The founders of the world-renowned VISION54 training program and the authors of the bestselling Every Shot Must Have a Purpose take golf instruction to the next level in this groundbreaking new approach to mastering the game. Golf is a beloved yet technical game, so a sound swing and precise technique are essential. Most golfers who want to improve their skills go to the range and work painstakingly on their swings, not realizing it’s often their performance state on the course that needs work, not their technique. Simple things such as awareness of your balance, tension, and tempo, as well as the ability to control mental, emotional, and social variables you encounter while playing can quickly take your game to a new performance level. Pia Nilsson and Lynn Marriott, founders of VISION54’s groundbreaking and innovative golf program are here to help. Aimed at both the weekend golfer and the advanced player, each chapter presents a series of “human skills”—including assignments, explorations, and mini-lessons—that strip away the complexity surrounding swing technique and playing consistency—the conditional variations that plague golfers. Be A Player is the must-have book for any golfer who wants to unite technical skills and on-course performance seamlessly and effectively. With this cutting-edge text by your side, you will become a true student of VISION54 and a better player better on the course…where it matters most!
This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its notable, and in some cases lasting, impacts on the tourism industry. The text features new mini-case studies (snapshots) and international case studies from countries around the globe including USA, Saudi Arabia, India, China, New Zealand, Australia, Namibia and the UK. It discusses the latest trends in transport, hospitality, attractions and the travel trade and includes examples from major tourism companies including Trip.com, TUI and Airbnb. The book is suitable for students who are starting their tourism studies as part of their college or university education. Clare Inkson is a Senior Lecturer in Tourism and Course Leader of BA Tourism with Business at the University of Westminster, London. Lynn Minnaert is the Academic Director and Clinical Associate Professor at New York University’s Jonathan M. Tisch Center for Hospitality and Tourism.
This autobiography contains the lifetime events and highlights of author and Maine native, Bonnie Lil Murphy. Mrs. Murphy draws from her experiences as a world traveler, as well as a United States Army veteran, graduate of the Baptist College of Florida. Through reading My Magnificent Eagle, most readers will be able to identify with the pain, heartaches, and neglect of an unwanted child then soar to new heights as she has blossomed into a productive adult full of joy, compassion and love for God. Her honesty, kindness and trusting soul abounds as she carries supplies and Bibles to Southern Baptist missionaries around the world, earning the recognition as the lady who brings us the Bibles. Join the journey into a childs life on a Maine farm then soar with her as we travel into adulthood looking back on the world of fear and excitement, wonder, salvation, and love. Since early childhood, the author has had an insatiable identity with the American Bald Eagle and watched in wonderment as the eagles soar freely into the sky. Isaiah 40:31 says, but they that wait upon the Lord shall renew their strength, they shall mount up with wings as eagles, they shall run and not be weary, they shall walk and not faint.
Iowa has more than eighteen thousand archaeological sites, and research in the past few decades has transformed our knowledge of the state's human past. Drawing on the discoveries of many avocational and professional scientists, Lynn Alex describes Iowa's unique archaeological record as well as the challenges faced by today's researchers, armed with innovative techniques for the discovery and recovery of archaeological remains and increasingly refined frameworks for interpretation. The core of this book--which includes many historic photographs and maps as well as numerous new maps and drawings and a generous selection of color photos--explores in detail what archaeologists have learned from studying the state's material remains and their contexts. Examining the projectile points, potsherds, and patterns that make up the archaeological record, Alex describes the nature of the earliest settlements in Iowa, the development of farming cultures, the role of the environment and environmental change, geomorphology and the burial of sites, interaction among native societies, tribal affiliation of early historic groups, and the arrival and impact of Euro-Americans. In a final chapter, she examines the question of stewardship and the protection of Iowa's many archaeological resources.
FROM EXCITING AUTHOR OF LGBTQIA OMEGAVERSE ROMANCE E. ROSE LYNN Book one in the Heated series Kara' s not an Omega that Alphas want— so can she trust it when four rich, smart, gorgeous Alphas say they do? Kara is smart, beautiful— and very aware of the fact that no Alpha will want her, because she's a one-in-a-million Omega who can't get pregnant or bond. That' s what billionaire Alpha Damon Silva tells her his set of four Alphas wants, though, when he offers to court her. The idea of four gorgeous billionaires wanting her seems too good to be true, and she can't forget the one massive catch: without a bond, they'll always be able to drop her from their lives and move on, leaving her known as the Omega who got left behind. But this might be her only opportunity for the life she always wanted to live, if she can get past the fear of it all going wrong— or right. What' s an Omega to do, when faced with the opportunity of a lifetime?
Data protection laws are new in Singapore, Malaysia, Philippines, Indonesia and Thailand. In Europe, the General Data Protection Regulation (GDPR) — a single law across all of EU – comes into force from May 2018. There are also strict laws in the US that govern the processing of personal data. Over a hundred countries in the world have a comprehensive data protection law and it is very easy for individuals and companies to breach these laws. Data or privacy breaches are on the rise and businesses can be prosecuted under data protection laws. Fines for non-compliance can be from S$1 million in Singapore, up to three years jail in Malaysia, and up to 4% of global revenues for EU countries. The focus on this book is operational compliance. The book is for everyone as all of us in the course of our daily work process personal data. Organised into sections, each idea provides practical advice and examples of how a breach of the law may happen. Examples cover HR, Finance, Admin, Marketing, etc, allowing the reader to relate to his or her own area of work
The most up-to-date, comprehensive guide to outstanding, distinctive lodging options in Mexico No fee accepted for inclusion It's a fact. You will spend more on lodging than on any other aspect of your Mexican getaway. Where you stay deserves special attention when planning your trip. Many travelers to Mexico focus on the wrong hazards, however, and come home disappointed and disillusioned. The discerning, honest reviews in this book can prevent you from wasting hundreds of dollars on a lodging choice that doesn't suit your needs and tastes. This completely revised and updated edition of BEST PLACES TO STAY IN MEXICO provides thoughtful, detailed descriptions of a variety of accommodations in Mexico's four main regions: the Mayan Riviera, the Mexican Riviera, the Extraordinary Interior, and Baja California. * Romantic Hideaways * Resorts and Spas * Beachfront Bargains * Intimate and Affordable Inns * Adventure Retreats * Sophisticated Luxury Hotels
Great Salt Lake is bleak yet beautiful, mysterious and alluring, an endangered "dead sea" vital to life. Explorer Jedediah Smith, surrounded by a vast wilderness, realized this felt to him like home. Conservationist John Muir found in the briny waters a sublime baptism and came out, in his words, salted and clean as a saint. Nineteenth-century Utahns built the first resorts, such as Saltair; bathed and floated in the water; and began extracting valuable salts and minerals from the ever-fluctuating lake. Ringed with wildlife refuges, it is a haven for migrating birds. With multiple state parks, Antelope Island among them, Great Salt Lake is today a magnet for sight-seeing, swimming, hiking, biking, horse riding, and sailing--just a few of the ways to experience what pioneer-era surveyor Howard Stansbury described as a "great and peculiar beauty.
Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy." -Bruce L. Claflin President and COO, 3Com Corporation "The Masterbrand Mandate shows why successful brands must both reflect and guide the organizational values, culture, and business strategy in this Internet age. It is a 'now' book that anyone managing an organization should read." -David Aaker Vice Chairman, Prophet Brand Strategy and Coauthor of Brand Leadership "The Masterbrand Mandate is a superb read for anyone involved in the management or building of brands." -Steven McMillan President and COO, Sara Lee Corporation "The Masterbrand Mandate is on the money-literally and figuratively! Both visionary and practical, it successfully tackles the modern challenges of brand-building head-on. This book is an invaluable guide for designing breakthrough brand strategies in the new economy." -Kevin Lane Keller E. B. Osborn Professor of Marketing, Dartmouth College "Lynn Upshaw and Earl Taylor have written an extraordinary blueprint for building a formidable enterprise-wide masterbrand. Every CEO-and everyone who hopes to be a CEO-should read this book." -Charles Brymer Group Chief Executive, Interbrand Corporation
This is a state-by-state guide to more than 90 opera houses and companies in the United States. Inaugural performances, a history of opera in the city, an ordinary season's repertory, and performers and directors are highlighted.
What did it mean to be old in seventeenth- and eighteenth-century England? This eight-volume edition brings together selections from medical treatises, sermons, legal documents, parish records, almshouse accounts, private letters, diaries and ballads, to investigate cultural and medical understanding of old age in pre-industrial England.
Scalpel-sharp in observation, deceptively simple in construction... at its frequent best Yes Prime Minister exhibits the classical perfection of a Mozart sonata' - Richard Last in The Times 'Its closely observed portrayal of what goes on in the corridors of power has given me hours of pure joy' - Rt Hon. Margaret Thatcher MP 'Yes Prime Minister... is not only a continuing marvel of editing by Jonathan Lynn and Antony Jay but also a collector's must' - John Coldstream in the Daily Telegraph 'Yes Prime Minister is a comedy in a class of its own' - Celia Brayfield in The Times
Written by a parent, for parents, this opinionated, personal, and easy-to-use guide has hundreds of ideas to keep the kids entertained for an hour, a day, or a weekend! Fun with the Family Metro New York leads the way to amusement parks, historical attractions, children’s museums, wildlife habitats, festivals, parks, and many other exciting places to go. The whole family will enjoy . . . Exploring the natural wonders of Wave Hill, Van Cortlandt Park, and Pelham Bay Park—all within the city limits Time-traveling back to the days of yore, whether as wizards or princesses, at the Cloisters Strolling through the fabulous mansions of millionaires, or speculating on the whereabouts of the buried treasures of Rip Van Winkle and Captain Kidd Swimming, boating, hiking, sightseeing, and fishing on Fire Island National Seashore
Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including Brandweek, Advertising Age, and the Journal of Brand Management. He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.
The population of London soared during the Industrial Revolution and the poorer areas became iconic places of overcrowding and vice. Focusing on the communities of Westminster, MacKay shows that many of the plebeian populace retained traditional working-class pursuits, such as gambling, drinking and blood sports.
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
This guide takes you to the best the islands have to offer, both above and below the water's surface. Underwater enthusiasts will revel in the vivid descriptions of dive sites, from the wreck of the Chikuzen just off Virgin Gorda to the Painted Walls of Norman Island. Each of the dives is chosen for visual appeal, marine life, or the challenge it offers. Depth, strength of currents, accessibility, marine life you will encounter, level of expertise required and special points of interest are covered. This guide is aimed at the dive traveler, not just the diver. It offers details on sightseeing, dining, and accommodations. You will also find contact numbers for watersports operators, stables, and boat charter companies. Shopping is covered in the guide as well. Aimed at the dive traveler, this book takes you to the best places the islands have to offer, both above and under the water. There are vivid descriptions of the dive sites and each one profiled is chosen for its visual appeal, marine life or the challenge it offers. The depth, strength of currents, accessibility, marine life you will encounter, level of experience required and special points of interest are covered. A special section covers medical and travel insurance for divers.
The authors introduce four principles--Dream, Believe, Dare, and Do--and reveal how these ideas drive the ten principles that are at the heart of every Disney strategy."--Jacket.
This location bible is the last word in finding the ideal place for weddings, business functions, and other special events. Hundreds of sites are featured, including private estates, gardens, historic landmarks, and wineries.
If you're looking for the perfect location for a wedding or special event, you've picked the right book This is the only book with real solutions to finding the perfect site. From San Luis Obispo to San Diego, and from Santa Monica to the Inland Empire, Here Comes The Guide puts many of Southern California's most beautiful, extraordinary and unusual places for weddings, receptions and special events at your fingertips: Hotels, Restaurants, ResortsYachts, Private Clubs, MuseumsPrivate Estates, Gardens, LandmarksChapels, Wineries, InnsThere's also a service directory highlighting Southern California's best event professionalsCaterers, PhotographersFloral Designers, InvitationsDisc Jockeys, CoordinatorsEntertainers, Videographers Here Comes The Guide Southern California has everything you need to evaluate and select an event site or service: an illustrated description of each location, including details about fees, capacities, services and site amenities; Valuable tips on how to plan your event, and save time and money; a screened selection of event professionals you can trust.
Tom Billodeaux, adopted son of a legendary Sinners quarterback, is making his mark as an outstanding kicker. When an opening occurs for a new punter, he is asked his opinion on the skills of Hall-of-Famer Andy Mortenson's grandchild, Alix Lindstrom. Not only is Alix a superb punter, she is also undeniably a tall, strong woman. For Tom, it's love the first time she removes her helmet, shakes out her blonde hair and gazes at him with her fjord-blue eyes. Alix regards herself as an overly big, clunky female jock who must prove her ability to every man on the team. For years, she has adored Tom from afar. Unfortunately, she isn’t very good at flirting or making her desires known. As Tom helps her integrate with the Sinners, her feelings grow. When Alix proves to be his equal in talent and gets roughed in a few plays, his mentoring and over-protectiveness prove his thoughts are in line with hers. But she doesn't want to be coddled. Can she establish her own identity between the goal posts while scoring touchdowns with him in private?
An authoritative and practical guide to business ethics, written in an accessible-question-and answer format In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories reporting indictments, prosecutions, and penalties imposed for unethical business conduct appear almost daily. Legislatures pass requirements elevating the levels of punishment and their enforcement against corporations and individuals. Organizations face pressure to design and implement effective ethics and compliance programs. As a result, businesses and businesspeople are increasingly worried that their conduct might cross lines that put their wealth and reputations at risk. Business Ethics: What Everyone Needs to Know ® explains what those lines are, how not to cross them, and what to do when they are crossed. Written for both businesspeople facing real-life dilemmas and students studying ethical questions, this succinct book uniquely surveys materials from moral philosophy, behavioral science, and corporate law, and shares practical advice. Experts J.S. Nelson and Lynn A. Stout cover a wide array of essential topics including the legal status of corporations, major ethical traps in modern business, negotiations, whistleblowing and liability, and best practices. Written in a short question-and-answer style, this resource provides engaging and readable introductions to the basic principles of business ethics, and an invaluable guide for dealing with ethical dilemmas.
In the tradition of "Learn to Earn", the founders of an innovative parent/child investment club present a cutting-edge, step-by-step guide for parents who want to teach their children to become stock market savvy. Charts, graphs & sidebars.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
With tree-lined squares dripping with Spanish moss, cobblestoned streets down by the river, and popular trolley tours, Savannah has become a darling of the Southeast United States. Thanks to its blend of grace, beauty, history, and oh-so-Southern dining and hospitality, the “Hostess City” has a way of charming visitors and locals alike. 100 Things to Do in Savannah Before You Die, All New is filled with easy-to-follow suggestions of where to go, what to see, can’t-miss dining, outdoor recreation, events and entertainment, and where to shop ‘til you drop—along with seasonal activities and suggested itineraries. From dining in a former Greyhound bus station with a James Beard award-winning chef to paddling a kayak through the many serene waterways surrounding Savannah, and from exploring the area’s heritage with the Coastal Heritage Society to the various artsy offerings from the Savannah College of Art and Design (SCAD), this is a Savannah guidebook for everyone. Savannah can be overwhelming, and everyone from the first-time or frequent visitor to seasoned locals can cut through the clutter with this collection of adventures, meals, off-beat treats, and historical insight to all parts of the city. Let long-time Savannah experts Lynn and Cele Seldon be your guides on your Savannah adventure.
A debut collection of hilarious essays and endearing missteps on the road to becoming fame-ish—now in paperback! It’s not easy being kind of famous. Fortune. Younger men. Exclusive invites. Being mistaken for different actresses who are slightly prettier and more famous than you. It’s all part of the gig, and Mary Lynn Rajskub is a pro. Hilarious and self-deprecating, FAME-ISH is Mary Lynn Rajskub’s debut collection of riotously funny essays. Smart, satirical, and relatable, this book gives new meaning to the word icon as Mary Lynn navigates the entertainment world against the backdrop of her own quirky idiosyncrasies. She describes what it’s like to make out with Tom Cruise, be a waitress at Denny’s, and find your life’s purpose in 300 indecipherable, not-easy-steps—all in a day’s work. Mary Lynn is honest about her experiences with bisexuality, her college years as a slug, and the bright lights of stardom, ultimately giving the people what they want: an endearing, hilarious look at what it’s like to almost make a name for yourself in Hollywood.
A new title in the Walking series, Walking: Salt Lake City is geared to first-time visitors to Salt Lake City--and to local residents. Both will enjoy the history and tales about places they thought they knew, and will be surprised to find walking destinations they may not have considered before. Each tour in the stylish, portable format touches on history, culture, and local architecture, plus insider recommendations on eateries, galleries, and nightlife. With clear maps depicting each walk, parking and public transit info, at-a-glance summaries and Points of Interest appendices, there's no better way to discover a city than on foot with a Walking guide. Walking Salt Lake City is a time-traveling guide to Salt Lake City's past and to its vibrant present. Written by Utah natives, it presents rambles of every kind. The 30+ tours explore the city's downtown, which is experiencing an invigorating renaissance; Temple Square, world headquarters of the Latter-Day Saints Church; Capitol Hill; character-filled neighborhoods like the Avenues and "15th and 15th"; and semi-rural surprises near and within the bustling city, from Memory Grove and City Creek Canyon, a stone's throw from metropolitan skyscrapers, to tucked-away and nearly forgotten Miller Bird Preserve and the appropriately named Hidden Hollow. While snow-capped mountains, famous canyon resorts, and the inland sea that gave the city its name invitingly beckon hikers, skiers, snowboarders, climbers, and day-trippers, Walking Salt Lake City unveils tempting reasons to enjoy the urban setting itself. Thoughtfully designed, the guide offers precise directions, easy to follow summaries, and tips about inviting eateries and shopping havens. Whether you are out for a heart-pumping workout or an evening stroll, filling an hour or a day, or count yourself a Utah visitor, a new resident or a lifelong local, this book is designed with you in mind.
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Managing Marketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
The fifth in a new series, each one set in a U.S. metropolis, Peaceful Places: Boston leads the reader on an unexpected path to secret delights shared by its insider author. This new title in an unusual guidebook series is for everyone who yearns for a little peace and quiet amidst the urban hubbub. The book entices readers with 120 tranquil oases, in Boston and beyond. There are enchanting walks, historic sites, museums and galleries, outdoor habitats, parks and gardens, quiet tables, spiritual enclaves, inspiring vistas, and urban surprises, all described from the perspective of a local who knows where to find serenity, in both familiar and unexpected places.
Legends, Lore and True Tales of Utah explores an eclectic past Ordinary history books often fail to address the obscure or the unexplained, leaving questions buried in annals of yesteryear. Where were Utah's mythical monsters, including Bigfoot, spotted? How did 'Schoolmarm's Bloomers' become a state symbol? What created the Lagoon Amusement Park's 'dark side'? Why did 'Frankenstein' prowl through the Cache town of Clarkston? Does Sardine Canyon hide the state's fishiest story? Exactly what was the 'Lakemobile' that rolled through the Great Salt Lake? When and why did BYU temporarily ban football? How is it that the first college basketball team to ever play in the state was all women, and they beat the men? Retired journalist Lynn Arave presents this unique collection, including over a hundred photographs, of the Beehive State's offbeat history.
A student-written guide to Loyola University Maryland that provides statistics, facts, and opinions on academics, local atmosphere, campus dining and housing, diversity, athletics, nightlife, Greek life, student organizations, and other topics, and includes a summary of the top ten best and worst things about life on campus.
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