Just for fun is this wonderful little book for anyone harassed by those inevitable signs of aging, e.g., short-term memory loss and income strategies for retirement. In this everything-you-wish-you-didn't-need-to-know guidebook, Padwa (Say the Magic Words: How To Get What You Want from the People Who Have What You Need) discusses midlifers' sense of smell, income possibilities, and retirement havens. She also tackles such issues as ridding oneself of debt and the safety of dying pubic hair. Sure to attract attention and readership; recommended for all public libraries.
Comet’s Tale is a story about a friendship between two former winners, both a little down on their luck, who together stage a remarkable comeback. A former hard-driving attorney, Steven Wolf has reluctantly left his job and family and moved to Arizona for its warm winter climate. There he is drawn to a local group that rescues abused racing greyhounds. Although he can barely take care of himself because of a spinal condition, Wolf adopts Comet, an elegant cinnamon-striped racer. Or does Comet adopt Wolf? In Comet’s Tale we follow their funny and moving journey as Wolf teaches Comet to be a service dog. With her boundless enthusiasm and regal manners, Comet attracts new friends to Wolf’s isolated world. And finally, she plays a crucial role in restoring his health, saving his marriage, and broadening his definition of success.
You can fool some of the people all of the time—but wouldn’t you rather really know what you’re talking about? Why are conservatives on the “right” and liberals on the “left”? What is an archetype? Most people drop these and other cultural references in conversation all the time without really knowing much about them. But with this witty, information-packed book, you can quickly bone up on the actual facts behind the multitude of data, events, and words that come at you each day—and that you’ve been casually bandying about without really understanding. Here are invaluable explanations of a wide range of topics that are assumed to be common knowledge, from deciphering newsspeak (What is a spin doctor?) to psychobabble (What’s the difference between the ego and the id?) to cyberlingo (What is cyberlingo?); from the supposedly obvious (What makes cholesterol good or bad?) to the deceptively simple (What is a formula race car?). Perfect as a quick reference tool, for browsing, or simply for sharing impressive, newfound knowledge with family and friends, this handbook will endow you with genuine cultural literacy in just a few hours of fun-filled reading.
Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
A guide for first-time dog owners. Includes instructions for choosing the right dog, housebreaking, training, breeding a dog, and other related topics.
Comet’s Tale is a story about a friendship between two former winners, both a little down on their luck, who together stage a remarkable comeback. A former hard-driving attorney, Steven Wolf has reluctantly left his job and family and moved to Arizona for its warm winter climate. There he is drawn to a local group that rescues abused racing greyhounds. Although he can barely take care of himself because of a spinal condition, Wolf adopts Comet, an elegant cinnamon-striped racer. Or does Comet adopt Wolf? In Comet’s Tale we follow their funny and moving journey as Wolf teaches Comet to be a service dog. With her boundless enthusiasm and regal manners, Comet attracts new friends to Wolf’s isolated world. And finally, she plays a crucial role in restoring his health, saving his marriage, and broadening his definition of success.
Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
Just for fun is this wonderful little book for anyone harassed by those inevitable signs of aging, e.g., short-term memory loss and income strategies for retirement. In this everything-you-wish-you-didn't-need-to-know guidebook, Padwa (Say the Magic Words: How To Get What You Want from the People Who Have What You Need) discusses midlifers' sense of smell, income possibilities, and retirement havens. She also tackles such issues as ridding oneself of debt and the safety of dying pubic hair. Sure to attract attention and readership; recommended for all public libraries.
You can fool some of the people all of the time—but wouldn’t you rather really know what you’re talking about? Why are conservatives on the “right” and liberals on the “left”? What is an archetype? Most people drop these and other cultural references in conversation all the time without really knowing much about them. But with this witty, information-packed book, you can quickly bone up on the actual facts behind the multitude of data, events, and words that come at you each day—and that you’ve been casually bandying about without really understanding. Here are invaluable explanations of a wide range of topics that are assumed to be common knowledge, from deciphering newsspeak (What is a spin doctor?) to psychobabble (What’s the difference between the ego and the id?) to cyberlingo (What is cyberlingo?); from the supposedly obvious (What makes cholesterol good or bad?) to the deceptively simple (What is a formula race car?). Perfect as a quick reference tool, for browsing, or simply for sharing impressive, newfound knowledge with family and friends, this handbook will endow you with genuine cultural literacy in just a few hours of fun-filled reading.
The best-selling author of Everything You Pretend to Know and Are Afraid Someone Will Ask provides a crash course in how to cope with a range of everyday situations, looking at the unique culture, policies, buzzwords, and insider attitudes of a specific field and presents the "magic words" that will unlock information and secure cooperation. Original.
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