Luiz Moutinho's Books

Problems in Marketing

Applying Key Concepts and Techniques

By: Luiz Moutinho,Charles S Chien

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Problems in Marketing

Applying Key Concepts and Techniques

By: Luiz Moutinho,Charles S Chien

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

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Page Count

337

Publisher

SAGE

Published Date

ISBN 10

1849202621

ISBN 13

9781849202626

Quantitative Modelling in Marketing and Management (second Edition)

By: Luiz E. T. Al MOUTINHO

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Quantitative Modelling in Marketing and Management (second Edition)

By: Luiz E. T. Al MOUTINHO

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models. The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output."--

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Page Count

569

Publisher

World Scientific

Published Date

ISBN 10

9814696358

ISBN 13

9789814696357

Advances in Doctoral Research in Management

By: Kun-huang Huarng,Luiz Moutinho

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Advances in Doctoral Research in Management

By: Kun-huang Huarng,Luiz Moutinho

This book deals with the intellectual foundation of the sociopolitical, economic and legal systems of developing countries, using a methodological approach. It calls for not only the need to search for a country's cultural identity, but also a need to analyze the prevalent concepts important to a contemporary modern society, such as the respect for an individual, human rights, freedom, equality, democracy and the universal respect for law.Based on the author's lifelong reflection on why some of these deeply treasured Western values and institutions have not been useful in developing democracy in Asia, it examines which values are applicable and which are not to Asian emerging societies. China's historical and contemporary attempts in modernization and development are used as examples throughout the book. As a valuable resource for decision-makers of developing countries, this book will help to shed some light on what to look for in a cultural identity and what to subscribe to among the values circulating in our globalized world.

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Page Count

221

Publisher

World Scientific

Published Date

ISBN 10

9812778659

ISBN 13

9789812778659

Worldwide Casebook In Marketing Management

By: Luiz Moutinho

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Worldwide Casebook In Marketing Management

By: Luiz Moutinho

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

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Page Count

925

Publisher

World Scientific

Published Date

ISBN 10

9814689629

ISBN 13

9789814689625

Applied Marketing Research

By: Luiz Moutinho,Martin Evans

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Applied Marketing Research

By: Luiz Moutinho,Martin Evans

Provides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making. Thoroughly practical, it forms a complete and concise reference of methodologies and techniques for both the student and the practitioner.

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Page Count

314

Publisher

Addison-Wesley Longman

Published Date

ISBN 10

0201565048

ISBN 13

9780201565041

Media Law in Brazil

By: Clara Iglesias Keller,Dagoberto Luiz Moutinho de Miranda Chaves

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Media Law in Brazil

By: Clara Iglesias Keller,Dagoberto Luiz Moutinho de Miranda Chaves

Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of competition law and its interpretation in Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Brazil surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Brazil will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.

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Page Count

226

Publisher

Kluwer Law International B.V.

Published Date

ISBN 10

9403512563

ISBN 13

9789403512563

Problems in Marketing

Applying Key Concepts and Techniques

By: Luiz Moutinho,Charles S Chien

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Problems in Marketing

Applying Key Concepts and Techniques

By: Luiz Moutinho,Charles S Chien

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Page Count

337

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SAGE

Published Date

ISBN 10

1849202621

ISBN 13

9781849202626

Worldwide Cases in Marketing Management

By: Luiz Moutinho,Kun-Huang Huang

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Worldwide Cases in Marketing Management

By: Luiz Moutinho,Kun-Huang Huang

The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments. This book provides a wide coverage of analytical discussions in areas such as branding, retailing, strategic marketing, marketing programming and innovation in marketing. The case studies presented range from fashion to petroleum pumps, snacks to electronics and computers and focus on some very well known companies including: Google, Microsoft, Sony, Red Bull, Cacharel, Zara and ING. With a logically structured approach to case analysis and questions for review, this casebook will be engaging reading for all students of marketing and international business and will help to bridge the gap between academia and the real business world.

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584

Published Date

ISBN 10

0415458897

ISBN 13

9780415458894

Quantitative Modelling in Marketing and Management

By: Luiz Moutinho,Kun-Huang Huarng

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Quantitative Modelling in Marketing and Management

By: Luiz Moutinho,Kun-Huang Huarng

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Page Count

530

Publisher

World Scientific

Published Date

ISBN 10

9814407720

ISBN 13

9789814407724

Advances in Doctoral Research in Management

By: Kun-huang Huarng,Luiz Moutinho

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Advances in Doctoral Research in Management

By: Kun-huang Huarng,Luiz Moutinho

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Page Count

221

Publisher

World Scientific

Published Date

ISBN 10

9812778659

ISBN 13

9789812778659

Applied Consumer Behaviour

By: Martin J. Evans,Luiz Moutinho,W. Fred van Raaij

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Applied Consumer Behaviour

By: Martin J. Evans,Luiz Moutinho,W. Fred van Raaij

This volume introduces comsumer behaviour in a marketing context, in which the basis of consumer orientation is laid together with marketing's response in the form of the marketing mix. It discusses the wider issues concerning consumer behaviour, arising from changes in the marketing environment along with the consumer response to marketing activities and innovation, inlcuding customer information processing and their response to new and repeat purchasing and the consumer decision making process.

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Page Count

382

Publisher

Financial Times/Prentice Hall

Published Date

ISBN 10

0201565013

ISBN 13

9780201565010

Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023)

By: Luiz Moutinho,Carlos Flavian,Rita Yi Man Li,Qiwei Zhou

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Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023)

By: Luiz Moutinho,Carlos Flavian,Rita Yi Man Li,Qiwei Zhou

This is an open access book. Management innovation is the secret to success for companies and governments. Management breakthroughs can deliver a solid advantage for innovating organizations. On the other hand, Management Innovation is essential for society's economy growth. But what is management innovation? How to achieve economy development in many fields? The following international conference will answer and discuss those questions. The 2023 International Conference on Management Innovation and Economy Development(MIED 2023)will be held on July 28–30, 2023 in Qingdao, China. The conference mainly focused on research fields such as management innovation and economy development. MIED 2023 provides an open platform that brings worldwide scholars together to present current research and stimulate new growth in management and economy. MIED 2023 invites papers from all areas of management innovation and economy development. And We sincerely invite experts, scholars, business people, and other relevant people from universities and scientific research institutions from all over the world to attend the conference.

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Page Count

639

Publisher

Springer Nature

Published Date

ISBN 10

9464632607

ISBN 13

9789464632606

Problems in Marketing

Applying Key Concepts and Techniques

By: Luiz Moutinho

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Problems in Marketing

Applying Key Concepts and Techniques

By: Luiz Moutinho

Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

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Page Count

322

Published Date

ISBN 10

144622094X

ISBN 13

9781446220948

Instructor's Manual to Accompany Quantitative Analysis in Marketing Management

By: Luiz Moutinho,Mark Goode,Fiona Davies

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Instructor's Manual to Accompany Quantitative Analysis in Marketing Management

By: Luiz Moutinho,Mark Goode,Fiona Davies

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

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Publisher

John Wiley & Sons Incorporated

Published Date

ISBN 10

0471985384

ISBN 13

9780471985389

The Sage Dictionary of Quantitative Management Research

By: Luiz Moutinho,Graeme D. Hutcheson

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The Sage Dictionary of Quantitative Management Research

By: Luiz Moutinho,Graeme D. Hutcheson

A must-have reference resource for quantitative management researchers, this dictionary contains over 100 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation.

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Page Count

346

Published Date

ISBN 10

144625111X

ISBN 13

9781446251119

Book's by Luiz Moutinho

Problems in Marketing

Problems in Marketing

Quantitative Modelling in Marketing and Management (second Edition)

Quantitative Modelling in Marketing and Management (second Edition)

Advances in Doctoral Research in Management

Advances in Doctoral Research in Management

Worldwide Casebook In Marketing Management

Worldwide Casebook In Marketing Management

Applied Marketing Research

Applied Marketing Research

Media Law in Brazil

Media Law in Brazil

Problems in Marketing

Problems in Marketing

Worldwide Cases in Marketing Management

Worldwide Cases in Marketing Management

Quantitative Modelling in Marketing and Management

Quantitative Modelling in Marketing and Management

Advances in Doctoral Research in Management

Advances in Doctoral Research in Management

Applied Consumer Behaviour

Applied Consumer Behaviour

Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023)

Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023)

Problems in Marketing

Problems in Marketing

Instructor's Manual to Accompany Quantitative Analysis in Marketing Management

Instructor's Manual to Accompany Quantitative Analysis in Marketing Management

The Sage Dictionary of Quantitative Management Research

The Sage Dictionary of Quantitative Management Research

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