ch. 38) Professors and students will benefit from: Complete topical coverage in a clear and accessible presentation A continuous hypothetical business model that connects theory and practice A Classic Case and a Contemporary Case example in each chapter Rich pedagogy that includes questions, case problems, and writing assignments Visual aids and exhibits throughout the book that illustrate legal and business concepts A flexible organization that adapts to a wide range of teaching objectives and approaches Classroom-tested book, building on the original edition was published in 1984 with Davidson, Forsythe, and 2 other authors The digital Connected Coursebook format that gives Business Law students robust search and highlighting tools, interactive practice questions, outlining software, a news feed, and more, that are all integrated into an easy-to-use, streamlined learning experience.

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2026

Publisher

Aspen Publishing

Published Date

ISBN 10

1543820778

ISBN 13

9781543820775

The Heavy

A Mother, A Daughter, A Diet--A Memoir

By: Dara-Lynn Weiss

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The Heavy

A Mother, A Daughter, A Diet--A Memoir

By: Dara-Lynn Weiss

For readers of Battle Hymn of the Tiger Mother and Bringing Up Bebe, a mother’s unflinching memoir about helping her seven year-old daughter lose weight, and the challenges of modern parenting. When a doctor pronounced Dara-Lynn Weiss’s daughter Bea obese at age seven, the mother of two knew she had to take action. But how could a woman with her own food and body issues—not to mention spotty eating habits—successfully parent a little girl around the issue of obesity? In this much-anticipated, controversial memoir, Dara-Lynn Weiss chronicles the struggle and journey to get Bea healthy. In describing their process—complete with frustrations, self-recriminations, dark humor, and some surprising strategies—Weiss reveals the hypocrisy inherent in the debates over many cultural hot-button issues: from processed snacks, organic foods, and school lunches to dieting, eating disorders, parenting methods, discipline, and kids’ self-esteem. Compounding the challenge were eating environments—from school to restaurants to birthday parties—that set Bea up to fail, and unwelcome judgments from fellow parents. Childhood obesity, Weiss discovered, is a crucible not just for the child but also for parents. She was criticized as readily for enabling Bea’s condition as she was for enforcing the rigid limits necessary to address it. Never before had Weiss been made to feel so wrong for trying to do the right thing. The damned if you do/damned if you don’t predicament came into sharp relief when Weiss raised some of these issues in a Vogue article. Critics came out in full force, and Weiss unwittingly found herself at the center of an emotional and highly charged debate on childhood obesity. A touching and relatable story of loving a child enough to be unpopular, The Heavy will leave readers applauding Weiss’s success, her bravery, and her unconditional love for her daughter. Advance praise for The Heavy “Have you ever been ‘that mother’? You know, the one who others criticize or question? If so, then you know what incredible courage and daring it can take to raise a child in a way that doesn't always meet other people’s expectations. Dara-Lynn Weiss is inspirational for her sheer will, her unwavering dedication, and her willingness to take accountability for her own actions. The Heavy is a stark look at imperfect parenting—and why our mistakes make us better parents.”—Christine Carter, author of Raising Happiness “Dara-Lynn Weiss had to defy her child’s school, the judgments of other parents, and our fast food culture to rescue her daughter from the epidemic of obesity. Parents should see this as an inspiration—and a wake-up call.”—Amy Dickinson, “Ask Amy” advice columnist and author of The Mighty Queens of Freeville “The Heavy should be required reading for every parent because it tackles—with refreshing honesty—that universal question we’ll all face: how to do what’s best for our children, even when the kids resist our efforts and society judges our approach. Dara-Lynn Weiss has written a brave book and started a crucial and overdue national conversation.”—Abigail Pogrebin, author of One and the Same and Stars of David

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258

Publisher

Ballantine Books

Published Date

ISBN 10

0345541359

ISBN 13

9780345541352

Women, Families and the British Army 1700–1880

By: Jennine Hurl-Eamon,Lynn MacKay

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Women, Families and the British Army 1700–1880

By: Jennine Hurl-Eamon,Lynn MacKay

This series concentrates on women and the soldiers in the ranks whose lives they shared, assembling a wide body of evidence of their romantic entanglements and domestic concerns. The new military history of recent decades has demanded a broadening of the source base beyond elite accounts or those that concentrate solely on battlefield experiences. Armies did not operate in isolation, and men’s family ties influenced the course of events in a variety of ways. Campfollowing women and children occupied a liminal space in campaign life. Those who travelled "on the strength" of the army received rations in return for providing services such as laundry and nursing, but they could also be grouped with prostitutes and condemned as a ‘burden’ by officers. Parents, wives, and offspring left behind at home remained in soldiers’ thoughts, despite an army culture aimed at replacing kin with regimental ties. Soldiers’ families’ suffering, both on the march and back in Britain, attracted public attention at key points in this period as well. This series provides, for the first time in one place, a wide body of texts relating to common soldiers’ personal lives: the women with whom they became involved, their children, and the families who cared for them. It brings hitherto unpublished material into print for the first time, and resurrects accounts that have not been in wide circulation since the nineteenth century. The collection combines the observations of officers, government officials and others with memoirs and letters from men in the ranks, and from the women themselves. It draws extensively on press accounts, especially in the nineteenth century. It also demonstrates the value of using literary depictions alongside the letters, diaries, memoirs and war office papers that form the traditional source base of military historians. This first volume covers the period up to the outbreak of war with revolutionary France.

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371

Publisher

Routledge

Published Date

ISBN 10

1000028879

ISBN 13

9781000028874

Truth

New Rules for Marketing in a Skeptical World

By: Lynn B. Upshaw

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Truth

New Rules for Marketing in a Skeptical World

By: Lynn B. Upshaw

Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including Brandweek, Advertising Age, and the Journal of Brand Management. He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.

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300

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AMACOM/American Management Association

Published Date

ISBN 10

0814400892

ISBN 13

9780814400890

Exploring Great Leadership

A Practical Look from the Inside

By: R. Lynn Wilson

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Exploring Great Leadership

A Practical Look from the Inside

By: R. Lynn Wilson

Just like you don’t have to be a CEO to be a great leader, you don’t have to be a great leader to achieve personal success. ... I have said that income, wealth, position, and status are not measures of great leadership. They are not measures of personal success either. Personal success is achieved through honoring and respecting those around you (including family, friends, fellow employees, and others), always being ethical at work and in your personal life, channeling your motivation and desires toward specific career and personal goals (which are compatible with your mental being), and being willing to pay the price of achieving those goals through sacrifice and hard work. Those who do that will find their niche for success and achieve it. Another significant point I want to make is the importance of enthusiasm and a positive attitude to achieve that success, especially when things are not going exactly as you envisioned or planned, which will inevitably happen. Most leadership books share “ten steps for success,” “five things to never forget,” and other such formulas. Someone who wants to become a great leader must truly understand the psychology and practice of great leadership. Leadership ability is obtained by having the necessary psychological makeup, knowing one’s self, love of work, honoring others, personal sacrifice, and having fun in the workplace. Ignoring, minimizing, or mismanaging the human side of management creates suspicion, fear, and failure in the workplace. Take a practical look at leadership from the inside of an organization, and discover how to build positive and effective relationships. Whether you’re a great leader striving to be better, someone wanting to be a great leader, or an individual seeking to achieve your personal and professional dreams in life, you can find the inspiration to accomplish your goals through Exploring Great Leadership.

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328

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iUniverse

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ISBN 10

1475949081

ISBN 13

9781475949087

Key West and the Florida Keys

By: Lynn M. Homan,Thomas Reilly

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Key West and the Florida Keys

By: Lynn M. Homan,Thomas Reilly

This collection of postcards captures a trip along that magical ribbon of road from the Florida mainland to the "Southernmost City" of Key West and makes for an unforgettable journey.

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134

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Arcadia Publishing

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ISBN 10

0738542962

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9780738542966

Secured Transactions

A Systems Approach

By: Lynn M. LoPucki,Elizabeth Warren,Robert M. Lawless,Pamela Foohey

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Secured Transactions

A Systems Approach

By: Lynn M. LoPucki,Elizabeth Warren,Robert M. Lawless,Pamela Foohey

LoPucki, Warren, Lawless, and Foohey, Secured Transactions: A Systems Approach is the most widely adopted casebook in the field. Secured Transactions: A Systems Approach is known for its cutting-edge concept and ease of use. The systems approach enables you to teach law in the context in which it is practiced. Straightforward explanations and cases prepare the students to solve real-life problems that arise in actual transactions. Students can solve the problems before class because the book and the statutes provide everything they need. That puts teachers and students on the same side. The materials are divided into free-standing assignments, making it easier for instructors to adjust coverage and design a course around their students’ needs. This problem-based casebook supports the teaching of Article 9 alone or the expansion of the course to include Article 9 in the full context of bankruptcy, mortgages, judicial liens, and statutory liens. A comprehensive Teachers’ Manual provides the guidance teachers need to succeed. New to the Tenth Edition: Coverage of the July 2022 amendments to the Uniform Commercial Code. All examples and problems updated to realistic and contemporary fact settings. Completely rewritten discussion of lender liability concepts. Nine new cases, one new problem, and several new problem parts. Professors and students will benefit from: Clear examples and explanations throughout the book. No hiding the ball! Practice-based problems with all the information students need to solve them. Joining the community of teachers who use the most widely adopted casebook in the field (Twenty-eight are characters in the book). 450-page Teacher’s Manual answers every question the book asks. Modular chapters you can teach in any order. Bite-sized assignments for 50-minute or 75-minute classes—each with its own problem set. Short cases that clearly and correctly explain the law. Clean editing without brackets, ellipses, string citations, and other impediments to reading. Materials that provide everything needed to support an ABA-qualified experiential courses. Authors are happy to engage with adopters and include adopters as book characters. Coverage beyond Article 9, including mortgages, deeds of trust, judicial liens, tax liens, and statutory liens. Supplemental problems for year-to-year variety. Basic financial literacy information throughout the book.

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736

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Aspen Publishing

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ISBN 13

9798889062028

Hispanos

Historic Leaders in New Mexico

By: Lynn Irwin Perrigo

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Hispanos

Historic Leaders in New Mexico

By: Lynn Irwin Perrigo

The history of any state is largely determined by the lives and actions of its residents and particularly its leading citizens. This book presents a sampling of Hispanic men and women whose influences on New Mexico events and history transcended the moment and became lasting contributions to the American Southwest. * * * * Lynn I. Perrigo, an authority on New Mexico history, was given the Gaspar Perez de Villagra Award in 1984 by the Historical Society of New Mexico. Dr. Perrigo graduated from Ball State University and the University of Colorado. During World War II he was the director of the Midwest Inter-American Center in Kansas City and from 1947-1971, he was head of the Department of History and Social Sciences at New Mexico Highlands University. He is the author of over forty articles and six books on the American

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Sunstone Press

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ISBN 10

0865340110

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9780865340114

Fatal Jealousy

The True Story of a Doomed Romance, a Singular Obsession, and a Quadruple Murder

By: Colin McEvoy,Lynn Olanoff

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Fatal Jealousy

The True Story of a Doomed Romance, a Singular Obsession, and a Quadruple Murder

By: Colin McEvoy,Lynn Olanoff

In 2008, bipolar disorder sufferer Rhonda Smith was found murdered in the church where she volunteered.

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284

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Macmillan

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ISBN 10

1250009715

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9781250009715

Engineering Ethics

Balancing Cost, Schedule, and Risk - Lessons Learned from the Space Shuttle

By: Rosa Lynn B. Pinkus

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Engineering Ethics

Balancing Cost, Schedule, and Risk - Lessons Learned from the Space Shuttle

By: Rosa Lynn B. Pinkus

Using the space shuttle programme as the framework, this book examines ethical decision making in engineering.

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408

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Cambridge University Press

Published Date

ISBN 10

0521437504

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9780521437509

Peacemaking

A Systems Approach to Conflict Management

By: Lynn Sandra Kahn

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Peacemaking

A Systems Approach to Conflict Management

By: Lynn Sandra Kahn

Peacemaking is the activity which transforms the energy of conflict into the energy of cooperative achievement. A peacemaker is a third party consultant who helps people in conflict discover shared solutions where all sides feel like a winner. Peacemaking presents technologies, psychology, theories and application of conflict management activities. The key elements are: face-to-face dialogue, the analysis of conflict and shared solutions, the use of third party facilitators, feedback about group dynamics, clear conference design and systems thinking.

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284

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University Press of America

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ISBN 10

0819167835

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9780819167835

By Any Greens Necessary

A Revolutionary Guide for Black Women who Want to Eat Great, Get Healthy, Lose Weight, and Look Phat

By: Tracye Lynn McQuirter

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By Any Greens Necessary

A Revolutionary Guide for Black Women who Want to Eat Great, Get Healthy, Lose Weight, and Look Phat

By: Tracye Lynn McQuirter

A vegan food guide designed to help African-American women lose weight, get healthy, and look good, providing facts about the vegan diet, and including over forty recipes, menus, a shopping list, and resources.

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249

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Chicago Review Press

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ISBN 10

1556529988

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9781556529986

Around the World in a Dugout Canoe

The Untold Story of Captain John Voss and the Tilikum

By: John M. MacFarlane,Lynn J. Salmon

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Around the World in a Dugout Canoe

The Untold Story of Captain John Voss and the Tilikum

By: John M. MacFarlane,Lynn J. Salmon

Anticipating fame and wealth, Captain John Voss set out from Victoria, BC, in 1901, seeking to claim the world record for the smallest vessel ever to circumnavigate the globe. For the journey, he procured an authentic dugout cedar canoe from an Indigenous village on the east coast of Vancouver Island. For three years Voss and the Tilikum, aided by a rotating cast of characters, visited Australia, New Zealand, South Africa, Brazil and finally England, weathering heavy gales at sea and attracting large crowds of spectators on shore. The austere on-board conditions and simple navigational equipment Voss used throughout the voyage are a testimony to his skill and to the solid construction of the Nuu-Chah-Nulth vessel. Both Voss and his original mate, newspaperman N.K. Luxton, later wrote about their journey in accounts compromised by poor memories, brazen egos and outright lies. Stories of murder, cannibalism and high-seas terror have been repeated elsewhere without any regard to the truth. Now, over a century later, a full and fair account of the voyage—and the magnitude of Voss’s accomplishment—is at last fully detailed. In this groundbreaking work, marine historians John MacFarlane and Lynn Salmon sift fact from fiction, critically examining the claims of Voss’s and Luxton’s manuscripts against research from libraries, archives, museums and primary sources around the world. Including unpublished photographs, letters and ephemera from the voyage, Around the World in a Dugout Canoe tells the real story of a little-understood character and his cedar canoe. It is an enduring story of courage, adventure, sheer luck and at times tragedy.

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364

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Harbour Publishing

Published Date

ISBN 10

1550178806

ISBN 13

9781550178807

Behind the Silver Fern

Playing Rugby for New Zealand

By: Tony Johnson,Lynn McConnell

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Behind the Silver Fern

Playing Rugby for New Zealand

By: Tony Johnson,Lynn McConnell

A complete history of rugby’s most famous yet enigmatic team, the New Zealand All Blacks, told by the men who have worn the iconic black jersey. Go behind the scenes with the world’s most successful sports team. From the legendary 1905 “Originals” all the way through to Richie McCaw’s record-breaking back-to-back World Cup champions of 2015, this is a history of the All Blacks like you have never experienced it before. Thanks to exhaustive archival research and exclusive new material garnered from a vast array of interviews with players and coaches from across the decades, Behind the Silver Fern unveils the compelling truth of what it means to play for the team that has dominated Test match rugby for over a century—all the trials and tribulations behind the scenes, the glory, the drama and the honor on the field, and the passionate friendships and bonds of a brotherhood off it. Absorbing and illuminating, this is the ultimate history of New Zealand rugby—told, definitively, by the men who have been there and done it. “A treat for anybody who enjoys a little inside track into the great and controversial moments. There is little as revealing in sport as thoughts delivered straight from the horse’s mouth.” —The Rugby Paper

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812

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Arena Sport

Published Date

ISBN 10

0857903330

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9780857903334

Belief Systems, Religion, and Behavioral Economics

Marketing in Multicultural Environments

By: Elizabeth A. Minton,Lynn R. Kahle

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Belief Systems, Religion, and Behavioral Economics

Marketing in Multicultural Environments

By: Elizabeth A. Minton,Lynn R. Kahle

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values, which then contributes to consumption decisions, voting practices, reaction to pro social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decisions, which encompass consumer decision making, but doesn’t incorporate religion as an influence on economic decision making. This book provides one of the first comprehensive investigations into the relationship between religion and behavioral economics. The basic premises of the major religious affiliations are reviewed, and the authors bring to life prior research on religion and behavioral economics with an emphasis on how this research can help practitioners to improve business practices.

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136

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Business Expert Press

Published Date

ISBN 10

1606497057

ISBN 13

9781606497050

Home Grown Faith

By: David Lynn,Kathy Lynn

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Home Grown Faith

By: David Lynn,Kathy Lynn

No matter where you are in your own spiritual journey, no matter how little you know about the Bible, no matter how busy your schedule, you CAN grow your kids in Christian faith! Parents of faith are the most influential people in the lives of children - more than pastors, Sunday School teachers, youth workers, or teachers. Passing our faith to our kids is the responsibility of the church (home grown faith versus church grown faith). There are certain conditions that parents can intentionally create in the home that will leave a legacy of faith for their childre, grandchildren, and beyond. They include prayer and devotions; family acts of service; caring conversations; and rituals and traditions. Home Grown Faith will encourage and teach parents how they can shape the spiritual future of their kids one day at a time.

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160

Publisher

Thomas Nelson

Published Date

ISBN 10

1418552631

ISBN 13

9781418552633

Evelyn Brent

The Life and Films of Hollywood's Lady Crook

By: Lynn Kear,James King

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Evelyn Brent

The Life and Films of Hollywood's Lady Crook

By: Lynn Kear,James King

Evelyn Brent's life and career were going quite well in 1928. She was happily living with writer Dorothy Herzog following her divorce from producer Bernard Fineman, and the tiny brunette had wowed fans and critics in the silent films The Underworld and The Last Command. She'd also been a sensation in Paramount's first dialogue film, Interference. But by the end of that year Brent was headed for a quick, downward spiral ending in bankruptcy and occasional work as an extra. What happened is a complicated story laced with bad luck, poor decisions, and treachery detailed in this first and only full-length biography.

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313

Publisher

McFarland

Published Date

ISBN 10

0786454687

ISBN 13

9780786454686

Broadcasting the Local News

The Early Years of Pittsburgh's KDKA-TV

By: Lynn Boyd Hinds

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Broadcasting the Local News

The Early Years of Pittsburgh's KDKA-TV

By: Lynn Boyd Hinds

Television came to Pittsburgh in 1949 when WDTV (the forerunner of KDKA-TV) went on the air. Whereas many television stations in the United States began reading news on the air only to comply with FCC requirements, WDTV treated news seriously from day one with its first regular program, a local news show called "Pitt Parade." Today KDKA is still highly regarded among journalists for its news programming. Although television news may seem familiar to us, it was anything but familiar to the men and women of early television. Hinds shows how they borrowed liberally from newspapers, radio, motion picture newsreels, theater, and even magazines to create, by trial and error, suitable ways to present the news. Rather than instantly replacing radio, television news moved slowly from the "rip and read" radio-style format, which simply duplicated what came over the wire services and was in the newspapers, to the conventions of local newscasts we take for granted today--live remotes, lead and feature stories, sports and weather, all brought together by an in-studio anchor. Pittsburghers will recognize many familiar names in Hinds's account--Bill Burns, Paul Long, Florence Sando, Eleanor Schano, and others--veterans of Pittsburgh broadcasting whom Hinds has interviewed for this book. The story they tell is the story of dozens of other stations across the country. In the process, they tell us much about the early history of television in America. Lynn Boyd Hinds spent over twenty years in Pittsburgh television and radio before moving to Penn State University where he was an affiliate producer for WPSX-TV, the public broadcasting station in Central Pennsylvania. There he created and hosted the popular quiz show, "The Pennsylvania Game." Today he is Associate Professor of Broadcast News in the Perley Isaac Reed School of Journalism at West Virginia University.

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210

Publisher

Penn State Press

Published Date

ISBN 10

0271041277

ISBN 13

9780271041278

Book's by Lynn Mcdonald

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