Luca Iandoli's Books

Design Your Business

A Creative Pathway to Transforming Ideas into Successful Products

By: Luca Iandoli,Kevin T. James

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Design Your Business

A Creative Pathway to Transforming Ideas into Successful Products

By: Luca Iandoli,Kevin T. James

This actionable and lively guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products, and designers and technologists to identify entrepeneurial opportunities through a unique mix of product and business development toolkits. Unlike other books focusing either downstream on the launch of a new venture or upstream on ideation and the acquisition of an entrepreneurial mindset, Design Your Business helps innovators to cross the chasm between attractive ideas and actual products, a crucial test in any entrepreneurial endeavor and one which most innovative ideas do not pass. Throughout the book, readers will learn about methods, steps, and resources to unleash their creativity, understand users’ needs, build and test prototypes, and design beautiful products. At the end of this design journey, readers will find an essential business toolkit including business model design, intellectual property protection, funding, and development of effective communication skills that will help them to lay the foundation of a successful venture built around a successful product. This book will become an essential and thought-provoking resource for aspiring entrepreneurs, makers, students of entrepreneurship and new venture creation, and professionals seeking to adopt a design mindset and agile project management in their projects and organizations. Slides and teaching materials based on this book are curated from the authors and available for free at this link: https://elegantdesignthinking.com/category/learning-resources/

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Page Count

186

Publisher

Taylor & Francis

Published Date

ISBN 10

1040010288

ISBN 13

9781040010280

Elegant Design

A Designer’s Guide to Harnessing Aesthetics

By: Luca Iandoli,Giuseppe Zollo

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Elegant Design

A Designer’s Guide to Harnessing Aesthetics

By: Luca Iandoli,Giuseppe Zollo

Visual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public's scarce attention by inventing distinctive visual formats to stand out from the crowd. How can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterized by constant information overload? The answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgement as a guide. Analysing the work of great artists and designers from the perspective of how our mind appreciates beauty, Elegant Design identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful and meaningful.

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Age

Page Count

200

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350174289

ISBN 13

9781350174283

Design Your Business

A Creative Pathway to Transforming Ideas into Successful Products

By: Luca Iandoli,Kevin T. James

Write a review Read reviews Take a Quiz Solve Book Puzzle

Design Your Business

A Creative Pathway to Transforming Ideas into Successful Products

By: Luca Iandoli,Kevin T. James

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

186

Publisher

Taylor & Francis

Published Date

ISBN 10

1040010288

ISBN 13

9781040010280

Book's by Luca Iandoli

Design Your Business

Design Your Business

Elegant Design

Elegant Design

Design Your Business

Design Your Business

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