This wonderful book allows Moms and Dads to help develop musical skills while spending special time with their babies! Lynn Kleiner, master educator, has written over 30 songs and activities that are fun and easy to do at home or in a learning center classroom environment.
More than 80 easy-to-follow, innovative lesson plans for babies through primary-age children that capture the magical power and excitement of interactive musical learning. The book includes movement activities, instrument playing, puppets and more -- as well as hundreds of photographs! Instructions to the teacher are included for each lesson plan.
S.O.S. Songs of the Sea is the perfect mix of music, creativity, and fun for music teachers, classroom teachers, child care providers and kids! Students will enjoy learning about the sea and its creatures through the engaging songs and activities. Classroom curriculum, music, crafts, and snacks are integrated, overlapped and joined to immerse students in a joyful, creative learning experience.
Of all the job titles listed in the opening and closing screen credits, producer is certainly the most amorphous. There are businessmen (and women)-producers, writer-director- and movie-star-producers; producers who work for the studio; executive producers whose reputation and industry clout alone gets a project financed (though their day-to-day participation in the project may be negligible). The job title, regardless of the actual work involved, warrants a great deal of prestige in the film business; it is the credited producers, after all, who collect the Oscar for Best Picture. But what producers do and what they don’t or won’t do varies from project to project. Producing is the first book to provide a comprehensive overview of the roles that producers have played in Hollywood, from the dawn of the twentieth century to the present day. It introduces readers to the colorful figures who helped to define and reimagine the producer’s role, including inventors like Thomas Edison, moguls like Darryl F. Zanuck, entrepreneurs like Walt Disney, and mavericks like Roger Corman. Readers also get an inside look at the less glamorous jobs producers have often performed: shepherding projects through many years of development, securing financial backers, and supervising movie shoots. The latest book in the acclaimed Behind the Silver Screen series, Producing includes essays written by seven film scholars, each an expert in a different period of cinema history. Together, they give readers a full picture of how the art and business of producing films has changed over time—and how the producer’s myriad job duties continue to evolve in the digital era.
This wonderful book allows moms and dads to help develop musical skills in their 2-3-year olds while sharing special time with their children! Lynn Kleiner, master educator, has written about 30 songs and activities that are fun and easy to do at home or in a learning center classroom environment. Many photographs are included that explain the lessons at a glance.
Lynn Kleiner presents her creative ideas and stories for movement and percussion-playing as she delights preschool through primary-age children with orchestral favorites. There are selections for marching, dancing, trotting, skipping, jumping, hiding, sleeping, playing instruments, entering class, and saying goodbye. Lots of fun, this book will allow teachers to capture children's interest in orchestral music for a lifetime. The CD contains 25 tracks including selections from Bizet's Carmen, Saint-Saëns' Carnival of the Animals, Dvorák's New World Symphony, Haydn's Surprise Symphony, and many more.
Featuring the work of recognized worldwide experts, this user-friendly text presents the most current scientific information, diagnostic approaches, and management strategies for the care of children with acute and chronic respiratory diseases. A consistent chapter format enables you to rapidly and effortlessly locate the most current protocols on manifestations, etiologies, triggers, approaches to treatment, complications, and preventative strategies. And, a bonus website—new to this edition—features all of the book’s illustrations and extensive reference lists for each chapter in electronic format for your personal use. Includes guidance on differential diagnosis to help you determine which disease or condition your patient may have. Uses extensive color-coded algorithms to facilitate quick diagnosis, management, and treatment decisions. Organizes material to parallel your clinical decision making process. Provides expert guidance on what diagnostic tests to order for each patient—and how to interpret the results. Presents important “take home concepts within each chapter to help you recall clinical pearls. Includes the most need-to-know basic science, focusing on providing clear implications for patient care. Includes a separate website with all of the images from the text and extensive reference lists—downloadable for your personal use. Provides the latest scientific information and diagnostic and management strategies for the care of children with respiratory illnesses. Features a new, functional four-color design to help you identify important information quickly and differentiate between essential and extraneous material. Presents cutting-edge coverage with new information on the biology of, and the influences on, the respiratory system during childhood, as well as the diagnosis and management of both common (ie, wheezing infant, cystic fibrosis, tuberculosis) and less common (ie, SARS, chest tumors, collagen vascular diseases, Familial Mediterranean Fever) conditions.
This edition represents a thorough reworking, expansion and updating of an earlier work, distributed in manuscript from under the title Acquisition through Creative Teaching (ACT). This book is written for teachers, that is, for a wide range of professional communicators and facilitators of learning. It is designed as a practical guide for teachers who wish to learn how to use the art of suggestion to help students tap remarkable brain capacities.
The perfect mix of music, creativity, and fun for music teachers, classroom teachers, and childcare providers. Students will enjoy learning about the jungle and its creatures through captivating songs and activities. Includes many imaginative lesson ideas for young children that capture the delightful power and excitement of interactive musical learning. Classroom curriculum, singing and playing instruments, crafts, and snacks are integrated, overlapped, and joined for a joyful, inventive learning experience. This title has received the iParenting Media award as one of the Best Products of 2006."
Why have Taiwan, rich parts of China, and Thailand boomed famously, while the Philippines has long remained stagnant both economically and politically? Do booms abet democracy? Does the rise of middle “classes” promise future liberalization? Why has Philippine democracy brought no boom and barely served the Filipino people?This book, unlike most previous studies, shows that both the roots and results of growth are largely political rather than economic. Specifically, it pays attention to local, not just national, power networks that caused or prevented growth in the four places under consideration. Violence has been common in these polities, along with money. Elections have contributed to socio-political problems that are also obvious in Leninist or junta regimes, because elections are surprisingly easy to buy with corrupt money from government contracts. Liberals should pay more serious theoretical attention to the effects of money on justice, and Western political science should focus more clearly on the ways non-state local power affects elections. By considering the effects on fair justice of local money and power (largely from small- and medium-sized firms that emerge after agrarian reforms), this book asks democrats to face squarely the extent to which electoral procedures fail to help ordinary citizens. Students and scholars of Asia will all need this book — as will students of the West whose methods have become parochial.
Customer Service Intelligence uses a wide range of management and educational theories to provide different approaches that can be incorporated as part of the customer service trainer's toolkit. Concepts such as: - emotional intelligence - behaviour modification - role modelling - dimensions of procedure and conviviality - expectancy theory - socio-cultural concepts of (service) community - customer service as dynamic 'object' in activity theory - Zen mindfulness all form the basis of training design in different contexts. Some trainers are dealing with new employees in fast food environments, others are retraining engineers in customer service provision as part of a strategic marketing initiative. This book enables the trainer to review the context for training and select the most appropriate approach to take. The training design is thus carefully thought through for maximum impact on the audience. Professionalism in customer service training is essential for the growth of many industries. This complex and challenging task is assisted by these perspectives, recommendations and case studies.
Big Media, Big Money is a lively and scathing critique of the contemporary communications industry, examining how media ownership and the profit-making motive affect the messages we receive in alarming ways. Through close readings of recent news events and critical examination of corporate influence, Bettig and Hall conclude that current interconnections among media, big business, government, and education pose a serious threat to democratic communications. The second edition includes three new chapters, covering the contemporary Hollywood film industry; the changing landscape of the music industry; and “ad creep,” the proliferation of advertising into previously ad-free venues such as schools and children’s television programming.
Why have Taiwan, rich parts of China, and Thailand boomed famously, while the Philippines has long remained stagnant both economically and politically? Do booms abet democracy? Does the rise of middle OC classesOCO promise future liberalization? Why has Philippine democracy brought no boom and barely served the Filipino people? This book, unlike most previous studies, shows that both the roots and results of growth are largely political rather than economic. Specifically, it pays attention to local, not just national, power networks that caused or prevented growth in the four places under consideration. Violence has been common in these polities, along with money. Elections have contributed to socio-political problems that are also obvious in Leninist or junta regimes, because elections are surprisingly easy to buy with corrupt money from government contracts. Liberals should pay more serious theoretical attention to the effects of money on justice, and Western political science should focus more clearly on the ways non-state local power affects elections. By considering the effects on fair justice of local money and power (largely from small- and medium-sized firms that emerge after agrarian reforms), this book asks democrats to face squarely the extent to which electoral procedures fail to help ordinary citizens. Students and scholars of Asia will all need this book OCo as will students of the West whose methods have become parochial.
How do journalists know what they know? Who gets to decide what good journalism is and when it's done right? What sort of expertise do journalists have, and what role should and do they play in society? Until a couple of decades ago, journalists rarely asked these questions, largely because the answers were generally undisputed. Now, the stakes are rising for journalists as they face real-time critique and audience pushback for their ethics, news reporting, and relevance. Yet the crises facing journalism have been narrowly defined as the result of disruption by new technologies and economic decline. This book argues that the concerns are in fact much more profound. Drawing on their five years of research with journalists in the U.S. and Canada, in a variety of news organizations from startups and freelancers to mainstream media, the authors find a digital reckoning taking place regarding journalism's founding ideals and methods. The book explores journalism's long-standing representational harms, arguing that despite thoughtful explorations of the role of publics in journalism, the profession hasn't adequately addressed matters of gender, race, intersectionality, and settler colonialism. In doing so, the authors rethink the basis for what journalism says it could and should do, suggesting that a turn to strong objectivity and systems journalism provides a path forward. They offer insights from journalists' own experiences and efforts at repair, reform, and transformation to consider how journalism can address its limits and possibilities along with widening media publics.
For more than 20 years, Athletic Training Exam Review has empowered and enabled students to assess and evaluate their athletic training knowledge, skills, and decision-making abilities. Now, newly updated for its platinum anniversary, the Seventh Edition continues a tradition of excellence while serving as a premier guide to successfully achieving certification as an athletic trainer. The Seventh Edition serves as a comprehensive self-evaluation tool, elevating readers’ level of preparation for the BOC exam. This market-leading guide has made a positive impact on the athletic training profession by highlighting and improving students’ strengths and weaknesses. What’s inside: Updated study techniques and test-taking strategies An expanded overview of the exam format to assist in organization and planning More than 1,300 multiple-choice questions and nearly 100 true/false questions, updated and organized according to the BOC’s Practice Analysis, Seventh Edition Educational Domains Clinical decision-making questions testing the ability to make appropriate judgment calls using problem solving A skills assessment composed of 26 problems designed to test manual athletic training skills Scenario-based problems to strengthen critical-thinking abilities In addition to the updated content, the Seventh Edition also features a fully redesigned and expanded online test-taking experience, including: New user-friendly, mobile format 8 knowledge assessment tests—3 more than the previous edition! 5 unique true/false exams 20 total drag and drop identification photographs—8 more than the previous edition! 43 critical-thinking scenarios 3 clinical decision-making exams containing scenario-based exam questions 13 video segments with related questions for practicing evaluation and assessment Athletic Training Exam Review has assisted thousands of students and has become a hallmark text around the globe. Connecting the classroom with clinical education, this review tool is a timely and critical text that prepares students for their exam and career as an athletic trainer.
The leading expert in interpersonal approaches to depression offers readers practical steps for improving social skills, overcoming interpersonal dependency, and confronting interpersonal inhibitions that make a person more vulnerable to depression.
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Managing in the public sector requires an understanding of the interaction between three distinct dimensions—administrative structures, organizational cultures, and the skills of individual managers. Public managers must produce results that citizens and their representatives expect from their government while fulfilling their constitutional responsibilities. In Public Management: Thinking and Acting in Three Dimensions, authors Carolyn J. Hill and Laurence E. Lynn, Jr. argue that one-size-fits-all approaches are inadequate for dealing with the distinctive challenges that public managers face. Drawing on both theory and detailed case studies of actual practice, the authors show how public management that is based on applying a three-dimensional analytic framework—structure, culture, and craft—to specific management problems is the most effective way to improve the performance of America’s unique scheme of governance in accordance with the rule of law. The book educates readers to be informed citizens and prepares students to participate as professionals in the world of public management.
Establishing endocrinology as a distinct medical specialty was no easy task. This engaging volume chronicles the journey through the stories of the men -and occasional women--who shaped the specialty through the ages. In 108 brief chapters, A Biographical History of Endocrinology illuminates the progress of endocrinology from Hippocrates to the modern day. The author highlights important leaders and their contributions to the field, including these early pioneers: Kos and Alexandria, and the first human anatomy Bartolomeo Eustachi and the adrenal gland Richard Lower and the pituitary gland Thomas Addison and adrenal insufficiency Franz Leydig and testosterone secreting cells Wiliam Stewart Halsted and surgery of the thyroid gland John J. Abel and isolation of hormones Hakaru Hashimoto and his disease Covering all the watershed moments in the history of the profession, the book identifies key figures whose contributions remain relevant today. Their fascinating stories of experiments and studies, advocacy and adversity, and exploring unknown territory will inspire the next generation of endocrinologists and satisfy every clinician who ever wondered "how did we get here?" This comprehensive yet concise biographical history of endocrinology will benefit not only practicing and prospective endocrinologists, but also other medical specialists and medical historians.
Challenging readers to rethink the norms of women's health and treatment, Prescribed Norms concludes with a gesture to chaos theory as a way of critiquing and breaking out of prescribed physiological and social understandings of women's health.
If you're a runner, or would like to be one, The Runner's Handbook will answer all your questions. Fitness expert Bob Glover-who has trained thousands of runners-shows you how to devise a training program and keep at the top of your form.
The area of simulated human figures is an active research area in computer graphics, and Norman Badler's group at the University of Pennsylvania is one of the leaders in the field. This book summarizes the state of the art in simulating human figures, discusses many of the interesting application areas, and makes some assumptions and predictions about where the field is going.
Delineates essential pediatric knowledge and skills that will greatly enhance nursing orientation and ongoing education This pocket-sized resource for nurses confronting pediatric emergencies provides immediate access to vital, life-saving information. Ideal for a variety of settings, this guide distills the wisdom of expert pediatric emergency clinicians who provide a wealth of critical information from basic foundational knowledge through red flag presentations and triage. After describing how to best incorporate the guide into practice, the book conveys important contextual information about pediatric developmental stages, anatomy and physiology, and how to communicate effectively with patients and caregivers. This essential resource provides comprehensive triage content; a combination of concept-based learning, disease pathology, and recognition according to body system; and psychosocial considerations. Additionally, behavioral health issues, congenital cardiac anomalies, and children with unique needs, along with assessments, interventions, critical medications, and selected components of resuscitation are covered. This text provides emergency, urgent care, clinic, school nurses and others, both experienced and inexperienced, with a pocket reference when caring for the pediatric patient. A quick-reference section highlights emergency pediatric procedures and medication administration for at-a-glance information. Chapters contain space for taking notes, inscribing important phone numbers, or pasting facility-specific policies and procedures. Key Features: Concise, pocket-sized, immediate-access format Useful for emergency, urgent care, clinic, school, detention center, summer camp settings, and others Utilizes a systematic evidence-based approach for the triage, assessment, and identification of appropriate interventions for a variety of clinical presentations Describes nursing pearls and critical concepts of pediatric emergency care Addresses typical vs. atypical patient presentations Provides step-by-step information for pediatric procedures Addresses anatomic and physiologic age-specific considerations applicable to each disease pathology or injury Icons are used throughout the book to quickly direct the user to specific content areas Contains blank note pages for customization
This practical book introduces readers to the current issues facing todays academic reference and instruction librarians grappling with the growing problem of student plagiarism. The book provides up-to-date overviews of student plagiarism, examples of ways in which librarians can educate students through proven instructional techniques, collaboration approaches and outreach methods, and discusses common problems and questions librarians may encounter when incorporating current anti-plagiarism instruction into their instructional services. Topics include: role of the academic librarian in combating student plagiarism, discipline-based approaches to combating student plagiarism, information literacy techniques and faculty/librarian collaboration. - Investigates the issues surrounding the growth of instances of student plagiarism - Discusses the academic librarian's role in combating student plagiarism - Recommends effective outreach techniques and instructional methods for preventing plagiarism
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Performance ARCHITECTURE The Art and Science of Improving Organizations is a hands-on guide to real world techniques for improving performance within the workplace. This important book explores the Human Performance Technology Landscape model that was presented in the bestselling book, the third edition of Handbook of Performance Technology. Framed by the Landscape model and supported by other proven models and tools, the book provides effective structures for anyone who needs to develop their performance improvement skills and knowledge and achieve results. A cutting-edge resource, this book draws on the experiences of the authors in combination with the work of notables in human performance technology, including Geary Rummler, Don Tosti, Judith Hale, Dale Brethower, Roger Kaufman, and many others. The authors identify and demonstrate how performance at three levels (worker: individual/team, work: process/practice, workplace: organization) impacts results in organizations. They also show how to scale performance improvement activities and apply them successfully to projects or initiatives of various sizes. "This is an excellent, practical guide to the field of Human Performance Technology, communicated in straightforward language. The authors have given a broad audience access to solid, research-based methods and tools for improving the performance of people at any and all levels of organizations." CARL BINDER, CPT, PhD, senior partner, Binder Riha Associates "Performance Architecture gives you concrete ideas about how to improve performance in the workplace. Adding it to your library is a must." JUDITH HALE, CPT, Ph.D., Hale Associates
In Modern Nature,Lynn K. Nyhart traces the emergence of a “biological perspective” in late nineteenth-century Germany that emphasized the dynamic relationships among organisms, and between organisms and their environment. Examining this approach to nature in light of Germany’s fraught urbanization and industrialization, as well the opportunities presented by new and reforming institutions, she argues that rapid social change drew attention to the role of social relationships and physical environments in rendering a society—and nature—whole, functional, and healthy. This quintessentially modern view of nature, Nyhart shows, stood in stark contrast to the standard naturalist’s orientation toward classification. While this new biological perspective would eventually grow into the academic discipline of ecology, Modern Nature locates its roots outside the universities, in a vibrant realm of populist natural history inhabited by taxidermists and zookeepers, schoolteachers and museum reformers, amateur enthusiasts and nature protectionists. Probing the populist beginnings of animal ecology in Germany, Nyhart unites the history of popular natural history with that of elite science in a new way. In doing so, she brings to light a major orientation in late nineteenth-century biology that has long been eclipsed by Darwinism.
This book offers a new critical perspective on the perpetual problem of literature's relationship to reality and in particular on the sustained tension between literature and historiography. The scholarly and literary works of W.G. Sebald (1944–2001) serve as striking examples for this discussion, for the way in which they demonstrate the emergence of a new hybrid discourse of literature as historiography. This book critically reconsiders the claims and aims of historiography by re-evaluating core questions of the literary discourse and by assessing the ethical imperative of literature in the 20th and 21st centuries. Guided by an inherently interdisciplinary framework, this book elucidates the interplay of epistemological, aesthetic, and ethical concerns that define Sebald's criticism and fiction. Appropriate to the way in which Sebald's works challenge us to rethink the boundaries between discourses, genres, disciplines, and media, this work proceeds in a methodologically non-dogmatic way, drawing on hermeneutics, semiotics, narratology, and discourse theory. In addition to contextualizing Sebald within postwar literature in German, the book is the first English-language study to consider Sebald's œuvre as a whole. Of interest for Sebald experts and enthusiasts, literary scholars and historians concerned with the problematic of representing the past.
Home Safe Home is the ultimate reference of its kind, written by the leading authority on eliminating toxics in the home. It offers more than four hundred tips, including do-it-yourself formulas for inexpensive, safe products to replace the harmful substances we are exposed to in our own households. If you suffer from unexplained headaches, fatigue, or depression, or if you worry about the link between increased use of toxic chemicals and the rising rate of cancer, the many suggestions in this book can make your life virtually toxic-free! Here are some of the many useful facts you'll learn: - You can make a window cleaner from vinegar and water that is safe, more effective, and less expensive than any product on the market. - A mineral powder, which costs pennies per use, is the safest way to get whites their whitest. - Simply changing your type of sheets and pillows may cure insomnia.
This is the first of the final reports on the excavations by the University of California at Nemea in the 1970's and 1980's. It contains the topographical and architectural studies: the Sacred Square (D Birge); the Xenon (L H Kraynak); and the Bath (S G Miller) . Includes a catalogue of the artifacts found.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
How do students, educators, and schools flourish together—especially in an era of increasing pressure from standardized testing, growing challenges to student mental health and well-being, and frequent educator burnout? Many schools strive toward academic achievement as their primary marker of success, but this well-meaning approach can lead to a reductionist view in which students are too often seen as statistics rather than whole human beings. Teachers, school leaders, parents, and of course students know that flourishing is a much broader and more holistic aim for education. But what is to be done? The goal of this book is to call Christian educators back to a better vision of flourishing within a robust theological framework, with the practical guidance necessary for implementation. To accomplish this, Lynn Swaner and Andy Wolfe take readers through an exploration of five essential domains identified through extensive empirical research—purpose, relationships, learning, resources, and well-being. An ideal resource for professional development and strategic planning, Flourishing Together persistently adheres to the principle that “anything that is worth building cannot be built alone.” Thus, the vision for flourishing here is one in which the school community is understood as an interconnected ecosystem, in which “each one’s flourishing is dependent on their flourishing together.” Accordingly, teachers and administrators will be inspired and equipped to reshape their schools as places where they—alongside their students—can flourish together in a community of abundant life.
Nursing is an evolving profession that requires continued knowledge updates in formulating a foundation for practice. In order to promote patient safety and satisfaction, it is imperative that nurses monitor publications and increase their knowledge base. Each patient is different; each care management situation requires an individualized plan of care. These require the nurse to develop a personal framework for practice that continually develops from this information. This mandates an evolving knowledge base which this edition will supply for nurses who work to deliver care that is research based and protocol driven. This issue of Nursing Clinics will be both timely and relevant as it will combine two clearly important topics for nurses in care management, pathophysiological updates as well as research based protocols that are important to continuity of validated evidence based care delivery. This will give nurses across organizations the opportunity to see care from a perspective of patient wholeness and not truncate care in order to address total components. With care reimbursement dependent on outcomes, it is important for the nurse to see care as a continuum and not finite. This issue will give nurses this perspective.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
The nature of work in the United States is changing dramatically, as new technologies, a global economy, and more demanding investors combine to create a far more competitive marketplace. Corporate efforts to respond to these new challenges have yielded mixed results. Headlines about instant millionaires and innovative e-businesses mingle with coverage of increasing job insecurity and record wage gaps between upper management and hourly workers. A Working Nation tracks the profound implications the changing workplace has had for all workers and shows who the real economic winners and losers have been in the past twenty-five years. A Working Nation sorts fact from fiction about the new relationship between workers and firms, and addresses several critical issues: Who are the real winners and losers in this new economy? Has the relationship between workers and firms really been transformed? How have employees become more integrated into or disconnected from corporate strategies and performance? Should government step into this new economic reality and how should it intervene? Among the topics investigated, David T. Ellwood explores and explains the apparent paradox between the steady rise in per capita national income and the stagnant wages of middle- and working-class workers. Douglas Kruse and Joseph Blasi study relative changes in long-term vs. temporary work, and evaluate the introduction of profit-sharing schemes and high performance workplace programs. William A. Niskanen and Rebecca M. Blank, both former members of the president's Council of Economic Advisers, offer their perspectives on what direction government might take to make this a working nation for everyone. Though Niskanen and Blank take alternative approaches, they both conclude that the primary policy emphasis ought to be on the problems of the least skilled more than on inequality per se, and that a focus on childhood education and tax supports for low-income working families should be of primary concern. A Working Nation paints a compelling and surprisingly consistent picture of today's workplace. While the booming economy has created millions of new jobs, it has also lead to an alarmingly unbalanced system of rewards that puts less-skilled, and many middle-class, workers at risk. This book is essential reading for those seeking the most efficient answers to the challenges and opportunities of the evolving economy.
63 New and Updated Patterns for Driving and Sustaining Change “The hard part of change is enlisting the support of other people. Whether a top manager interested in improving your organization’s results or a lone developer promoting a better way of working, this book will give you tools and ideas to help accomplish your goal.” –George Dinwiddie, independent coach and consultant, iDIA Computing, LLC “Keep the patterns in this book and Fearless Change handy. ... These patterns transformed me from an ineffective ‘voice in the wilderness’ to a valued collaborator.” –Lisa Crispin, co-author (with Janet Gregory) of Agile Testing and More Agile Testing In their classic work, Fearless Change, Mary Lynn Manns and Linda Rising interviewed successful leaders of change, identified 48 patterns for implementing change in teams of all sizes, and demonstrated how to use these techniques effectively. Now, in More Fearless Change the authors reflect on all they’ve learned about their original patterns in the past decade, and introduce 15 powerful, new techniques–all extensively validated by change leaders worldwide. Manns and Rising teach strategies that appeal to each individual’s logic (head), feelings (heart), and desire to contribute (hands)–the best way to motivate real change and sustain it for the long haul. Learn how to Focus on the best things you can achieve with limited resources Strategize to build flexible plans and go after low-hanging fruit Get help from the right people in the right ways Establish emotional connections that inspire motivation and imagination Create an “elevator pitch” that keeps everyone focused on what truly matters Build bridges, work with skeptics, soften resistance, and open minds Uncover easier paths towards change, and build on what already works Sustain momentum, provide time for reflection, and celebrate small successes More Fearless Change reflects a profound understanding of how real change happens: not instantaneously in response to top-down plans and demands, but iteratively, through small steps that teach from experience. Best of all, as thousands of change agents have already discovered, its patterns are easy to use–and they work.
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