Advancing Quantitative Methods in Second Language Research is the first hands-on guide to conducting advanced research methods in the fields of applied linguistics and second language studies. While a number of texts discuss basic quantitative research methodology, none focus exclusively on providing coverage of alternative advanced statistical procedures in second language studies from a practical approach. The text is bookended by discussions of these advanced procedures in the larger context of second language studies, debating their strengths, weaknesses, and potential for further research; the remaining chapters are how-to sections, each chapter following the same organization, on a wide variety of advanced research methods. By offering much-needed coverage on advanced statistical concepts and procedures, with an eye toward real-world implementation, Advancing Quantitative Methods in Second Language Research enhances the methodological repertoire of graduate students and researchers in applied linguistics and second language studies. For additional content, visit: http://oak.ucc.nau.edu/ldp3/AQMSLR.html
The harvesting of wild American ginseng (panax quinquefolium), the gnarled, aromatic herb known for its therapeutic and healing properties, is deeply established in North America and has played an especially vital role in the southern and central Appalachian Mountains. Traded through a trans-Pacific network that connected the region to East Asian markets, ginseng was but one of several medicinal Appalachian plants that entered international webs of exchange. As the production of patent medicines and botanical pharmaceutical products escalated in the mid- to late-nineteenth century, southern Appalachia emerged as the United States' most prolific supplier of many species of medicinal plants. The region achieved this distinction because of its biodiversity and the persistence of certain common rights that guaranteed widespread access to the forested mountainsides, regardless of who owned the land. Following the Civil War, root digging and herb gathering became one of the most important ways landless families and small farmers earned income from the forest commons. This boom influenced class relations, gender roles, forest use, and outside perceptions of Appalachia, and began a widespread renegotiation of common rights that eventually curtailed access to ginseng and other plants. Based on extensive research into the business records of mountain entrepreneurs, country stores, and pharmaceutical companies, Ginseng Diggers: A History of Root and Herb Gathering in Appalachia is the first book to unearth the unique relationship between the Appalachian region and the global trade in medicinal plants. Historian Luke Manget expands our understanding of the gathering commons by exploring how and why Appalachia became the nation's premier purveyor of botanical drugs in the late-nineteenth century and how the trade influenced the way residents of the region interacted with each other and the forests around them.
“For me, Paul has always been the most difficult and therefore also most delightful advocate and interpreter of the Lord Jesus Christ and of the human experience of God’s transforming power through Christ. In Paul’s letters above all I have found the quality of mind and the depth of conviction that could arouse in me both excitement and passion. And it is Paul’s letters, above all, that show how important and difficult is life together in the church.” — from the preface With the contextual framework in place from volume one of The Canonical Paul, Luke Timothy Johnson now probes each of the thirteen biblical letters traditionally attributed to the apostle Paul in a way that balances respect for historical integrity with attention to present-day realities. In doing so, Johnson reforges the connection between biblical studies and the life of the church, seeking to establish once again the foundational and generative role that the thirteen letters of Paul have had among Christians for centuries. Far from being a “definitive theology” of Paul, or an oversimplified synthesis, Interpreting Paul provides glimpses into various moments of Paul’s thinking and teaching that we find in Scripture, modeling how one might read his letters closely for fresh, creative interpretations now and into the future. Approached in this way, both in minute detail and as a whole canon, Paul’s letters yield rich insights, and his voice becomes accessible to all readers of the Bible.
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Church tradition has long held that humanity arose from two people living in a garden of paradise in the Mesopotamian basin roughly six thousand years ago. Scientists now have abundant evidence that the human population never numbered less than ten thousand, originated out of Africa hundreds of thousands of years ago, and descended from ancestors that we share in common with several other species (some now extinct, some still living). Is it possible to make these two starkly different worldviews agree, or do we have to choose one and discard the other? This book will summarize the fossil and genetic discoveries that support the scientific view, and then address the impact that this has upon many Christian theological tenets. In the process, it presents many examples of the church adjusting long-held traditions and teachings in the face of scientific advances, as well as examples of how we often hold two seemingly contradictory ideas together without feeling a need to discard one of them. Many theologians have written on this topic without adequately incorporating the scientific aspects. Many others have addressed the science without exploring the impact on theology. This book accomplishes both.
Very Short Introductions: Brilliant, Sharp, Inspiring We regularly encounter appalling wrongdoing, with the media offering a depressing parade of violent assault, rape, and murder. Yet sometimes even the cynical and world-weary amongst us are taken aback. Sometimes we confront a crime so terrible, so horrendous, so deeply wrong, that we reach for the word 'evil'. The 9/11 terrorist attacks were not merely wrong, but evil. A serial killer who tortures his victims is not merely a bad person. He is evil. And as the Holocaust showed us, we must remain vigilant against the threat of evil. But what exactly is evil? If we use the word 'evil', are we buying into a naive Manichean worldview, in which two cosmic forces of good and evil are pitted against one another? Are we guilty of demonizing our enemies? How does 'evil' go beyond what is merely bad or wrong? This Very Short Introduction explores the answers that philosophers have offered to these questions. Luke Russell discusses why some philosophers think that evil is a myth or a fantasy, while others think that evil is real, and is a concept which plays an important role in contemporary secular morality. Along the way he asks whether evil is always horrific and incomprehensible, or if it can be banal. Considering if there is a special psychological hallmark that sets the evildoers apart from the rest of us, Russell also engages with ongoing discussions over psychopathy and empathy, analysing the psychology behind evildoing. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
This volume of the New Testament Library offers a thorough and careful commentary on the complicated book of Hebrews, showing its meaning within the context of ancient culture and the theological development of the early church. Written by one of the leading New Testament scholars of the present generation, this commentary offers remarkable insights into the Hellenistic, Roman, and Jewish contexts of the book of Hebrews. The New Testament Library offers authoritative commentary on every book and major aspect of the New Testament, as well as classic volumes of scholarship. The commentaries in this series provide fresh translations based on the best available ancient manuscripts, offer critical portrayals of the historical world in which the books were created, pay careful attention to their literary design, and present a theologically perceptive exposition of the text.
The Acts of the Apostles is really the second volume in the two-part writing scholars call Luke-Acts. It continues the story begun in the Gospel of Luke, showing how the Good News offered by Jesus to the outcast of the people was eventually extended "to the end of the earth," so that Gentiles as well as Jews came to share in the blessings of God. This commentary treats Luke-Acts as an apologetic history. It takes with equal seriousness both Luke's literary artistry and his historical interests, fitting his methods comfortably within the ancient standards of historiography. This perspective illustrates in particular that Luke's historical narrative serves a definite religious intent. Tracing that intent through the specific contours of Luke's story is the special contribution of this commentary.
The first biography of a man who was at the center of American foreign policy for a generation Few have ever enjoyed the degree of foreign-policy influence and versatility that Henry Cabot Lodge Jr. did—in the postwar era, perhaps only George Marshall, Henry Kissinger, and James Baker. Lodge, however, had the distinction of wielding that influence under presidents of both parties. For three decades, he was at the center of American foreign policy, serving as advisor to five presidents, from Dwight Eisenhower to Gerald Ford, and as ambassador to the United Nations, Vietnam, West Germany, and the Vatican. Lodge’s political influence was immense. He was the first person, in 1943, to see Eisenhower as a potential president; he entered Eisenhower in the 1952 New Hampshire primary without the candidate’s knowledge, crafted his political positions, and managed his campaign. As UN ambassador in the 1950s, Lodge was effectively a second secretary of state. In the 1960s, he was called twice, by John F. Kennedy and by Lyndon Johnson, to serve in the toughest position in the State Department’s portfolio, as ambassador to Vietnam. In the 1970s, he paved the way for permanent American ties with the Holy See. Over his career, beginning with his arrival in the U.S. Senate at age thirty-four in 1937, when there were just seventeen Republican senators, he did more than anyone else to transform the Republican Party from a regional, isolationist party into the nation’s dominant force in foreign policy, a position it held from Eisenhower’s time until the twenty-first century. In this book, historian Luke A. Nichter gives us a compelling narrative of Lodge’s extraordinary and consequential life. Lodge was among the last of the well‑heeled Eastern Establishment Republicans who put duty over partisanship and saw themselves as the hereditary captains of the American state. Unlike many who reach his position, Lodge took his secrets to the grave—including some that, revealed here for the first time, will force historians to rethink their understanding of America’s involvement in the Vietnam War.
Presenting a fresh inquiry into early Christianity and Greco-Roman paganism, Luke Timothy Johnson begins with a broad definition of religion as a way of life organized around convictions and experiences concerning ultimate power.
The updated guide to differences and similarities of faiths around the world In this revised and updated edition of the popular guide to the many faiths followed around the world, modern and ancient religions are extensively covered as well as New Thought religions. This edition also now features a chapter on Sikhism, more coverage of religious extremism in the 21st century, a new chapter on the afterlife, and additional online resources making it the most up–to–date volume available. • Outdoes the competition with more chapters on current and ancient religions • Appeals to students, theologists, and those generally interesting in religions around the world.
Based on empirical research, this innovative book explores issues of performativity and authorship in the theatre world under copyright law and addresses several inter-connected questions: who is the author and first owner of a dramatic work? Who gets the credit and the licensing rights? What rights do the performers of the work have? Given the nature of theatre as a medium reliant on the re-use of prior existing works, tropes, themes and plots, what happens if an allegation of copyright infringement is made against a playwright? Furthermore, who possesses moral rights over the work? To evaluate these questions in the context of theatre, the first part of the book examines the history of the dramatic work both as text and as performative work. The second part explores the notions of authorship and joint authorship under copyright law as they apply to the actual process of creating plays, referring to legal and theatrical literature, as well as empirical research. The third part looks at the notion of copyright infringement in the context of theatre, noting that cases of alleged theatrical infringement reach the courts comparatively rarely in comparison with music cases, and assessing the reasons for this with respect to empirical research. The fourth part examines the way moral rights of attribution and integrity work in the context of theatre. The book concludes with a prescriptive comment on how law should respond to the challenges provided by the theatrical context, and how theatre should respond to law. Very original and innovative, this book proposes a ground-breaking empirical approach to study the implications of copyright law in society and makes a wonderful case for the need to consider the reciprocal influence between law and practice.
There are well over one hundred different views of the nature of human existence; though the Bible may rule out many of these, there still remains a large number that are all compatible with Scripture. The Bible never explicitly defines the nature of the soul or spirit, which is actually quite puzzling or even ironic, given that one major aim of Scripture is spiritual development and ultimate questions about the soul. In fact, Judeo-Christian thinking on those questions has been evolving over the course of four thousand years. This book documents that evolution as a man named Abram left Babylon four thousand years ago, journeying through the lands and the philosophies of civilizations preceding him by many more thousands of years, while he and his descendants (both physical and spiritual) unpacked their understanding of our inner being--the human soul--and the afterlife. That journey is followed to the present day, and examines how a critically thinking Christian can embrace a theology of the human soul that is fully compatible with modern scientific findings, including explanations for consciousness, mind, and soul.
Drawing on their own research as well as scientific literature including evolutionary biology, animal behavior, ecology, anthropology, psychology and neuroscience, two cetacean biologists submerge themselves in the unique environment in which whales and dolphins live. --Publisher's description.
The most important period of your child's health is the nine months before birth. Cutting edge research in a new field known as "metabolic programming" reveals a startling new fact: what a mother eats during pregnancy has a far greater effect on her child's future development, overall health, and resistance to disease than was previously thought. In fact, adult chronic illnesses long blamed on an unhealthy lifestyle or genetic influences are now believed to be a direct result of the uterine environment during pregnancy. Now, thanks to this pioneering new book, you can "program" your baby's future health by eating right, gaining the appropriate amount of weight, and avoiding toxins--starting even before conceiving. Dr. Barbara Luke, a nationally recognized expert in the field of public-health nutrition, provides a complete, practical nutrition and lifestyle program that covers your entire pregnancy, month by month--and the first two years of your baby's life. Here is everything you need to know to raise the healthiest baby possible, including: - What to eat when you're trying to conceive and when you are pregnant - Practical strategies that protect your child against hypertension, diabetes, and obesity - Special dietary needs for women in every age group, from under 25 to over 40 - Quick, easy menus, helpful charts, and checklists - Replenishing fluids: how much do you need to drink? - The nutritional needs of mothers carrying twins or "super-twins" - New strategies for overcoming morning sickness - Helping your growing child eat right and stay healthy Pregnancy is your window of opportunity to boost your baby's health at birth, through childhood, and beyond. Let this book help you take the most advanced, scientific approach to preventing disease and optimizing health!
A shocking assassination in the heart of London. In a bizarre mix of high-stakes global politics and radioactive villainy, a man pays with his life. At this time of global crises and a looming new Cold War, A Very Expensive Poison sends us careering through the shadowy world of international espionage from Moscow to Mayfair. Lucy Prebble (Enron, The Effect) brings a shocking story to the stage, adapted from the book by Luke Harding, with an astute mix of real events, vaudeville and thriller. This edition was published to coincide with the World Premiere at the Old Vic Theatre, London, in 2019.
There are two coexisting realities classified under New Testament eschatology: the temporal and spatial. While much scholarly attention has focused on the temporal, Luke Woo argues that the spatial aspect is either neglected or relegated to Platonic or cosmological categories. Woo thus seeks to provide a holistic understanding, by investigating these realities for believers under the heavenly tabernacle motif in the Epistle to the Hebrews. Woo posits that the author of Hebrews presents the heavenly tabernacle and all its high priestly activity in order to eschatologically situate, orient, and ground believers; thus enabling believers to actualize their heavenly, priestly identity by serving as priests on earth. Woo uses Edward Soja's Tripartite Critical Spatiality to analyze the heavenly tabernacle's Firstspace, Secondspace, and Thirdspace features found in Hebrews 4:14; 8:1–5; 9:1–14. He suggests that Christ, in his resurrection and ascension, enters an actualized, heavenly tabernacle, which allows believers to spiritually occupy that sanctuary space in the presence of God, establishing a spatial orientation for believers who can identify as heavenly priests and be motivated to serve as such as they live on earth.
In Contested Issues in Christian Origins and the New Testament, Luke Timothy Johnson offers a series of independent studies on a range of critical questions from the historical Jesus to sexuality and law.
The number of nonreligious people has increased dramatically over the past several decades, yet scholarship on the nonreligious is severely lacking. In response to this critical gap in knowledge, The Nonreligious provides a comprehensive summation and analysis of existing social scientific research on secular people and societies. The authors present a thorough overview of existing knowledge while also drawing upon ongoing research and suggesting ways to improve our understanding of this growing population. Offering a research- and data-based examination of the nonreligious, this book will be an invaluable source of information and a foundation for further scholarship. Written in clear, accessible language that will appeal to students and the increasingly interested general reader, The Nonreligious provides an unbiased and thorough account of relevant existing scholarship within the social sciences that bears on lived experiences of the nonreligious.
Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.
• Explores how we naturally project consciousness onto machines and how this is reflected in human culture, science, artificial intelligence, and literature • Demonstrates a direct connection between consciousness and the history of machines in American history • Looks at the contributions and influence of Grace Hopper, Richard Feynman, Philip K. Dick, Nikola Tesla, Thomas Edison, Elon Musk, David Bohm, Norbert Wiener, and Steve Jobs as well as the Nag Hammadi Gnostic gospels Humans invented and constructed machines to aid them, as far back as the Stone Age. As the machines became more complex, they became extensions of the body and mind, and we naturally began projecting consciousness onto them. As Luke Lafitte shows in detail, although machines complicate the already complicated issue of identity, because they are “ours” and “of us,” they are part of our spiritual development. In this sweeping exploration of the history of the machine as a tool, as a transpersonal object to assist human activity, and as a transitional artifact between spirits and the humans who interact with them, Lafitte examines the role that machines play in the struggle between “spiritual man” and “mechanical man” throughout history. He interprets the messages, archetypes, and language of the unconscious in the first popular stories related to mechanical men, and he demonstrates a direct connection between consciousness and the history of machines in American history, specifically between the inventors of these machines and the awakening of our imaginations and our powers of manifestation. He examines the influence of Philip K. Dick, Nikola Tesla, Thomas Edison, Grace Hopper, Richard Feynman, Elon Musk, David Bohm, and others and shows how the Nag Hammadi gospels explain how we can take back our myth and spirit from the machine. Although the term “mechanical man” is a catch-all phrase, Lafitte shows that the term is also a meeting ground where extra-dimensional communications between different forms of matter occur. Every machine, android, robot, and cyborg arose from consciousness, and these mechanical men, whether real or fictive, offer us an opportunity to free ourselves from enslavement to materialism and awaken our imaginations to create our own realities.
A brand new collection of state-of-the-art guides to business innovation and transformation 4 authoritative books help you infuse innovation throughout everything your business does: not just once, but constantly! This extraordinary collection shows how to make breakthrough, high-profit innovation happen – again and again. Start with the recently updated edition of Making Innovation Work: a formal innovation process proven to help ordinary managers drive top and bottom line growth from innovation. This guidebook draws on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. It shows what works, what doesn’t, and how to use management tools and metrics to dramatically increase the payoff of innovation investments. You’ll learn to define the right strategy for effective innovation; structure organizations, management systems, and incentives for innovation, and much more. Next, Innovation: Fast Track to Success helps you get six key things right about innovation: planning, pipeline, process, platform, people, and performance. You’ll learn how to deeply integrate innovation throughout team structure, so you can move from buzzwords to achievement. Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of “disruptive thinking” with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into reality that can catch an entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that redefine (or create entirely new) markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. With even more visual maps and illustrations, it’s even more intuitive, accessible, and valuable! From world-renowned business innovation and transformation experts Tony Davila, Marc Epstein, Robert Shelton, Andy Bruce, David Birchall, Luke Williams, Jonathan Cagan, and Craig Vogel
With both young and adult gamers as loyal fans, The Legend of Zelda is one of the most beloved video game series ever created. The contributors to this volume consider the following questions and more: What is the nature of the gamer’s connection to Link? Does Link have a will, or do gamers project their wills onto him? How does the gamer experience the game? Do the rules of logic apply in the game world? How is space created and distributed in Hyrule (the fictional land in which the game takes place)? How does time function? Is Zelda art? Can Hyrule be seen as an ideal society? Can the game be enjoyable without winning? The Legend of Zelda and Philosophy not only appeals to Zelda fans and philosophers but also puts video games on the philosophical map as a serious area of study.
2022 is the centenary both of the founding of the Irish State and the publication of James Joyce's Ulysses. In this book, which describes a more radical edge than previous treatments of Joyce, Luke Gibbons counters much of the Joyce and modernism scholarship, while challenging popular historical accounts of events from 1913 to 1923. He takes up two, widely held notions: first, that Joyce and his writerly contemporaries were set apart from events in Ireland of the period, especially during the writing of Ulysses; and second, that Joyce was not appreciated in his native Ireland at the time, and only came to widespread notice as he was embraced by non-Irish critics much later in the century (during the 1980s and 90s). In contrast, Gibbons here shows multiple points of intersection between the modernist avant-garde and figures and events in the Irish Revolution. As Gibbons suggests, the Ireland of Joyce and Ulysses was the same culture that produced the Easter Rising and the Irish Revolution. How is it, he asks, that societies "not yet modern" are able to produce breakthrough works in modernism? Gibbons here redefines the Easter Rising as a modern event, not a belated, resurgent mythic gesture of a bygone Romantic Ireland. By reconceiving the revolution as modern, not as the revival of Celtic pride, as earlier studies claim, Gibbons is able to connect Joyce to other, forward-facing projects, to Yeats's radically conceived Abbey theater, for example, or the Victorian Gael of Standish O'Grady and the insular Catholic nationalism movement. He also places Joyce in a wider modernist community of artists and thinkers, including Bertolt Brecht, Ernst Bloch, Alfred Döblin, and Hermann Broch, and beyond Europe to writers in America, among them, F. Scott Fitzgerald, Marianne Moore, H. L. Mencken, W. E. B. Du Bois, and Claude MacKay. Thus Gibbons recasts what has gone before in a new, unexpected light, placing Ulysses and the Irish Revolution, not at the end of a process or an Irish "renaissance," but at the beginning of global decolonization, a new way of understanding Irish history at the turn of the century, and Joyce in the context of world literature. The book will be read-and contested-by scholars of modern Irish history and the development of modernism across the arts"--
A fascinating look at Artificial Intelligence, from its humble Cold War beginnings to the dazzling future that is just around the corner. When most of us think about Artificial Intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that Artificial Intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways, the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate. In Thinking Machines, technology journalist Luke Dormehl takes you through the history of AI and how it makes up the foundations of the machines that think for us today. Furthermore, Dormehl speculates on the incredible--and possibly terrifying--future that's much closer than many would imagine. This remarkable book will invite you to marvel at what now seems commonplace and to dream about a future in which the scope of humanity may need to broaden itself to include intelligent machines.
D. H. Lawrence wrote in 1914, 'Primarily I am a passionately religious man, and my novels must be written from the depths of my religious experience.' Although he had broken with the Congregationalist faith of his childhood by his early twenties, Lawrence remained throughout his writing life a passionately religious man. There have been studies in the last twenty years of certain aspects of Lawrence's religious writing, but we lack a survey of the history of his developing religious thought and of his expressions of that thought in his literary works. This book provides that survey, from 1915 to the end of Lawrence's life. Covering the war years, Lawrence's American works, his time in Australia and Mexico, and the works of the last years of his life, this book provides readers with a complete analysis, during this period, of Lawrence as a religious man, thinker and artist.
Mathematical Functions and their Approximations is an updated version of the Applied Mathematics Series 55 Handbook based on the 1954 Conference on Mathematical Tables, held at Cambridge, Massachusetts. The aim of the conference is to determine the need for mathematical tables in view of the availability of high speed computing machinery. This work is composed of 14 chapters that cover the machinery for the expansion of the generalized hypergeometric function and other functions in infinite series of Jacobi and Chebyshev polynomials of the first kind. Numerical coefficients for Chebyshev expansions of the more common functions are tabulated. Other chapters contain polynomial and rational approximations for certain class of G-functions, the coefficients in the early polynomials of these rational approximations, and the Padé approximations for many of the elementary functions and the incomplete gamma functions. The remaining chapters describe the development of analytic approximations and expansions. This book will prove useful to mathematicians, advance mathematics students, and researchers.
Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.
2013 BMA Medical Book Awards Highly Commended in Paediatrics An essential resource, covering possible problems expected at birth and common facets of antenatal consultations. Antenatal Consults: A guide for neonatologists and paediatricians is a logically ordered and highly illustrated medical resource, essential for anyone involved in antenatal care. This important book informs the multidisciplinary team - from obstetricians and maternity staff through to materno-foetal medicine specialists and, of course, paediatric and OBGYN trainees. Featuring contributions from leading neonatal specialists in Australia, the book's authoritative contents help arm antenatal staff with advice, information and examples of how to best counsel parents expecting a foetus at risk. With over 50 informative, concise chapters, Antenatal Consults addresses numerous possible problems expected at birth - the most common reasons for an antenatal consultation - combined with advice on how to manage them. These include maternal disorders that may affect the foetus; babies delivering prematurely or with a severe growth restriction; babies with a significant abnormality such as congenital heart disease, spina bifida or gastroschisis; and babies with a skeletal issue, a cleft palate or renal tract problem. Antenatal Consults: A guide for neonatologists and paediatricians is also useful to midwifery, nursing and allied health staff that care for mothers and babies.
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