Ludovica Principato's Books

Food Waste at Consumer Level

A Comprehensive Literature Review

By: Ludovica Principato

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Food Waste at Consumer Level

A Comprehensive Literature Review

By: Ludovica Principato

This book presents what is the state-of-the-art in the field of the food waste phenomenon at consumer level, including a thorough literature review, and it highlights trends in the field. It provides a comprehensive starting point for future research. Food waste represents a major public policy issue, which is included in the UN Sustainable Development Goals. In this context, the present work identifies the most important definitions given to food waste and its environmental, social and economic impacts. With a comprehensive literature review that covers a forty-year time span (1977-2017), this book highlights the multiple, complex facets of food waste at the consumer level. Drawing from behavioural and marketing theories, it proposes a new theoretical framework with the aim to better explain food waste behaviour. Extensive research is being carried out on the main worldwide initiatives (both public and private) and food policies aimed at tackling the phenomenon.

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Springer

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ISBN 10

3319788876

ISBN 13

9783319788876

Online Impulse Buying and Cognitive Dissonance

Examining the Effect of Mood on Consumer Behaviour

By: Giovanni Mattia,Alessio Di Leo,Ludovica Principato

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Online Impulse Buying and Cognitive Dissonance

Examining the Effect of Mood on Consumer Behaviour

By: Giovanni Mattia,Alessio Di Leo,Ludovica Principato

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

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Springer Nature

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ISBN 10

3030659232

ISBN 13

9783030659233

Food Waste at Consumer Level

A Comprehensive Literature Review

By: Ludovica Principato

Write a review Read reviews Take a Quiz Solve Book Puzzle

Food Waste at Consumer Level

A Comprehensive Literature Review

By: Ludovica Principato

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N/A

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Solve jigsaw puzzle

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Publisher

Springer

Published Date

ISBN 10

3319788876

ISBN 13

9783319788876

Online Impulse Buying and Cognitive Dissonance

Examining the Effect of Mood on Consumer Behaviour

By: Giovanni Mattia,Alessio Di Leo,Ludovica Principato

Write a review Read reviews Take a Quiz Solve Book Puzzle

Online Impulse Buying and Cognitive Dissonance

Examining the Effect of Mood on Consumer Behaviour

By: Giovanni Mattia,Alessio Di Leo,Ludovica Principato

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N/A

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Solve jigsaw puzzle

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Publisher

Springer Nature

Published Date

ISBN 10

3030659232

ISBN 13

9783030659233

Book's by Ludovica Principato

Food Waste at Consumer Level

Food Waste at Consumer Level

Online Impulse Buying and Cognitive Dissonance

Online Impulse Buying and Cognitive Dissonance

Food Waste at Consumer Level

Food Waste at Consumer Level

Online Impulse Buying and Cognitive Dissonance

Online Impulse Buying and Cognitive Dissonance

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