An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
In a neighborhood sharply divided by crime, poverty, and gang violence, the McElhaney Christian Center is a haven for those seeking refuge. The pastor in charge of the community center is proud of his work, but he's feeling his years and finds himself more and more overwhelmed by the demands of social service. The political maneuvering of his fellow board members, coupled with the financial strain of running a non-profit, threaten the future of the organization. When the tensions between rival gangs reach a breaking point in the neighborhood, a fire is set and lives are lost. In the wake of tragedy, the pastor must team up with Detective Michaels, an old college friend, to find out who's responsible-and stop them before they strike again. Little do they know an ancient and sinister force is working against them, manipulating events behind the scenes. When no one is quite who they seem, who will they trust?
Great Myths of Personality teaches critical thinking skills and key concepts of personality psychology through the discussion of popular myths and misconceptions. Provides a thorough look at contemporary myths and misconceptions, such as: Does birth order affect personality? Are personality tests an accurate way to measure personality? Do romantic partners need similar personalities for relationship success? Introduces concepts of personality psychology in an accessible and engaging manner Focuses on current debates and controversies in the field with references to the latest research and scientific literature
An investigation into who burned South Carolina's capital in 1865 Who burned South Carolina's capital city on February 17, 1865? Even before the embers had finished smoldering, Confederates and Federals accused each other of starting the blaze, igniting a controversy that has raged for more than a century. Marion B. Lucas sifts through official reports, newspapers, and eyewitness accounts, and the evidence he amasses debunks many of the myths surrounding the tragedy. Rather than writing a melodrama with clear heroes and villains, Lucas tells a more complex and more human story that details the fear, confusion, and disorder that accompanied the end of a brutal war. Lucas traces the damage not to a single blaze but to a series of fires—preceded by an equally unfortunate series of military and civilian blunders—that included the burning of cotton bales by fleeing Confederate soldiers. This edition includes a new foreword by Anne Sarah Rubin, professor of history at the University of Maryland, Baltimore County, and the author of Through the Heart of Dixie: Sherman's March and America.
With the arrival of Puritan settlers in New England in the middle decades of the 17th-century, accounts of sickness, colonial violence, and painful religious transformation quickly emerged, enabling new forms of testimonial writing in prose and poetry. Investigating a broad transatlantic archive of religious literature, historical medical science, and philosophies of sensation, this book explores how Puritan America contemplated pain and ascribed meaning to it in writing. By weaving the experience of pained bodies into popular public discourse, Hardy shows how Puritans imagined the pained Christian body, whilst simultaneously marginalizing and vilifying those who expressed suffering by different measures, including Indigenous Americans and unorthodox colonists. Focusing on pain as it emerged from spaces of inchoate settlement and colonial violence, he provides new understandings of early American nationalism and connected racial tropes which persist today.
In Beyond Return, Lucas Hollister examines the political orientations of fictions which 'return' to forms that have often been considered sub-literary, regressive, outdated or decadent, and suggests new ways of reading contemporary adventure novels, radical noir novels, postmodernist mysteries, war novels and dystopian fictions.
Combining transgender studies with the ’neomodernist’ architectures of the internationally renowned firm, Diller Scofidio + Renfro (DS+R) and with modernist writers (Samuel Beckett and Virginia Woolf) whose work anticipates that of transgender studies, this book challenges the implicit ’spatial models’ of popular narratives of transgender - interiority, ownership, sovereignty, structure, stability, and domesticity - to advance a novel theorization of transgender as a matter of exteriority, groundlessness, ornamentation, and movement. With case studies spanning the US and UK, Transgender Architectonics examines the ways in which modernist architecture can contribute to our understanding of how it is that humans are able to transform, shedding light on the manner in which architecture, space, and the spatial metaphors of gender can play significant - if often unrealized - potential roles in body and gender transformation. By remedying both the absence of actual architecture in queer theory's discussions of space and also architectural theory's marginal treatment of transgender, this volume constitutes a serious intervention in the field of ’queer space’. It draws on modernist literature in order to reckon with and rebuild the architectural ideas that already implicitly structure common understandings of the queer and transgender self. As such, it will appeal to scholars with interests in queer theory, the body and transformation, gender and sexuality, modernist writing and architectural theory.
The University of Rhode Island is an in-depth pictorial history of URI that covers the period beginning with its inception as a college in 1892 to the term of its current president. Settled in the rural village of Kingston, where a rolling hillside has evolved into a vast world-class educational institution, URI began as the Rhode Island Agricultural School in 1889. Photographs seen in this book tell the story of the Kingston residentsa struggle to bring the stateas agricultural school into being. We see the never-ending crusades for necessary facilities and faculty and the radical adaptations utilized during World War I and World War II. The growth and fame of coaches, athletic teams, and athletes are chronicled, and dignitaries such as Eleanor Roosevelt, Presidents Eisenhower and Johnson, composer Aaron Copeland, Igor Sigorsky, and innumerable others jump from the pages.
This issue of Facial Plastic Surgery CLinics, guest edited by Dr. James B. Lucas, is devoted to Facial Reconstruction Post-Mohs Surgery. Articles in this issue include Anatomy of the Skin and the Pathogenesis of Non-Melanoma Skin Cancer; Mohs Micrographic Surgery: the Essentials; Physiology and Biomechanics of Skin Flaps; Flap Basics I: Rotation and Transposition Flaps; Flap Basics II: Advancement Flaps; Flap Basics III: Interpolated Flaps; Skin and Composite Grafting Techniques; Scalp and Forehead Defects; Defects of the Eyelids; Auricular Defects; Cutaneous Nasal Defects; Defects of the Lips and Chin; Cheek Defects; and Scar Revision and Recontouring Post-Mohs Surgery.
There is a dire need for a comprehensive pedagogical resource both on diverse approaches to teaching sports economics and the use of sports to teach broader principles of economic concepts. This book does exactly that. The contributions from leading scholars and teachers in both fields will help all instructors looking to raise their teaching game.
Cottonwood, an Observation is based on the lifetime of a cottonwood tree and the things seen by him over an eighty-five-year period from 1842 until the end of WWI. He watches the development of the country around him, from pristine prairie, the time of the Buffalo and the Indian, through the settlement and development of a city nearly under his branches. Cottonwood becomes intimately involved in the lives of the main characters of the book from what he sees and hears from his point of observation above the Sweetwater River, in the developing state of Wyoming. He observes the wars of the era, the medical developments of those years, the passing of the Indian, the coming and the passing of the Pony Express. He watches as the telegraph, telephone, and the railroad come into his part of the world. He becomes intimately involved in the stories of those passing his post. He inspires introspection into our personal lives by his constant attempt to analyze the actions of human beings, their sometimes peaceful and sometimes deadly interactions with one another. He records the stories of the lives of those fleeing the confusion and discord of Europe as they search for opportunity in the New World. We watch, through the eyes of Cottonwood, as a woman in Appalachia struggles, with an iron will, to break the bonds and stereotyping of ignorant mountain women. Cottonwood observes as the love of two men bring salvation to an incorrigible Indian warrior. He watches as love heals the broken lives of two WWI survivors and catalogs those things he has seen, felt, and questioned. The fact that freedom, dreams, love, and courage overcome every obstacle is the true conclusion of Cottonwoods narrative. Cottonwood, the observer, makes us take a critical look at ourselves, our actions, our motives, and why we are here. Cottonwood, the book, makes us look at our nation and why this unique place called America and its God-given freedoms are here. He leaves us with the fervent hope that we will continue to deserve and appreciate those blessings and benefits that only Americans enjoy.
Written by a team of sociologists, this text introduces readers to social psychology by focusing on the contributions of sociology to the field of social psychology. The authors believe sociology provides a unique and indispensable vision of the social-psychological world in the theoretical perspectives that sociologists employ when studying human interactions and in the methodological techniques they utilize. Within the pedagogically rich chapters, topics are examined from the perspectives of symbolic interactionism, social structure and personality, and group processes.
MEMORIES, is my personal commemorative description of an exceptional legacy of young Black teens in Hattiesburg, Mississippi. This portrait portrays students sharing special bonds of love, friendships, academic dignity and great respect for their Alma Mater, Royal Street-L. J. Rowan High, during and after the outcries of the Civil Rights Era. If you enjoy searching for time capsules and flashbacks of the United States' History, this profound Legacy can accommodate your thirst and help you understand Black students' desires for getting an education and succeeding beyond their parents and grandparents socioeconomic status or wildest dreams, during the crisis of the Little Rock Nine, the Norfolk's seventeen, the Vietnam Anti-War Movement, the assassinations of President John Kennedy, Dr. Martin Luther King, Jr. and Vernon Dahmer, as well as the wrongfully accused and cruel treatments of Clyde Kennard. Trapped in this almost hopeless environment, many African American students escaped the horrors of society, and blossomed into well-adjusted educated citizens, prepared to enforce and enjoy all freedoms of the United States Constitution and the competitive, global job market.
In an age of digital technology and renewed anxiety about media piracy, Inherent Vice revisits the recent analog past with an eye-opening exploration of the aesthetic and legal innovations of home video. Analog videotape was introduced to consumers as a blank format, essentially as a bootleg technology, for recording television without permission. The studios initially resisted VCRs and began legal action to oppose their marketing. In turn, U.S. courts controversially reinterpreted copyright law to protect users’ right to record, while content owners eventually developed ways to exploit the video market. Lucas Hilderbrand shows how videotape and fair use offer essential lessons relevant to contemporary progressive media policy. Videotape not only radically changed how audiences accessed the content they wanted and loved but also altered how they watched it. Hilderbrand develops an aesthetic theory of analog video, an “aesthetics of access” most boldly embodied by bootleg videos. He contends that the medium specificity of videotape becomes most apparent through repeated duplication, wear, and technical failure; video’s visible and audible degeneration signals its uses for legal transgressions and illicit pleasures. Bringing formal and cultural analysis into dialogue with industrial history and case law, Hilderbrand examines four decades of often overlooked histories of video recording, including the first network news archive, the underground circulation of Superstar: The Karen Carpenter Story, a feminist tape-sharing network, and the phenomenally popular website YouTube. This book reveals the creative uses of videotape that have made essential content more accessible and expanded our understanding of copyright law. It is a politically provocative, unabashedly nostalgic ode to analog.
A History of Blacks in Kentucky traces the role of blacks from the early exploration and settlement of Kentucky to 1891, when African Americans gained freedom only to be faced with a segregated society. Making extensive use of numerous primary sources such as slave diaries, Freedmen's Bureau records, church minutes, and collections of personalpapers, the book tells the stories of individuals, their triumphs and tragedies, and their accomplishments in the face of adversity.
Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award Winner International Book Award Winner American Business Awards Silver Medalist Business Book Awards Finalist for International Book of the Year A book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.
An inspiring case study for prospective startups by the unconventional founders of Method outlines the seven principles that comprise their business philosophy, from using the advantages of a small company to enable faster marketing approaches to winning customer loyalty rather than competing for market shares.
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