There Is Light By: Lynn Garry Love, Light, truth, fear, chaos. What do these terms mean to us? Emotions, perceptions, states of being? There is Light explores the idea that these terms represent choices, two choices to be precise: Love or fear? Throughout our lives we find ourselves faced with choices, lessons, experiences. These instances often leave us asking questions about ourselves and the world. How did I get here? What is happening in the world? Why do I feel this way? How are we changing? We look at how our world is changing and we can become disheartened. But by choosing to live in Love and Light, being in our heart, we are given an opportunity to grow. This book is a starting guide to how living in Love and Light can help us to rise above the chaos of this world. It is about using tools to stay out of fear, creating in Love, and finding our own answers to these questions.
Aged thirty-five, Charlotte had led an idealistic lifestyle under the regime of the Martians who came to Earth to save us from self-destruction in the year 2015. On the birth of her second daughter Holly, Charlotte began to realize that all was not has it appeared. There had been a price for the help the Martians had given. Was the cost too high? Having being kept in the dark for thirty-five years, she was now on a mission to complete her education, fighting against her familys advice and her own emotions. Is she endangering herself and others? Does she have the strength to overcome her mental demons? Or will she turn a blind eye and allow them to deceive many mothers without their consent? Just because our (predominantly male) government had made an agreement.
Where and why does Luke include references in Acts to Graeco-Roman gods and religious practices? How do these explicit and implicit mentions relate to other literature, inscriptions and artifacts from the same period? Through a close and informative reading of seven key texts in Acts, Kauppi analyses the appearances of Graeco-Roman.
Why does the American political system work the way it does? Find the answers in The Logic of American Politics. This bestselling text arms students with a "toolkit" of institutional design concepts—command, veto, agenda control, voting rules, and delegation—to help them comprehend how the American political system was designed and why it works the way it does. The authors build students′ critical thinking through a simple yet powerful idea: politics is about solving collective action problems. This thoroughly updated Tenth Edition considers the most recent events and data, including rising political polarization, the country’s reaction to changing demographics, and Americans’ growing emotional involvement in politics. With a fresh analysis of the 2020 election results, this bestseller provides students the tools they need to make sense of the government they have. Digital Option / Courseware SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers si Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge (formerly known as SAGE Coursepacks): Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. CQ Press Lecture Spark: Designed to save you time and ignite student engagement, these free weekly lecture launchers focus on current event topics tied to key concepts in American Government.
Name Your Hero is the reference book for writers searching for that perfect hyper-masculine name for the leading male character(s) in their great American Novel – or even a short story. Don’t waste time with ordinary name books; reach for Name Your Hero - the one tool designed to help you name your leading man.
Carefully documenting the deceptions and excesses of television news coverage of the so-called cocaine epidemic, Cracked Coverage stands as a bold indictment of the backlash politics of the Reagan coalition and its implicit racism, the mercenary outlook of the drug control establishment, and the enterprising reporting of crusading journalism. Blending theoretical and empirical analyses, Jimmie L. Reeves and Richard Campbell explore how TV news not only interprets "reality" in ways that reflect prevailing ideologies, but is in many respects responsible for constructing that reality. Their examination of the complexity of television and its role in American social, cultural, and political conflict is focused specifically on the ways in which American television during the Reagan years helped stage and legitimate the "war on drugs," one of the great moral panics of the postwar era. The authors persuasively argue, for example, that powder cocaine in the early Reagan years was understood and treated very differently on television and by the state than was crack cocaine, which was discovered by the news media in late 1985. In their critical analysis of 270 news stories broadcast between 1981 and 1988, Reeves and Campbell demonstrate a disturbing disparity between the earlier presentation of the middle- and upper-class "white" drug offender, for whom therapeutic recovery was an available option, and the subsequent news treatment of the inner-city "black" drug delinquent, often described as beyond rehabilitation and subject only to intensified strategies of law and order. Enlivened by provocative discussions of Nancy Reagan's antidrug activism, the dramatic death of basketball star Len Bias, and the myth of the crack baby, the book argues that Reagan's war on drugs was at heart a political spectacle that advanced the reactionary agenda of the New and Religious Right--an agenda that dismissed social problems grounded in economic devastation as individual moral problems that could simply be remedied by just saying "no." Wide ranging and authoritative, Cracked Coverage: Television News, the Anti-Cocaine Crusade, and the Reagan Legacy is a truly interdisciplinary work that will attract readers across the humanities and social sciences in addition to students, scholars, journalists, and policy makers interested in the media and drug-related issues.
Although not always unswervingly, from antiquity until today, Christians have engaged in charity. As settings changed, compassion evolved, laying in place an ongoing mosaic of Christian ideas and institutions surrounding care. From the antique and medieval to the modern and contemporary, each age offers unique actors and insights into how compassion is viewed and achieved. We consider repeating motifs and novel appearances in the arc of Christian compassion which enlighten and inspire. Encountered on the journey are the formation and sacrifice of ancient Christians; an emphasis on virtues taught through sparing and sharing; the nascent social welfare of the Byzantine church; the sacralization and mobilization of a medieval church; innovative ideas from reformers who advance the role of the state; and modern movements in justice, peace, humanitarianism, mutual aid, and community development.
Evelyn Brent's life and career were going quite well in 1928. She was happily living with writer Dorothy Herzog following her divorce from producer Bernard Fineman, and the tiny brunette had wowed fans and critics in the silent films The Underworld and The Last Command. She'd also been a sensation in Paramount's first dialogue film, Interference. But by the end of that year Brent was headed for a quick, downward spiral ending in bankruptcy and occasional work as an extra. What happened is a complicated story laced with bad luck, poor decisions, and treachery detailed in this first and only full-length biography.
Changing Women, Changing History is a bibliographic guide to the scholarship, both English and French, on Canadian's women's history. Organized under broad subject headings, and accompanied by author and subject indices it is accessible and comprehensive.
Across North America, hundreds of reconstructed living history sites, which traditionally presented history from a primarily European perspective, have hired Native staff in an attempt to communicate a broader view of the past. Playing Ourselves explores this major shift in representation, using detailed observations of five historic sites in the U.S. and Canada to both discuss the theoretical aspects of Native cultural performance and advise interpreters and their managers on how to more effectively present an inclusive history.
Cormac McCarthy told an interviewer for the New York Times Magazine that "books are made out of books," but he has been famously unwilling to discuss how his own writing draws on the works of other writers. Yet his novels and plays masterfully appropriate and allude to an extensive range of literary works, demonstrating that McCarthy is well aware of literary tradition, respectful of the canon, and deliberately situating himself in a knowing relationship to precursors. The Wittliff Collection at Texas State University acquired McCarthy's literary archive in 2007. In Books Are Made Out of Books, Michael Lynn Crews thoroughly mines the archive to identify nearly 150 writers and thinkers that McCarthy himself references in early drafts, marginalia, notes, and correspondence. Crews organizes the references into chapters devoted to McCarthy's published works, the unpublished screenplay Whales and Men, and McCarthy's correspondence. For each work, Crews identifies the authors, artists, or other cultural figures that McCarthy references; gives the source of the reference in McCarthy's papers; provides context for the reference as it appears in the archives; and explains the significance of the reference to the novel or play that McCarthy was working on. This groundbreaking exploration of McCarthy's literary influences—impossible to undertake before the opening of the archive—vastly expands our understanding of how one of America's foremost authors has engaged with the ideas, images, metaphors, and language of other thinkers and made them his own.
Between 1948 and 1955, nearly two-thirds of all American families bought a television set—and a revolution in social life and popular culture was launched. In this fascinating book, Lynn Spigel chronicles the enormous impact of television in the formative years of the new medium: how, over the course of a single decade, television became an intimate part of everyday life. What did Americans expect from it? What effects did the new daily ritual of watching television have on children? Was television welcomed as an unprecedented "window on the world," or as a "one-eyed monster" that would disrupt households and corrupt children? Drawing on an ambitious array of unconventional sources, from sitcom scripts to articles and advertisements in women's magazines, Spigel offers the fullest available account of the popular response to television in the postwar years. She chronicles the role of television as a focus for evolving debates on issues ranging from the ideal of the perfect family and changes in women's role within the household to new uses of domestic space. The arrival of television did more than turn the living room into a private theater: it offered a national stage on which to play out and resolve conflicts about the way Americans should live. Spigel chronicles this lively and contentious debate as it took place in the popular media. Of particular interest is her treatment of the way in which the phenomenon of television itself was constantly deliberated—from how programs should be watched to where the set was placed to whether Mom, Dad, or kids should control the dial. Make Room for TV combines a powerful analysis of the growth of electronic culture with a nuanced social history of family life in postwar America, offering a provocative glimpse of the way television became the mirror of so many of America's hopes and fears and dreams.
Why have Taiwan, rich parts of China, and Thailand boomed famously, while the Philippines has long remained stagnant both economically and politically? Do booms abet democracy? Does the rise of middle “classes” promise future liberalization? Why has Philippine democracy brought no boom and barely served the Filipino people? This book, unlike previous books, shows that both the roots and results of growth are largely political, not just economic. Specifically, it pays attention to local, not just national, power networks that caused or prevented growth in the aforementioned countries. Violence has been common in these politics, along with money. Elections have contributed to socio-political problems that are also obvious in Leninist or junta regimes, because elections are surprisingly easy to buy with corrupt money from government contracts. Liberals should pay more serious theoretical attention to the effects of money on justice, and Western political science should focus more clearly on the ways non-state local power affects elections. By considering the role of local money and power (above all, from small- and medium-sized firms that emerged after agrarian reforms) on elections and justice, this book asks democrats squarely to face the extent to which electoral procedures have failed to help ordinary citizens. Students and scholars of Asia will all need this book — as will students of the West whose methods have become parochial.
An accessible and comprehensive history of terrorism from ancient times to the present In the years since 9/11, there has been a massive surge in interest surrounding the study of terrorism. This volume applies distinguished military historian John Lynn’s lifetime of research and teaching experience to this difficult topic. As a form of violence that implies the threat of future violence, terrorism breeds insecurity, vulnerability, and a desire for retribution that has far-reaching consequences. Lynn distinguishes between the paralyzing effect of fear and the potentially dangerous and chaotic effects of moral outrage and righteous retaliation guiding counterterrorism efforts. In this accessible and comprehensive text, Lynn traces the evolution of terrorism over time, exposing its constants and contrasts. In doing so, he contextualizes this violence and argues that a knowledge of the history and nature of terrorism can temper its psychological effects, and can help us more accurately and carefully assess threats as well as develop informed and measured responses.
This book's 50-plus lessons-each based on a different picture book or story-will help classroom teachers build a foundation for teaching math, science, and social studies concepts to their students. Each lesson uses children's literature to make challenging, abstract concepts relevant to children's lives, inviting them to learn these concepts while responding to a story's illustrations, theme, characters, and plot. The lessons also demonstrate how teachers can use children's literature to meet national standards in math, science, and social studies. Chapters 1 through 5 set the stage for using picture books, discussing the effective, imaginative integration of literature into the classroom. Teachers will learn to create an environment that ensures that when children and books come together, the experience is enjoyable and thought provoking. Chapters 6 through 9 provide individual lessons, by grade level, with detailed activities based on specific books.
Since 1660 when actresses first began performing on the English stage, women have forged bright careers in theatre, while men called the shots. Four hundred years of women playwrights, from Aphra Behn to Caryl Churchill, yet plays by women make up less than a quarter of staged productions in the UK, leading to a lack of central roles for women. At a time when many theatres have closed their doors and others are looking to re-open, will they choose to move with the times or fall back on the safety of a tired repertoire? With an overview of influential women in post-war theatre and 25 exclusive interviews with leading women theatre-makers, this book inspires us to create a truly equal and inclusive theatre today. Interviews with: Denise Gough; Vicky Ireland; Jude Kelly; Bryony Lavery; Katie Mitchell; Marsha Norman; Lynn Nottage; Winsome Pinnock; Emma Rice; Daryl Roth and many more.
Were the first scientists hermetic philosophers? What do these occult origins of modern science tell us about the universe today? The Forbidden Universe reveals the secret brotherhood that defined the world, and perhaps discovered the mind of God. All the pioneers of science, from Copernicus to Newton via Galileo, were inspired by Hermeticism. Men such as Copernicus, Galileo, Newton, Leibniz, Bacon, Kepler, Tycho Brahe - even Shakespeare - owed much of their achievements to basically occult beliefs - the hermetica. In this fascinating study, Lynn Picknett and Clive Prince go in search of the Hermetic origins of modern science and prove that not everything is as it seems and that over the past 400 years there has been a secret agenda behind our search for truth. From the age of Leonardo da Vinci, the influence of hermetic thinking upon the greatest minds in history has been hidden, a secret held by a forbidden brotherhood in search of the mind of God. Yet this search does not end in history but can be found in the present day - in the contemporary debates of leading evolutionists and thinkers. The significance of this hidden school can hardly be over-emphasised. Not only did it provide a spiritual and philosophical background to the rise of modern science, but its worldview is also relevant to those hungry for all sorts of knowledge even in the twenty-first century. And it may even show the way to reconciling the apparently irreconcilable divide between the scientific and the spiritual. Picknett and Prince go in search of this true foundation of modern rational thought and reveal a story that overturns 400 years of received wisdom.
Love Inspired Suspense brings you three new titles! Enjoy these suspenseful romances of danger and faith. GUARDIAN Classified K-9 Unit by Terri Reed When widow Alicia Duncan witnesses a crime, the perpetrator is dead set on silencing her for good. And it’s up to FBI K-9 agent Leo Gallagher and his trusty chocolate-Labrador partner to keep her and her young son safe. FALSE SECURITY Wilderness, Inc. by Elizabeth Goddard As Olivia Kendrick tracks her missing brother through the Oregon wilderness with her ex-boyfriend, former detective Zachary Long, someone will stop at nothing—even murder—to make sure they never find him. PLAIN TARGET Amish Country Justice by Dana R. Lynn Jess McGrath will prove her brother was murdered…even if her investigation puts her own life in danger. But with a killer’s target on her back and her high school nemesis, paramedic Seth Travis, as her only ally, she must disappear into Amish country until she finds the truth.
Shadow Play examines how members of the urban underclass in Indonesia seek to negotiate their rights to urban space in a country undergoing significant social, political, and economic change.
Among the most dynamic Aboriginal peoples in western Canada today are the Ojibwa, who have played an especially vital role in the development of an Aboriginal political voice at both levels of government. Yet, they are relative newcomers to the region, occupying the parkland and prairies only since the end of the 18th century. This work traces the origins of the western Ojibwa, their adaptations to the West, and the ways in which they have coped with the many challenges they faced in the first century of their history in that region, between 1780 and 1870. The western Ojibwa are descendants of Ojibwa who migrated from around the Great Lakes in the late 18th century. This was an era of dramatic change. Between 1780 and 1870, they survived waves of epidemic disease, the rise and decline of the fur trade, the depletion of game, the founding of non-Native settlement, the loss of tribal lands, and the government's assertion of political control over them. As a people who emerged, adapted, and survived in a climate of change, the western Ojibwa demonstrate both the effects of historic forces that acted upon Native peoples, and the spirit, determination, and adaptive strategies that the Native people have used to cope with those forces. This study examines the emergence of the western Ojibwa within this context, seeing both the cultural changes that they chose to make and the continuity within their culture as responses to historical pressures. The Ojibwa of Western Canada differs from earlier works by focussing closely on the details of western Ojibwa history in the crucial century of their emergence. It is based on documents to which pioneering scholars did not have access, including fur traders' and missionaries' journals, letters, and reminiscences. Ethnographic and archaeological data, and the evidence of material culture and photographic and art images, are also examined in this well-researched and clearly written history.
“A marvelous resource for those who do not want to be limited by their beliefs. Read and learn about human potential, yours and mine.”—Bernard Siegel, M.D., author of Love, Medicine & Miracles Speak Russian like a native, play tennis like a pro . . . and meet the challenges of a high-tech world with high-powered memory skills! Superlearning 2000 is the fast, fun, and innovative learning technique that enables you to master any skill or subject—from computers to athletics to conversational French—in a fraction of traditional learning time. Hailed by the Fortune 500 as the mental technology of the future, proven by super-achievers around the world, this revolutionary program will unlock your limitless potential, put you on the fast track to new opportunities and higher earnings . . . change forever the way you think about learning! Discover: • How you can fine-tune your memory and learn anything 2 to 5 times faster simply by tuning in to the right kind of music • Which world-class mental techniques enhance athletic performance • The step-by-step Superlearning techniques that keep you in step with technology • How you can overcome learning blocks . . . and even learning disabilities • How to boost creativity, rev up recall, and acquire expert know-how in any field while you relax!
This authoritative, research-based collection examines urgent threats to future global food security and evaluates current and potential solutions. Critical Food Issues: Problems and State-of-the-Art Solutions Worldwide examines 31 crucial areas of concern, from soil degradation, depletion of water for irrigation, and loss of biodiversity to declining rural livelihoods, hunger and obesity, unjust farm labor practices, and farm animal mistreatment. Critical Food Issues divides its coverage into two exhaustive volumes, one on bioenvironmental topics and one with a sociocultural focus. Throughout, highly accomplished experts from a variety of academic backgrounds review the current state of research on specific problems, then identify strategies for confronting those problems that balance sustainable agrifood systems with environmental stewardship, healthy people, and equitable communities. At a time of increasing public outcries over the quality of food and the impact of agrifood production on long-term environmental and human well-being, Critical Food Issues offers an authoritative and comprehensive basis on which producers, consumers, and citizens can make more informed decisions about the future of food.
Philippine political history, especially in the twentieth century, challenges the image of democratic evolution as serving the people, and does so in ways that reveal inadequately explored aspects of many democracies. In the first decades of the twenty-first century the Philippines has nonetheless shown gradual socioeconomic "progress". This book provides an interpretive overview of Philippine politics, and takes full account of the importance of patriotic Philippine factors in making decisions about future political policies. It analyses whether regional and local politics have more importance than national politics in the Philippines. Discussing cultural traditions of patronism, it also examines how clan feuds localize the state and create strong local policies. These conflicts in turn make regional and family-run polities collectively stronger than the central state institution. The book goes on to explore elections in the Philippines, and in particular the ways in which politicians win democratic elections, the institutionalized role of public money in this process, and the role that media plays. Offering a new interpretive overview of Philippine progress over many decades, the author notes recent economic and political changes during the current century while also trying to advance ideas that might prove useful to Filipinos. Presenting an in-depth analysis of the problems and possibilities of politics and society in the Philippines, the book will be of interest to those researching Southeast Asian Politics, Political History and Asian Society and Culture.
Why have Taiwan, rich parts of China, and Thailand boomed famously, while the Philippines has long remained stagnant both economically and politically? Do booms abet democracy? Does the rise of middle “classes” promise future liberalization? Why has Philippine democracy brought no boom and barely served the Filipino people?This book, unlike most previous studies, shows that both the roots and results of growth are largely political rather than economic. Specifically, it pays attention to local, not just national, power networks that caused or prevented growth in the four places under consideration. Violence has been common in these polities, along with money. Elections have contributed to socio-political problems that are also obvious in Leninist or junta regimes, because elections are surprisingly easy to buy with corrupt money from government contracts. Liberals should pay more serious theoretical attention to the effects of money on justice, and Western political science should focus more clearly on the ways non-state local power affects elections. By considering the effects on fair justice of local money and power (largely from small- and medium-sized firms that emerge after agrarian reforms), this book asks democrats to face squarely the extent to which electoral procedures fail to help ordinary citizens. Students and scholars of Asia will all need this book — as will students of the West whose methods have become parochial.
Research has shown that truancy is frequently associated with juvenile crime and dropping out of school altogether. With the high dropout rate in the U.S. and the No Child Left Behind Act holding schools accountable for their dropout rates, it is essential for school social workers to contribute to their schools' improvement plan in meeting annual yearly progress benchmarks. This book, by well respected researchers and practitioners who have extensive experience with truancy, covers best practices in truancy at the community, school, and student/family levels of interventions. It provides an essential everyday reference guide to research-based programs and truancy program implementation. Beginning with an introduction to the essentials of truancy, its causes and consequences, and state and federal legislation, the authors then give readers a snapshot of what research has shown to work so far and what adaptations might look like in various school settings. Richly detailed case examples illustrate multiple levels of intervention, from the school-wide prevention and general policy levels to remedial interventions, including culturally competent approaches. Eminently practical and easily accessible, with sample forms, methods of measuring outcomes, ideas for funding, take-away points, and digestible research summaries, this will be a trusted toolkit for school professionals seeking to reduce their schools' dropout rates and improve students' engagement with school. School-based practitioners and student trainees alike will find a wealth of reliable information about what is seemingly an intractable problem. They can immediately begin implementing the proven and promising practices presented in this practical guide.
Humans have imagined creating robots for thousands of years. Learn the history of robotics and how modern robots deliver products, explore space, and grow food. Then look into the future of robots on Earth and beyond.
An investigation into the historical and archaeological evidence of demons, curses, and possession featuring some of the most gruesome artifacts and sites ever discovered Demons, jinn, possession, sinister artifacts, and gruesome archaeological discoveries haunt the pages of the new book by Dr. Heather Lynn. Evil Archaeology investigates the archaeological record for artifacts and evidence of evil entities, revealing how demons from the ancient world may be dwelling among us. It also looks at the history and lore behind real relics believed to be haunted and includes historical accounts of demonic possession that go as far back as King Solomon invoking demons to help him build his famed temple. Is there really a prehistoric fertility goddess figure that has been known to bring death to the families of anyone who holds it? Are there real vampire graveyards? Can the archaeological record prove the existence of demons and malevolent entities? Some tantalizing questions Evil Archaeology addresses include: What is the origin of demons? What role did Sumerian demons play in the development of civilization? Are curses real? Can material objects contain evil? What about places? What can we do to protect ourselves, according to historical records? Was Jesus an exorcist?
A student-written guide to Loyola University Maryland that provides statistics, facts, and opinions on academics, local atmosphere, campus dining and housing, diversity, athletics, nightlife, Greek life, student organizations, and other topics, and includes a summary of the top ten best and worst things about life on campus.
From freshman orientation through senior year, this book addresses career planning: what parents and students should do. Learn about current career trends, job options, choosing a major and career, and conducting a job search to land a satisfying and rewarding job.
50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology Explores topics that readers will relate to, but often misunderstand, such as 'opposites attract', 'people use only 10% of their brains', and 'handwriting reveals your personality' Provides a 'mythbusting kit' for evaluating folk psychology claims in everyday life Teaches essential critical thinking skills through detailed discussions of each myth Includes over 200 additional psychological myths for readers to explore Contains an Appendix of useful Web Sites for examining psychological myths Features a postscript of remarkable psychological findings that sound like myths but that are true Engaging and accessible writing style that appeals to students and lay readers alike
The Secret Power of Your Brain to Change Your Life Ever wonder if you are using your brain’s full potential to reach your best results? • Do you want more for your future, but aren’t sure how to get it? • Are you tired of traditional goal setting that never seems to work? • Has a lack of focus increased your stress and lowered your confidence? If you answered “Yes” to any of these questions, then this book is for you! Rise to Success is what you need to create a successful life. Unlock brain secrets to transform the way you think, what you imagine, the words you speak and the emotions you feel—RISE! Enjoy stories, examples and a howto section filled with tips and techniques to generate your desired outcomes. Rise to Success is the key to Overcome Your Challenges Don’t give up on your dreams—with RISE you can overcome any life or business challenge. Learn to live your best life from the insideout by understanding how your brain works, and how to train it for health, wealth and happiness. You will be amazed at the changes that begin to take place! For over 25 years, Patrice Lynn has helped thousands of people to grow personally and professionally as a speaker, learning specialist, corporate trainer, and results coach. She has seen the model for success evolve as advances in science and spirituality have shifted our paradigms. Her book is a response to the rallying cry from people just like you—curious about how to utilize neuroscience, mental imagery, and laws of physics to create freedom and success on your own terms. “Patrice, you have a great gift for expression and a genuine concern for people.” STEPHEN R. COVEY Internationally Bestselling Author of 7 Habits of Highly Effective People
Events Management: for tourism, cultural, business and sporting events, 4e is a holistic text designed for the Diploma in Events Management and Advanced Diploma in Events Management and is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved.
This book presents the Recommender System for Improving Customer Loyalty. New and innovative products have begun appearing from a wide variety of countries, which has increased the need to improve the customer experience. When a customer spends hundreds of thousands of dollars on a piece of equipment, keeping it running efficiently is critical to achieving the desired return on investment. Moreover, managers have discovered that delivering a better customer experience pays off in a number of ways. A study of publicly traded companies conducted by Watermark Consulting found that from 2007 to 2013, companies with a better customer service generated a total return to shareholders that was 26 points higher than the S&P 500. This is only one of many studies that illustrate the measurable value of providing a better service experience. The Recommender System presented here addresses several important issues. (1) It provides a decision framework to help managers determine which actions are likely to have the greatest impact on the Net Promoter Score. (2) The results are based on multiple clients. The data mining techniques employed in the Recommender System allow users to “learn” from the experiences of others, without sharing proprietary information. This dramatically enhances the power of the system. (3) It supplements traditional text mining options. Text mining can be used to identify the frequency with which topics are mentioned, and the sentiment associated with a given topic. The Recommender System allows users to view specific, anonymous comments associated with actual customers. Studying these comments can provide highly accurate insights into the steps that can be taken to improve the customer experience. (4) Lastly, the system provides a sensitivity analysis feature. In some cases, certain actions can be more easily implemented than others. The Recommender System allows managers to “weigh” these actions and determine which ones would have a greater impact.
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